Celorrio

What Celorrio does

Celorrio (legal entity Compre y Compare S.A.) is a privately held Spanish canned-food group headquartered in Calahorra, La Rioja, with more than 50 years of history in fruit and vegetable preservation. The company operates a multi-brand portfolio — anchored by the Celorrio core brand (518 products) and complemented by Miau (seafood), Mimo and El Pilar (peppers/vegetables), El Encierro, Don Celorrio (premium), Rombo d'Oro, Verdegal, Zalea, El Marinal, Vis, and newer brands KIMONO/IPPON/FELIXIN (oriental sauces) — collectively spanning more than 1,000 SKUs across vegetables, seafood, fruit, wines, and sauces, with container formats including cans (639), jars (373), terrines, and bottles.

The underlying technology stack is conventional food-preservation and canning, supplemented by an in-house laboratory network that runs products through three testing stages, a proprietary CCC (Control Calidad Celorrio) quality system, and a founder-controlled agricultural co-operative that provides full seed-to-packaging traceability. Manufacturing is run across at least two plants: the Calahorra headquarters and the recently modernized VEGA DEL EBRO facility in Tauste, Zaragoza, dedicated to oriental sauce production. Certifications include IFS Broker, IFS Logistics, ISO, IFS, and BRC.

Celorrio's business model is B2B, distributing through professional food distributors and selling into the HORECA channel (hotels, restaurants, catering — described as a leadership position in sauces) and major retail chains. Pricing is not publicly disclosed. The company reaches international markets via trade-show presence (GULFOOD 2026 Dubai, SIAL Paris, PLMA Chicago), targeting Europe, the Middle East, Asia, and Africa, and uses email newsletters and downloadable product catalogs as supporting marketing channels. Group companies currently manufacture about 80% of products internally, with a stated strategic target of 95%.

Name

Celorrio

Legal name

Compre y Compare S.A.

Website

https://celorrio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Celorrio (Compre y Compare S.A.) is a privately held Spanish canned-food group with 50+ years of history, producing preserved fruits, vegetables, seafood, wines, and oriental sauces across a 12-brand portfolio for HORECA and retail channels.

Ownership category

akta.pro rank

Product category

Canned and Preserved Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Seafood Product Preparation and Packaging (3117)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Ketchup & Tomato-Based Sauces Manufacturing (AFAKADAA)

Keywords

• Canned vegetables
• Food preservation
• Seafood preserves
• Oriental sauces
• HORECA food supply

Headquarters

HQ city

Calahorra

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Canned Food Products: Revenue from preserved fruits, vegetables, seafood, and related products sold through distributors and HORECA channels

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Celorrio is a Spanish food manufacturer that produces and sells canned and preserved fruits, vegetables, seafood, and oriental sauces under a multi-brand portfolio. The company operates its own manufacturing plants, agricultural co-operative, and in-house laboratories, supplying products to distributors, HORECA operators, and major retail chains primarily across Europe, Middle East, Asia, and Africa.

Product overview

Celorrio is a Spanish food preservation company (Conservas Vegetales) with over 50 years of history, specializing in canned fruits, vegetables, seafood, and sauces. The company operates as a multi-brand portfolio with core brand Celorrio (518 products) alongside sub-brands including Miau (seafood), Mimo (peppers, 99 products), El Pilar (212 products), El Encierro (61 products), Don Celorrio (premium, 34 products), Rombo d'Oro (69 products), Verdegal, Zalea, El Marinal (3 products), and Vis (45 products). Product categories span tomatoes, asparagus, peppers, pickles, fruit and jams, mushrooms, pulses, vegetables, and wines. The company recently expanded into oriental sauces under new brands KIMONO, IPPON, and FELIXIN. Container formats include cans (639), jars (373), terrines (38), bottles (26), and other packaging. Celorrio also manufactures private label products and maintains a HORECA (professional hospitality channel) market focus.

Differentiator

Problem solved

Functional benefit

Brands

• KIMONO: Oriental sauces brand including Original Soy Sauce, Low-salt Soy Sauce, Gluten-free Soy Sauce, and Teriyaki Sauce
• IPPON
• FELIXIN
• Cántara
• Don Celorrio Selección
• Monje
• Campoverde
• Conservas Misdelicias
• Com & Com
• Vástagos de Rúbal
• Cantara
• Coronas de Labarra
• MaryCarmen
• Campo Rioja
• Don Abilio
• Chef
• OaeO
• Juana Mary
• Gurutxe
• Enrique I
• Alaxne
• Xibanya
• La Campesina Riojana

Products and services

• Celorrio main brand (vegetable preserves) Primary Celorrio brand of canned and preserved vegetables including tomatoes, asparagus, peppers, and pulses, sold through distributors, HORECA, and retail chains.
• Miau seafood preserves Miau sub-brand offering preserved seafood such as mussels, squid, sardines, tuna, anchovies, and other marine products for retail and HORECA customers.
• Mimo peppers and vegetable preserves Mimo brand with 99 products centered on Piquillo and other peppers plus vegetable preserves in cans, jars, and strips formats.
• El Pilar vegetable preserves El Pilar sub-brand with 212 vegetable preserve products including peppers, tomatoes, and asparagus for retail and HORECA.
• El Encierro fruit and vegetable preserves El Encierro sub-brand with 61 products across canned fruits and vegetables.
• Don Celorrio premium preserves Don Celorrio premium sub-brand offering 34 specialty vegetable preserves and select items.
• Rombo d'Oro seafood preserves Rombo d'Oro sub-brand with 69 seafood preserve products for retail and HORECA.
• Wines and juices Wine range (red, white, rosé) under brands including Cántara, OaeO, and Templarios in brick and bottle formats, plus assorted juices.
• Canned tomatoes Range of canned tomato products: whole peeled, crushed, sauce, pizza sauce, and chopped tomatoes in can, glass jar, and brick formats.
• Canned asparagus White canned asparagus in calibers 9/12, 13/16, 18/22 sourced from Spain (D.O. Navarra) and China.
• Canned peppers Piquillo peppers (whole, strips, stuffed), red peppers, and other pepper preparations in cans and glass jars.
• Olives and pickles Manzanilla olives, pickled cocktail, and flavored olive and pickle products in multiple packaging formats.
• Fruit preserves and jams Canned fruits (peaches, pears, pineapples, strawberries, fruit cocktails in light syrup) plus jams.
• Oriental sauces (KIMONO, IPPON, FELIXIN brands) Oriental sauces including Original Soy Sauce, Low-Salt Soy Sauce, Gluten-Free Soy Sauce, and Teriyaki Sauce marketed under KIMONO, IPPON, and FELIXIN brands, packaged in 250ml glass and 1-liter PET bottles, sold through major retail chains and distributors.
• Fried tomato in sachet format Fried tomato (Tomate Frito) packed in sachet/bag format designed for professional/HORECA kitchens, developed by Celorrio's R&D department.

Quantifiable outcome

• Products pass through 3 testing stages to ensure quality and reduce incidents
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Agricultural Co-operativecoreStrategic or Co-development PartnerFounded an agricultural co-operative to ensure supply chain control and meet demanding quality requirements for produce suppliers. This ensures complete product traceability from seed to packaging.
• Accredited External LaboratoriessupportingTechnology or IntegrationExternal laboratory partnerships for additional product testing beyond internal in-house laboratory capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conservas Garavilla: Spanish canned seafood and vegetable producer with strong HORECA penetration. Closely comparable to Celorrio on canned seafood (anchovies, sardines, mussels, tuna) and vegetable preserves, serving similar retail and foodservice channels.
• Angulas Aguinaga: Spanish seafood-based prepared foods company (La Gula del Norte, Krissia brands). Comparable to Celorrio's Miau brand on prepared seafood and value-added seafood products for retail and foodservice in Spain and Europe.
• Conservas Cambados: Spanish seafood canner based in Galicia specializing in mussels, sardines, and shellfish. Closely comparable to Celorrio's Miau seafood brand on product mix, Spanish heritage, and HORECA/retail channel positioning.
• Conservas Ortiz: Spanish seafood canner specializing in premium canned tuna, anchovies, and bonito. Comparable to Celorrio's premium positioning in seafood preserves (Don Celorrio Selección sub-brand) with similar focus on quality certifications and HORECA distribution.

Broad incumbents

• Grupo Calvo: Spanish seafood canner with international presence, owned by a Peruvian-Japanese consortium. Competes directly with Celorrio's Miau and Vis seafood brands but operates at substantially greater scale across Europe and Latin America.
• Grupo Jealsa: Grupo Jealsa is one of Spain's largest seafood canners (Rianxeira, Jealsa brand) with global distribution. Directly comparable to Celorrio's seafood preserve line under Miau and Rombo d'Oro brands, but operates at significantly larger industrial scale across multiple geographies.
• Bolton Group: Italian multinational food conglomerate owning seafood canner brands Rio Mare and Saupiquet. Directly comparable to Celorrio's seafood preserve business and overall canned-foods strategy across European HORECA and retail channels.
• Bonduelle: French-headquartered global leader in canned and frozen vegetables. Directly comparable to Celorrio's vegetable preserve line (tomatoes, asparagus, peppers, pulses, mushrooms), though Bonduelle operates at vastly larger scale and broader geographic footprint.
• Hero Group: Swiss-based multinational preserves, baby food, and convenience foods company with strong presence in Europe. Comparable to Celorrio on fruit preserves and jams, with established retail distribution across multiple European countries.
• Orkla Foods: Nordic food conglomerate with broad portfolio including preserves, sauces, and condiments. Comparable to Celorrio on multi-category preserved foods and sauce manufacturing, though operating at much larger conglomerate scale.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/CelorrioGrupo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celorrio