Mitt Dekkhotell Økern
Mitt Dekkhotell AS operates Norway's leading tire hotel chain with seven branches across Greater Oslo and Bergen, offering seasonal wheel storage, wheel change, and tire and rim sales and repair services to private car owners and corporate fleet operators.
- Company typePrivate
- Founded2007
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mitt Dekkhotell Økern does
Mitt Dekkhotell AS is Norway's leading tire hotel chain, operating seven wholly-owned branch subsidiaries across Greater Oslo (Økern, Røa/Fossum, Lillestrøm/Kjeller, Fornebu, Asker/Hvalstad) and Bergen (Kokstad, Drotningsvik) with combined storage capacity for over 60,000 cars. Founded in 2007 and opened at Røa in 2008, the company serves private car owners and corporate fleet operators with seasonal wheel storage, tire change, tire and rim sales, and rim repair services.
The core "Dekkhotell" product is a recurring semi-annual subscription priced by branch and tire-width tier, billed twice a year (summer 1 May–1 Nov, winter 1 Nov–1 May). Each subscription bundles wheel change, machine washing, damage inspection with report, tire pressure check, TPMS calibration, secure storage of four wheels, puncture insurance, and automated SMS/email reminders. Underlying technology includes a barcode/RFID-based wheel identification and logistics system, self-service check-in kiosks (QR code, mobile number, or vehicle registration entry plus Key Drop), and a customer portal (Min side) for appointment booking and account management. All branches are approved by Statens Vegvesen, a regulatory prerequisite for tire hotel operations in Norway.
The business is organized as a group with Mitt Dekkhotell AS as the parent and seven wholly-owned branch subsidiaries, owned 55% by the founders and 45% by Møller Mobility Group AS. Revenue is generated through (1) the per-season tire hotel subscription, (2) one-time tire and rim sales (with an automatic 5% subscriber loyalty discount applied to Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli tires, plus rims via a partnership with Norgesdekk), (3) rim repair and painting services at roughly 2,000–5,000 NOK per rim, and (4) corporate fleet agreements. The customer base is dominated by individual Norwegian car owners, with a smaller B2B fleet segment. As of 2026, the group employed 40 permanent and approximately 35 contracted full-time equivalents, supplemented by seasonal labor during peak changeover periods.
Mitt Dekkhotell Økern firmographics
Firmographics- Name
- Mitt Dekkhotell Økern
- Legal name
- Mitt Dekkhotell AS
- Website
- https://mittdekkhotell.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mitt Dekkhotell AS operates Norway's leading tire hotel chain with seven branches across Greater Oslo and Bergen, offering seasonal wheel storage, wheel change, and tire and rim sales and repair services to private car owners and corporate fleet operators.
- Ownership category
- akta.pro rank
Mitt Dekkhotell Økern industry classification
Industry- Product category
- Automotive Tire Storage and Services
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industry
- Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Mitt Dekkhotell Økern is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Mitt Dekkhotell Økern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Dekkhotell (tire hotel) subscription: Recurring semi-annual subscription model. Customers pay per season (termin) — summer (1 May–1 Nov) and winter (1 Nov–1 May). Pricing is based on tire width category of rear tires and the specific branch used. The subscription includes: one wheel change, machine wash of wheels, inspection with damage reporting, air pressure check and TPMS calibration, secure storage of four wheels, puncture insurance, and automated SMS/email notification. No discount is provided if individual services within the package are not used.
- Tire and rim sales: One-time sales of tires and rims. Customers receive a 5% loyalty discount on top of already competitive net prices when they are tire hotel members. Sells a wide range of tire brands including Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli.
- Tire and rim repair services: Flat-rate repair services including rim repair (curb damage, dents, corrosion) at approximately 2,000–3,000 NOK per rim, and tire repair (covered by puncture insurance for tire hotel customers at no extra cost). Also offers rim painting at approximately 3,000 NOK per rim.
- Firmarabotale (corporate fleet agreements): Corporate accounts can contact the company directly for fleet tire hotel agreements covering all company vehicles. This is a B2B revenue stream targeting businesses with multiple vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Dekkhotell per season — based on tire width category (rear tires) |
| Subscription | Monthly | 5% loyalty discount on tires and rims |
| Unit Pricing | Pay-as-you-go | Rim repair: ~2,000–3,000 NOK per rim |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mitt Dekkhotell Økern product offering
Product offeringCore offering
Mitt Dekkhotell operates a seasonal tire storage hotel (Dekkhotell) subscription service for private car owners and corporate fleets, bundling wheel change, machine washing, inspection, TPMS calibration, secure storage, and puncture insurance into a per-season fee. The company also sells tires and rims (with a 5% loyalty discount for tire hotel customers) and provides rim repair services including curb damage repair, dent removal, corrosion treatment, and rim painting at all seven branches across Greater Oslo and Bergen.
Product overview
Mitt Dekkhotell is Norway's leading tire storage hotel chain offering a unified service portfolio centered on its core Dekkhotell (Tire Storage Hotel) product. The service provides seasonal wheel storage, professional wheel mounting/dismounting, machine washing, inspection, and TPMS calibration for a fixed seasonal price. Supporting the core offering are products including tire and rim sales (Dekk, Felger), rim repair services (Felgreparasjon), and an online store (Nettbutikk). The company enhances customer experience through a loyalty program (Fordelsprogram) providing 5% discounts on tires and rims, a customer portal (Min side) for appointment management, and self-service check-in machines for efficient workflow. The company operates seven branches across Greater-Oslo and Bergen areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Dekkhotell (Tire Storage Hotel) Seasonal tire storage and wheel change subscription service for private car owners and corporate fleets. Includes wheel mounting/dismounting, machine washing, inspection with damage reporting, tire pressure check, TPMS calibration, secure storage, puncture insurance, and automated SMS/email reminders. Priced per season (summer 1 May–1 Nov; winter 1 Nov–1 May) based on rear tire width category.
- Tire Sales (Dekk) Sale of summer and winter tires from recognised manufacturers including Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli. Tire hotel customers receive an automatic 5% loyalty discount on already competitive net prices.
- Rim Sales (Felger) Sale of rims in all price ranges for passenger cars and light commercial vehicles, supplied through partnership with Norgesdekk. Tire hotel customers receive an automatic 5% loyalty discount on all rims.
- Rim Repair (Felgreparasjon) Repair of rim damage including scratches, curb damage, dents, and corrosion. Repair prices typically range from 2,000–3,000 NOK per rim. Also offers rim painting at approximately 3,000 NOK per rim for standard lacquer, or 4,000–5,000 NOK for special finishes (metallic/matte). For tire hotel customers, puncture repair is covered by puncture insurance at no extra cost.
- Corporate Fleet Agreements (Firmaavtale) Corporate fleet tire hotel agreements covering all company vehicles. Designed to centralise seasonal tire management for businesses with multiple vehicles, providing consistent professional maintenance, compliance with tire safety standards, and simplified administration. Companies contact Mitt Dekkhotell directly (via email or phone) to arrange terms.
Quantifiable outcome
- Customers receive a 5% discount on tires and rims through the loyalty programme at no additional cost
- +2 more outcomes
Companies that use Mitt Dekkhotell Økern
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Mitt Dekkhotell Økern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mitt Dekkhotell Økern partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorgesdekkcoreMitt Dekkhotell partners with Norgesdekk for rim sales. Norgesdekk has one of Norway's largest rim selections and supplies rims for both passenger cars and light commercial vehicles. Mitt Dekkhotell offers a 5% discount on all rims through this partnership for tire hotel customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mitt Dekkhotell Økern competitors and assessment
Company assessmentBroad incumbents
- Continental Dekk: Norwegian retail presence of Continental, one of the premium tire brands Mitt Dekkhotell retails (per its brand list). Comparable as a brand-anchored tire sales and service channel competing for the same Norwegian private customers.
- Nokian Tyres: Leading Nordic tire manufacturer that owns Vianor and supplies seasonal winter tires central to the Norwegian tire-change market. Comparable as an upstream/downstream player in the same Norwegian tire value chain that Mitt Dekkhotell serves at the storage/swap layer.
- Euromaster: Pan-European tire service network owned by Michelin with Norwegian locations providing tire changes, storage, and sales. Operates in the same category as Mitt Dekkhotell at a much larger European scale but with a less specialized 'tire hotel' subscription offering.
Direct peers
- Point S: International tire and automotive service cooperative with Norwegian franchise partners offering tire sales, mounting, and seasonal storage. Comparable multi-location service model targeting similar private and small-fleet customers.
- Vianor: Nordic tire service chain owned by Nokian Tyres with retail and service locations across Norway. Directly comparable to Mitt Dekkhotell as a multi-branch tire service operator in the same Norwegian geography; offers tire changes, storage, and sales though typically without the dedicated 'tire hotel' subscription model.
- Dekkmann: Norwegian tire retail and service chain offering tire sales, mounting, balancing and seasonal storage. Directly competes with Mitt Dekkhotell for Norwegian car owners seeking tire service and seasonal wheel storage, with overlapping customer base in urban markets.
- Viking Dekk: Norwegian tire retail and service brand with online and physical sales plus seasonal tire storage offerings. Directly comparable to Mitt Dekkhotell in product mix and target customer, operating with a different go-to-market emphasis.
Emerging players
- Blackcircles.com: Online-led tire retailer with a fitting network, including Scandinavian operations. Comparable on the tire/rim sales and replacement-transaction side of Mitt Dekkhotell's business, but lacks the dedicated seasonal storage/swap physical infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mitt Dekkhotell Økern social profiles
Digital presenceMitt Dekkhotell Økern compliance and trust
Trust signalCompliance1 record
Mitt Dekkhotell Økern financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mitt Dekkhotell Økern leadership team
Management profileNumber of profiles
Mitt Dekkhotell Økern subsidiaries and ownership
Company hierarchySubsidiaries7 records
Mitt Dekkhotell Økern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mitt Dekkhotell Økern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mitt Dekkhotell Økern
What does Mitt Dekkhotell Økern do?
Mitt Dekkhotell operates a seasonal tire storage hotel (Dekkhotell) subscription service for private car owners and corporate fleets, bundling wheel change, machine washing, inspection, TPMS calibration, secure storage, and puncture insurance into a per-season fee. The company also sells tires and rims (with a 5% loyalty discount for tire hotel customers) and provides rim repair services including curb damage repair, dent removal, corrosion treatment, and rim painting at all seven branches across Greater Oslo and Bergen.
Is Mitt Dekkhotell Økern a public or private company?
Mitt Dekkhotell Økern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mitt Dekkhotell Økern founded?
Mitt Dekkhotell Økern was founded in 2007. It employs 51 to 100 people.
Where is Mitt Dekkhotell Økern based?
Mitt Dekkhotell Økern is headquartered in Oslo, Norway, in the Europe region.
How does Mitt Dekkhotell Økern make money?
Four revenue lines are on record. Dekkhotell (tire hotel) subscription is the primary driver. The others are tire and rim sales, tire and rim repair services and firmarabotale (corporate fleet agreements).
Who are Mitt Dekkhotell Økern's main competitors?
Broad incumbents on record are Continental Dekk, Nokian Tyres and Euromaster. Direct peers are Point S, Vianor, Dekkmann and Viking Dekk. Blackcircles.com is listed as an emerging player.
Does Mitt Dekkhotell Økern have an API?
No public API is recorded for Mitt Dekkhotell Økern.
What industry is Mitt Dekkhotell Økern in?
Mitt Dekkhotell Økern's product category is Automotive Tire Storage and Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAF, Wheel Services (Mount/Balance, Alignment, Rotation). Its NAICS code is 4413 and its SIC code is 7500.