Action Tutoring
Action Tutoring is a UK education charity that partners with state schools to deliver subsidised, volunteer-led English and maths tutoring to disadvantaged pupils in England, via face-to-face and online delivery, funded by a mix of school fees, donations, and grants.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Action Tutoring does
Action Tutoring is a UK education charity founded in 2011 that delivers subsidised English and maths tutoring to pupils from disadvantaged backgrounds in state-maintained schools across England. Its primary customer segment is schools with at least 18% Pupil Premium eligibility, targeting Year 5-6 pupils preparing for SATs and Year 10-11 pupils preparing for GCSEs, alongside a Year 7 catch-up cohort. Tutoring is delivered by trained volunteer tutors (1,896 active in 2023-24, drawn from undergraduates, retirees, and corporate volunteers) in small 1:3 groups, either face-to-face at partner schools or online via the third-party Vedamo virtual classroom platform. The curriculum is delivered through proprietary, National Curriculum-aligned workbooks developed by former teachers, covering English and maths at Key Stage 2 and Key Stage 4.
The business model is a hybrid charity: schools contribute approximately £10.25 per pupil per session (roughly 30% of the full programme cost) on a subscription basis, while the remaining 70% is funded through individual donations, trust and foundation grants (Impetus, Garfield Weston Foundation, Westminster Foundation, QBE Foundation, Julia Rausing Trust, The Considered Ask), and corporate partnerships (Deloitte, KPMG, TfL, HMRC, Goldman Sachs Foundation, Civil Service, and others). In 2023-24 the charity delivered 61,751 tutoring hours to 6,003 pupils, taking the cumulative total to over 30,000 pupils supported. A 2025-26 evaluation partnership with the Education Endowment Foundation is generating gold-standard impact evidence, and an AI Tutoring Action Research Project is being piloted. Revenue is not publicly disclosed; total annual income is estimated at approximately £2-3M based on scale and pricing triangulation.
Action Tutoring firmographics
Firmographics- Name
- Action Tutoring
- Legal name
- Action Tutoring
- Website
- https://actiontutoring.org.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Action Tutoring is a UK education charity that partners with state schools to deliver subsidised, volunteer-led English and maths tutoring to disadvantaged pupils in England, via face-to-face and online delivery, funded by a mix of school fees, donations, and grants.
- Ownership category
- akta.pro rank
Where Action Tutoring is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Action Tutoring business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- School Partnership Fees: Schools pay a heavily subsidised contribution of 30% of programme costs (approximately £10.25 per pupil per session), with the remaining 70% funded through charitable donations and fundraising.
- Individual Donations: Individual donors can support the charity's work through one-time or recurring donations. Donation tiers include £5.99 (pupil workbook), £25 (headphones), £62 (training for 20 tutors), £391 (year of tutoring support).
- Trust and Foundation Grants: Strategic partnerships with trusts and foundations provide core funding, regional growth funding, and impact evaluation support. Includes funders like Impetus, The Considered Ask, Garfield Weston Foundation, Westminster Foundation, QBE Foundation, Julia Rausing Trust.
- Corporate Partnerships: Corporate organisations engage employees in volunteering opportunities and provide financial support. Partners include Deloitte, KPMG, TfL, HMRC, Civil Service, A&O Shearman, DAC Beachcroft, Browne Jacobson, QBE Foundation, Weightmans, Hyman, Bloom, British Land, Goldman Sachs Foundation, Amentum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | School Partnership Programme - Subsidised Rate |
| Unit Pricing | One time | Pupil Workbook Donation |
| Unit Pricing | One time | Pupil Headphones Donation |
| Unit Pricing | One time | Online Tutor Training Donation |
| Unit Pricing | One time | Face-to-face Tutoring Support Donation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Action Tutoring product offering
Product offeringCore offering
Action Tutoring is a UK education charity that delivers subsidised, evidence-based English and maths tutoring programmes to pupils from disadvantaged backgrounds in state-maintained primary and secondary schools across England. Trained volunteer tutors deliver small group tuition (1:3 ratio) through face-to-face sessions at partner schools or online via the Vedamo virtual classroom platform, supported by curriculum-aligned workbooks for SATs and GCSE preparation. Schools pay approximately 30% of programme costs with the remaining 70% subsidised through charitable fundraising, donations, and grants from trusts, foundations, and corporate partners.
Product overview
Action Tutoring is a national education charity offering a suite of tutoring programmes designed to close the attainment gap for disadvantaged pupils in England. The core offerings include Primary Tutoring Programme (Years 5-6, English and maths) and Secondary Tutoring Programme (Years 7, 10-11, English and maths), delivered through two delivery modes: Face-to-Face Tutoring Programme at partner schools and Online Tutoring Programme via the Vedamo platform. All tutoring is supported by Tutor Workbooks and Resources (curriculum-aligned physical and digital materials), the Initial Tutor Training (two-hour compulsory session), and Bright Ideas Continuous Development (ongoing e-learning and webinars). The organisation also runs an AI Tutoring Action Research Project (pilot programme) and a Volunteer Tutor Programme that recruits and trains volunteers to deliver tutoring sessions.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Primary pupils receiving 10+ sessions were 29% more likely to meet expected reading standard than disadvantaged peers nationally (2025)
- +4 more outcomes
Companies that use Action Tutoring
Customer profileNamed customers9 records
Segments4 records
Action Tutoring technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Action Tutoring partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Education Endowment Foundation (EEF)coreIn 2025-26, Action Tutoring is working with the EEF and two sector-leading research organisations to evaluate the impact of their maths tutoring programme. This partnership provides gold-standard evaluation of programme effectiveness.
- Now TeachcoreNow Teach brings career changers into teaching. Action Tutoring volunteering provides 'test the waters' experience for prospective Now Teach Fellows. Joint information sessions hosted every two months.
- Ambition InstitutecoreAmbition Institute offers Initial Teacher Training programmes. Action Tutoring volunteering provides ideal preparation for Ambition's practical, in-school training model. Joint promotional content about tutoring before teacher training.
- Teach FirstcoreTeach First places graduates and career changers in schools in low-income communities. Action Tutoring tutoring builds resilience and classroom-ready confidence before Teach First placements.
- i2i Teaching PartnershipminorLocal SCITT provider covering Surrey, Hampshire, West London and the South Coast.
- Colchester Teacher Training ConsortiumminorLocal SCITT provider covering Colchester, Basildon, Ipswich and Southend.
- Bournemouth Bay Teacher Training PartnershipminorLocal SCITT provider covering Bournemouth, Poole and Dorset.
- West London Teacher Training AllianceminorLocal SCITT provider covering West London.
- Brigshaw Learning PartnershipminorLocal SCITT provider covering East Leeds.
- EqualitasminorLocal SCITT provider covering London area (travel required).
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Action Tutoring competitors and assessment
Company assessmentBroad incumbents
- Kumon: Global maths and English supplementary education franchise operating in the UK with structured workbooks. Comparable subject focus but commercial fee-paying model rather than charity-subsidised delivery.
- Explore Learning: UK tutoring franchise offering maths and English tuition to children aged 4-14, primarily to fee-paying families. Overlapping subject/age coverage but commercial model and customer base differ from Action Tutoring's charity-led disadvantaged-pupil focus.
- Kip McGrath: UK tutoring franchise providing maths and English tuition to school-age children via in-centre delivery. Comparable K-12 subject focus but commercial franchise model serving fee-paying families.
Direct peers
- Third Space Learning: UK online maths tutoring provider working directly with state schools, using qualified tutors for small-group sessions. Comparable online-delivery B2B-school model and similar year-group focus on primary and KS4.
- Tutor Trust: UK charity providing volunteer-led small-group tutoring to disadvantaged pupils in Manchester and London. Closest comparable in mission, model and Pupil Premium-eligible school focus.
- The Access Project: UK charity supporting disadvantaged students through university-student volunteer tutors, focused on secondary school attainment. Comparable volunteer-driven, evidence-based tutoring model targeting similar school segments.
- MyTutor: UK online tutoring platform connecting school pupils with vetted tutors, including school-partnership programmes. Comparable online small-group delivery to state schools, though broader subject and age coverage.
Emerging players
- Tutorful: UK online tutoring marketplace connecting parents and students with tutors across a wide subject range. Adjacent UK tutoring market participant serving a different (fee-paying parent) customer segment.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Action Tutoring social profiles
Digital presenceAction Tutoring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action Tutoring leadership team
Management profileNumber of profiles
Action Tutoring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action Tutoring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action Tutoring
What does Action Tutoring do?
Action Tutoring is a UK education charity that delivers subsidised, evidence-based English and maths tutoring programmes to pupils from disadvantaged backgrounds in state-maintained primary and secondary schools across England. Trained volunteer tutors deliver small group tuition (1:3 ratio) through face-to-face sessions at partner schools or online via the Vedamo virtual classroom platform, supported by curriculum-aligned workbooks for SATs and GCSE preparation. Schools pay approximately 30% of programme costs with the remaining 70% subsidised through charitable fundraising, donations, and grants from trusts, foundations, and corporate partners.
Is Action Tutoring a public or private company?
Action Tutoring is a private company. It is currently operating.
When was Action Tutoring founded?
Action Tutoring was founded in 2011. It employs 101 to 250 people.
Where is Action Tutoring based?
Action Tutoring is headquartered in London, United Kingdom, in the Europe region.
How does Action Tutoring make money?
Four revenue lines are on record. School Partnership Fees are the primary driver. The others are individual Donations, trust and Foundation Grants and corporate Partnerships.
Who are Action Tutoring's main competitors?
Broad incumbents on record are Kumon, Explore Learning and Kip McGrath. Direct peers are Third Space Learning, Tutor Trust, The Access Project and MyTutor. Tutorful is listed as an emerging player.
Does Action Tutoring have an API?
No public API is recorded for Action Tutoring.