MindMinders

What MindMinders does

MindMinders ApS is a privately held Danish psychology practice founded in spring 2016 by Maria Houlind and Kristina Kristiansen, operating as a private limited company under Danish law from Aabenraa. The firm provides individual, couple, and family therapy alongside corporate services such as leadership coaching, professional supervision, organizational development, and contracted psychological assessments. Its clientele spans private individuals seeking treatment for anxiety, depression, stress, trauma, and relationship issues, and public-sector organizations including Familieretshuset (Family Court), Danish municipalities, and Jobcentret (Job Centers) that procure neuropsychological, child custody, and occupational assessments.

The practice operates two main clinic locations in Aabenraa and Middelfart in Southern Denmark, with additional presence in Esbjerg and Horsens referenced in older press coverage, and offers video and telephone consultations. Delivery is supported by an online booking system (Easypractice) and secure communication channels (ProtonMail, Signal). Clinical methodology draws on established psychological approaches — mentalization-based therapy (MBT), systemic therapy, narrative therapy, compassion-focused therapy, psychodynamic therapy, cognitive therapy, and mindfulness-based approaches — delivered by a team of named psychologists and consultants authorized by Psykolognævnet (the Danish Psychology Board), with several holding specialist certifications in psychotherapy with children and youth and in clinical psychology. Productized offerings include the 'Ro i Kroppen' group stress-management program and educational workshops on sleep, caregiver fatigue, and mentalization.

MindMinders generates revenue across four streams: fee-for-service therapy and counseling to private clients (partially subsidized via Sygeforsikring Danmark), contracted psychological assessments for public-sector clients, organizational development and corporate services delivered on-site or at clinic locations, and group programs and workshops. Pricing follows a unit/professional-services model, with Ro i Kroppen priced at 1,899 DKK for four 1.5-hour sessions. The practice markets itself through educational content on its blog and social channels (Facebook, Instagram, LinkedIn, YouTube), regional press and radio coverage, and direct bookings — with no external investment, acquisitions, or public listing in evidence.

Name

MindMinders

Legal name

MindMinders ApS

Website

https://mindminders.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MindMinders is a privately held Danish psychology practice offering individual, couple, and family therapy, psychological assessments, and organizational consulting. Founded in 2016, it serves private clients, corporates, and Danish public-sector agencies from clinics in Aabenraa and Middelfart.

Ownership category

akta.pro rank

Product category

Psychology Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Management Consulting Services (8742)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Psychology practice
• Individual therapy services
• Organizational consulting
• Psychological assessments
• Professional supervision

Headquarters

HQ city

Åbenrå

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Psychotherapy and Counseling Services: Individual, couple, and family therapy sessions billed directly to clients. They accept insurance subsidies from Sygeforsikring Danmark and some private insurance plans. They do not accept referrals from the public health system (Sygesikring Danmark/Regionen) for subsidized treatment.
2. Psychological Examinations and Assessments: Contracted work with Familieretshuset (Family Court), municipalities, and Jobcentret for psychological assessments including neuropsychological examinations, child custody evaluations, and occupational assessments.
3. Organizational Development and Corporate Services: Supervision, coaching, leadership development, and organizational consulting services for businesses and public organizations, including workshops, seminars, and customized corporate programs.
4. Group Programs and Workshops: Group therapy programs like 'Ro i Kroppen' (1899 kr for 4 sessions) and educational workshops on topics like stress, sleep, caregiver fatigue, and mentalization for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

MindMinders is a Danish psychology practice delivering individual, couple, and family therapy and coaching using multiple therapeutic modalities (MBT, systemic, narrative, psychodynamic, cognitive, mindfulness). It also provides professional supervision for psychologists, psychological assessments for government clients, and organizational/leadership consulting and workshops for businesses and public organizations, with services delivered in person at two clinics in Aabenraa and Middelfart and via video/phone.

Product overview

MindMinders is a psychology practice offering psychological services through a portfolio of integrated offerings. The core services include therapy and coaching (individual, couple, and family), professional supervision, and psychological assessments. They operate a specialized program called 'Ro i Kroppen' for stress-related concerns. Additionally, they provide business psychology and organizational development services, along with courses and workshops on topics like stress, sleep, and mentalization. Services are delivered in person at clinic locations in Aabenraa and Middelfart, with some offerings available online.

Differentiator

Problem solved

Functional benefit

Products and services

• Terapi og coaching Individual, couple, and family therapy sessions using various psychological methods (MBT, systemic, narrative, psychodynamic, cognitive, mindfulness), plus coaching services including personality testing (NEO-PI-3) and goal-oriented personal development for adults, young people, couples, and families.
• Supervision Professional supervision services for psychologists in training and qualified professionals, delivered in individual and group formats, covering monodisciplinary and interdisciplinary groups across private and public sectors.
• Ro i Kroppen Group treatment program for stress and inner unrest consisting of four 1.5-hour sessions that introduce knowledge about the nervous system, emotional regulation, stress, and sleep, supported by guided exercises.
• Psykologiske undersøgelser Comprehensive psychological assessments including neuropsychological examinations measuring cognitive functions, psychological evaluations for job centers, and child custody evaluations for family law cases, delivered under contract with Familieretshuset, municipalities, and Jobcentret.
• Erhvervs- og organisationsudvikling Business psychology services for organizations, including organizational change support, leadership development, coaching, supervision, organizational service checks, and tailored corporate programs for businesses and public organizations.
• Kurser og workshops Educational offerings including presentations, workshops, seminars, and individual sessions covering compassion fatigue, sleep, stress management, and mentalization, tailored to organizational needs for corporate clients.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Familieretshuset (Family Court)coreOthersMindMinders collaborates with Familieretshuset (Family Court) for child custody psychological assessments. They conduct expert evaluations to assess children's perspectives and best interests regarding visitation with parents. The team works closely together to ensure quality-assured results.
• MunicipalitiescoreOthersCollaboration with Danish municipalities for psychological assessments and expert opinions in family law cases and matters handled by the Job Center. Services include evaluating citizens' psychological conditions, work capacity, and recommendations for support measures.
• Jobcentret (Job Center)coreOthersPsychological examinations for job center clients to clarify psychological, personality, or cognitive issues affecting employment. Assessments help create mutual understanding between caseworkers and citizens regarding challenges and development opportunities.
• Sygeforsikring DanmarkminorOthersMindMinders collaborates with Sygeforsikring Danmark (Danish Health Insurance) which provides subsidies for psychological treatment according to current terms and conditions.

Scale indicators2 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Capio Danmark: Danish private healthcare provider operating clinics and digital services including mental health. Comparable as a larger Danish healthcare incumbent offering psychology services alongside broader medical offerings.
• Falck Healthcare: Danish incumbent healthcare provider offering occupational health, employee assistance programs, and corporate psychology services. Comparable to MindMinders' corporate/organizational line as a broader Danish healthcare player with established enterprise contracts.

Emerging players

• Lyra Health: US-based mental health benefits platform delivering therapy and coaching to employees through employer contracts. Comparable to MindMinders' corporate/organizational services line, but with much larger scale and employer-sponsored model.
• Practio: Danish digital health platform offering online consultations across multiple specialties including mental health. Comparable as a Danish digital health provider expanding into mental health, with stronger technology infrastructure.
• Spring Health: Global employer-focused mental health platform providing therapy, coaching, and assessments to enterprise clients. Comparable to MindMinders' corporate services stream and Familieretshuset-style assessment work, but with venture-backed scale.

Direct peers

• BetterHelp: Global direct-to-consumer teletherapy platform matching clients with licensed therapists for 1:1 sessions. Comparable as a general mental health therapy provider competing for the same Danish consumer therapy spend, with a digital-first delivery model.
• Mindler: Nordic digital psychology platform (Sweden-founded) operating in Denmark offering iCBT and video therapy with licensed psychologists. Directly comparable as a Nordic-region mental health therapy provider, with stronger digital infrastructure than MindMinders.
• Wemind: Danish psychology clinic chain offering therapy and corporate mental health services across multiple locations. Comparable as a Danish multi-clinic psychology practice with both consumer therapy and corporate services, competing in the same Southern Denmark catchment.
• Kognitiv Center: Danish psychology practice specializing in cognitive behavioral therapy for individuals and organizations. Comparable as a Danish licensed-psychologist clinic with both therapy and corporate offerings in the same therapy modality space.
• Psykologhjælpen: Danish online psychology matching service connecting consumers with licensed psychologists for individual therapy. Comparable as a Danish mental health provider competing for MindMinders' individual therapy segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=_Ezmb72wF8g
• Facebookfacebook.com/mindminders.dk
• LinkedInlinkedin.com/company/mindminders
• Instagraminstagram.com/mindmindersdk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindMinders