Mitt Dekkhotell Økern

What Mitt Dekkhotell Økern does

Mitt Dekkhotell AS is Norway's leading tire hotel chain, operating seven wholly-owned branch subsidiaries across Greater Oslo (Økern, Røa/Fossum, Lillestrøm/Kjeller, Fornebu, Asker/Hvalstad) and Bergen (Kokstad, Drotningsvik) with combined storage capacity for over 60,000 cars. Founded in 2007 and opened at Røa in 2008, the company serves private car owners and corporate fleet operators with seasonal wheel storage, tire change, tire and rim sales, and rim repair services.

The core "Dekkhotell" product is a recurring semi-annual subscription priced by branch and tire-width tier, billed twice a year (summer 1 May–1 Nov, winter 1 Nov–1 May). Each subscription bundles wheel change, machine washing, damage inspection with report, tire pressure check, TPMS calibration, secure storage of four wheels, puncture insurance, and automated SMS/email reminders. Underlying technology includes a barcode/RFID-based wheel identification and logistics system, self-service check-in kiosks (QR code, mobile number, or vehicle registration entry plus Key Drop), and a customer portal (Min side) for appointment booking and account management. All branches are approved by Statens Vegvesen, a regulatory prerequisite for tire hotel operations in Norway.

The business is organized as a group with Mitt Dekkhotell AS as the parent and seven wholly-owned branch subsidiaries, owned 55% by the founders and 45% by Møller Mobility Group AS. Revenue is generated through (1) the per-season tire hotel subscription, (2) one-time tire and rim sales (with an automatic 5% subscriber loyalty discount applied to Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli tires, plus rims via a partnership with Norgesdekk), (3) rim repair and painting services at roughly 2,000–5,000 NOK per rim, and (4) corporate fleet agreements. The customer base is dominated by individual Norwegian car owners, with a smaller B2B fleet segment. As of 2026, the group employed 40 permanent and approximately 35 contracted full-time equivalents, supplemented by seasonal labor during peak changeover periods.

Name

Mitt Dekkhotell Økern

Legal name

Mitt Dekkhotell AS

Website

https://mittdekkhotell.no

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Mitt Dekkhotell AS operates Norway's leading tire hotel chain with seven branches across Greater Oslo and Bergen, offering seasonal wheel storage, wheel change, and tire and rim sales and repair services to private car owners and corporate fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Tire Storage and Services

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (44134)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire storage services
• Seasonal tire change
• Wheel and rim sales
• Rim repair services
• Corporate fleet tire management

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dekkhotell (tire hotel) subscription: Recurring semi-annual subscription model. Customers pay per season (termin) — summer (1 May–1 Nov) and winter (1 Nov–1 May). Pricing is based on tire width category of rear tires and the specific branch used. The subscription includes: one wheel change, machine wash of wheels, inspection with damage reporting, air pressure check and TPMS calibration, secure storage of four wheels, puncture insurance, and automated SMS/email notification. No discount is provided if individual services within the package are not used.
2. Tire and rim sales: One-time sales of tires and rims. Customers receive a 5% loyalty discount on top of already competitive net prices when they are tire hotel members. Sells a wide range of tire brands including Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli.
3. Tire and rim repair services: Flat-rate repair services including rim repair (curb damage, dents, corrosion) at approximately 2,000–3,000 NOK per rim, and tire repair (covered by puncture insurance for tire hotel customers at no extra cost). Also offers rim painting at approximately 3,000 NOK per rim.
4. Firmarabotale (corporate fleet agreements): Corporate accounts can contact the company directly for fleet tire hotel agreements covering all company vehicles. This is a B2B revenue stream targeting businesses with multiple vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mitt Dekkhotell operates a seasonal tire storage hotel (Dekkhotell) subscription service for private car owners and corporate fleets, bundling wheel change, machine washing, inspection, TPMS calibration, secure storage, and puncture insurance into a per-season fee. The company also sells tires and rims (with a 5% loyalty discount for tire hotel customers) and provides rim repair services including curb damage repair, dent removal, corrosion treatment, and rim painting at all seven branches across Greater Oslo and Bergen.

Product overview

Mitt Dekkhotell is Norway's leading tire storage hotel chain offering a unified service portfolio centered on its core Dekkhotell (Tire Storage Hotel) product. The service provides seasonal wheel storage, professional wheel mounting/dismounting, machine washing, inspection, and TPMS calibration for a fixed seasonal price. Supporting the core offering are products including tire and rim sales (Dekk, Felger), rim repair services (Felgreparasjon), and an online store (Nettbutikk). The company enhances customer experience through a loyalty program (Fordelsprogram) providing 5% discounts on tires and rims, a customer portal (Min side) for appointment management, and self-service check-in machines for efficient workflow. The company operates seven branches across Greater-Oslo and Bergen areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Dekkhotell (Tire Storage Hotel) Seasonal tire storage and wheel change subscription service for private car owners and corporate fleets. Includes wheel mounting/dismounting, machine washing, inspection with damage reporting, tire pressure check, TPMS calibration, secure storage, puncture insurance, and automated SMS/email reminders. Priced per season (summer 1 May–1 Nov; winter 1 Nov–1 May) based on rear tire width category.
• Tire Sales (Dekk) Sale of summer and winter tires from recognised manufacturers including Bridgestone, Continental, Goodyear, Michelin, Nokian, and Pirelli. Tire hotel customers receive an automatic 5% loyalty discount on already competitive net prices.
• Rim Sales (Felger) Sale of rims in all price ranges for passenger cars and light commercial vehicles, supplied through partnership with Norgesdekk. Tire hotel customers receive an automatic 5% loyalty discount on all rims.
• Rim Repair (Felgreparasjon) Repair of rim damage including scratches, curb damage, dents, and corrosion. Repair prices typically range from 2,000–3,000 NOK per rim. Also offers rim painting at approximately 3,000 NOK per rim for standard lacquer, or 4,000–5,000 NOK for special finishes (metallic/matte). For tire hotel customers, puncture repair is covered by puncture insurance at no extra cost.
• Corporate Fleet Agreements (Firmaavtale) Corporate fleet tire hotel agreements covering all company vehicles. Designed to centralise seasonal tire management for businesses with multiple vehicles, providing consistent professional maintenance, compliance with tire safety standards, and simplified administration. Companies contact Mitt Dekkhotell directly (via email or phone) to arrange terms.

Quantifiable outcome

• Customers receive a 5% discount on tires and rims through the loyalty programme at no additional cost
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NorgesdekkcoreChannel Partner/ Reseller/ DistributorMitt Dekkhotell partners with Norgesdekk for rim sales. Norgesdekk has one of Norway's largest rim selections and supplies rims for both passenger cars and light commercial vehicles. Mitt Dekkhotell offers a 5% discount on all rims through this partnership for tire hotel customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Continental Dekk: Norwegian retail presence of Continental, one of the premium tire brands Mitt Dekkhotell retails (per its brand list). Comparable as a brand-anchored tire sales and service channel competing for the same Norwegian private customers.
• Nokian Tyres: Leading Nordic tire manufacturer that owns Vianor and supplies seasonal winter tires central to the Norwegian tire-change market. Comparable as an upstream/downstream player in the same Norwegian tire value chain that Mitt Dekkhotell serves at the storage/swap layer.
• Euromaster: Pan-European tire service network owned by Michelin with Norwegian locations providing tire changes, storage, and sales. Operates in the same category as Mitt Dekkhotell at a much larger European scale but with a less specialized 'tire hotel' subscription offering.

Direct peers

• Point S: International tire and automotive service cooperative with Norwegian franchise partners offering tire sales, mounting, and seasonal storage. Comparable multi-location service model targeting similar private and small-fleet customers.
• Vianor: Nordic tire service chain owned by Nokian Tyres with retail and service locations across Norway. Directly comparable to Mitt Dekkhotell as a multi-branch tire service operator in the same Norwegian geography; offers tire changes, storage, and sales though typically without the dedicated 'tire hotel' subscription model.
• Dekkmann: Norwegian tire retail and service chain offering tire sales, mounting, balancing and seasonal storage. Directly competes with Mitt Dekkhotell for Norwegian car owners seeking tire service and seasonal wheel storage, with overlapping customer base in urban markets.
• Viking Dekk: Norwegian tire retail and service brand with online and physical sales plus seasonal tire storage offerings. Directly comparable to Mitt Dekkhotell in product mix and target customer, operating with a different go-to-market emphasis.

Emerging players

• Blackcircles.com: Online-led tire retailer with a fitting network, including Scandinavian operations. Comparable on the tire/rim sales and replacement-transaction side of Mitt Dekkhotell's business, but lacks the dedicated seasonal storage/swap physical infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mittdekkhotell
• LinkedInlinkedin.com/company/mittdekkhotellas
• Instagraminstagram.com/mittdekkhotell
• Xx.com/mittdekkhotell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitt Dekkhotell Økern