Euram

What Euram does

Euram is a Belgium-based travel IT platform founded in 1990, headquartered in Leuven, operating with a small team of 11-50 employees. The company's core offering is Planisto, an award-winning technology platform designed to enable travel business owners — including travel agencies and travel counsellors — to deliver bespoke and highly personalized travel experiences for their customers. The platform provides data and tools related to customized vacation packages, accommodations, maps, and driving distances, positioning Euram as a niche B2B technology provider in the personalized travel segment rather than a mass-market online travel agency.

The company's business model has been restructured following its acquisition by Travel Counsellors, a major international travel franchise network. Under the exclusive arrangement, Planisto is no longer sold broadly to the market but is instead available exclusively to Travel Counsellors and its network of agents across six markets: the UK, Ireland, South Africa, the UAE, the Netherlands, and Belgium. The platform's key development team was retained as part of the transaction, indicating that the technology and engineering function are being absorbed into Travel Counsellors' broader technology strategy rather than operating as a standalone SaaS product. Euram's go-to-market is therefore now an embedded/OEM distribution model rather than an independent vendor motion.

The company's leadership includes Tom Allard as CTO. No public pricing, revenue, or funding data is disclosed. The strategic trajectory of Euram appears to be increasingly tied to Travel Counsellors' broader growth strategy of building a market-leading technology platform for the personalized travel segment, suggesting Euram's independent commercial direction is now largely a function of the acquirer's priorities.

Name

Euram

Legal name

Euram

Website

https://euram.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Euram is a Belgium-based travel IT company that built Planisto, an award-winning itinerary platform now exclusively used by Travel Counsellors' network across six markets to deliver bespoke, personalized travel experiences.

Ownership category

akta.pro rank

Product category

Travel Technology

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Itinerary Management & Trip Collaboration Apps (THALAMAE)

akta.pro secondary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

Keywords

• Travel data platform
• Vacation package data
• Accommodation information services
• Travel mapping data
• Travel IT solutions

Headquarters

HQ city

Leuven

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations

Go-to-market motion1 record

Distribution channels1 record

Core offering

Euram develops and operates the Planisto Travel Platform, an award-winning travel IT platform that supplies data and tooling for customized vacation packages, accommodations, maps, and driving distances. The platform enables travel business owners, travel agencies, and travel counsellors to deliver bespoke and highly personalized travel experiences to their customers.

Product overview

Euram's primary offering is the Planisto Travel Platform — a unified, award-winning technology platform for travel business owners. Planisto provides tools for delivering bespoke and highly personalised travel experiences to customers. The platform is now exclusively used by Travel Counsellors following its acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Planisto Travel Platform An award-winning travel IT platform that provides data about customized vacation packages, accommodations, maps, and driving distances, designed for travel business owners, travel agencies, and travel counsellors who want to deliver bespoke and highly personalized travel experiences to their customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Travel CounsellorscoreStrategic or Co-development PartnerTravel Counsellors has acquired Planisto, an award-winning technology platform, along with its key development team. The acquisition aligns with Travel Counsellors' growth strategy to build a market-leading technology platform for travel business owners who are passionate about delivering bespoke and highly personalised travel experiences. Planisto will be available exclusively for Travel Counsellors in UK, Ireland, South Africa, UAE, Netherlands, and Belgium.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Sabre: Sabre is a global travel technology incumbent providing GDS, agency solutions, and retailing platforms to travel sellers worldwide. It is comparable to Planisto as a broad incumbent whose technology stack agencies and TMCs rely on, even though Sabre's scope goes well beyond bespoke itinerary creation.
• Travelport: Travelport is a global travel commerce platform offering GDS, agency software, and content aggregation. It overlaps with Planisto in serving travel agencies and TMCs, but as a broad incumbent rather than a bespoke itinerary specialist.
• Amadeus: Amadeus is a major travel technology platform serving airlines, hotels, agencies, and corporates with distribution and IT solutions. Comparable to Planisto because its agency-facing tooling competes for the same travel-business technology budget, though at much greater scale.

Emerging players

• TrekkSoft: TrekkSoft provides booking, distribution, and channel management software for tour and activity operators. It is comparable to Planisto because both target the B2B travel-operator technology layer, though TrekkSoft focuses more on activity-level checkout while Planisto targets bespoke end-to-end itineraries.
• Rezdy: Rezdy is a booking and reservation platform for tour operators, activity providers, and travel agents. It is comparable to Planisto because both sit in the B2B travel-tech stack that lets agencies and operators sell customisable travel products, though Rezdy emphasises online booking while Planisto emphasises bespoke itinerary design.
• WeTravel: WeTravel is a booking and payment platform for multi-day tour organisers, schools, and travel businesses running custom trips. It is comparable to Planisto because both serve travel businesses packaging non-standard, multi-day travel experiences for end customers.

Direct peers

• Traveltek: Traveltek supplies travel technology, content, and booking infrastructure to the travel trade, including agencies and tour operators. It is comparable to Planisto because both sell technology tooling that helps travel businesses assemble customised travel products from accommodation, mapping, and routing data.
• Tourwriter: Tourwriter offers itinerary management, CRM, and operational software for tour operators and DMCs building custom multi-day tours. It is a close peer to Planisto because both serve travel businesses focused on bespoke, multi-day travel design rather than transactional point-to-point booking.
• Lemax: Lemax provides travel agency and tour operator back-office and booking workflow software, including itinerary building, supplier management, and CRM. It is comparable to Planisto because both target travel business owners (agencies, tour operators, DMCs) needing a platform to assemble and manage bespoke client itineraries end-to-end.
• Travefy: Travefy is an itinerary management and client engagement platform built specifically for travel advisors and agents. It overlaps directly with Planisto because both focus on enabling travel professionals to design, share, and manage personalised client itineraries rather than mass-market booking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euram