Box+Dice
Box+Dice (MRI Box and Dice) is a cloud-based CRM platform for real estate agencies in Australia, serving single agents through franchise networks with centralized client tracking, sales management, and integration into MRI Software's broader property technology ecosystem.
- Company typePrivate
- Founded2005
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Box+Dice does
Box+Dice (marketed as MRI Box and Dice) is a cloud-based CRM platform purpose-built for real estate agencies, headquartered in Sydney, Australia and founded in 2005. The product serves single agents, mid-sized agencies, and franchise networks with a centralized open database that follows clients across the buying and selling journey, supported by tools for prospecting (contact ranking, lead mining), listing and sales management, structured compliance workflows, automated accounting and settlement, and a performance insights dashboard. The platform is cloud-deployed with a Grade A security rating and offers fast three-step onboarding with dedicated migration support.
The product now operates as a module within MRI Software LLC's broader real estate technology ecosystem, integrating with Property Tree (property management), Agent Proposals (digital prospecting), Secure Sign (document signing), Agora Insights (analytics), and Alex AI. Revenue is generated through subscription licensing (annual billing, quote-based pricing by agency size), plus professional services for onboarding, data migration, and training delivered via the MRI Training Academy. Go-to-market combines direct enterprise sales (custom demos, dedicated account management for franchise networks), inside sales via the Australian 1300 number, and digital marketing leveraging MRI's global brand presence across 170+ countries.
The customer base of 1,000+ offices spans enterprise franchise networks (Colliers, Barry Plant, Buxton, Jellis Craig, Clarke Humel) and long-tail agencies, with named customers reporting tenures of 5-13 years. The parent MRI Software LLC reports 45,000+ clients globally and 400+ partners, providing Box+Dice with distribution and cross-sell reach far beyond what a standalone Australian CRM could achieve.
Box+Dice firmographics
Firmographics- Name
- Box+Dice
- Legal name
- MRI Software LLC
- Website
- https://boxdice.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Box+Dice (MRI Box and Dice) is a cloud-based CRM platform for real estate agencies in Australia, serving single agents through franchise networks with centralized client tracking, sales management, and integration into MRI Software's broader property technology ecosystem.
- Ownership category
- akta.pro rank
Where Box+Dice is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Box+Dice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- CRM Software Subscription: Subscription-based CRM software licensing for real estate agencies, supporting single agents through to franchise networks with tiered pricing based on agency size and feature requirements.
- Professional Services: Onboarding and implementation services including data migration support from existing CRM systems, handled by dedicated onboarding managers.
- Training Services: MRI Training Academy providing training services for users of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single agent to franchise network pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Box+Dice product offering
Product offeringCore offering
MRI Box and Dice is a cloud-based CRM platform built specifically for real estate agencies, providing a centralized open database to follow clients through buying and selling journeys across agents, teams, and offices. It supports prospecting, listing management, sales tracking, accounting, and performance analytics for everything from single agents to large franchise networks. The platform is sold on a subscription basis and integrated with complementary MRI products for property management, document signing, and AI-assisted workflows.
Product overview
MRI Box and Dice is a unified CRM platform for real estate agencies, designed to scale from single agents to franchise networks. The core MRI Box and Dice product provides a centralised open database for tracking clients through buying and selling journeys, combined with tools for prospecting, listing management, sales tracking, accounting, and compliance. It integrates with complementary MRI products including Property Tree (property management), Agora Insights (analytics), Agent Proposals (digital prospecting), Secure Sign (document signing), and Alex AI (AI assistant). The platform is cloud-based with Grade A security and supports over 1,000 offices.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI Box and Dice CRM Cloud-based CRM software for real estate agencies that provides tools for every stage of the real estate journey — prospecting, relationship building, listing management, sales tracking, accounting, and performance insights. Features a centralized open database to follow clients across agents, teams, and offices, with structured compliance workflows. Scales from single agents to franchise networks.
- Agora Insights Analytics and business intelligence tool that provides trusted, actionable data to help real estate agencies make informed decisions.
- Agent Proposals Digital prospecting tool that streamlines client introductions, pricing updates, and proposals for real estate agents.
- Property Tree
Quantifiable outcome
- 1,000+ offices powered by Box and Dice CRM
- +1 more outcomes
Companies that use Box+Dice
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Box+Dice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Box+Dice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MRI Software LLCflagshipMRI Box and Dice is a product of MRI Software LLC. The partnership involves deep integration within MRI Software's broader ecosystem including Property Tree (property management), Agent Proposals, Secure Sign (document signing), and Agora Insights (analytics). MRI Software provides the infrastructure, global distribution network (170+ countries, 45,000+ clients, 400+ partners), and R&D capabilities for the Box and Dice product line.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Box+Dice competitors and assessment
Company assessmentDirect peers
- Follow Up Boss: US-headquartered CRM purpose-built for real estate teams. Directly comparable to Box and Dice as a vertical SaaS CRM serving real estate agents and brokerages with lead routing, contact management, and pipeline tools, with a stronger US market footprint and broader integrations marketplace.
- BoomTown: Real estate CRM and lead generation platform for agents, teams, and brokerages. Comparable product surface (CRM, lead routing, automated workflows) and comparable GTM toward mid-market and enterprise real estate customers, with stronger US marketing automation depth.
- kvCORE (Inside Real Estate): End-to-end real estate platform combining CRM, lead generation, IDX websites, and marketing automation. Directly competes with Box and Dice for franchise networks and large brokerages, particularly in the US market with growing international presence.
- Lone Wolf Technologies: Real estate back-office and CRM provider serving brokerages across North America. Comparable focus on franchise and large brokerage customers with back-office, transaction management, and CRM capabilities adjacent to Box and Dice's compliance and accounting features.
- Chime Technologies: AI-driven CRM and customer engagement platform for real estate teams and brokerages. Overlaps with Box and Dice on CRM, lead nurturing, and contact ranking, with a heavier AI/automation positioning in US markets.
- Propertybase (realogy): Real estate CRM and marketing platform built on Salesforce, serving franchises and brokerages globally. Directly comparable customer base (enterprise franchise networks) and overlap with Box and Dice's structured workflows and franchise reporting.
- Real Geeks: Real estate CRM and lead generation platform targeting individual agents and small teams. Comparable customer segment (single agents and growing agencies) and similar pricing-model approach, with stronger emphasis on IDX websites and lead conversion funnels.
Broad incumbents
- HubSpot: Horizontal CRM and marketing automation platform widely used by SMB and mid-market real estate agencies. Competes on usability, integrations, and content marketing tooling, often chosen by smaller agencies over vertical specialists.
- Salesforce (Real Estate Cloud / Agentforce): Global horizontal CRM with a dedicated real estate vertical offering and AI agents (Agentforce). Competes with Box and Dice for larger real estate organizations that prefer platform breadth over vertical specialization, and represents the largest competitive threat in enterprise evaluations.
Regional players
- Re-Leased: Cloud-based commercial real estate management software headquartered in New Zealand. Adjacent peer operating in the same APAC region as Box and Dice's MRI parent, serving commercial real estate rather than residential agencies — comparable in vertical SaaS DNA and APAC orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Box+Dice social profiles
Digital presenceBox+Dice compliance and trust
Trust signalCompliance1 record
Box+Dice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Box+Dice leadership team
Management profileNumber of profiles
Box+Dice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Box+Dice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Box+Dice
What does Box+Dice do?
MRI Box and Dice is a cloud-based CRM platform built specifically for real estate agencies, providing a centralized open database to follow clients through buying and selling journeys across agents, teams, and offices. It supports prospecting, listing management, sales tracking, accounting, and performance analytics for everything from single agents to large franchise networks. The platform is sold on a subscription basis and integrated with complementary MRI products for property management, document signing, and AI-assisted workflows.
Is Box+Dice a public or private company?
Box+Dice is a private company. It is classified as corporate owned and is currently operating.
When was Box+Dice founded?
Box+Dice was founded in 2005. It employs 11 to 50 people.
Where is Box+Dice based?
Box+Dice is headquartered in Sydney, Australia, in the Oceania region.
How does Box+Dice make money?
Three revenue lines are on record. CRM Software Subscription is the primary driver. The others are professional Services and training Services.
Who are Box+Dice's main competitors?
Direct peers on record are Follow Up Boss, BoomTown, kvCORE (Inside Real Estate), Lone Wolf Technologies, Chime Technologies, Propertybase (realogy) and Real Geeks. Broad incumbents are HubSpot and Salesforce (Real Estate Cloud / Agentforce). Re-Leased is listed as a regional player.
Does Box+Dice have an API?
No public API is recorded for Box+Dice.