Imovina.net
Imovina.net is a web-based real estate listing marketplace operating in Serbia and Croatia, serving property buyers, renters, individual owners, real estate agencies, and developers with freemium and paid subscription tiers, Google Maps integration, and international syndication via Properstar.
- Company typePrivate
- Founded2004
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Imovina.net does
Imovina.net is a web-based real estate listing and marketplace platform operating across Serbia and Croatia, founded in 2004 and operated by Rezon Media Grup doo, a privately held Serbian limited liability company headquartered in Belgrade. The platform serves as a two-sided marketplace connecting property buyers, renters, and searchers with advertisers including individual property owners, real estate agencies, developers, and investors. Its product portfolio spans a property listing platform with categorized search (apartments, houses, land, commercial spaces, warehouses, garages), Google Maps-based location marking, XML feed integration for automated agency listing syndication, 3D virtual tour and video embedding support, price statistics and market trend analytics, a property valuation tool, and a dedicated new construction (Novogradnja) section with completion-date filtering.
The company operates a hybrid freemium monetization model: individual property owners receive one free standard listing per Sale/Rental category, while agencies and developers are acquired through direct sales outreach with promotional free trial periods, then upsold into paid monthly subscription tiers (TOP, VIP, Novogradnja) for above-fold homepage placement and priority search positioning. An additional VIP PARTNER service automatically translates and syndicates listings internationally through the Properstar global real estate advertising network, generating licensing/royalty revenue and extending reach to foreign buyers via the worldwide-search.imovina.net subdomain. The customer base is fragmented across many small and mid-sized agencies in both Serbian (Belgrade, Niš, Novi Sad, Zrenjanin, Kragujevac, Užice/Zlatibor) and Croatian (Zagreb, Rijeka, Opatija, Krk, Rovinj, Poreč) markets, with marketing driven primarily through SEO-optimized location pages, an editorial/news section, automated email reminders, and the international portal channel.
Imovina.net firmographics
Firmographics- Name
- Imovina.net
- Legal name
- Rezon Media Grup doo
- Website
- https://imovina.net
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imovina.net is a web-based real estate listing marketplace operating in Serbia and Croatia, serving property buyers, renters, individual owners, real estate agencies, and developers with freemium and paid subscription tiers, Google Maps integration, and international syndication via Properstar.
- Ownership category
- akta.pro rank
Imovina.net industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Where Imovina.net is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
Imovina.net business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Paid Listing Tiers for Agencies: Real estate agencies and developers pay for premium advertising tiers (TOP, VIP, Novogradnja) that provide above-fold homepage placement and priority positioning in search results. The Novogradnja (new construction) category is a highlighted paid tier with its own dedicated page and homepage slot. Pricing is based on tier and duration; TOP position is booked monthly.
- Property Listing Fees for Advertisers: Advertisers (agencies, developers, owners) pay for ad placement on the platform. Property owners receive 1 free standard listing in Sale/Rental categories; additional listings require payment.
- International Listing Syndication (VIP PARTNER / Properstar): Through the VIP PARTNER service, listings are automatically translated and syndicated to international real estate portals via Properstar global network, generating additional revenue from the cross-listing feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Standard Listing for Property Owners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Imovina.net product offering
Product offeringCore offering
Imovina.net operates an online real estate listing portal covering Serbia and Croatia, enabling property owners, agencies, and developers to publish listings for sale, rental, and new construction while buyers and renters search across multiple cities. The platform offers free standard listings alongside paid premium advertising tiers (TOP, VIP, Novogradnja) with Google Maps location marking, 3D virtual tour embedding, and international syndication through the Properstar network.
Product overview
Imovina.net is a real estate marketplace platform operating in Serbia and Croatia. The core product is a property listing platform that connects property owners, real estate agencies, and investors with buyers and renters. The platform offers both free and paid listing tiers (Standard, TOP, VIP), with premium features including 3D virtual tours, map-based search, new construction listings, and international property distribution through Properstar. The service portfolio includes property valuation tools, price statistics tracking, and XML feed integration for agencies. The platform supports various property categories including apartments, houses, land, commercial spaces, warehouses, and vacation properties across multiple cities and regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Imovina.net Property Listing Platform A bilingual (Serbian and Croatian) web-based real estate marketplace where individual owners, agencies, and developers publish listings for apartments, houses, land, commercial spaces, garages, and warehouses for sale or rent. Buyers and renters filter by city, price, size, and property type; map-based search is supported via Google Maps integration.
- Property Valuation Tool A standalone valuation service on the platform that helps property owners estimate the market value of their real estate based on listed comparables and market data.
- VIP Partner International Syndication Service A premium international advertising service for real estate agencies and developers that automatically translates listings and publishes them across the Properstar global real estate advertising network, extending reach to cross-border and foreign buyers.
Companies that use Imovina.net
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Imovina.net technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Imovina.net partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Properstarcoreimovina.net partners with Properstar, a global real estate advertising network, to syndicate VIP PARTNER listings to international real estate portals. Activating VIP PARTNER automatically translates and publishes listings on foreign portals within the Properstar system, extending reach to international buyers.
- Google MapscoreProperty location marking on imovina.net uses Google Maps integration. Users pin property locations during ad publication, and map-based search is only available for properties with marked locations.
- VIP Partner Agencies (Predrag Nekretnine, Radošević nekretnine, Vremeplov nekretnine, Teofil nekretnine, Pragma nekretnine)coreVIP Partner agencies receive premium placement in dedicated sections on the platform homepage and search results. These agencies pay for elevated visibility and are featured prominently across the platform's VIP agencies carousel in both Serbian and Croatian versions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Imovina.net competitors and assessment
Company assessmentRegional players
- Realitica.com: Regional real estate aggregator covering the Balkans including Serbia and Croatia. Comparable as a cross-border listing platform for the same geographies and customer segments, with overlapping agency monetization.
Direct peers
- Njuškalo: Croatia's dominant classifieds portal with a real estate vertical serving the same Croatian cities (Zagreb, Rijeka, Opatija, Krk, Rovinj) where imovina.net operates. Same product category, customer base, and ad-tier monetization model.
- Halo Oglasi: Major Serbian classifieds portal with a prominent real estate vertical. Directly comparable in product category, target customers (Serbian buyers and agencies), and listing-based revenue model.
- Nekretnine.rs: Leading Serbian real estate listing portal with the largest inventory of apartments, houses, and land for sale and rent. Directly comparable to imovina.net in product offering, target customers (Serbian buyers and agencies), and monetization via premium listing tiers.
- Index Oglasi: Croatian classifieds platform with a major real estate vertical, serving the same buyer/renter and agency customer base in Croatia as imovina.net. Directly comparable in product category and business model.
- 4zida.rs: Serbian real estate marketplace operating in the same domestic market as imovina.net with comparable listing/search functionality and agency monetization. Highly comparable in geographic focus, customer base, and product category.
Emerging players
- Properstar: Global real estate listing aggregator that imovina.net partners with via the VIP PARTNER service. Comparable as a real estate marketplace platform serving international buyer demand, with overlapping product/technology.
Broad incumbents
- Zillow: Global real estate marketplace leader. Broad incumbent benchmark for product design, ad-tier monetization, and valuation/statistics features, though not directly competing in Serbia/Croatia.
- ImmobilienScout24: Leading European real estate platform offering listing, valuation, and market data services. Comparable as a broad incumbent in the online real estate marketplace category, though operating in different European markets.
- OLX (OLX Group): Large global classifieds platform with regional presence in the Balkans. Competes with imovina.net on real estate listings but as one of many verticals; broader portfolio and significantly larger traffic base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Imovina.net social profiles
Digital presenceImovina.net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imovina.net leadership team
Management profileNumber of profiles
Imovina.net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imovina.net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imovina.net
What does Imovina.net do?
Imovina.net operates an online real estate listing portal covering Serbia and Croatia, enabling property owners, agencies, and developers to publish listings for sale, rental, and new construction while buyers and renters search across multiple cities. The platform offers free standard listings alongside paid premium advertising tiers (TOP, VIP, Novogradnja) with Google Maps location marking, 3D virtual tour embedding, and international syndication through the Properstar network.
Is Imovina.net a public or private company?
Imovina.net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imovina.net founded?
Imovina.net was founded in 2004. It employs 11 to 50 people.
Where is Imovina.net based?
Imovina.net is headquartered in Belgrade.
How does Imovina.net make money?
Three revenue lines are on record. Paid Listing Tiers for Agencies are the primary driver. The others are property Listing Fees for Advertisers and international Listing Syndication (VIP PARTNER / Properstar).
Who are Imovina.net's main competitors?
Realitica.com is listed as a regional player. Direct peers are Njuškalo, Halo Oglasi, Nekretnine.rs, Index Oglasi and 4zida.rs. Properstar is listed as an emerging player. Broad incumbents are Zillow, ImmobilienScout24 and OLX (OLX Group).
Does Imovina.net have an API?
No public API is recorded for Imovina.net.
What industry is Imovina.net in?
Imovina.net's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 531210 and its SIC code is 6531.