New Glory Craft Brewery

What New Glory Craft Brewery does

New Glory Craft Brewery is a Sacramento, California-based craft brewery that designs, brews, and sells hop-forward ales, lagers, and sours. Its core product lineup includes the Gummy Worms Hazy Pale Ale, Ubahdank West Coast IPA, MEGA Gummy Worms Hazy DIPA, Golden Bell Craft Lager, Lil Dank West Coast Pale Ale, Ohhhh Honey Blonde Ale, and Key Lime Gose, alongside rotating limited releases such as the superhero-themed West Coast IPA series (Wall Crawler, Caped Crusader Krush, Lex Lupulin). The company packages beer in 4-packs, 6-packs, and 12-packs, typically priced at $15 per 4-pack and $21 per 12-pack, and offers curated multi-pack bundles.

The company operates a single taproom at 8251 Alpine Avenue, Sacramento, providing on-premise pours, growler fills, food truck events, and community programming. Direct-to-consumer revenue comes from taproom sales, online ordering via Toasttab for pickup, and a California-only 'Beer Straight To You' shipping program handled through the Lightspeed-powered online store. Wholesale distribution runs through six regional partners — Golden Brands, Delta Pacific Beverage, Morris Distributing, Morrey Distributing, Vin Sauvage, and Crafty Connoisseurs — covering Sacramento, the Bay Area, Northern California, Central California, Nevada, and Florida. Retail placement at Raley's, Save Mart, and Nugget Markets anchors off-premise volume in the greater Sacramento region. Branded merchandise (hats, apparel, glassware) provides an ancillary revenue stream.

Marketing is primarily organic: Instagram, Facebook, and Twitter posts, an email newsletter, taproom events with food trucks, and community partnerships (Happy Tails animal shelter, Grizzly Mountain Minis 'Moos & Brews'). The company is privately held with no disclosed funding rounds, no parent company, and no institutional investor backing identified in the source data.

Name

New Glory Craft Brewery

Legal name

New Glory Craft Brewery

Website

https://newglorybeer.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

New Glory Craft Brewery is a Sacramento-based craft brewery producing hop-forward ales, lagers, and sours, selling via a single taproom, California-only DTC shipping, six regional distributors, and retail placement at Sacramento-area grocery chains.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Hop-driven ales
• Taproom sales
• Direct-to-consumer shipping
• Wholesale beer distribution

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Sales: On-site beer sales at the Sacramento taproom with pour service and growler fills
2. Direct-to-Consumer Shipping: Online sales with California-only direct shipping; 4-packs, 12-packs, and case quantities available
3. Pickup Orders: Online ordering via Toasttab for in-person pickup at taproom
4. Wholesale Distribution: Sales through distributors (Golden Brands, Delta Pacific, Morris, Morrey, Vin Sauvage, Crafty Connoisseurs) to retail and restaurants
5. Retail Distribution: Sales to Raley's, Save Mart, and Nugget Markets in greater Sacramento region
6. Merchandise Sales: Branded merchandise including hats, apparel, glassware sold through online store

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels6 records

Core offering

New Glory Craft Brewery is a Sacramento-based craft brewery that produces a portfolio of hop-forward ales, IPAs, sours, lagers, and experimental beers. The brewery sells its products through an on-site taproom, a California-only direct-to-consumer online shipping program, wholesale distribution via regional distributors, and retail placement at Sacramento-area grocery chains. It also sells branded merchandise including apparel, hats, and glassware.

Product overview

New Glory Craft Brewery is a Sacramento-based craft brewery offering a portfolio of hop-forward beers including core favorites (Gummy Worms Hazy Pale Ale, Ubahdank West Coast IPA, MEGA Gummy Worms Hazy DIPA, Golden Bell Craft Lager, Lil Dank West Coast Pale Ale, Ohhhh Honey Blonde Ale, and Key Lime Gose), rotating limited releases (Lex Lupulin Hazy IPA, Wall Crawler, Caped Crusader Krush), and seasonal offerings. The brewery sells direct-to-consumer through its Beer Straight To You shipping service (California only), operates a taproom for on-site consumption, and offers branded merchandise. The Fresh Coast Variety Pack provides a curated selection of four flagship beers.

Differentiator

Problem solved

Functional benefit

Products and services

• Gummy Worms Hazy Pale Ale A Hazy Pale Ale brewed with wheat, oats, and brewer's 2-row barley, aggressively dry hopped with Citra and Amarillo hops for sweet candied pineapple and fruit notes. 5.8% ABV. Targeted at craft beer enthusiasts seeking hop-driven hazy ales.
• Ubahdank West Coast IPA A classic West Coast IPA balanced with North American brewer's 2-row barley and UK Golden Promise malts, featuring classic American 'C' hops and Mosaic for grapefruit, orange peel, pine, and tropical fruit notes. 7.2% ABV. Targeted at craft beer enthusiasts seeking bold West Coast IPAs.
• MEGA Gummy Worms Hazy DIPA A Hazy Double IPA capturing the essence of gummy candies with BIG juicy, tropical flavors of candied guava and passionfruit. 9% ABV. Targeted at craft beer enthusiasts seeking higher-ABV hop-forward beers.
• Golden Bell Craft Lager A crisp, ultra-sessionable American Craft Lager designed for golf and recreational activities. Brewed with Liberty hops and domestic pilsner malts. 4.8% ABV. Targeted at consumers seeking light, easy-drinking lagers.
• Lil Dank West Coast Pale Ale A West Coast Pale Ale featuring Mosaic and Cascade hops with crisp, citrusy character and zesty grapefruit notes. 5.3% ABV. Targeted at craft beer enthusiasts.
• Ohhhh Honey Blonde Ale A Honey Blonde Ale brewed with real honey and honey malt for a light, refreshing character with a clean, crisp finish. Targeted at consumers seeking approachable, lighter craft beers.
• Key Lime Gose Sour A refreshing sour brewed with Indian coriander, Himalayan pink salt, and key lime purée. 4.7% ABV. Targeted at craft beer enthusiasts seeking tart, flavorful sours.
• Fresh Coast Variety Pack A curated variety pack featuring four flagship beers: Gummy Worms Hazy Pale Ale, California Chill'n Cold IPA, Ubahdank West Coast IPA, and Lil Dank West Coast Pale Ale. Targeted at consumers seeking a sampler of New Glory's offerings.
• Beer Straight To You (Direct Shipping) Direct-to-customer shipping service for California residents. Offers 4-packs, 12-packs, and cases of canned beer. Orders placed by 1:30 PM Mon-Fri ship same day. Targeted at California consumers seeking home delivery of craft beer.
• Branded Merchandise Branded merchandise including apparel (threads), hats (New Glory Script Logo Hat - Green and Black), glassware, and miscellaneous items. Targeted at craft beer fans and brand loyalists.
• Taproom On-Premise Experience Physical taproom location at 8251 Alpine Avenue, Sacramento, CA 95826. Offers on-tap beers, pours, growler fills, food trucks, and events. Hours: Mon-Thu 12-9 PM, Fri-Sat 12-10 PM, Sun 12-9 PM. Targeted at local craft beer enthusiasts and community visitors.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Golden BrandscoreChannel Partner/ Reseller/ DistributorWholesale distributor covering Sacramento, Truckee, Redding, Chico, and Richmond regions. Part of core distribution network for New Glory craft beer products.
• Delta Pacific BeveragecoreChannel Partner/ Reseller/ DistributorWholesale beverage distributor covering Stockton, Central California, and East Bay regions.
• Morris DistributingcoreChannel Partner/ Reseller/ DistributorDistributor covering Sonoma, Marin, Napa, San Francisco, Lake and Mendocino Counties in Northern California.
• Morrey DistributingcoreChannel Partner/ Reseller/ DistributorWholesale distributor covering Reno and Sparks, Nevada region.
• Vin SauvagecoreChannel Partner/ Reseller/ DistributorNevada's leading craft beer wholesaler distributing to Las Vegas market.
• Crafty Connoisseurs DistributingminorChannel Partner/ Reseller/ DistributorCraft beer distributor covering Florida market, representing New Glory's expansion into southeastern US.
• POURWALLcoreTechnology or IntegrationTechnology partner powering taproom operations. POURWALL widget is integrated into the taproom page for order management.
• ToasttabcoreTechnology or IntegrationOnline ordering platform for beer pickup orders. Provides digital ordering infrastructure for taproom.
• Happy TailsminorGTM or Marketing PartnerAnimal shelter charity partnership. New Glory donates portion of beer sales during July to support Happy Tails. Also includes Whisker Wednesdays promotion where $1 from select beers goes to the shelter monthly.
• Grizzly Mountain MinisminorGTM or Marketing PartnerMiniature Highland cow farm partner for Moos & Brews events at taproom. Joint event creates unique customer experience combining craft beer with animal interactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drake's Brewing Co. San Francisco Bay Area craft brewery with hop-forward IPAs, regional taproom/bar presence, and Northern California distribution — similar product strategy and regional scope.
• Ruhstaller Beer: Sacramento-based craft brewery with comparable hop-forward portfolio, taproom presence, and regional California distribution — directly overlapping with New Glory's home-market footprint.
• Track 7 Brewing Company: Sacramento-area craft brewery operating taprooms and distributing IPAs and hop-forward ales through California wholesale — closest local peer in scale and product mix.
• Berryessa Brewing Co. Sacramento-region craft brewery with taproom, hop-forward core lineup, and regional wholesale distribution — comparable small-scale craft producer with overlapping customer base.
• 21st Amendment Brewery: San Francisco Bay Area craft brewery with taproom experience, hop-forward core lineup, and regional distribution — similar craft scale, customer base, and DTC taproom model.
• Russian River Brewing Company: Northern California craft brewery renowned for IPAs and sours, with strong taproom experience and statewide distribution — comparable category positioning with a more cult-like brand.
• Knee Deep Brewing Company: Northern California craft brewery specializing in IPAs and limited releases with statewide distribution — similar hop-forward, experimental brewing approach.

Broad incumbents

• Stone Brewing: California-rooted craft brewery with national distribution and a strong West Coast IPA heritage — directly competes in New Glory's signature West Coast IPA category at much larger scale.
• Firestone Walker Brewing Company: Established California craft brewery with broad portfolio, multi-state distribution, and taproom venues — overlapping product categories but larger scale and broader geographic reach.
• Sierra Nevada Brewing Company: Iconic California craft brewery with national distribution and a wide IPA portfolio including hop-forward and hazy styles — broader incumbent that competes for the same craft consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/NewGloryBrewery
• Facebookfacebook.com/NewGloryBrewery
• Instagraminstagram.com/newglorybrewery
• LinkedInlinkedin.com/company/new-glory-craft-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Glory Craft Brewery