Bali Blinds
Bali Blinds is a US-based custom window treatment brand and trademark of Springs Window Fashions, manufacturing made-to-order cellular shades, blinds, shutters, and drapery sold through national retailers and direct e-commerce to DIY homeowners.
- Company typePrivate
- Founded2009
- HeadquartersMiddleton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bali Blinds does
Bali Blinds is a US-based custom window treatment brand and registered trademark of Springs Window Fashions, a privately held parent company with over 150 years of continuous operation headquartered in East Bristol, USA. Bali designs and manufactures made-to-order window coverings spanning cellular shades, classic and tailored roman shades, roller, solar, exterior solar, pleated, sheer, layered (zebra), and natural woven shades, as well as horizontal, vertical, wood, and faux wood blinds, DIY composite and premium shutters, and custom drapery. Its core proprietary technology is the cellular/honeycomb shade construction, which traps air to reduce heat transfer by up to 74% per third-party testing by Architectural Testing Incorporated, with custom manufacturing capabilities extending to widths of 144 inches for standard cellular shades and 192 inches for VertiCell cellular shades, and available in non-standard shapes including circles and triangles. Motorization is offered across most shade lines under the Bali Smart Shades umbrella, with integration into Amazon Alexa, Google Home, Z-Wave, and Bluetooth via a Bali Gateway device for scheduling and remote automation.
The company serves primarily US and Canadian homeowners through a dual-channel go-to-market: a broad retail footprint spanning Home Depot, Lowe's, Menards, Costco, JC Penney, and Blinds.com, supplemented by direct-to-consumer e-commerce at baliblinds.com. Products are engineered for DIY measurement and installation, with the purchase funnel supported by free swatches, the Bali Visualizer room-preview tool, and an Interactive Product Guide. Revenue is generated through one-time custom product sales organized across three tiers — Bali Essentials (value), standard, and premium — with motorization as an upgrade option. Bali does not disclose revenue, headcount, or independent financial data; its operational scale is inferred from its parent company's heritage, multi-channel national retail distribution, and broad product portfolio.
Bali Blinds firmographics
Firmographics- Name
- Bali Blinds
- Legal name
- Bali (brand of Springs Window Fashions)
- Website
- https://baliblinds.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bali Blinds is a US-based custom window treatment brand and trademark of Springs Window Fashions, manufacturing made-to-order cellular shades, blinds, shutters, and drapery sold through national retailers and direct e-commerce to DIY homeowners.
- Ownership category
- akta.pro rank
Bali Blinds industry classification
Industry- Product category
- Custom Window Treatments
- NAICS
- Blind and Shade Manufacturing (33792), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)
- akta.pro primary industry
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB)
- akta.pro secondary industries
- Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)
Keywords
Where Bali Blinds is headquartered
LocationHeadquarters
- HQ city
- Middleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bali Blinds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Custom Window Treatment Sales: Bali Blinds generates revenue through the sale of custom-made window treatments including cellular shades, blinds, roman shades, roller shades, solar shades, natural woven shades, layered shades, sheer shades, faux wood and wood blinds, horizontal blinds, vertical blinds, shutters, and drapery. Products are sold in standard, premium, and value (Bali Essentials) tiers. Revenue is primarily one-time hardware sales with optional motorization upgrades. Products are available through direct e-commerce, major retail partners, and dealer networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bali Essentials (Value line) - budget-friendly window treatments |
| One time/ perpetual license | Pay-as-you-go | Premium Custom Products - full-featured custom window treatments |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels11 records
Bali Blinds product offering
Product offeringCore offering
Bali Blinds manufactures and sells custom-made window treatments — including cellular shades, roman shades, roller shades, solar shades, sheer shades, layered shades, pleated shades, natural woven shades, sliding track panels, horizontal/vertical/wood/faux wood blinds, shutters, and drapery — built to homeowner window measurements and sold through its own e-commerce site and major national retailers. Products are designed for DIY measurement and installation, with optional motorization upgrades that integrate with Amazon Alexa, Google Assistant, Bluetooth, and Z-Wave via a Bali gateway device.
Product overview
Bali Blinds is a custom window treatment brand offering a comprehensive portfolio of blinds, shades, shutters, and drapery products. The core offering includes Cellular Shades, Roman Shades (Classic, Tailored, Natural), Roller Shades, Solar Shades, Exterior Solar Shades, Pleated Shades, Sheer Shades, Layered (Zebra) Shades, Natural Woven Shades, and Sliding Track Panels under the main Bali brand. The blinds portfolio encompasses Horizontal Blinds (aluminum/vinyl), Vertical Blinds, Wood Blinds, and Faux Wood & Composite Blinds. Shutters include DIY Composite and Premium options. Drapery offerings comprise Custom Drapery and Natural Drapes. Accessories include Fabric Top Treatments and Wood Cornices. The company also operates a value-oriented sub-brand called Bali Essentials featuring Value Cellular Shades, Value Faux Wood Blinds, Value Vertical Blinds, and Value Vinyl Blinds. Motorization is available across most shade products, enabling smartphone app control and smart home integration with Amazon Alexa and Google Home. Products are sold through multiple retail channels including Home Depot, Lowe's, Menards, Costco, JC Penney, and Blinds.com.
Differentiator
Problem solved
Functional benefit
Brands
- Bali Essentials: Value product line offering affordable cellular shades, faux wood blinds, vertical blinds, and vinyl blinds with cordless lift options and five-year warranty.
- Bali Smart Shades
Products and services
- Cellular Shades Honeycomb-shaped shades that trap hot and cold air to provide energy savings while offering light control from sheer to blackout; available in multiple cell sizes and shapes up to 144 inches wide.
- Classic Roman Shades Sophisticated shades made from one continuous piece of fabric with no vertical seams, available in flat or looped styles with crisp horizontal lines.
- Exterior Solar Shades Outdoor-rated solar shades that block sunlight before it enters the home, providing temperature control with UV protection and weather durability.
- Layered (Zebra) Shades Modern shades combining alternating stripes of sheer and opaque fabric for flexible light control, made with OEKO-TEX certified fabrics and the industry's smallest minimum inside depth mount (1 3/8 inches).
- Natural Woven Shades Eco-friendly shades made from renewable materials such as bamboo, grass, jute, and hardwood with organic texture variations.
- Pleated Shades Shades with crisp, even folds in 1" and 2" pleat sizes, offered in a wide selection of fabrics, colors, textures, and patterns.
- Roller Shades Minimalist shades offering instant privacy and light control with on-trend colors and patterns.
- Sheer Shades All-fabric window treatments combining gentle light filtering with reliable light control, featuring woven fabric vanes between two sheer layers and OEKO-TEX certified fabrics.
- Sliding Track Panels Contemporary panels for wide windows and patio doors, available in solar, roller, Roman, and natural shade materials.
- Solar Shades Interior shades that protect rooms from glare and sun damage while preserving outdoor views, with openness options ranging from 1% to 10%.
- Tailored Roman Shades Designer-quality shades with hand-sewn tailoring and fine fabrics, available in looped, flat, seamless, and relaxed styles.
- Faux Wood & Composite Blinds Wood-look blinds offering moisture resistance for kitchens, bathrooms, and laundry rooms, with 2" slats standard and 2.5" slats available in faux wood only.
- Horizontal Blinds Aluminum and vinyl horizontal blinds in 1/2", 1", and 2" slat sizes with clean modern aesthetics and cordless lift options.
- Vertical Blinds Versatile blinds for wide windows and patio doors in fabric, vinyl, and sheer-covered vinyl options with easy stack configurations.
- Wood Blinds Natural wood blinds made from North American hardwood in 2" and 2 3/8" slat sizes with natural insulating properties.
- DIY Composite Shutters Ready-to-assemble composite shutters offering classic charm with moisture-resistant properties for DIY installation.
- Premium Shutters High-quality shutters with authentic wood appearance and durability for a refined window treatment.
- Custom Drapery Custom-sized drapery introducing elegance and sophistication, available in various fabric options and styles.
- Natural Drapes Drapes made from natural materials to coordinate with natural shades and create a cohesive, open-concept look.
- Bali Essentials Value Cellular Shades Budget-friendly cellular shades with 3/8" single cell honeycomb construction, cordless lift, and light-filtering and blackout options, backed by a five-year warranty.
- Bali Essentials Value Faux Wood Blinds Affordable faux wood blinds with moisture resistance and cordless lift, available in solid or woodgrain colors up to 78" x 78".
- Bali Essentials Value Vertical Blinds Budget vertical blinds in nine colors and textures, designed for sliding glass doors and wide windows with wand control operation.
- Bali Essentials Value Vinyl Blinds Affordable 1" vinyl horizontal blinds with easy-to-clean, light-filtering slats up to 72" x 84".
- Bali Smart Shades (Motorized Shades) Motorized window treatments controllable via the Bali smartphone app, Bluetooth, Z-Wave, or remote, with voice control integration through Amazon Alexa and Google Assistant when paired with the Bali gateway; supports scheduling and automated routines.
Quantifiable outcome
- Cellular Shades reduce heat transfer by up to 74%
- +3 more outcomes
Companies that use Bali Blinds
Customer profileSegments3 records
Ideal customer profiles3 records
Bali Blinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Bali Blinds partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered primary, minor and core.
- Home DepotprimaryBali Blinds products are available for purchase at Home Depot both in-store and online. Customers can find Bali custom blinds and shades through Home Depot's Window Treatments section.
- Lowe'sprimaryBali Blinds products are available through Lowe's, both in-store and online through the Lowe's website (blinds.lowes.com).
- MenardsminorBali Blinds products are available for purchase at Menards.
- CostcominorBali Blinds products are available through Costco's online portal (baliblinds.costco.com).
- JC PenneyminorBali Blinds products are available through JC Penney's window treatments section, filtered by brand Bali.
- Blinds.comminorBali Blinds products are available through Blinds.com, an online-only blind retailer.
- Amazon AlexacoreBali motorized shades can be integrated with Amazon Alexa for voice control of window treatments. Requires Bali Gateway device.
- Google Home (Google Assistant)coreBali motorized shades can be integrated with Google Assistant for voice control of window treatments. Requires Bali Gateway device.
- Springs Window FashionscoreBali Blinds is a brand and registered trademark of Springs Window Fashions, the Best Experience Company, headquartered in the heartland. Springs Window Fashions has been in business for over 150 years.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Bali Blinds competitors and assessment
Company assessmentDirect peers
- Hunter Douglas: Largest premium custom window treatments manufacturer in North America, offering similar cellular shades, wood blinds, shutters, and drapery with the PowerView motorization ecosystem. Directly competes with Bali across the same product categories and major retail channels.
- Smith & Noble: Custom window treatments specialist selling direct to consumer with measured and installed options. Competes with Bali in the higher-end custom category, particularly for drapery, roman, and layered shades.
- Graber: Custom blinds and shades manufacturer with a comparable product breadth (cellular, roman, wood, faux wood) and similar DIY / measured-and-installed omnichannel model. Overlaps with Bali on motorized options and mid-market positioning at Home Depot and Lowe's.
- Blinds.com: Online-first custom window treatments retailer carrying Bali and competing brands; functions both as a Bali channel partner and as a competitor for direct-to-consumer custom shade orders with similar measurement-led ordering workflows.
- SelectBlinds: Direct-to-consumer custom blinds and shades retailer offering made-to-measure cellular, roman, roller, and wood products. Competes with Bali's e-commerce site on price, customization, and lead time.
- Levolor: Established mass-market custom window treatments brand sold through major home improvement retailers. Competes head-to-head with Bali's value-tier offerings and shares the same cordless, motorized, and cellular shade product categories.
Broad incumbents
- IKEA (Window Treatments): Mass-market home furnishings retailer offering ready-made blinds, shades, and curtains. Comparable as a competing channel for budget-conscious and DIY customers who might otherwise consider Bali Essentials or value-tier products.
- Wayfair: Large online home goods marketplace carrying multiple window treatment brands including Bali competitors. Comparable as a scale online discovery and purchase channel competing with Bali's direct e-commerce and visualizer-driven purchase journey.
Emerging players
- Lutron: Dominant smart shading and lighting control provider with proprietary Serena and Triathlon motorized shade lines and the Caséta ecosystem. Competes with Bali primarily in the motorized/smart home category with deep integrator and electrician channels.
Others
- Somfy: Global supplier of motors and automation systems for window coverings, powering many motorized shade brands. Comparable because it competes with Bali's proprietary motorization stack and supplies competing shade OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bali Blinds social profiles
Digital presenceBali Blinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bali Blinds leadership team
Management profileNumber of profiles
Bali Blinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bali Blinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bali Blinds
What does Bali Blinds do?
Bali Blinds manufactures and sells custom-made window treatments — including cellular shades, roman shades, roller shades, solar shades, sheer shades, layered shades, pleated shades, natural woven shades, sliding track panels, horizontal/vertical/wood/faux wood blinds, shutters, and drapery — built to homeowner window measurements and sold through its own e-commerce site and major national retailers. Products are designed for DIY measurement and installation, with optional motorization upgrades that integrate with Amazon Alexa, Google Assistant, Bluetooth, and Z-Wave via a Bali gateway device.
Is Bali Blinds a public or private company?
Bali Blinds is a private company. It is classified as corporate owned and is currently operating.
When was Bali Blinds founded?
Bali Blinds was founded in 2009. It employs 1 to 10 people.
Where is Bali Blinds based?
Bali Blinds is headquartered in Middleton, United States, in the North America region.
How does Bali Blinds make money?
One revenue line is on record: custom Window Treatment Sales.
Who are Bali Blinds's main competitors?
Direct peers on record are Hunter Douglas, Smith & Noble, Graber, Blinds.com, SelectBlinds and Levolor. Broad incumbents are IKEA (Window Treatments) and Wayfair. Lutron is listed as an emerging player. Somfy is listed as an others.
Does Bali Blinds have an API?
No public API is recorded for Bali Blinds.
What industry is Bali Blinds in?
Bali Blinds's product category is Custom Window Treatments. Its primary akta.pro industry code is CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar), with a secondary code of CRAIAKAA, Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical). Its NAICS code is 33792.