Bertrams
- Company typePrivate
- Founded1952
- HeadquartersWegberg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Bertrams firmographics
Firmographics- Name
- Bertrams
- Legal name
- Gebr. Bertrams GmbH & Co. KG
- Website
- https://bertrams-juice.de
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bertrams industry classification
Industry- Product category
- Fruit Juice Production
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)
- akta.pro secondary industries
- Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Non-Alcoholic Beverage Co-Packing (Soft Drinks, Juice, RTD) (AFAFAIAB), Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Bertrams is headquartered
LocationHeadquarters
- HQ city
- Wegberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bertrams business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fruit Juice Products: Production and sale of branded fruit juices, fruit nectars, fruit juice drinks, vegetable juices, smoothies, and organic products in returnable and non-returnable glass bottles.
- Contract Manufacturing: Lohnfertigung services for third-party brands including raw material procurement, storage, mixing, production, labelling, and packaging.
- Private Label: Full-service private label production for brand partners seeking products in glass bottles.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Bertrams product offering
Product offeringCore offering
Bertrams produces, blends, and bottles fruit juices, fruit nectars, smoothies, and BIO organic fruit juices in glass bottles at its Wegberg/Rath-Anhoven facility in Germany. In addition to its own Bertrams brand portfolio, the company provides contract manufacturing (Lohnfertigung) and private-label bottling services that let brand owners market fruit-juice products in glass bottles without operating their own production.
Product overview
Bertrams is a family-owned fruit juice company from the Lower Rhine region, founded in 1952, offering a portfolio of fruit juices, fruit nectars, smoothies, and BIO/organic products primarily in returnable and non-returnable glass bottles. The company operates as both a branded product manufacturer and a B2B service provider, offering contract manufacturing (Lohnfertigung) and private label services to partners. The product range spans apple, orange, pineapple, grape, tomato, multivitamin, and various nectar varieties across bottle sizes of 200ml, 330ml, 750ml, and 1000ml, with a dedicated BIO organic product line certified by LACON. Services include filling in various glass bottle formats, raw material procurement, storage, production, labeling, and packaging for retail brand partners.
Differentiator
Problem solved
Functional benefit
Brands
- Bertrams Hofladen: Organic/BIO product line featuring organic apple juice and organic orange juice products.
Products and services
- Ananassaft (Pineapple Juice)
Companies that use Bertrams
Customer profileSegments4 records
Ideal customer profiles2 records
Bertrams technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bertrams partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bertrams competitors and assessment
Company assessmentBroad incumbents
- Innocent (Coca-Cola Company): European smoothie and juice brand with similar product positioning in smoothies and cold-pressed juices; overlaps with Bertrams' smoothie and premium juice range but is a corporate-owned brand rather than a regional manufacturer.
- Eckes-Granini (Hohes C): One of Europe's largest juice producers with brands like Hohes C; overlaps with Bertrams on juice/nectar product categories and European retail distribution, but at vastly greater scale and breadth.
- Rauch Fruchtsäfte: Large Austrian family-owned juice and beverage group with private-label services and branded products across Europe; comparable on private-label capability but at much larger scale than Bertrams.
Direct peers
- Natalie's Orchid Island Juice Company: US family-owned juice producer with comparable premium positioning, private-label and branded fruit juices, and similar focus on quality certifications and clean-label sourcing.
- Haus Rabenhorst: Long-established German fruit juice specialist with a similar heritage brand positioning, premium glass-bottled products, and distribution across German retail and horeca channels.
- Becker's Bester: German fruit juice producer offering branded juices and private-label services, with comparable retail and foodservice channels and overlapping juice/nectar product lines.
- Valensina: German fruit juice producer with a comparable product portfolio of juices and nectars, similar supermarket and horeca distribution, and overlapping brand-owner/retail positioning in Germany.
- Voelkel: German organic juice and nectar manufacturer with a comparable premium, certified-organic product range and overlapping private-label and branded distribution into natural food retail.
- Pfanner (Hermann Pfanner Getränke): Austrian family-owned beverage producer with fruit juices and iced teas in glass and packaging formats, similar private-label and branded strategy, and overlapping European horeca and retail channels.
Regional players
- Citrus Press: European premium juice brand with glass-bottled positioning and similar gastronomy/horeca channel focus; comparable on premium glass packaging and foodservice distribution but primarily serving different European regional markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bertrams financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bertrams leadership team
Management profileNumber of profiles
Profiles1 record
Bertrams funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bertrams M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bertrams
What does Bertrams do?
Bertrams produces, blends, and bottles fruit juices, fruit nectars, smoothies, and BIO organic fruit juices in glass bottles at its Wegberg/Rath-Anhoven facility in Germany. In addition to its own Bertrams brand portfolio, the company provides contract manufacturing (Lohnfertigung) and private-label bottling services that let brand owners market fruit-juice products in glass bottles without operating their own production.
Is Bertrams a public or private company?
Bertrams is a private company. It is classified as family owned and is currently operating.
When was Bertrams founded?
Bertrams was founded in 1952. It employs 11 to 50 people.
Where is Bertrams based?
Bertrams is headquartered in Wegberg, Germany, in the Europe region.
How does Bertrams make money?
Three revenue lines are on record. Fruit Juice Products are the primary driver. The others are contract Manufacturing and private Label.
Who are Bertrams's main competitors?
Broad incumbents on record are Innocent (Coca-Cola Company), Eckes-Granini (Hohes C) and Rauch Fruchtsäfte. Direct peers are Natalie's Orchid Island Juice Company, Haus Rabenhorst, Becker's Bester, Valensina, Voelkel and Pfanner (Hermann Pfanner Getränke). Citrus Press is listed as a regional player.
Does Bertrams have an API?
No public API is recorded for Bertrams.
What industry is Bertrams in?
Bertrams's product category is Fruit Juice Production. Its primary akta.pro industry code is AFAFABAC, Juice & Nectar Production (Including Juice Drinks), with a secondary code of AFAFABAO, Non-Alcoholic Beverage Bottling/Canning & Packaging Operations. Its NAICS code is 3121 and its SIC code is 2080.