SolarHub

What SolarHub does

SolarHub is the trading name of Smart Renewables Pty Ltd, a private Australian proprietary limited company founded in 2010 and headquartered in Mitchell (Canberra). The company is a Clean Energy Council Approved Retailer and New Energy Tech Approved Seller that designs and installs residential and commercial solar photovoltaic systems, battery storage products (Tesla Powerwall, Enphase IQ Battery, Sigenergy, SunPower Reserve), and complementary home electrification products including heat pump hot water systems, EV chargers, induction cooktops, and air conditioning. SolarHub also supplies off-grid solar systems for rural and remote properties and offers repair, servicing, and maintenance across its installed base.

The business operates through four physical branches spanning the Australian Capital Territory and South Coast New South Wales (Wollongong, Bega, Batemans Bay), with Melbourne listed as an additional served market and Snowy Monaro added via the October 2024 acquisition of Snowy Regional Solar. Distribution is direct and consultative: customers engage via phone or website quote forms, energy specialists perform on-site consultations, and certified installation teams execute projects. Pricing is structured around packaged solar and battery systems with weekly payment options facilitated through a Brighte financing partnership, and the company participates in government-backed programs including the NSW Government Smart Distributed Batteries Virtual Power Plant ($5.4 million grant, 6MW capacity, operated with ActewAGL) and the Endeavour Energy-led Electrify 2515 community electrification pilot.

SolarHub has served more than 15,000 customers and completed over 3,000 battery installations, holding a 4.9-star Google rating across 508+ reviews. The company is founder-owned under CEO Benn Masters with no disclosed institutional external capital, and it pursues a hybrid residential-and-small-commercial model with primary emphasis on residential whole-home electrification.

Name

SolarHub

Legal name

Smart Renewables Pty Ltd

Website

https://solarhub.net.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

SolarHub is an Australian CEC-approved solar retailer designing and installing solar PV systems, battery storage, EV chargers, and heat pumps for residential and commercial customers across ACT, South Coast NSW, Illawarra, and Melbourne, serving 15,000+ customers across four branches.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar panel installation
• Battery storage systems
• Home electrification
• Solar energy services
• Residential solar

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Solar Panel Sales and Installation: One-time sale and installation of solar PV systems, including panels, inverters, mounting equipment, and associated hardware. Revenue is generated per installation with pricing varying by system size and configuration.
2. Battery Storage Systems: Sale and installation of battery storage products including Tesla Powerwall, Enphase IQ Battery, Sigenergy, SunPower Reserve, and other battery systems. Batteries can be purchased standalone or bundled with solar PV systems.
3. Smart Distributed Batteries VPP: Through the NSW Government-funded Smart Distributed Batteries project, customers receive point-of-sale discounts on battery systems in exchange for joining ActewAGL's Virtual Power Plant, enabling revenue generation from grid services.
4. Home Electrification Products: Sale and installation of complementary home electrification products including EV chargers, heat pump hot water systems, air conditioning, and induction cooktops. Revenue generated per product installation.
5. Repair and Maintenance Services: Solar and battery repair, servicing, and maintenance including inverter repairs, panel cleaning, system inspections, and solar anti-islanding tests. Revenue generated through service fees for repair and maintenance visits.
6. Brighte Financing: Partnership with Brighte to provide flexible financing options allowing homeowners to spread upfront costs of solar, battery, and electrification upgrades over manageable payment periods, enabling larger transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

SolarHub sells and installs residential and commercial solar photovoltaic systems, battery storage (including Tesla Powerwall, Enphase IQ Battery, Sigenergy, and SunPower Reserve), inverters, EV chargers, heat pump hot water systems, air conditioning, and induction cooktops. The company also designs and delivers off-grid solar systems for rural properties and provides repair, servicing, and maintenance for solar and battery installations across the ACT and South Coast NSW.

Product overview

SolarHub is a residential and commercial solar energy solutions provider offering a unified product portfolio centered on solar panel installations, battery storage systems, and home electrification products. The core offering includes high-efficiency solar panels (SunPower P7) paired with battery storage solutions (Tesla Powerwall, Enphase IQ Battery, Sigenergy) and various inverter brands (Sungrow, Growatt, Sigenergy). Supporting products for full home electrification comprise air conditioning, EV chargers, heat pump hot water systems (including Sanden Eco Plus), and induction cooktops. The company also provides off-grid solar systems for rural properties, along with installation, repair, and maintenance services. SolarHub operates across the ACT, South Coast NSW, and Melbourne with multiple physical branch locations.

Differentiator

Problem solved

Functional benefit

Brands

• Charge: Commercial EV charging solutions platform accessible at charge.solarhub.net.au

Products and services

• Solar Panels Photovoltaic solar panels that convert sunlight into electricity for residential and commercial properties. SolarHub installs SunPower P7 panels and other high-efficiency solar modules as standalone system offerings or as part of full solar and battery packages.
• Solar Batteries Battery storage systems that capture excess solar energy for later use, enabling energy independence and blackout protection. SolarHub offers Tesla Powerwall 3, Tesla Powerwall 2, Enphase IQ Battery 5P, SunPower Reserve, Sigenergy batteries, and SigenStore battery stacks as standalone products or bundled with solar PV systems.
• Inverters Devices that convert DC power from solar panels into AC power for home use. SolarHub supplies and installs Sungrow, Growatt, Primo gen 24, Sigenergy 3-phase, and Tesla inverters as standalone products or as part of integrated solar and battery systems.
• Air Conditioning High-efficiency air conditioning systems designed to integrate with solar installations, allowing powered cooling using solar energy. Sold and installed as a standalone home electrification product.
• EV Chargers Level 2 electric vehicle charging stations for home and business use, enabling charging up to 5x faster than standard wall plugs while powered by solar energy.
• Hot Water Systems Heat pump hot water systems that are up to 70% more efficient than traditional water heaters, including Sanden Eco Plus heat pumps designed to pair with solar systems for free water heating.
• Induction Cooktops Electric induction cooktops that are safer, faster, and more energy-efficient than traditional gas stoves, supporting full home electrification as a standalone appliance offering.
• Off-Grid Solar Systems Complete off-grid solar power systems combining solar panels, battery storage, hybrid inverters, and backup generator integration for rural properties, farms, and customers seeking complete energy independence.
• Solar System Health Check Comprehensive inspection and testing service to assess solar system performance, identify issues, and ensure optimal energy production. Bookable as a standalone service for existing solar customers.
• Solar Anti-Islanding Test Safety testing service that verifies the solar system's ability to safely disconnect from the grid during power outages.
• Air Conditioning Repair and Maintenance Repair and maintenance service for installed air conditioning systems, available to existing SolarHub customers and the broader public.
• Inverter Repair Services Professional repair and maintenance for solar inverters including diagnosis of error codes, power dips, flickering lights, and reduced efficiency issues.
• Battery Repair & Servicing Expert repair and servicing for solar battery systems addressing reduced storage capacity, charging problems, connection faults, and error codes.
• Solar System Inspections Comprehensive solar system inspections including wiring checks, panel assessment, inverter evaluation, mounting inspection, and thermal imaging, available as a standalone inspection service.
• Charge (Commercial EV Charging) Sub-brand under SolarHub providing commercial EV charging solutions for workplaces and commercial sites.

Quantifiable outcome

• 15,000+ customers served with solar and battery installations
• +7 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• SandencoreChannel Partner/ Reseller/ Distributor · 1 May 2023SolarHub partnered with Sanden as an authorized heat pump dealer on the South Coast, offering the Sanden Eco Plus heat pump hot water system. Sanden Eco Plus is recognized for exceptional performance even in cold conditions and is backed by solid warranties on both tank and compressor. The partnership expands SolarHub's electrification offerings beyond solar and battery to complete home decarbonization.
• ActewAGLcoreGTM or Marketing Partner · 1 November 2020ActewAGL is the VPP technology provider and operator for SolarHub's Smart Distributed Batteries project. SolarHub offers batteries with point-of-sale discounts to customers who join ActewAGL's Solar Partner Plus plan VPP, enabling the 6MW Virtual Power Plant to trade stored energy on the National Energy Market. Customers receive payment when their battery is discharged to support the grid.
• Endeavour EnergycoreStrategic or Co-development PartnerEndeavour Energy leads the Electrify 2515 pilot project in collaboration with local organizations. SolarHub is an approved vendor for Electrify 2515, providing solar, battery, EV chargers, heat pumps, and induction cooktops to participating households in the 2515 postcode (Illawarra region). The project is a testbed for national electrification rollout and is led by Dr Saul Griffith and home energy experts.
• TeslacoreTechnology or IntegrationSolarHub is a Tesla Powerwall Certified Premium Installer, authorized to sell, install, and support Tesla Powerwall 2 and Powerwall 3 battery products. The company offers Tesla Powerwall systems as part of its battery storage portfolio and participates in Tesla-related marketing and demand generation.
• SunPowercoreTechnology or IntegrationSunPower is a key panel brand partner for SolarHub. The company installs SunPower P7 solar panels which have been recognized in ACT Government commissioned panel testing. SunPower panels are featured in SolarHub's premium solar packages including The Solar Starter Pack, The Tesla Bundle, and The Powerhouse.
• Enphase EnergycoreTechnology or IntegrationEnphase is a battery technology partner providing products such as the Enphase IQ Battery 5P, which SolarHub offers as part of its battery storage solutions for homes in the Nowra region and broader South Coast market.
• SigenergycoreTechnology or IntegrationSigenergy is a technology partner providing products such as the Sigenergy 16kWh battery and 10kW 3-phase energy controller featured in The Powerhouse package. SolarHub has installed systems including the Sigenergy SigenStore battery stack (48kWh) and Sigenergy inverter (30kW).
• SungrowcoreTechnology or IntegrationSungrow is a solar inverter partner for SolarHub. The company installs Sungrow inverters (including the 5kW Sungrow model featured in The Solar Starter Pack) and 10kW 3-phase Sungrow inverter options as part of its solar system configurations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tesla Energy: Tesla's energy business selling Powerwall, Solar Roof, and Megapack, delivered through certified installer networks including SolarHub itself. Comparable as a residential battery and solar ecosystem, though Tesla operates globally with full vertical integration.
• AGL Energy: One of Australia's largest integrated energy retailers with a growing residential solar, battery, and EV charging offering bundled with energy plans. Comparable to SolarHub as a residential solar and battery provider, though operating at vastly greater scale across all of Australia.
• EnergyAustralia: Australian energy retailer with growing solar and battery installation services for residential customers. Comparable to SolarHub as a residential solar provider bundled with energy retail, though EnergyAustralia operates at national scale.
• Origin Energy: Major Australian energy retailer with a national solar and battery installation business (Origin Solar) and VPP (Origin Loop). Comparable to SolarHub in residential solar/battery/VPP offering but as part of a much larger energy retail portfolio.

Direct peers

• Solar Choice: Australia's largest solar comparison and installer network, connecting homeowners with vetted installers across the country. Directly comparable to SolarHub as a residential solar lead-generation and installation platform with national reach.
• ShineHub: Australian residential solar and battery installer with a strong focus on VPP aggregation and battery storage. Comparable to SolarHub in residential solar-plus-battery offering and participation in Virtual Power Plant programs.
• Natural Solar: Australian residential and commercial solar installer offering solar panels, batteries, and home electrification products across multiple states. Comparable to SolarHub in product range, customer segment, and sales-led GTM motion.

Emerging players

• Reposit Power: Australian VPP and distributed energy management platform that aggregates behind-the-meter batteries to trade on the wholesale market. Comparable to SolarHub's VPP ambitions as a grid-services technology partner in the residential battery value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solarhubau
• Facebookfacebook.com/SolarHub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SolarHub