Balanced Rock Insurance

What Balanced Rock Insurance does

Balanced Rock Insurance Agency, Inc. is a privately held, for-profit insurance agency headquartered in Twin Falls, Idaho, founded in 1996. The firm offers insurance solutions to businesses and public entities, operating in the commercial and government lines segment of the independent insurance brokerage market. Its founder and president, Lori Bergsma, has led the firm since inception, providing nearly three decades of operating continuity.

The company is micro-scale, with a reported headcount of 1-10 employees, indicating a relationship-driven, locally focused operation rather than a technology-led or nationally distributed brokerage. The public-facing website was not accessible at the time of data collection, returning only a verification/loading screen, so product details, carrier appointments, technology stack, pricing mechanics, and customer roster are not verifiable from primary sources. No parent company, subsidiaries, funding history, acquisitions, or partnerships are disclosed in the available data.

There is no evidence of proprietary technology, proprietary models, digital distribution channels, or technology partnerships. Revenue, commission volume, headcount over time, and marketing or distribution channels are all unstated, and no regulatory actions, awards, or compliance certifications were attributed to Balanced Rock Insurance in the input. As a result, the investment-relevant picture is one of a long-tenured, single-owner small commercial insurance agency with no disclosed technology or growth signals.

Name

Balanced Rock Insurance

Legal name

Balanced Rock Insurance

Website

https://balancedrockinsurance.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Balanced Rock Insurance Agency, Inc. is a privately held, Twin Falls, Idaho-based commercial insurance agency founded in 1996 by Lori Bergsma, serving businesses and public entities with a 1-10 employee team.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Commercial insurance
• Business insurance
• Public entity insurance
• Insurance brokerage
• Risk management services

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Balanced Rock Insurance Agency, Inc. is a private insurance agency that delivers insurance solutions for businesses and public entities. The firm provides coverage placement and risk advisory services to commercial and governmental clients in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Business and Public Entity Insurance Solutions

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Lockton Companies: Largest privately held global insurance brokerage with strong commercial and public-sector practices. Comparable as a broad incumbent serving the same commercial buyer profile, though at vastly greater scale.
• Hub International: Large North American insurance brokerage with deep presence in commercial lines. Operates as a broad incumbent acquiring regional agencies and competing head-to-head with Balanced Rock for commercial and public-entity clients.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong public-entity and middle-market commercial practice. A broad incumbent that competes for the same type of business and public-sector accounts Balanced Rock serves.
• Brown & Brown: Large national insurance brokerage and agency. A broad incumbent with substantial commercial and public-entity practice that competes with Balanced Rock at the upper end of its mid-market accounts.
• Marsh McLennan: Global insurance brokerage and risk advisory leader. A broad incumbent competing for larger commercial and public-entity accounts, defining the upper bound of competitive pressure on agencies like Balanced Rock.

Regional players

• The Buckner Company: Smaller regional commercial insurance brokerage. Comparable to Balanced Rock as a sub-scale independent agency focused on commercial lines, illustrating the typical tier of competitor Balanced Rock competes with.
• Leavitt Group: Large private brokerage operating across the western United States, including Idaho. Closely comparable to Balanced Rock as a commercial-focused agency serving businesses and public entities in the same region, but at significantly greater scale.
• Heffernan Insurance Brokers: West Coast-focused independent brokerage serving businesses and public entities. Comparable to Balanced Rock in commercial-lines focus and in operating as an independent agency serving mid-market and public-sector accounts.
• PayneWest Insurance: Regional commercial insurance brokerage in the Pacific Northwest and Mountain West. Comparable to Balanced Rock in serving small and mid-market commercial accounts and public-entity clients across similar geographies.
• Parker, Smith & Feek: Pacific Northwest-focused independent brokerage serving commercial and public entities. Comparable to Balanced Rock in operating as an independent regional agency serving similar mid-market and public-sector accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/idahoemployeebenefits
• LinkedInlinkedin.com/company/balanced-rock-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balanced Rock Insurance