Pegasus Products

What Pegasus Products does

Pegasus Products Inc. is a US-based manufacturer of custom vinyl swimming pool liners, founded in 1982 and headquartered in Branchburg, New Jersey, where all products are made at a single in-house manufacturing facility. The company designs and fabricates custom liners for any in-ground or above-ground pool regardless of shape or size, with a catalog spanning 50+ visual patterns organized into Premium, Border, and Overall categories, available in 20 and 27 gauge vinyl thicknesses, plus complementary liner beads and a specialty potable water tank liner. Pool covers are offered through sister company Coverlon.

The core production technology is virgin Poly-Vinyl Chloride (PVC) sheeting compounded with proprietary additives targeting mildew, mold, algae, chemical/detergent, brittleness, and puncture resistance; selected patterns are available with textured surfaces for aesthetics and grip. Manufacturing is custom rather than catalog-stock for in-ground work, with the firm emphasizing precision fit, durability, and Made-in-USA quality.

Pegasus operates a wholesale B2B model exclusively: revenue is generated through one-time transactions with swimming pool dealers and installers via a dedicated dealer portal (dealers.pegasus-products.com), and the company does not sell direct to end consumers. Pricing is not publicly disclosed and is negotiated through dealer relationships; cover-sales and warranty registration are handled jointly with sister brand Coverlon. The company claims a loyal national customer base and "worldwide" reach anchored from its New Jersey production site.

Name

Pegasus Products

Legal name

Pegasus Products Inc.

Website

https://pegasus-products.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Pegasus Products Inc. is a US manufacturer of custom vinyl swimming pool liners, founded in 1982 and based in Branchburg, NJ, selling exclusively B2B to swimming pool dealers and installers via a wholesale dealer network, with complementary pool covers sold through sister company Coverlon.

Ownership category

akta.pro rank

Product category

Swimming Pool Liner Manufacturing

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Industrial Liners & Sacks (FFS, Heavy-Duty, Drum Liners) Manufacturing (IMANAEAH)

akta.pro secondary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Vinyl pool liners
• Swimming pool liners
• Custom pool liners
• Pool liner manufacturing
• Above ground liners

Headquarters

HQ city

New Jersey

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Vinyl Pool Liners: Manufacture and sale of custom vinyl swimming pool liners for inground and above-ground pools. Products are sold exclusively to swimming pool companies/dealers who then install and sell to end consumers. Revenue is generated through wholesale B2B transactions with pool companies.
2. Pool Liner Beads: Sale of pool liner beads (Small Bead, Kayak Bead, Wilkes Bead, Multi Bead, Esther Williams) to secure pool liners
3. Potable Water Tank Liners: Specialized vinyl liners for potable water tanks

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pegasus Products manufactures custom vinyl swimming pool liners for both in-ground and above-ground pools, using virgin Poly-Vinyl Chloride (PVC) sheeting with proprietary additives for chemical, mildew, mold, and algae resistance. Its product portfolio spans inground liners, above-ground liners, liner beads (Small, Kayak, Wilkes, Multi, and Esther Williams), and specialty potable water tank liners, all produced at its New Jersey facility. The company sells exclusively to swimming pool companies and dealers through a wholesale B2B distribution model supported by a dedicated dealer portal.

Product overview

Pegasus Products is a vinyl swimming pool liner manufacturer founded in 1982, operating as a single-product company with a focused portfolio of custom vinyl liners. The core product line consists of Inground Pool Liners and Above Ground Pool Liners, complemented by Liner Beads (accessories to secure liners), Potable Water Tank Liners (specialty product), and Pool Covers (offered through sister company Coverlon). The company manufactures all products in the USA at their Branchburg, NJ facility using virgin vinyl with additives for chemical resistance and durability. Inground liners are categorized into Premium Patterns (such as Villa and Harmony), Border Patterns (such as Luminous and Lakeview), and Overall Patterns (such as Sea and Caribbean), while Above Ground patterns include types like Overlap and Beaded. The product offering spans over 50 distinct pattern designs in various gauge thicknesses (20 and 27 gauge), with color options ranging from light blue to navy blue base films producing different water appearance effects. The company sells exclusively to swimming pool companies and dealers through their dealer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Inground Pool Liners Custom vinyl swimming pool liners for in-ground pools, available in multiple pattern styles including Premium, Border, and Overall patterns. Made with virgin PVC containing additives for mildew, mold, and algae resistance; offered in 20 and 27 gauge options, with select patterns available in textured material. Sold exclusively to swimming pool companies and dealers.
• Above Ground Pool Liners Vinyl pool liners designed for above-ground pools, made with virgin vinyl and available in multiple patterns including Overlap and Beaded types. Sold wholesale to swimming pool dealers for residential installations.
• Liner Beads Pool liner beads used to secure pool liners, available in Small Bead, Kayak Bead, Wilkes Bead, Multi Bead, and Esther Williams styles. Sold to pool companies and dealers as installation accessories.
• Potable Water Tank Liners Specialty vinyl liners designed for potable water tanks, made from virgin vinyl with additives for durability and chemical resistance. Sold to dealers and commercial buyers requiring certified water storage liner solutions.
• Pool Covers (via sister company Coverlon) Pool covers, including safety covers and custom covers, distributed through sister company Coverlon, which shares brand presence and a connected dealer portal with Pegasus Products and handles warranty registration for both brands.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• ATS Team / Ninja Warrior ProductionminorStrategic or Co-development PartnerPegasus Products proudly manufactures vinyl liners for the ATS team, Ninja Warrior production. This represents a unique application of their pool liner technology for entertainment/sports use.
• CoverloncoreChannel Partner/ Reseller/ DistributorCoverlon is a related company offering pool covers. Pegasus Products sells covers through Coverlon and shares brand presence (same logo style, connected dealer portal). They handle warranty registration for both Pegasus Products and Coverlon products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Latham Pool Products: Latham is the largest North American manufacturer of vinyl pool liners and pool products, with a broad pattern portfolio and vertically integrated manufacturing. It is the most directly comparable competitor to Pegasus in custom and standard vinyl liner categories serving pool dealers.
• Pool Patch LLC: Pool Patch manufactures vinyl pool liners and repair products, serving pool professionals and dealers. It competes with Pegasus in the custom and replacement vinyl liner market for residential pools.
• Swimline: Swimline is a long-established manufacturer and distributor of above-ground and in-ground vinyl pool liners, pool covers, and related accessories. It competes head-to-head with Pegasus in the dealer channel on standard and replacement liners.
• GLI Pool Products: GLI Pool Products manufactures vinyl liners, pool covers, and winter covers for both above-ground and in-ground pools, selling primarily through pool dealers. Its product mix and B2B go-to-market overlap closely with Pegasus's core business.
• Tara Liners: Tara Liners is a custom vinyl swimming pool liner manufacturer serving pool builders and dealers, with comparable capabilities in made-to-order liner fabrication. It is a like-for-like competitor in the custom liner niche.

Broad incumbents

• Fluidra: Fluidra is a global pool and wellness equipment company (owner of brands like Zodiac, Jandy, Polaris) serving pool builders and dealers worldwide. It is comparable as a broad incumbent in the pool industry channel where Pegasus competes for dealer attention.
• Hayward Industries: Hayward is a major pool equipment manufacturer (pumps, filters, heaters, automation) selling through the same pool dealer channel that Pegasus serves. It is comparable as a broad incumbent sharing the same distribution ecosystem.
• Pentair: Pentair is a global pool equipment and water solutions incumbent offering pumps, filters, heaters, automation, and some pool building products. It overlaps with Pegasus indirectly through the pool dealer channel and overall pool owner spend.

Emerging players

• Wilbar International: Wilbar International manufactures above-ground pools and related vinyl liner products (including under the Intex and associated brands), competing with Pegasus in the above-ground vinyl liner segment through both dealer and retail channels.

Regional players

• Vinyl Works Canada: Vinyl Works is a Canadian-based manufacturer of custom vinyl pool liners serving the Canadian and select U.S. dealer markets. It is comparable in product scope (custom vinyl liners) but primarily competes in a different geography than Pegasus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pegasus-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pegasus Products