Continental dekk i Norge

What Continental dekk i Norge does

Continental Dekk Norge is the Norwegian branch and sales subsidiary of Continental AG, the German automotive parts conglomerate listed on the Frankfurt Stock Exchange (ticker CON). Operating from Oslo with a 6-person team, the entity functions primarily as a market-coordination and dealer-support office for Continental's global tire portfolio in Norway, rather than as an autonomous manufacturer. It is a private Norwegian branch whose ownership is entirely held by Continental AG.

The core technology is Continental's tire and rubber compound engineering, spanning eight vehicle categories in the Norwegian catalog: passenger car and van, truck and bus, motorcycle, bicycle, material handling, port handling, earthmoving, and agricultural tires. Named products include SportContact 7 (high-performance passenger), UltraContact NXT (passenger/van with EV-optimized range and noise profiles), ContiHybrid HS5 (commercial hybrid), Vanco (van), and ContiEcoContact. Branded positioning centers on German-engineered safety, braking performance, and an original equipment footprint that Continental describes as supplying the ideal tire for roughly every third car manufactured in Europe.

Revenue mechanics rest on two streams: original equipment (OE) tire supply to European automakers and replacement/aftersales sales executed through an authorized Norwegian dealer network reachable via the website's dealer search. Pricing is not publicly disclosed; products are quote-based and sold dealer-to-customer. The Continental for Bedrifter program layers fleet management and tire maintenance services onto the product for B2B customers. Go-to-market relies on channel partners rather than direct sales, supplemented by social media (Facebook, YouTube), newsletter capture, tire-knowledge content, and high-visibility event sponsorships including Tour de France, Extreme E, Rudskogen Motorsenter, and a 10-year adidas collaboration.

Name

Continental dekk i Norge

Legal name

Continental Dekk Norge

Website

https://continental.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Continental Dekk Norge is the Oslo-based Norwegian branch of Continental AG, distributing Continental's tire portfolio across eight vehicle categories to consumers via an authorized dealer network and to commercial fleets via Continental for Bedrifter.

Ownership category

akta.pro rank

Product category

Automotive Tires

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Passenger car tires
• Commercial vehicle tires
• Motorcycle tires
• Agricultural tires
• Tire manufacturing

Headquarters

HQ city

Not specified

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Original Equipment (OE) Tires: Continental develops and supplies tires as original equipment to automotive manufacturers. Continental develops the ideal tire for every third car made in Europe.
2. Replacement/Aftersales Tires: Sale of replacement tires to end customers through dealer network for cars, trucks, buses, motorcycles, and specialty vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Continental Dekk Norge is the Norwegian sales subsidiary of Continental AG, distributing a full tire portfolio across passenger cars/vans, trucks and buses, motorcycles, bicycles, material handling, port handling, earthmoving, and agriculture. Products are sold both as original equipment to automotive manufacturers and as replacement tires through an authorized dealer network in Norway, supported by business services (Continental for Business) for fleet and commercial customers.

Product overview

Continental dekk i Norge offers a diversified portfolio of tire products across eight major vehicle categories: passenger cars and vans, trucks and buses, motorcycles, bicycles, material handling, port handling, earthmoving, and agriculture. The core product line includes named tire brands such as SportContact 7 (high-performance passenger tire), alongside specialized tires for commercial, industrial, and agricultural applications. Business services are offered through the Continental for Business program, providing fleet solutions and expertise to commercial customers. The company positions itself as one of Europe's leading tire manufacturers, emphasizing safety, braking performance, and German engineering excellence across its product range.

Differentiator

Problem solved

Functional benefit

Brands

• SportContact 7: High-performance tire for sports vehicles
• ContiHybrid HS5
• UltraContact NXT
• Vanco
• ContiEcoContact

Products and services

• Person- og varebil (Passenger Car and Van Tires) Comprehensive range of tires for passenger cars and vans, including summer, winter, and all-season options, emphasizing safety, efficiency, and driving comfort for everyday and family vehicles.
• Lastebil og buss (Truck and Bus Tires) Commercial vehicle tires for trucks and buses designed for long-haul, regional, and urban transportation, focusing on durability, fuel efficiency, and safety for fleet operators.
• Motorsykkel (Motorcycle Tires) Tires designed for motorcycles, offering safety, performance, and riding pleasure for sport, touring, and commuter applications.
• Sykkel (Bicycle Tires) Tires for bicycles, delivering reliability, low rolling resistance, and durability for cycling enthusiasts.
• Materialhåndtering (Material Handling Tires) Specialized tires for industrial material handling equipment including forklifts and warehouse vehicles, built for heavy loads and indoor/outdoor use.
• Port Handling (Port Tires) Heavy-duty tires for port equipment such as container handlers and straddle carriers, designed for demanding port operations.
• Anlegg (Earthmoving Tires) Tires for construction and earthmoving equipment including loaders, dozers, and graders, engineered for extreme conditions and heavy-duty applications.
• Jordbruk (Agricultural Tires) Agricultural tires for tractors and farm equipment, providing traction, soil protection, and durability for farming operations.
• SportContact 7 High-performance summer tire for sporty driving, featuring maximum grip, precise handling, and short braking distances on dry and wet roads.
• UltraContact NXT Tire for passenger cars and vans, positioned as part of the passenger tire range.
• ContiHybrid HS5 Hybrid tire for trucks and buses within the commercial vehicle tire range.
• ContiEcoContact Eco-friendly passenger tire within the passenger car tire range.
• Vanco Van tire product line within the passenger and van tire range.
• Continental for bedrifter (Continental for Business) Business-focused services and solutions including fleet management support, tire maintenance programs, and commercial vehicle expertise for business customers.

Quantifiable outcome

• Develops ideal tire for every third car made in Europe

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered regional, flagship, core and minor.

• Rudskogen MotorsenterregionalGTM or Marketing Partner · 1 January 2019Continental Dekk Norge has been a sponsor of Rudskogen Motorsenter since 2019. The partnership features Continental event cars using SportContact 7 tires at the motorsport venue.
• Tour de FranceflagshipGTM or Marketing PartnerContinental is the official partner of Tour de France, the world's largest cycling race. This high-profile sponsorship provides global brand visibility and aligns the brand with elite athletic performance and endurance.
• Extreme EcoreStrategic or Co-development PartnerContinental is a founding partner of the Extreme E racing series and serves as the official tire supplier for the races. This partnership showcases tire performance in extreme electric racing conditions.
• adidasminorGTM or Marketing PartnerA 10-year collaboration partnership between Continental and adidas. The partnership celebrates a decade of collaboration with achievements highlighted through the partnership.
• Facebook (Continental Tyres Nordic)minorGTM or Marketing PartnerOfficial Facebook page for Continental Tyres Nordic for social media engagement with customers in the Nordic region.
• YouTube (ContinentalNorge)minorGTM or Marketing PartnerOfficial YouTube channel for Continental Norway featuring video content about products, technology, and company information.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yokohama Norge: Norwegian subsidiary of Yokohama Rubber Company. Direct competitor across passenger, commercial, and OTR tires, with comparable OE fitments and authorized dealer distribution in Norway.
• Hankook Norge: Norwegian operations of Hankook Tire. Direct peer competing primarily on value-priced passenger, SUV, and light-truck tire categories, putting price pressure on Continental's mid-tier lines in Norway's replacement market.
• Nokian Tyres: Finnish tire manufacturer with strong Nordic market presence and a special focus on winter tires — the highest-volume season in Norway. Direct competitor to Continental's winter-tire offering with deep heritage distribution in Scandinavian countries.
• Goodyear Norge: Norwegian operations of The Goodyear Tire & Rubber Company. Direct competitor with overlapping product portfolios across passenger, commercial, agricultural, and OTR tires, competing for OE and aftermarket share through similar dealer-distribution models.
• Michelin Norge: Norwegian branch of Michelin, the world's largest tire manufacturer. Direct competitor to Continental Dekk Norge across passenger, truck/bus, motorcycle, and specialty tire categories, with parallel OE-supplier status to European OEMs and competing dealer network in Norway.
• Bridgestone Norge: Norwegian subsidiary of Bridgestone Corporation. Direct head-to-head competitor across the same passenger, commercial, and specialty tire categories, also targeting OE fitments with major auto manufacturers and operating an authorized dealer network in Norway.
• Pirelli Norge: Norwegian subsidiary of Pirelli. Direct peer focused on premium passenger and high-performance tire segments (P Zero, Scorpion), competing head-to-head with Continental's SportContact 7 and UltraContact NXT lines in Norway's premium-tire category.

Broad incumbents

• Continental AG: Parent company of Continental Dekk Norge. Globally diversified automotive/tire conglomerate — the broader incumbent whose tire division defines the brand, technology, and product roadmap that the Norwegian branch markets and distributes.

Regional players

• Vianor: Large Nordic tire retailer and service chain with locations across Norway. Regional channel partner/distributor who buys from multiple tire brands (including Continental) to serve end consumers — comparable as a tire-distribution channel in the same Norwegian geography.
• Dekk1: Norwegian tire retail chain selling across multiple tire brands (Continental among them) plus fitting services. Regional tire-distribution competitor in the same Norwegian aftermarket channel, offering comparable customer-facing tire sales and service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ContinentalNorge
• Facebookfacebook.com/ContinentalTyresNordic
• LinkedInlinkedin.com/company/continental-dekk-i-norge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Continental dekk i Norge