Apalo
Apalo (EG Technologies Limited) is a UK-headquartered vendor of a white-labelled, multi-tenanted UCaaS, CCaaS, SIP trunking and mobile/MVNO platform delivered exclusively through Telecom, IT and VAR channel partners who resell it under their own brand.
- Company typePrivate
- Founded-
- HeadquartersAbingdon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apalo does
Apalo (trading as EG Technologies Limited, registered in England & Wales) is a UK-based provider of a mobile-first, white-labelled, multi-tenanted UCaaS (Unified Communications as a Service) and CCaaS (Contact Centre as a Service) platform built for the Telecom, IT and VAR channel sector. The platform combines hosted telephony, video collaboration, team messaging, SIP trunking, and a cloud contact centre with Automatic Call Distribution, statistics and reporting, alongside an integrated mobile/MVNO layer that includes native Fixed-Mobile Convergence (FMC) — a stated point of differentiation versus competitors that bolt mobile on via OTT apps. Supporting infrastructure runs on VMware Enterprise with HP servers and Pure Storage, hosted across multiple UK data centres, with a claimed 99.999% uptime SLA, TLS/SRTP secure voice as standard, and Session Border Controllers providing fraud detection, QOS management, and routing control.
Core products include Mobile (with FMC), UCaaS & CCaaS, Calls & Data bundles with SIP Trunking, a Partner Management Portal with zero-touch provisioning, Secure Voice, Video Collaboration, a Receptionist Console, a Cloud Contact Centre module, and a 'Be Your Own MVNO' enablement layer. The platform is API-centric with over 30 CRM integrations and pre-certified support for Cisco, Yealink, Polycom, Panasonic, Gigaset, Snom, Htek, and Poly/Plantronics hardware. International numbering is available in over 160 countries alongside full UK geographic numbering.
Apalo's business model is a 100% channel-partner model: it does not sell directly to end customers. Resellers, VARs, and service providers white-label the platform and resell UCaaS, CCaaS, mobile/MVNO, and SIP services under their own brand, paying Apalo on a 30-day subscription (Business and Business Pro tiers) plus usage-based call and data bundles. A founder-led team of 1–10 employees operates from a registered office in Middleton, Manchester, with contact via apalo.co.uk and 0333 349 3000. Pricing is not publicly disclosed and is quote-based per partner deployment.
Apalo firmographics
Firmographics- Name
- Apalo
- Legal name
- EG Technologies Limited
- Website
- https://apalo.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apalo (EG Technologies Limited) is a UK-headquartered vendor of a white-labelled, multi-tenanted UCaaS, CCaaS, SIP trunking and mobile/MVNO platform delivered exclusively through Telecom, IT and VAR channel partners who resell it under their own brand.
- Ownership category
- akta.pro rank
Apalo industry classification
Industry- Product category
- Unified Communications as a Service (UCaaS)
- NAICS
- Telecommunications (517)
- SIC
- Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- UCaaS Platforms & Suites (HDAIAHAA)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Apalo is headquartered
LocationHeadquarters
- HQ city
- Abingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apalo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription - Platform Licensing: Channel partners pay monthly subscription for access to the multi-tenant platform with Business and Business Pro licensing options
- Usage-based - Calls & Data Bundles: Revenue from voice and data bundles ranging from pay-as-you-use to unlimited packages, tailored to partner requirements
- White-label Services: Partners can white-label mobile MVNO services with SIM branding and service provider name branding for additional margin opportunities
- SIP Trunking: SIP trunking services for hybrid solutions or migration to UCaaS, with partners able to bring their own carrier or use Apalo's carrier services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business and Business Pro licensing options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Apalo product offering
Product offeringCore offering
Apalo provides a mobile-first unified communications platform combining UCaaS and CCaaS with a complete communications ecosystem for channel partners. The platform delivers mobile connectivity, voice and video collaboration, cloud contact centre functionality, and management tooling, with white-label licensing options for partners to resell under their own brand.
Product overview
Apalo is a mobile-first, all-in-one, fully white-labelled, multi-tenanted communications platform for channel partners in the Telecom, IT, and VAR sector. The platform combines UCaaS (Unified Communications as a Service) and CCaaS (Contact Centre as a Service) with integrated Mobile services through MVNO and FMC capabilities. The core product portfolio includes: Mobile (with FMC integration), UCaaS & CCaaS, Calls & Data (with SIP Trunking), Management Portal, Secure Voice (TLS/SRTP), Video Collaboration, Receptionist Console, Cloud Contact Centre, and Be Your Own MVNO options. All services are offered on 30-day terms with Business and Business Pro licensing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile (with FMC) Mobile connectivity product combining mobile services with Fixed-Mobile Convergence (FMC) and SIM-based solutions for channel partners to deliver to their end customers.
- UCaaS & CCaaS Platform Unified Communications as a Service and Contact Centre as a Service platform offering collaboration tools including Presence, instant messaging, voice/video collaboration, conferencing, and contact centre capabilities.
- Calls & Data Telephony service offering SIP Trunking and Pay As You Go usage with international numbering options including geographic, non-geographic, and premium-rate numbering for partners.
- Management Portal Self-service portal enabling partners to provision, manage, and support their customers' communications services in real time.
- Be Your Own MVNO Mobile Virtual Network Operator (MVNO) enablement offering that allows partners to launch their own branded mobile service using Apalo's infrastructure and wholesale mobile agreements.
Quantifiable outcome
- Users live in minutes with zero touch provisioning
- +1 more outcomes
Companies that use Apalo
Customer profileSegments3 records
Ideal customer profiles1 record
Apalo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Apalo partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- CiscocoreCisco is listed as a supported hardware manufacturer whose deskphones are certified and supported on the Apalo platform with automatic provisioning and regular updates.
- YealinkcoreYealink is a supported hardware manufacturer whose IP phones are certified on the Apalo platform with automatic provisioning.
- PolycomcorePolycom is a supported hardware brand for deskphones on the Apalo platform with automatic provisioning and regular updates.
- PanasoniccorePanasonic IP phones are certified and supported on the Apalo platform with automatic provisioning.
- GigasetcoreGigaset deskphones are supported on the Apalo platform for channel partner deployments.
- SnomcoreSnom IP phones are certified and supported on the Apalo platform with automatic provisioning.
- HtekcoreHtek deskphones are supported on the Apalo platform alongside other certified brands.
- Poly (formerly Plantronics)corePoly (formerly Plantronics) headsets are supported as part of Apalo's hardware ecosystem for channel partners.
- VMwarecoreApalo's platform is powered and managed by VMware Enterprise infrastructure, providing real-time management and virtualised resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Apalo competitors and assessment
Company assessmentRegional players
- Voiceflex: Voiceflex offers hosted voice, SIP trunking, and mobile services through a UK partner channel. Comparable UK-focused wholesale UCaaS/SIP/telephony player with overlapping channel-led distribution.
- Gamma Communications: Gamma is a major UK-based provider of UCaaS, SIP trunking, and mobile-first communications distributed through channel partners. Closely comparable UK competitor in geography, product scope, and channel-first model.
Broad incumbents
- 8x8: 8x8 provides unified communications, contact centre, and voice APIs globally with strong channel programs. Comparable as a broad UCaaS/CCaaS incumbent targeting mid-market and enterprise customers.
- Sangoma Technologies: Sangoma offers UCaaS, CCaaS, and SIP trunking via Star2Star and Switchvox, distributed heavily through channel partners. Comparable as a larger incumbent in partner-led UCaaS/communications.
- RingCentral: RingCentral is a leading global UCaaS/CCaaS provider with broad feature parity and an extensive partner ecosystem. Compares to Apalo as a much larger incumbent offering overlapping UCaaS/CCaaS capabilities across mid-market and enterprise.
Direct peers
- Alianza: Alianza offers a cloud communications platform purpose-built for service providers, with UCaaS, hosted voice, and wholesale economics. Highly comparable as a channel-targeted UCaaS platform serving mid-market operators.
- Telepo: Telepo provides a cloud-based UCaaS platform designed for service providers and channel partners across Europe. Comparable as a partner-oriented UCaaS platform with multi-tenant capabilities.
- NetSapiens: NetSapiens is a UCaaS/CCaaS platform purpose-built for service providers and channel partners, with multi-tenant architecture and white-label capabilities. Closely comparable to Apalo's channel-first, carrier-grade positioning.
- PortaOne: PortaOne provides a unified communications platform for carriers, ITSPs, and channel partners with multi-tenancy and SIP/UCaaS features. Comparable UCaaS/SIP wholesale model targeting service providers similar to Apalo.
- Wildix: Wildix delivers a channel-first UCaaS/collaboration platform with PBX replacement, video, and CRM integrations distributed through partners. Comparable partner-led UCaaS GTM similar to Apalo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Apalo social profiles
Digital presenceApalo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apalo leadership team
Management profileNumber of profiles
Profiles1 record
Apalo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apalo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apalo
What does Apalo do?
Apalo provides a mobile-first unified communications platform combining UCaaS and CCaaS with a complete communications ecosystem for channel partners. The platform delivers mobile connectivity, voice and video collaboration, cloud contact centre functionality, and management tooling, with white-label licensing options for partners to resell under their own brand.
Is Apalo a public or private company?
Apalo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apalo founded?
Apalo was founded in -1. It employs 1 to 10 people.
Where is Apalo based?
Apalo is headquartered in Abingdon, United Kingdom, in the Europe region.
How does Apalo make money?
Four revenue lines are on record. Subscription - Platform Licensing is the primary driver. The others are usage-based - Calls & Data Bundles, white-label Services and SIP Trunking.
Who are Apalo's main competitors?
Regional players on record are Voiceflex and Gamma Communications. Broad incumbents are 8x8, Sangoma Technologies and RingCentral. Direct peers are Alianza, Telepo, NetSapiens, PortaOne and Wildix.
Does Apalo have an API?
Yes. Apalo offers an API-centric solution designed for channel partners, providing API and S-API integration capabilities. The platform is described as being designed to evolve on demand, working closely with channel partners to deliver an unparalleled level of API integration. Partners can use the open APIs to improve call handling quality, user experience, and increase productivity and collaboration for customers. No specific API type (REST, GraphQL, etc.), authentication method, rate limits, or sandbox availability is specified.
What industry is Apalo in?
Apalo's product category is Unified Communications as a Service (UCaaS). Its primary akta.pro industry code is HDAIAHAA, UCaaS Platforms & Suites, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 517 and its SIC code is 4899.