What Coverlon does

Coverlon is a family-owned manufacturer of pool and spa safety covers, founded in 1990 and headquartered at 11 Readington Road, Branchburg, New Jersey. The company produces four primary safety cover variants — Classic Coverlon Mesh, Super Coverlon Mesh, Commercial Coverlon Mesh, and Super Coverlon Solid — fabricated from proprietary blends of polypropylene mesh and coated polyester rip-stop core fabrics. Construction incorporates heavy-duty hardware including brass anchors, stainless steel springs, and brass caps, with double webbing (front and back), triple-stitched seams using high-strength thread, and both Box and X-Stitch reinforcement at all joints. All safety covers are manufactured to exceed ASTM swimming pool safety cover standards.

In addition to safety covers, Coverlon distributes a complementary line of pool liners — including Inground, Above Ground, Liner Beads, and Potable Water Tank Liners — through an affiliated brand, Pegasus Products. The company also offers custom outdoor covers manufactured from Super Coverlon Solid material, allowing color coordination with outdoor living spaces. Coverlon does not sell directly to consumers; instead, all products are distributed exclusively through a network of authorized pool professionals and dealers who provide consultation, sizing, and installation services. The company supports this channel with a website containing downloadable product catalogs (2025 and 2026 editions), dealer login portals, warranty registration, FAQs, and customer testimonials.

Coverlon is a privately held, family-run business with no disclosed venture capital, private equity, or institutional ownership, no disclosed M&A activity, no named leadership team, and no public filings. The company operates as "Coverlon" and "The Cover Company," maintaining an active website, ongoing catalog production, and continuous product availability since founding.

Name

Coverlon

Legal name

Coverlon

Website

https://coverlon.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Coverlon is a family-owned New Jersey manufacturer of pool and spa safety covers and liners, founded in 1990. The company sells exclusively through authorized pool professionals and dealers, offering ASTM-compliant mesh and solid covers for residential and commercial pools.

Ownership category

akta.pro rank

Product category

Pool Safety Cover Manufacturing

NAICS

Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Polyester & Nylon Films (PET/BOPET, PA/BOPA) (IMALABAB), Polyolefin Films (PE/PP: Cast, Blown, BOPP) (IMALABAA)

Keywords

• Pool safety covers
• Safety cover manufacturer
• Mesh pool covers
• Pool liners
• Custom pool covers

Headquarters

HQ city

North Brunswick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Pool and Spa Cover Sales: Coverlon generates revenue through the sale of pool and spa safety covers, including mesh and solid material variants. Sales occur exclusively through authorized pool dealers and professionals, not direct to consumers. Products are available in various material types (Classic, Super, Commercial) for residential and commercial applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Coverlon designs and manufactures pool and spa safety covers from proprietary polypropylene mesh blends and coated polyester rip-stop solid fabrics, offered in Classic Mesh, Super Mesh, Commercial Mesh, and Super Solid variants. The company also supplies a complementary line of inground and above-ground pool liners, liner beads, potable water tank liners, and custom outdoor covers, all manufactured in Branchburg, New Jersey and sold exclusively through authorized pool dealers.

Product overview

Coverlon is a family-owned pool and spa cover manufacturer operating since 1990, offering a portfolio of safety covers and pool liners. The core product line consists of four Safety Cover variants—Classic Coverlon Mesh, Super Coverlon Mesh, Commercial Coverlon Mesh, and Super Coverlon Solid—fabricated from custom polypropylene and polyester materials with heavy-duty hardware (brass anchors, stainless steel springs). A complementary line of pool liners (Inground, Above Ground, Liner Beads, and Potable Water Tank Liners) is offered through the affiliated Pegasus Products brand. All safety covers are manufactured to exceed ASTM swimming pool safety cover standards. The company sells exclusively through pool professionals and does not sell direct to consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Coverlon Mesh: Lightweight and durable mesh material, perfect for residential pools
• Super Coverlon Mesh
• Commercial Coverlon Mesh
• Super Coverlon Solid

Products and services

• Classic Coverlon Mesh Lightweight mesh pool safety cover made from a high-tech blend of polypropylene that remains pliable and smooth year after year, designed for residential swimming pools.
• Super Coverlon Mesh Premium mesh pool safety cover with a tighter weave that minimizes sunlight passing through the cover to reduce springtime algae growth and provide enhanced protection.
• Commercial Coverlon Mesh Heavy-duty mesh pool safety cover built to withstand heavy commercial use while providing ASTM-compliant safety protection for swim clubs, public pools, and aquatic facilities.
• Super Coverlon Solid Solid coated pool safety cover with a tightly woven polyester rip-stop core that is significantly stronger with reduced weight, suitable for commercial pools and custom outdoor cover applications where color coordination with outdoor living spaces is desired.
• Inground Pool Liners Durable pool liners offered in 20 or 27 mil thicknesses for in-ground pool installations, with 48-hour Silver Bullet Delivery Service available on most in-ground specials.
• Above Ground Pool Liners Pool liners designed for above-ground pool applications, available in multiple pattern options.
• Liner Beads Beading accessories used in pool liner installation, sold as part of the affiliated Pegasus Products liner portfolio.
• Potable Water Tank Liner Specialized liner designed for potable water tank applications, distributed through the affiliated Pegasus Products brand.
• Custom Outdoor Covers Custom-fabricated covers manufactured using Super Coverlon Solid material that allow color coordination with the rest of an outdoor living space, including custom shapes and sizes.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Latham Pool Products: Latham is the largest US manufacturer of in-ground vinyl liner pools and a major producer of safety covers, including the Loop-Loc brand it acquired. It directly competes with Coverlon in pool safety covers while also offering a much broader pool products portfolio.
• S.R. Smith: S.R. Smith manufactures pool deck equipment, lighting, slides, and safety accessories sold through pool professionals and commercial facilities. It shares the same commercial pool safety customer base as Coverlon's Commercial Coverlon Mesh line.
• Pentair: Pentair is a large global pool and water solutions company offering equipment, automation, and some pool protection products through professional dealer channels. It is comparable as a broad incumbent serving the same pool professional customer base that buys Coverlon covers.
• Hayward Industries: Hayward is a major pool equipment manufacturer offering pumps, filters, heaters, and automation. While not focused on safety covers, it operates in the same dealer channel and represents an adjacent incumbent in the broader pool products ecosystem where Coverlon competes for dealer mindshare.

Direct peers

• Loop-Loc: Loop-Loc is one of the most recognized mesh pool safety cover brands in the US, offering ASTM-compliant safety covers sold through pool dealers. It is the most direct head-to-head competitor to Coverlon's Classic and Super Mesh safety cover lines.
• Merlin Industries: Merlin Industries manufactures automatic and manual pool safety covers, including mesh and solid variants, and serves both residential and commercial markets through dealer networks, putting it in direct competition with Coverlon's safety cover portfolio.
• Anchor Industries: Anchor Industries produces pool safety covers, winter covers, and custom fabric products sold through pool professionals. It overlaps with Coverlon in mesh safety covers and related fabric-based pool protection products.
• Pool Cover Specialists: Pool Cover Specialists designs and manufactures custom safety pool covers, including mesh and solid variants, with a focus on dealer-sold residential and commercial installations, closely mirroring Coverlon's product and channel approach.

Emerging players

• GLI Pool Products: GLI Pool Products manufactures vinyl pool liners and related pool accessories, including above-ground and inground options, sold through distributors and dealers. It overlaps with Coverlon's affiliated liner business and competes for the same dealer shelf space.

Others

• Pegasus Products: Pegasus Products is the affiliated liner brand operated out of the same Coverlon organization, offering inground and above-ground pool liners. It is comparable as a sister product line leveraging the same dealer channel and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coverlon