What Alrex does

Alrex is a Peruvian manufacturer of custom-made window treatments and sun protection products, founded in 1967 and headquartered at Av. Eloy Ureta 421 in the San Luis district of Lima. The company designs, fabricates, and distributes made-to-measure roller blinds, double roller blinds, sliding panels (Absolute and Ultimate systems), vertical blinds, string curtains, venetian blinds in aluminum/PVC/wood/bamboo, roman shades, and awnings (vertical, projecting, and canopy variants), with most product lines available in manual or motorized configurations. All products are produced at the Lima facility and sold nationwide across Peru.

The core technology centers on proprietary modular and hardware systems — including an innovative modular concept for roller blinds that allows wide fabric/color/design configurability, a dual-layer alternating-stripe Double Roller system for layered light and privacy control, and compact-rail Roman shade systems with self-correcting stops on the vertical blind headrail. These product-engineering features, rather than software, constitute the company's primary technical differentiation, supported by an in-house manufacturing footprint that produces custom dimensions per order.

Alrex operates a direct-to-consumer and direct-to-wholesale go-to-market model, serving both retail customers (minoristas) seeking individualized window solutions for homes and wholesale buyers (mayoristas) requiring bulk custom orders for commercial, office, and hospitality projects. Revenue is generated through one-off sales of custom-manufactured products; pricing is not publicly disclosed and orders are initiated via the alrex.com.pe website contact form or direct engagement at the Lima facility. Marketing is conducted through the company website and organic social channels on Facebook and Instagram, with no disclosed app, API, or ecosystem integrations.

Name

Alrex

Legal name

Alrex

Website

https://alrex.com.pe

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Alrex is a Peruvian custom window treatment manufacturer founded in 1967, producing made-to-measure roller blinds, venetian blinds, sliding panels, awnings, and string curtains from its Lima facility for retail and wholesale customers across Peru.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom window treatments
• Roller blinds
• Venetian blinds
• Window coverings manufacturing
• Sun protection products

Headquarters

HQ city

San Luis

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Window Treatment Products: Alrex generates revenue through the sale of custom-made window treatments including roller blinds, venetian blinds, vertical blinds, sliding panels, awnings, and other window covering products. Products are made to measure and manufactured in Lima for distribution throughout Peru.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Alrex manufactures and sells custom-made window treatments in Lima, Peru, including roller blinds, sliding panels, string curtains, awnings, venetian blinds, vertical blinds, and roman shades. The company has been producing these products since 1967 and serves both retail consumers (minoristas) and wholesale buyers (mayoristas) from its manufacturing facility in Lima.

Product overview

Alrex is a window covering and solar protection products company founded in 1967, offering custom-made products manufactured in Lima and distributed throughout Peru. The product portfolio consists of eight distinct window treatment solutions: Cortinas Enrollables (roller blinds) with their modular system; Cortinas Double Roller (double roller blinds) with dual fabric layers for light control; Paneles Deslizantes (sliding panels) in Absolute and Ultimate systems; Persianas Verticales (vertical blinds) with manual or automated operation; Cortinas String (string curtains) with 89mm vertical slats; Persianas Venecianas (venetian blinds) in aluminum, PVC, wood, and bamboo materials; Toldos (awnings) in vertical, projecting, and canopy styles; and Cortinas Romanas (roman shades) with an innovative invisible rail system. The products range from venetian wood blinds to roller, vertical, and pleated shades, serving both retail and wholesale customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds (Roller) Custom-made roller blinds manufactured in Lima, Peru, designed for sun protection and privacy in residential and commercial spaces.
• Sliding Panels (Panel) Custom-made sliding panel window coverings manufactured in Lima, Peru, suitable for large windows and contemporary interior designs.
• String Curtains (Cortinas de Cordón) Custom-made string curtains manufactured in Lima, Peru, providing decorative and light-filtering window covering solutions.
• Awnings (Toldos) Custom-made awnings manufactured in Lima, Peru, designed for exterior sun protection of windows, doors, terraces, and façades.
• Venetian Blinds (Venecianas) Custom-made venetian blinds manufactured in Lima, Peru, featuring horizontal slats for adjustable light control and privacy.
• Vertical Blinds (Verticales) Custom-made vertical blinds manufactured in Lima, Peru, suitable for large windows, sliding doors, and patio enclosures.
• Roman Shades (Romanas) Custom-made roman shades manufactured in Lima, Peru, providing a fabric-based decorative window covering with fold-up functionality.
• Additional Custom Window Treatments Other custom-made window covering products manufactured in Lima, Peru, extending Alrex's range to cover diverse customer window treatment needs beyond the seven primary categories.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves4 records

Emerging players

• SelectBlinds: Online custom window coverings retailer offering made-to-measure blinds, shades, and shutters. Comparable product set to Alrex with a digital-first go-to-market that contrasts Alrex's contact-form-based sales motion.
• The Shade Store: U.S. retailer of custom window treatments (Roman shades, roller shades, drapery, blinds) with showrooms. Comparable custom-made approach with a more premium, design-led positioning than Alrex.
• Blinds.com: Online-first retailer of custom-made blinds, shades, shutters, and drapery with strong configurator and direct-to-consumer model. Comparable to Alrex in custom-made offering but differentiated by digital sales infrastructure that Alrex lacks.

Direct peers

• Hunter Douglas: Global leader in custom window coverings (blinds, shades, shutters, awnings). Directly comparable to Alrex across the full custom window treatment portfolio and competing head-to-head in Peru through local distribution.

Regional players

• Leroy Merlin: Home improvement retailer operating in Peru (and globally) with a significant window coverings assortment including own-brand and third-party products. Comparable as a competing channel for custom and ready-made window treatments in the Peruvian market.

Broad incumbents

• Bali Blinds: Widely distributed brand of custom window coverings (blinds, shades, shutters, drapery) sold through home improvement channels. Comparable to Alrex in product range and custom manufacturing approach.
• Springs Window Fashions: Major U.S. manufacturer of blinds, shades, and specialty window treatments under multiple brands (Bali, Graber, Mezzanine). Comparable to Alrex as a custom and stock window coverings manufacturer with broad product portfolio.
• Levolor: Established North American brand for custom and ready-made blinds, shades, and shutters. Comparable in offering made-to-measure window coverings across multiple categories similar to Alrex's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/alrexcortinasypersianas
• Instagraminstagram.com/alrexperu?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/alrex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alrex