Mirada

Name

Mirada

Legal name

MIRADA

Website

https://mirada.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Audiovisual and Event Production Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Motion Picture and Video Production (51211)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industries

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Audiovisual production services
• Corporate event management
• Hybrid event streaming
• TV studio rental
• Corporate video production

Headquarters

HQ city

Reinsberg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services - Audiovisual Production: Project-based fees for video production services including corporate films, advertising spots, motion design, TV emissions, webinars, and event capture. Pricing varies based on project complexity, production requirements, post-production needs, and format deliverables.
2. Professional Services - Event Management: Project-based fees for event organization services including conventions, seminars, product launches, general assemblies, and hybrid events. Includes strategic consulting, artistic direction, technical production, and on-site coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Mirada is a French audiovisual and event communication agency providing end-to-end corporate video production (corporate films, motion design, promotional spots, corporate TV shows) and corporate event management (conventions, seminars, hybrid and live events) delivered through three proprietary TV studios in Rennes and Paris and its proprietary Interactive Live streaming platform. Services span strategic consulting, artistic direction, filming, post-production, and multi-format distribution for social media and digital channels.

Product overview

Mirada is a French audiovisual and event communications agency operating two core service divisions (audiovisual and event) supported by owned TV studio infrastructure and a proprietary streaming platform. The audiovisual division produces corporate videos, TV shows, motion design, and promotional content through its three in-house studios (Rennes and Paris). The event division organizes conventions, seminars, hybrid events, and live broadcasts. The proprietary Interactive Live platform enables hybrid and digital events with interactive features. These offerings are integrated as a full-service production ecosystem where strategy, creative direction, filming, post-production, and multi-platform distribution are delivered end-to-end.

Differentiator

Problem solved

Functional benefit

Products and services

• Agence Audiovisuelle (Audiovisual Production Agency) Full-service audiovisual production offering covering concept development, artistic direction, filming, and post-production for corporate videos, promotional spots, motion design, and TV content for enterprise clients.
• Agence Événementielle (Event Management Agency) Corporate event planning and production service specializing in conventions, seminars, hybrid events, and team-building experiences with full scenography, artistic direction, and technical execution.
• Studios TV Mirada (TV Studio Rental) Rental of three owned TV studios (Rennes 40m², Paris Ouest-Boursorama 50m² with LED wall, Paris Centre-La Française 30m²) equipped with multicamera rigs, professional lighting, configurable sets, and integrated production capabilities for corporate video production and live broadcasts.
• Interactive Live Streaming Platform Proprietary French-hosted streaming platform for hybrid events featuring live video, interactive tools (chat, polls, quizzes, Q&A), branded interface customization, HD multi-camera streaming, real-time analytics, GDPR-compliant hosting in France, and replay delivery.
• Live Event Production Real-time digital event production combining professional video and audio streaming, interactive engagement tools, and event scenarization for conferences, shareholder meetings, product launches, and multi-site corporate events.
• Événement Hybride (Hybrid Event) Hybrid event service combining physical presence with digital streaming and interactivity via the Interactive Live platform, enabling expanded audience reach while minimizing environmental footprint.
• Convention d'Entreprise (Corporate Convention) Corporate convention planning and production including strategic counsel, artistic direction, technical setup, audiovisual integration, and post-event deliverables such as video highlights and performance analytics.
• Vidéo Corporate (Corporate Video Production) Corporate video production including employee portraits, documentaries, client testimonials, and institutional films designed to strengthen brand image among employees, clients, and prospects.
• Motion Design Motion graphics and animation service producing 2D/3D animated videos, infographics, typographic animations, and branded visual content for training, social media, corporate communications, and product presentations.
• Vidéo Promotionnelle (Promotional Video) Promotional and advertising video production including TV commercials, radio/podcast spots, cinema ads, digital video ads, and motion-design-based spots for social media and web distribution.
• Émission TV d'Entreprise (Corporate TV Show) Corporate TV show production encompassing editorial line development, audiovisual branding, presenter coaching, studio or location filming, and multi-platform distribution including the Interactive Live streaming platform.

Quantifiable outcome

• Over 7,000 YouTube views for MEDEF35 TANDEM emission series with 76 minutes of advice content
• +3 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• KERA GroupecoreOthersMirada operates as an entity within the KERA Groupe (KERA Group), a parent company structure. This corporate relationship positions Mirada as part of a larger group focused on corporate communication services, providing organizational backing and potentially shared resources or synergies across group entities.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Others

• Cvent: Global event management technology platform used by enterprise event teams; adjacent rather than directly competing, but increasingly relevant as a technology alternative to Mirada's proprietary Interactive Live platform.
• LiveU: Provider of live video transmission and remote production technology used by broadcasters and event producers; an infrastructure supplier/enabler whose technology is complementary or alternative to Mirada's streaming stack.

Direct peers

• Auditoire: Paris-based B2B event and communication agency operating in the same premium corporate events niche as Mirada, serving large French and international enterprises with integrated event design and production.
• Hopscotch: French independent communications and event agency group offering integrated PR, event, and digital services to enterprise clients; competes directly with Mirada for corporate communication budgets.
• Webedia: French digital content production company creating video, branded content, and audiovisual assets for brands — competes with Mirada's audiovisual production and corporate video service lines.
• MKG: French event and experiential marketing agency with similar size profile to Mirada, serving enterprise clients with end-to-end event design and production — directly comparable on hybrid event capabilities.

Broad incumbents

• Havas Events (Havas): Global holding-company events and experiences practice serving enterprise clients across creative, PR, and event; overlaps with Mirada on hybrid and corporate event work but operates at much larger scale.
• Publicis Events (Publicis Groupe): Global holding-company event and experiential marketing arm offering enterprise event services at much larger scale; competes for the same enterprise event briefs as Mirada but with broader portfolio.
• France Télévisions Publicité: French public broadcaster's commercial arm with broadcast production capabilities; adjacent incumbent that operates in the same audiovisual production space as Mirada's studio-based services.

Emerging players

• Dazzl: Cloud-based live video production and streaming platform for events; an emerging technology alternative whose features (interactive overlays, multi-camera cloud mixing) overlap with Mirada's Interactive Live platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@mirada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirada