DelReka Distributing
DelReka Distributing is a fourth-generation, family-owned wholesale beverage distributor based in Eureka, California, distributing domestic, craft, and imported beers, ciders, and energy drinks to bars, restaurants, and retailers across Humboldt, Del Norte, and parts of Siskiyou and Trinity counties, with an integrated draft beer installation and line cleaning service.
- Company typePrivate
- Founded1987
- HeadquartersEureka, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DelReka Distributing does
DelReka Distributing is a privately held, fourth-generation family-owned wholesale beverage distributor headquartered at 510 West Washington Street, Eureka, California, serving on-premise and off-premise accounts across Humboldt County, Del Norte County, and limited parts of Siskiyou and Trinity counties in Northwest California. The company distributes a broad portfolio of domestic, craft, and imported beers, hard ciders, hard kombucha, energy drinks, and non-alcoholic beverages sourced from approximately 30+ supplier relationships, including major lines through MillerCoors (Coors, Miller, Blue Moon) and Constellation Brands (Corona, Modelo Especial, Negra Modelo, Pacifico), alongside regional and local craft brands such as Sierra Nevada, Anchor Brewing, Alaskan, Founders, and Humboldt-area breweries.
The company's core operations combine beverage distribution with a vertically integrated draft beer services offering. The technical stack includes direct draw and long draw glycol draft system installation, scheduled beer line cleaning routed from Southern Humboldt through Del Norte counties at no cost to draft customers, jockey box and Sankey pump rentals for events, and custom draft parts and installation work performed by a team certified through the MillerCoors draft workshop program. A small retail gift shop at the Eureka headquarters sells branded merchandise (hats, t-shirts, sweatshirts, glassware) for pick-up only, with business accounts able to receive merchandise alongside regular delivery orders.
Revenue is generated through unit-priced product sales to bars, restaurants, and off-premise retail outlets across the regional footprint, supplemented by equipment rental fees (e.g., $40 jockey box rentals with deposits), installation estimates on a job-by-job basis, and a small merchandise revenue stream. Distribution and field service are operated as a regional direct sales model with delivery and on-site service to enterprise on-premise customers, supported by a Facebook presence for top-of-funnel local marketing and an Employment Opportunities page indicating ongoing front-line hiring. The company is led by Craig Perrone (President) and Jennifer Perrone (VP/GM), representing the fourth generation of the Perrone family in the alcohol beverage trade since the early 1900s, with the current entity formally established in 1987 following Craig Perrone's acquisition of the Rosaia Company.
DelReka Distributing firmographics
Firmographics- Name
- DelReka Distributing
- Legal name
- DelReka Distributing
- Website
- https://delrekadistributing.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DelReka Distributing is a fourth-generation, family-owned wholesale beverage distributor based in Eureka, California, distributing domestic, craft, and imported beers, ciders, and energy drinks to bars, restaurants, and retailers across Humboldt, Del Norte, and parts of Siskiyou and Trinity counties, with an integrated draft beer installation and line cleaning service.
- Ownership category
- akta.pro rank
DelReka Distributing industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
- akta.pro secondary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where DelReka Distributing is headquartered
LocationHeadquarters
- HQ city
- Eureka
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DelReka Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Beverage Distribution: Distribution of domestic, craft, and imported beers, ciders, hard kombucha, and non-alcoholic beverages to retail customers. Revenue is generated through product sales to bars, restaurants, and retail outlets.
- Draft Equipment Services: Provides draft beer system installation, beer line cleaning, jockey box and sankey pump rentals, and draft parts. Line cleaning is a no-cost service for draft customers. Equipment rentals generate fee revenue.
- Merchandise Sales: Gift shop sales of branded merchandise including hats, t-shirts, sweatshirts, and glassware to consumers and business accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hat prices range from $2.99 to $11.99 |
| Unit Pricing | Pay-as-you-go | T-shirt prices range from $4.29 to $9.99 |
| Unit Pricing | Pay-as-you-go | Sweatshirt prices at $31.99 |
| Unit Pricing | Pay-as-you-go | Glassware prices range from $1.00 to $3.50 |
| Other | Pay-as-you-go | Jockey Box rental with deposit |
| Other | Pay-as-you-go | Sankey Pump rental with deposit |
| Other | Pay-as-you-go | Draft parts and installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
DelReka Distributing product offering
Product offeringCore offering
DelReka Distributing is a regional wholesale distributor that delivers domestic, craft, and imported beers, hard ciders, hard kombucha, energy drinks, and non-alcoholic beverages to bars, restaurants, and retail outlets across Humboldt and Del Norte counties in Northern California. The company also provides draft beer services including direct draw and long draw glycol system installation, scheduled beer line cleaning, jockey box and Sankey pump rentals, and draft parts. A small gift shop at the Eureka headquarters sells branded merchandise.
Product overview
DelReka Distributing is a beer and beverage distribution company offering a portfolio of distribution services for domestic, craft, and imported beers, hard ciders, energy drinks, and non-alcoholic beverages. The company operates alongside draft beer services including system installation, beer line cleaning, and equipment rentals (jockey boxes and Sankey pumps). A retail gift shop offers branded merchandise including apparel and glassware. All services support Humboldt and Del Norte counties in Northern California.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Distribution Services Wholesale distribution of domestic, craft, and imported beers serving bars, restaurants, and retail outlets across Humboldt and Del Norte counties in Northern California.
- Draft Beer Services Full range of draft beer system services including direct draw and long draw glycol system installation, new system installations, and existing system improvements for on-premise accounts.
- Beer Line Cleaning Scheduled cleaning route servicing draft beer customers from Southern Humboldt through Del Norte counties at no cost to draft customers.
- Jockey Box Rental Portable draft beer dispensing system with cooler box, stainless steel beer line coils, shank, faucet, CO2 regulator and tank, rented for events at $40 fee with $400 deposit.
- Sankey Pump Rental Hand-operated pump for tapping kegs at parties or events, rented at $4 fee with $50 deposit.
- Draft Parts and Installation Custom draft system installation and supply of draft parts, with estimates provided based on job requirements.
- Cider Distribution Wholesale distribution of hard ciders including Schilling Hard Cider and Schilling Grapefruit cider to on-premise and off-premise accounts.
- Energy Drink and Non-Alcoholic Beverage Distribution Wholesale distribution of energy drinks and other non-alcoholic beverages to bars, restaurants, and retail outlets in the service territory.
- Gift Shop Merchandise Branded hats ($2.99-$11.99), t-shirts ($4.29-$9.99), sweatshirts ($31.99), and glassware ($1.00-$3.50) sold at the front desk in Eureka for pickup by the general public or with delivery for existing business accounts.
Companies that use DelReka Distributing
Customer profileSegments4 records
Ideal customer profiles3 records
DelReka Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DelReka Distributing partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core.
- Anchor BrewingcoreDomestic craft brewery whose products are distributed by DelReka in their service territory.
- Green FlashcoreCraft brewery whose products are distributed by DelReka in their service territory.
- Ballast PointcoreCraft brewery whose products are distributed by DelReka in their service territory.
- Alaskan BrewingcoreRegional craft brewery whose products are distributed by DelReka in their service territory.
- Sierra Nevada Brewing Co.coreMajor craft brewery whose products are distributed by DelReka in their service territory.
- Founders BrewingcoreCraft brewery whose products are distributed by DelReka in their service territory.
- Full Circle BrewingcoreCraft brewery whose products are distributed by DelReka in their service territory.
- New Glory BrewingcoreCraft brewery whose products are distributed by DelReka in their service territory.
- Fall River BrewingcoreCraft brewery whose products are distributed by DelReka in their service territory.
- Port O' PintscoreCraft brewery whose products are distributed by DelReka in their service territory.
- Flying EmberscoreHard kombucha and beverage brand whose products are distributed by DelReka.
- SchillingcoreHard cider brand whose products are distributed by DelReka. Schilling Hard Cider is noted as newly available.
- CoorscoreMajor domestic brewery whose products are distributed by DelReka. Coors Edge also distributed.
- MillerCoorscoreMajor domestic brewery whose products are distributed by DelReka. DelReka's team is MillerCoors draft workshop certified.
- Constellation BrandscoreBeer and wine company whose beer brands (Corona, Modelo Especial, Negra Modelo, Pacifico, Victoria) are distributed by DelReka.
- CoronacoreMexican imported beer brand distributed by DelReka through Constellation Brands.
- Modelo EspecialcoreMexican imported beer brand distributed by DelReka through Constellation Brands.
- Negra ModelocoreMexican imported beer brand distributed by DelReka through Constellation Brands.
- PacificocoreMexican imported beer brand distributed by DelReka through Constellation Brands.
- PeronicoreItalian imported beer brand distributed by DelReka.
- AsahicoreJapanese imported beer brand distributed by DelReka.
- Blue MooncoreCraft-style beer brand from Molson Coors distributed by DelReka.
- Press SeltzercoreHard seltzer brand distributed by DelReka.
- FosterscoreAustralian imported beer brand distributed by DelReka.
- GrolshcoreDutch imported beer brand distributed by DelReka.
- Pilsner UrquellcoreCzech imported beer brand distributed by DelReka.
- IcehousecoreDomestic beer brand distributed by DelReka.
- KeystonecoreDomestic beer brand distributed by DelReka.
- Steel ReservecoreHigh-value malt liquor brand distributed by DelReka.
- HammscoreHistoric domestic beer brand distributed by DelReka.
- Old EnglishcoreMalt liquor brand distributed by DelReka.
- Four LokocoreFlavored malt beverage brand distributed by DelReka.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
DelReka Distributing competitors and assessment
Company assessmentDirect peers
- Standard Beverage: Regional beverage wholesaler operating across multiple Midwestern and Western markets. Comparable as a multi-supplier beer and beverage distributor serving bars, restaurants, and retail accounts with similar draft services.
- Columbia Distributing: Largest Pacific Northwest beverage distributor, headquartered in Portland, OR. Closest comparable regional beer wholesaler — similar mix of domestic, craft, and imported beer distribution plus draft services across a multi-county territory.
- L&F Distributors: Regional beer wholesaler in the Southwest US. Comparable business model of beer distribution with strong on-premise account focus and similar supplier portfolio including major domestic and craft brands.
- Ben E. Keith Beverages: Regional beer and beverage wholesaler serving Texas and surrounding markets. Comparable as a multi-brand distributor with strong on-premise focus and similar mix of large supplier partnerships and craft brand portfolio.
- Eagle Beverage: Family-owned regional beer and beverage wholesaler. Comparable as a smaller, multi-generational regional distributor focused on craft and domestic beer supply to on-premise accounts.
- Gold Star Distribution: Multi-state regional beer and beverage wholesaler. Comparable as a family-influenced, geographically bounded wholesaler serving on-premise and off-premise accounts with similar supplier breadth.
Broad incumbents
- Reyes Beverage Group: One of the largest beer and beverage distributors in the US. Comparable as a beer and beverage wholesaler serving on-premise and off-premise accounts, but operates at vastly greater geographic and volume scale than DelReka.
- Southern Glazer's Wine & Spirits: Largest beverage alcohol distributor in North America. Directly comparable business model — wholesale distribution of beer, wine, and spirits to on-premise and off-premise accounts — but with national scale versus DelReka's two-county footprint.
- Breakthru Beverage Group: Major multi-state beverage wholesaler distributing beer, wine, and spirits. Same core business of supplying on-premise retailers with draft and packaged product; differs in national footprint.
Emerging players
- Total Beverage Solution: Craft-focused beverage sales and marketing agency. Comparable in supplier-side portfolio approach (multiple craft and import brands) but operates more as a brand builder than a route-based distributor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DelReka Distributing social profiles
Digital presenceDelReka Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
DelReka Distributing leadership team
Management profileNumber of profiles
Profiles2 records
DelReka Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DelReka Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DelReka Distributing
What does DelReka Distributing do?
DelReka Distributing is a regional wholesale distributor that delivers domestic, craft, and imported beers, hard ciders, hard kombucha, energy drinks, and non-alcoholic beverages to bars, restaurants, and retail outlets across Humboldt and Del Norte counties in Northern California. The company also provides draft beer services including direct draw and long draw glycol system installation, scheduled beer line cleaning, jockey box and Sankey pump rentals, and draft parts. A small gift shop at the Eureka headquarters sells branded merchandise.
Is DelReka Distributing a public or private company?
DelReka Distributing is a private company. It is classified as family owned and is currently operating.
When was DelReka Distributing founded?
DelReka Distributing was founded in 1987. It employs 11 to 50 people.
Where is DelReka Distributing based?
DelReka Distributing is headquartered in Eureka, United States, in the North America region.
How does DelReka Distributing make money?
Three revenue lines are on record. Beverage Distribution is the primary driver. The others are draft Equipment Services and merchandise Sales.
Who are DelReka Distributing's main competitors?
Direct peers on record are Standard Beverage, Columbia Distributing, L&F Distributors, Ben E. Keith Beverages, Eagle Beverage and Gold Star Distribution. Broad incumbents are Reyes Beverage Group, Southern Glazer's Wine & Spirits and Breakthru Beverage Group. Total Beverage Solution is listed as an emerging player.
Does DelReka Distributing have an API?
No public API is recorded for DelReka Distributing.
What industry is DelReka Distributing in?
DelReka Distributing's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale), with a secondary code of AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 4248 and its SIC code is 5180.