IQ Creative Group

What IQ Creative Group does

IQ Creative Group (legal entity: OOO «Ay Kyu», Russian Federation) is a digital agency founded in 2005 and headquartered in St. Petersburg, with a permanent representative office in Moscow and a Bulgarian sales entity (AyKyu BG EOOD) operating offices in Varna and Sofia. The company delivers end-to-end web services including corporate website development, e-commerce stores with integrated delivery cost calculators, web portals, online advertising management, SEO, 3D modeling and visualization, and ongoing maintenance and 24/7 technical support. Its technology stack centers on 1C-Bitrix CMS — including specialized Bitrix Composite Site technology for high-performance delivery — supplemented by WordPress and OpenCart, with proprietary integrations into the reWorker fulfillment system, 1C accounting, and in-house tools OrderAdmin (warehouse management) and CloudHotel (hotel booking).

The company serves a diversified client base spanning at least 27 named customers across fast food, tourism, manufacturing, automotive retail, real estate, defense/shipbuilding, retail, hospitality, and SMB verticals — including recognizable logos such as KFC, Intourist, Polaris, Sevmash, and Atlant-M — and has completed over 400 projects since inception. Its revenue model is primarily project-based with quote-driven pricing using norm-hour estimation (e.g., ~35 hours for a corporate site, ~65 hours for an e-commerce site with delivery calculator), supplemented by monthly recurring fees for internet advertising management, project maintenance and SEO subscriptions, and consulting engagements for European market entry support. Go-to-market is sales-led: clients initiate via website forms, phone, or email, are assigned a dedicated personal manager, and have each project overseen by a TOP-manager with access to a real-time electronic office portal.

IQ Creative Group's strategic positioning centers on three differentiating axes: (1) proprietary productized tooling (reWorker, OrderAdmin, CloudHotel) that extends beyond standard agency deliverables; (2) cross-border Russia-Bulgaria presence enabling entry consulting for Russian/CIS companies expanding into Balkan markets; and (3) a lifetime quality guarantee with two-business-day defect resolution. Operational scale is modest — approximately 25 employees including designers, programmers, optimizers, copywriters, and administrators — and the company remains privately held with no disclosed funding rounds, institutional investors, or revenue figures. The 2014 acquisition of Bulgarian web studio Lemon.bg established the European footprint and remains the only disclosed M&A event in company history.

Name

IQ Creative Group

Legal name

Общество с ограниченной ответственностью «Ай Кью Креатив Групп»

Website

https://iqdesign.ru

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

IQ Creative Group is a St. Petersburg-based digital agency founded in 2005 that designs, develops, and markets websites for enterprise and SMB clients across Russia and Bulgaria, specializing in 1C-Bitrix CMS, e-commerce fulfillment integration, and 3D visualization.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

Keywords

• Web development services
• Internet advertising agency
• Search engine optimization
• E-commerce website development
• 3D visualization services

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Development: One-time project-based fees for website development including corporate sites, e-commerce stores, web portals, and complex unique projects. Pricing is quoted per project with norm-hours estimates provided (e.g., corporate site ~35 norm-hours, basic news portal ~130 norm-hours, e-commerce ~65 norm-hours).
2. Internet Advertising Services: Contextual and display advertising campaigns including creation, setup, and management. Monthly fee covers creation, setup, and management of an advertising campaign plus the client's own ad budget.
3. 3D Modeling and Visualization: 3D modeling services for construction companies, visualization of buildings, premises, infrastructure, and layouts. Static and video presentations with 3D visualization. Pricing depends on number of images and required quality.
4. Project Support and Maintenance: Ongoing support and maintenance services for projects of any complexity, tailored to client needs. Also includes hosting services and SEO optimization.
5. Content Population: Information/content population services for client websites.
6. European Market Entry Services: Consulting, business setup, site adaptation, translation, supplier search, advertising, and contractor search for companies entering European markets. Pricing is individual per case with free consultation.
7. Website Usability Analysis: Usability analysis of websites with recommendations for improvement.
8. Fulfillment reWorker Integration: Connection of reWorker fulfillment services for client e-commerce websites, including full integration and delivery calculator installation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

IQ Creative Group is a full-service internet agency that builds and promotes websites for businesses, including corporate sites, e-commerce stores, web portals, and complex bespoke web projects. It delivers turnkey projects spanning design, prototyping, development on 1C-Bitrix/WordPress/OpenCart, internet advertising (contextual and media), SEO, 3D visualization, and ongoing support. The company also operates proprietary platforms — reWorker fulfillment integration, OrderAdmin warehouse management, CloudHotel booking, and a multi-carrier delivery calculator — and offers European market entry consulting via its Bulgarian offices.

Product overview

IQ Creative Group (OOO «Ай Кью») is a digital agency offering a comprehensive suite of web development and internet marketing services. The core offerings center on Website Development (corporate sites, online stores, web portals) combined with Internet Advertising and SEO promotion. Key product modules include an Online Store with integrated reWorker delivery calculator, Bitrix CMS Composite Sites for high-speed performance, 3D Modeling and 3D Presentations for visualization, Website Prototyping using Axure, and Complex Unique Web Projects. Supporting services include customer support (24/7), content management, project maintenance, website usability analysis, media advertising campaigns, and European market entry consulting. The portfolio spans the full digital lifecycle from prototyping through development, launch, and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• reWorker: Fulfilment and logistics management system; warehouse management system OrderAdmin; delivery calculator for online stores.
• OrderAdmin
• CloudHotel
• Lemon.bg

Products and services

• Website Development Full-cycle website development of any complexity for business needs, including corporate sites, web portals, and online stores. Built on 1C-Bitrix, WordPress, OpenCart, and custom CMS.
• Internet Advertising Contextual and display advertising campaign creation, setup, and management with analysis and optimization of advertising effectiveness across channels.
• Website Promotion (SEO) Search engine optimization services to improve website visibility and organic search traffic.
• Online Store with Delivery Calculator E-commerce website featuring product catalog, one-click purchasing, integrated reWorker delivery calculator for comparing shipping costs across multiple carriers, instant order processing, and easy returns.
• Web Portal Development Development of news, entertainment, interactive, and other types of web portals built on any CMS with mandatory prototyping.
• Complex Unique Web Projects Unique and complex custom web projects including animated greeting sites, booking forms, residential complex management sites, warehouse systems, and custom solutions beyond standard CMS templates.
• Media Advertising Campaign Banner and display advertising on thematic and non-thematic platforms with targeting, media planning, banner creation, and performance reporting.
• Website Prototyping Interactive website prototype creation in Axure including working links, pop-up windows, and navigation structure; 3D prototyping available for complex sites.
• Bitrix Composite Sites High-speed websites built on 1C-Bitrix CMS using Bitrix Composite Site technology combining static site loading speed with dynamic site capabilities.
• Corporate Website Business card and company website representation on the internet following modern web standards.
• 3D Modeling 3D modeling and visualization services for construction companies, including buildings, premises, infrastructure, and layouts with precision and realism.
• 3D Presentation Video and static presentations using 3D visualization with custom graphic materials, additional project materials, and voiceover.
• reWorker Fulfillment Integration Connection service for integrating client e-commerce websites with the reWorker fulfillment system, including installation of a delivery cost calculator.
• Website Usability Analysis Analysis of website usability for visitors with recommendations for improvement.
• Customer Support Services 24/7 customer support for developed websites, hosting, and CMS.
• Content Management Website content population and management services.
• Project Maintenance Maintenance services for projects of any complexity depending on client requirements.
• European Market Entry Services Expertise, company formation assistance, staff recruitment, website adaptation, translation services, supplier search, and advertising for companies expanding to European markets.

Quantifiable outcome

• Lifetime quality guarantee with any defects fixed free within two business days of a request
• +3 more outcomes

Named customers28 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Lemon.bgcoreStrategic or Co-development Partner · 1 January 2014In 2014, IQ Creative Group acquired the Bulgarian web studio Lemon.bg, which marked its entry into the European market. This acquisition enabled the company to accelerate its development and learn to work with European companies and clients across various sectors.
• reWorkercoreTechnology or IntegrationreWorker is a fulfillment service that IQ Creative Group integrates into client e-commerce websites. The company offers full integration of client websites with the reWorker system, including installation of a delivery cost calculator that compares multiple delivery services. IQ has also developed its own fulfillment management system under the reWorker brand.
• 1C-BitrixcoreTechnology or IntegrationIQ Creative Group specializes in Bitrix CMS development, including composite site technology. The company uses the 1C-Bitrix platform as the foundation for many client websites, offering specialized expertise in this CMS.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Атвинта (Atvinta): Russian digital agency offering website development, internet marketing, and 1C-Bitrix-based solutions — closely matches IQ's technology stack and service offering for Russian SMB clients.
• Elama: Russian-based digital agency focused on contextual advertising, SEO, and web analytics — competing directly with IQ's internet advertising and SEO offerings for the same Russian SMB and mid-market clients.
• AGIMA: Large Russian digital agency providing web development, internet marketing, analytics, and design for enterprise clients — directly comparable to IQ across the full agency stack and customer profile.
• Studio DEPS: Ukrainian/CIS-based web development and digital marketing agency serving SMB and enterprise — directly comparable in scope, scale, and geographic reach.
• Digital Agency KOKOS (Kokoc.com): Russian full-service digital agency specializing in SEO, contextual advertising, web development, and analytics — a direct competitor in the Russian digital agency market with similar SMB-to-enterprise customer mix.
• Netpeak: One of the largest digital marketing and web development agencies in the CIS, offering SEO, PPC, web analytics, and full-stack digital services to SMB and enterprise clients across Russia, Ukraine, and Eastern Europe — directly overlapping IQ's core service portfolio and target customers.

Broad incumbents

• WebFX: Large US-based digital marketing agency with broad SEO, web development, and advertising services — a global incumbent illustrating the scale of operations IQ could aspire to and against which its 25-person boutique model is benchmarked.
• Digital Silk: US-based full-service digital agency offering web design, branding, and digital marketing — a comparable end-to-end agency model serving SMB and mid-market clients at a global scale.

Regional players

• Chili Digital: Bulgaria-based digital agency offering web design, development, and digital marketing — a regional peer competing for the same Bulgarian and Balkan clients IQ targets from its Varna/Sofia offices.
• Pukara: Bulgarian web and digital agency serving the Balkans — comparable to IQ's European market entry and regional web development offerings from the Bulgarian side of the market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iq-creative-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IQ Creative Group