Lemon.bg

What Lemon.bg does

Lemon.bg (legally Лимон ЕООД) is a Bulgarian web development and digital solutions agency founded in 2008 and headquartered in Varna. The company operates from three offices — Varna, Saint Petersburg, and Moscow — employs more than 30 staff, and has completed over 300 projects since inception. It is led by Executive Director Maksim Gasumyants and is privately held with no disclosed external funding. Its customer base of 300+ clients is concentrated among small and mid-sized businesses in Bulgaria and Russia, with named references including KFC Mall Varna, Mebeli Mond, and Korekt Komers.

The company's core proprietary asset is OrderAdmin, a cloud-based Warehouse Management System composed of two modules — Delivery Manager and Warehouse Manager — with native integrations to Bulgarian couriers Econt and Speedy, and to the Kazakh postal service Kazpost via local partner ReWorker. OrderAdmin ships with wave picking capability and is offered in tiered packages (Kilo, Mega, Giga, Tera). Beyond OrderAdmin, Lemon.bg delivers custom PHP/MySQL development across Laravel, Symfony, and Zend; eCommerce implementations on WooCommerce, Shopify, Bitrix, and Magento; UI/UX design; and SEO and digital marketing services.

The business model blends project-based custom development with SaaS subscriptions for OrderAdmin and recurring professional services such as maintenance, SEO, and content marketing. Go-to-market combines direct project sales (web/eCommerce builds) with channel-driven WMS adoption through courier and postal partnerships. Revenue is not publicly disclosed, and the firm's reliance on Bulgaria and Russia exposes it to material regional concentration risk.

Name

Lemon.bg

Legal name

Лимон ЕООД

Website

https://lemon.bg

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemon.bg is a Bulgarian web development and digital solutions agency founded in 2008, offering custom PHP builds, eCommerce implementations, and its proprietary OrderAdmin cloud WMS to 300+ SMB and mid-market clients primarily in Bulgaria and Russia.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• ECommerce development services
• Warehouse management software
• Custom PHP development
• Online store development
• Courier integration solutions

Headquarters

HQ city

Varna

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Web Development & eCommerce Project Services: Bespoke website, online store, and software development services sold as project-based engagements. Clients engage via inquiry forms and direct contact, with pricing tiers (Kilo Lemon, Mega Lemon, Giga Lemon, Tera Lemon) offered for different eCommerce platform setups (WooCommerce, Shopify, Bitrix, Magento). This is a one-time project revenue model with potential for ongoing maintenance retainer.
2. OrderAdmin SaaS Subscriptions: OrderAdmin cloud WMS is offered as a subscription-based SaaS product. Two versions are available: Delivery Manager (calculates delivery costs, selects carrier, prepares shipping documents, generates labels/waybills, tracks shipments, notifies customers, handles COD reconciliation) and Warehouse Manager (full WMS with inventory control, partial/complete returns handling, RF terminal support, automated order processing, and wave-based picking). Revenue is recurring, likely per warehouse/month or per usage tier.
3. Support, Maintenance & Digital Marketing Services: Ongoing services including SEO optimization, brand promotion, Facebook marketing, WMS/CRM integration, delivery automation, API integrations, hosting, domain registration, email setup, copywriting, blog maintenance, periodic updates, Google Analytics configuration, content marketing, email marketing, and website redesign.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lemon.bg is a Bulgarian web development and digital solutions agency that designs and builds websites, online stores, and custom software, primarily using PHP frameworks (Laravel, Symfony, Zend) and eCommerce platforms (WooCommerce, Shopify, Bitrix, Magento). In parallel, the company sells OrderAdmin, an in-house cloud-based warehouse management and delivery automation platform with two versions (Delivery Manager and Warehouse Manager) that integrates with courier services such as Econt, Speedy, and Kazpost. The combined offering targets small and medium-sized online businesses needing a turnkey digital presence plus automated order fulfillment.

Product overview

Lemon.bg operates as a web development and digital solutions agency with two main pillars: (1) OrderAdmin, its proprietary cloud-based warehouse management and delivery automation platform, offered as a modular product in two versions — OrderAdmin Delivery Manager and OrderAdmin Warehouse Manager — providing end-to-end order fulfillment, courier integration, inventory tracking, and cash-on-delivery reconciliation; and (2) a broad portfolio of professional web services including website and online store development (using platforms such as WooCommerce, Magento, Shopify, and Bitrix), custom software development (specializing in PHP), UI/UX design, digital marketing, SEO, and ongoing website maintenance. The company has operated since 2008, completing over 300 projects across Bulgaria and Russia, with a team of 30+ employees in three offices.

Differentiator

Problem solved

Functional benefit

Brands

• OrderAdmin: Cloud software for warehouse automation and delivery management. Includes inventory management, order picking, WMS functionality, and courier integration.

Products and services

• OrderAdmin (OrderAdmin Warehouse and Delivery Automation Platform) Proprietary cloud-based warehouse management system (WMS) and delivery automation platform that handles inventory tracking, address-based storage, automated picking and packing, courier dispatch, label/invoice generation, real-time shipment tracking, SMS/Email/IVR customer notifications, COD reconciliation, and returns management. Sold in two versions (Delivery Manager and Warehouse Manager) and offered as a recurring SaaS subscription to SMB online retailers.
• OrderAdmin Delivery Manager Module of OrderAdmin focused on delivery management: calculates worldwide delivery costs, selects optimal carrier, prepares shipping documents (labels, waybills), exports orders via API to delivery providers, tracks shipments, notifies customers via SMS/Email/IVR, and handles cash-on-delivery reconciliation.
• OrderAdmin Warehouse Manager

Quantifiable outcome

• Over 300 projects completed across 3 countries since 2008
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Econt (Еконт)coreTechnology or Integration · 1 January 2018Lemon.bg completed testing of its platform integration with Econt, a Bulgarian courier company, in late 2017/early 2018. OrderAdmin integrates with Econt to enable automated shipment processing, tracking, and delivery for Bulgarian online retailers using OrderAdmin's warehouse management system.
• Speedy / Спиди – поща и куриериcoreTechnology or Integration · 1 January 2018OrderAdmin integrates with Speedy (Спиди), a Bulgarian courier service. A client's warehouse in Sofia handles all shipments via Speedy using OrderAdmin software. Integration enables automated label generation, shipment dispatch, and tracking through Speedy's network.
• ReWorker (Kazakhstan)minorStrategic or Co-development Partner · 1 January 2018ReWorker is a Kazakhstani brand operating a warehouse facility in Astana (Nur-Sultan), Kazakhstan powered by OrderAdmin software. The facility was in its final implementation stage in early 2018, with first parcels to be sent via Kazpost.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cin7: Cin7 is a well-established cloud inventory and order management platform serving eCommerce SMBs globally. Directly competes with OrderAdmin in warehouse/order automation for eCommerce merchants but operates at significantly larger scale, feature breadth, and partner ecosystem.
• Zoho Inventory: Zoho Inventory is the cloud inventory/order management module of Zoho's broader business app suite, serving SMBs with multi-channel order, shipping, and WMS features. Competes with OrderAdmin in SMB cloud WMS but with much larger distribution and bundling advantages inside the Zoho ecosystem.
• ShipStation: ShipStation is a leading multi-carrier shipping automation SaaS widely used by eCommerce SMBs. Overlaps functionally with OrderAdmin Delivery Manager and poses direct competitive pressure on that module, though its courier coverage is skewed to North America.

Direct peers

• Ordoro: Ordoro is a shipping and inventory management SaaS tailored for SMB eCommerce merchants, offering label generation, multi-carrier rate shopping, and order sync. Competes head-to-head with OrderAdmin's Delivery Manager module for similar SMB eCommerce retailers.
• Codest: Codest is a Polish software development agency specializing in web platforms, eCommerce, and SaaS development. Similar in size and service mix to Lemon.bg, serving European SMB/mid-market clients with bespoke and platform-based engagements.
• Tremend Software: Tremend is a Romanian custom software development and digital transformation company serving European clients across eCommerce and enterprise. Operates with a similar agency-plus-specialized-product model as Lemon.bg, often competing for the same CEE SMB/mid-market web projects.
• Future Processing: Future Processing is a Polish software development and IT services company with eCommerce and bespoke software offerings similar to Lemon.bg. Comparable in scale and in operating across CEE markets, often competing for similar SMB/mid-market web and eCommerce projects.
• Infinum: Infinum is a leading Croatian web and mobile product development agency covering web platforms, eCommerce, and bespoke enterprise software. Closely comparable to Lemon.bg in agency operating model, cross-platform capabilities, and CEE geographic reach for SMB/mid-market clients.

Others

• EasyPost: EasyPost is a multi-carrier shipping API platform that enables developers and platforms to integrate courier rate shopping, label generation, and tracking. Tangentially comparable to OrderAdmin's courier integration layer, with potential as either a partner (enabling more carriers) or upstream competitor.

Regional players

• Maxhost.bg: Maxhost is a Bulgarian hosting and web services provider offering site hosting, domains, and related services to the Bulgarian SMB market. Regionally adjacent competitor for Lemon.bg's Bulgarian SMB clients, though more focused on hosting and infrastructure than custom development.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LemonWebDesign
• LinkedInlinkedin.com/company/lemon-bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon.bg