Faraos Cigarer

What Faraos Cigarer does

Faraos Cigarer ApS is a privately held Danish specialty retailer operating nine physical stores across Copenhagen, Aarhus, Odense, and Lyngby alongside a nationwide e-commerce platform at faraos.dk. The company retails comics (Danish, American, manga), board games, collectible card games (Magic: The Gathering, Yu-Gi-Oh!, Pokemon, Lorcana, Star Wars: Unlimited, One Piece Card Game, Metazoo, others), role-playing games (Dungeons & Dragons, Call of Cthulhu), miniature/figure games (Warhammer 40,000, Age of Sigmar), live action role-play (LARP) equipment, costumes, hobby/painting supplies, DVDs/Blu-rays, books, franchise merchandise, and a vintage/antique comics ("Antikvarisk") inventory that the company describes as Denmark's largest collection, with rare items priced up to 260,000 DKK. Copenhagen stores and the website share inventory to enable omnichannel purchase and nationwide delivery.

Revenue is generated almost entirely through one-time retail sales across physical stores and the e-commerce storefront, with unit pricing in DKK ranging from sub-1 DKK antique items to high-end collectibles. The Klub Faraos loyalty program offers up to 10% savings to drive repeat purchases among hobbyist and collector segments spanning comics readers, tabletop gamers, TCG players, miniature wargamers, LARPers/cosplayers, and franchise merchandise collectors. A publishing division, Forlaget Faraos Cigarer (with predecessor Forlaget Fahrenheit established 1991), publishes Danish-language editions of European classics, Marvel/DC superhero titles, and manga — operating as a vertical-integration move that supplies differentiated inventory to its own stores and channel.

The company is structured as a Danish ApS (private limited company), independently owned with no disclosed venture or private equity backing, no parent company, no M&A activity, and no publicly disclosed revenue. E-mærket e-commerce certification and standard Danish payment integrations (Nets / Dankort / VISA / MasterCard) underpin the online channel. Distribution is single-country domestic (Denmark) with no stated international expansion plans.

Name

Faraos Cigarer

Legal name

Faraos Cigarer Aps

Website

https://faraos.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Faraos Cigarer is Denmark's leading specialty retailer, operating nine stores and an e-commerce platform selling comics, manga, board games, card games, RPGs, LARP equipment, merchandise, and vintage comics to Danish hobbyist consumers and collectors.

Ownership category

akta.pro rank

Product category

Specialty Retail - Comics and Games

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Comic Books, Graphic Novels & Manga Retail (CRALAAAF)

akta.pro secondary industries

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH), Role-Playing Games (RPGs) & Sourcebooks Retail (CRALALAE), Wargames & Historical Board Games Retail (CRALALAD), Physical Game Distribution & Retail (Boxed Games, Wholesale, Merchandising) (MPAFABAC), Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Comic book retail
• Tabletop games
• Collectible card games
• Manga and anime
• Hobby merchandise

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Sales - Physical Stores: Revenue from sales of comics, board games, card games, figure games, role-playing games, manga, anime, merchandise, live role-playing equipment, costumes and dress-up items through nine physical retail locations in Denmark.
2. E-commerce Sales: Online sales through faraos.dk, sharing inventory with Copenhagen stores. The website enables nationwide delivery and serves as an extension of the physical retail presence.
3. Antikvarisk (Vintage Comics) Sales: Specialized vintage and antique comics sales, including rare and collectible items. The company claims Denmark's largest collection of vintage Danish comics, with items ranging from 0.2 DKK to 260,000 DKK.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Faraos Cigarer is a Danish specialty retail chain selling comics, board games, card games, figure games, role-playing games, manga, anime, merchandise, costumes, and live action role-play (LARP) equipment. The company operates nine physical stores across Copenhagen, Aarhus, Odense, and Lyngby, complemented by a nationwide e-commerce platform at faraos.dk that shares inventory with Copenhagen stores. It also operates an in-house publishing house, Forlaget Faraos Cigarer, which publishes European classics, superhero titles, and manga in Danish.

Product overview

Faraos Cigarer is Denmark's leading retail chain for comics, board games, card games, figure games, role-playing games, anime, manga, merchandise, and live action role-play. The company operates as both a multi-category e-commerce platform (faraos.dk) and a network of nine physical stores in Aarhus, Odense, Copenhagen, and Lyngby. The product portfolio spans: DK/US Comics and Manga; Board Games, Card Games (Magic: The Gathering, Yu-Gi-Oh!, Pokemon); Role-Playing Games and Figure Wargaming (Warhammer); Live Action Role-Play and Costumes; Vintage/Collectible Comics; DVDs/Blu-Rays; Books; and Merchandise. The company also operates its own publishing house, Forlaget Faraos Cigarer, which publishes European classics, superhero titles, and manga in Danish. A customer loyalty program (Klub Faraos) offers up to 10% savings.

Differentiator

Problem solved

Functional benefit

Products and services

• DK Comics Danish-language comics including Disney titles (Jumbobøger, Anders And & Co), European classics (Tintin, Splint & Co., Asterix, Lucky Luke, Linda & Valentin), and graphic novels sold to Danish-speaking consumers and collectors.
• US Comics American comics from Marvel, DC, Star Wars, graphic novels, art books, and how-to-draw guides for superhero and franchise comic fans.
• Manga Japanese manga including Dragon Ball, One Piece, Naruto, Akira, Death Note, Fullmetal Alchemist, light novels, anime, yaoi, yuri, and hentai titles.
• DVD & Blu-Ray Films and series on DVD and Blu-Ray including Studio Ghibli, anime, cartoons, soundtracks, and 4K Blu-Ray releases for home video collectors.
• Board Games (Brætspil) Board games A-Z, puzzles, chess, backgammon, dice, accessories, and playing cards for tabletop gaming enthusiasts and families.
• Card Games (Kortspil) Collectible and trading card games including Magic: The Gathering, Yu-Gi-Oh!, Pokemon, KeyForge, Flesh & Blood, Lorcana, Star Wars: Unlimited, Altered, One Piece Card Game, and Metazoo for competitive and casual players.
• Role-Playing Games (Rollespil) Role-playing game products including Dungeons & Dragons, Call of Cthulhu, guides, figures, accessories, dice, solo RPGs, and game books for tabletop role-playing hobbyists.
• Figure Games (Figurspil) Miniature wargaming products including Warhammer 40,000, Age of Sigmar, Star Wars, Malifaux, Infinity, Warcrow, terrain, and hobby supplies for wargaming hobbyists.
• Live Action Role-Play (LARP) Equipment LARP equipment including rental gear, weapons, replica weapons, costumes, leather and metal armor, bows, jewelry, SFX makeup, and decorations for live role-play participants.
• Costumes (Kostumer) Halloween, cosplay, and party costumes for all ages including baby, children, teens, adults, plus-size, and pet costumes.
• Vintage Comics (Antikvarisk) Vintage and collectible comics including Danish vintage comics, Disney titles, superhero comics, manga in Danish, and comic supplies, featuring Denmark's largest collection of vintage comics priced from 0.2 DKK to over 260,000 DKK.
• Merchandise Franchise merchandise including Tintin, Star Wars, Harry Potter, Marvel & DC, Rick & Morty, Simpsons, and Funko Pop collectibles.
• Forlaget Faraos Cigarer Publishing The company's own publishing division publishing European classics (Corto Maltese, Manara, Hermann), superhero titles (Daredevil, Deadpool, Spider-Man, Miles Morales from Marvel; DC works), and manga (Dragon Ball, One Piece, My Hero Academia) in Danish for adult readers and dedicated collectors.
• Books Books including classics, Star Wars, Warhammer titles, children's books, and how-to-draw guides for readers and hobbyists.
• Hobby & Painting Supplies Miniature painting supplies including effect paints, brushes, spray primers, glue, tools, base materials, airbrush equipment, pigments, sculpting supplies, diorama materials, and models for miniature painters and wargamers.
• Klub Faraos Loyalty Program Customer loyalty program offering members up to 10% savings on purchases across stores and the online webshop.

Quantifiable outcome

• Over 10,000 satisfied customers on Trustpilot

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• E-HandelsfondenminorOthersE-commerce certification partnership through e-mærket (e-commerce badge) ensuring trustworthy online shopping standards for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon: Dominant global e-commerce platform; competes with Faraos on commodity SKUs across comics, board games, merchandise and hobby supplies, particularly via Amazon.de.
• GameStop: Global omnichannel specialty retailer of video games, consoles, collectibles and hobby merchandise. Comparable operating model for Faraos' collectibles, card games and merchandise lines.
• Forbidden Planet: UK-based specialist retailer of comics, manga, games and merchandise with both stores and a strong online store. Closest international analog for a comic/gaming specialist chain.

Emerging players

• BigBadToyStore: US-based online specialist for action figures, collectibles and hobby merchandise. Comparable to Faraos' Funko Pop, merchandise and figure games verticals from a pure-play e-commerce angle.

Direct peers

• Fantask: Danish comic book store chain with multiple physical locations in Copenhagen, Aarhus and online. Closest direct competitor to Faraos Cigarer in Danish-language comic and graphic novel retail.
• Coolshop: Large Danish online retailer of toys, board games, video games, collectibles and merchandise. Directly competes with Faraos' e-commerce channel on hobby/toy SKUs and pricing.

Regional players

• Outland (Sweden): Swedish specialty retailer for games, comics, manga and hobby merchandise. Direct Nordic analog that shows how the Scandinavian specialty-retail-plus-e-commerce model scales across borders.

Others

• Asmodee: Global board game and card game publisher/distributor; an upstream partner for Faraos' board and card game SKUs and a comparable category specialist in the hobby supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/faraoscigarer
• Facebookfacebook.com/Faraos-Cigarer-113617992039965
• Instagraminstagram.com/faraoscigarer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faraos Cigarer