Promo Espacio

What Promo Espacio does

Promo Espacio is a Mexico City-based Digital Out-of-Home (DOOH) and programmatic advertising firm founded in 2006 that operates one of Mexico's largest digital screen networks, comprising more than 251,000 screens across 9,000+ strategic contact points in airports (AICM), retail chains (Chedraui, Bodega Aurrera), healthcare facilities (Más Salud), universities (UVM), shopping centers (Forum Buenavista), restaurants (Casa de Toño, Vips), banks (Banco Azteca), and transportation terminals. The company reports a weekly reach of 31.1 million people and runs an Ad Network of 1,500+ verified sites with 31.5 million unique monthly users delivered through its Conexión Digital online platform. Its proprietary SIDI monitoring system provides 98.8% daily transmission effectiveness with real-time campaign review across every contact point.

The company's product surface is organized around four service lines: DOOH advertising, programmatic advertising (DOOH, video, display, mobile, CTV), a multi-format Ad Network, and a Digital Signage managed-services line that combines professional hardware with a proprietary CMS for corporate internal communications. Programmatic demand is captured through integrations with The Trade Desk, Hivestack, Vistar Media, BroadSign, Adsmovil, Latinar/LatinAd, and Beeyond, enabling audience-based and automated buying. AI/ML capabilities are not disclosed as proprietary; targeting and optimization rely on third-party DSPs.

Commercially, Promo Espacio operates a sales-led, consultative go-to-market targeting enterprise brands through a quote-based pricing model and multi-year contracts. Revenue is generated from advertising placement fees (DOOH and Ad Network inventory), programmatic media buying, and digital signage hardware/service contracts. The named customer base includes Coca-Cola, McDonald's, Samsung, GM, Mercedes-Benz, BMW, Kellogg's, Lala, Alsea, Grupo Modelo, Mondelez, Western Union, L'Oréal, Hisense, Spotify, Vips, Banamex, Bodega Aurrera, and Club Premier. The company is privately held, has no disclosed funding rounds, no M&A history, and serves Mexico and Latin America with a headquarters in Tlalpan, Mexico City.

Name

Promo Espacio

Legal name

Promo Espacio

Website

https://promoespacio.com.mx

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Promo Espacio is a Mexico City-based DOOH and programmatic advertising firm operating one of Mexico's largest digital screen networks (251K+ screens, 9K+ contact points), serving enterprise brands with verified reach, advanced targeting, and proprietary campaign monitoring.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE), Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Digital out-of-home advertising
• Programmatic advertising solutions
• Digital signage networks
• Ad network management
• Audience targeting platform

Headquarters

HQ city

Tlalpan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. DOOH Advertising: Digital Out-of-Home advertising sales through screens in high-impact locations including airports (AICM), retail (Chedraui), health facilities (Más Salud), universities (UVM), shopping centers (Forum Buenavista), restaurants (Casa de Toño), banks (Banco Azteca), and transportation terminals. Revenue generated through advertising placement fees based on screen location, audience reach, and campaign duration.
2. Programmatic Advertising: Programmatic buying of audiences across digital screens, video, display, mobile, and CTV formats. Operates through programmatic platforms (The Trade Desk, Hivestack, Vistar Media, BroadSign, Adsmovil, Latinar, Beeyond) enabling automated, data-driven ad buying.
3. Ad Network: Multi-format campaign activation across one of Mexico and Latin America's largest Ad Networks with over 1,500 verified sites. Revenue generated from advertising inventory sales with verified reach, segmentation, and metrics.
4. Digital Signage Solutions: Digital signage solutions combining professional hardware, proprietary CMS, and managed services for internal corporate communications. Revenue from solution sales and ongoing service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Promo Espacio is a Mexican advertising firm that sells Digital Out-of-Home (DOOH) advertising placements across a network of 251,000+ digital screens in 9,000+ high-traffic venues (airports, retail, healthcare, universities, restaurants, banks), programmatic advertising inventory across screens/video/display/mobile/CTV, and Digital Signage solutions combining professional hardware with its proprietary CMS for internal corporate communications.

Product overview

Promo Espacio operates a unified platform of DOOH and programmatic advertising services, consisting of four core service offerings: DOOH (Digital Out Of Home) for real-time digital screen advertising with advanced targeting; Publicidad Programática for programmatic ad buying across screens, video, display, mobile, and CTV; Ad Network for multi-format campaigns across 1,500+ verified sites in Mexico and Latin America; and Digital Signage for internal corporate communication. These are supported by the Conexión Digital online platform for premium ad delivery and the proprietary SIDI monitoring system for campaign quality assurance.

Differentiator

Problem solved

Functional benefit

Brands

• Conexión Digital: Online advertising platform offering premium advertising solutions in video, rich media and high impact formats, with more than 1,500 sites in the Adnetwork and 31.5 million unique monthly users.
• SIDI

Quantifiable outcome

• 98.8% daily effectiveness rate through SIDI monitoring system
• +3 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform through which Promo Espacio's audience buying operates. The Trade Desk is a leading independent DSP (Demand-Side Platform) enabling automated, data-driven ad buying across DOOH, video, display, mobile, and CTV formats.
• HivestackcoreTechnology or IntegrationProgrammatic digital out-of-home (PDOH) advertising platform enabling automated DOOH campaign buying. Hivestack provides the technology infrastructure for programmatic DOOH buying within Promo Espacio's network.
• Vistar MediacoreTechnology or IntegrationProgrammatic advertising platform specializing in DOOH. Vistar Media provides the programmatic technology layer enabling audience-based buying across Promo Espacio's digital screen inventory.
• BroadSigncoreTechnology or IntegrationDigital signage and DOOH programmatic platform. BroadSign provides software solutions for digital signage operations and programmatic advertising capabilities integrated with Promo Espacio's screen network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hivestack: Programmatic DOOH ad exchange and SSP integrated with Promo Espacio. Comparable as a marketplace enabling automated buying of digital out-of-home inventory, overlapping on the same advertiser demand.
• Place Exchange: Programmatic SSP for DOOH, connecting DSPs to digital out-of-home inventory. Directly comparable supply-side programmatic function to what Promo Espacio enables on its network.
• Adsmóvil: Latin American mobile and digital programmatic ad platform, also a Promo Espacio partner. Comparable in providing programmatic ad-buying infrastructure across Latin America.
• BroadSign: Digital signage and DOOH CMS / programmatic platform integrated with Promo Espacio. Comparable in providing the operating system and ad-serving layer for DOOH networks.
• Vistar Media: Programmatic DOOH technology partner and supply-side platform integrated with Promo Espacio. Comparable in enabling audience-based buying of DOOH inventory, and directly adjacent as a technology layer over similar screens.

Broad incumbents

• Lamar Advertising: Large US-based outdoor advertising company transitioning its static billboard base to digital. Competes with Promo Espacio for the same enterprise advertiser budgets across DOOH formats.
• Clear Channel Outdoor: Major OOH operator with growing DOOH capabilities in airports, malls, and street furniture. Comparable business model of monetizing high-traffic physical locations with digital screens, though predominantly US- and Europe-focused.
• JCDecaux: Global leader in out-of-home advertising including a meaningful DOOH portfolio across airports, transit, and street furniture. Comparable to Promo Espacio in DOOH venue monetization, though JCDecaux operates at a far larger global scale and is not Mexico-specialized.

Emerging players

• Vivid Outdoor: Independent OOH/DOOH operator active in Mexico and LatAm. Comparable in offering DOOH media to enterprise advertisers, though at smaller scale than Promo Espacio's 251K+ screen network.

Regional players

• Grupo ACIR (OOH): Mexican OOH media operator with national coverage. Direct regional peer in the Mexican out-of-home advertising market, competing for the same enterprise brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/promoespacio
• Facebookfacebook.com/PromoEspacio
• LinkedInlinkedin.com/company/promo-espacio
• Instagraminstagram.com/promoespacio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promo Espacio