GovMetric
- Company typePrivate
- Founded2006
- HeadquartersOakham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GovMetric firmographics
Firmographics- Name
- GovMetric
- Legal name
- ROL Solutions Ltd
- Website
- https://govmetric.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GovMetric industry classification
Industry- Product category
- Public Sector Citizen Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
- akta.pro secondary industries
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)
Keywords
Where GovMetric is headquartered
LocationHeadquarters
- HQ city
- Oakham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GovMetric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Annual or multi-year subscription for access to GovMetric CX, CaseTracker, Octavia, and Nexa platforms. Pricing varies by organisation size and modules required. Available through Government Digital Marketplace (G-Cloud) framework.
- Professional Services: Implementation and onboarding services, training, and programme reviews included in the customer relationship. Dedicated account managers and best practice guidance provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | G-Cloud procurement available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
GovMetric product offering
Product offeringCore offering
GovMetric (trading name of ROL Solutions Ltd) sells an AI-powered citizen experience and complaint management SaaS platform to UK and European public sector organisations. The platform captures citizen feedback across web, app, SMS, email, QR codes, kiosks, IVR, and paper channels, then analyses it with AI to surface issues, automate compliant complaint responses, and create documents such as Education, Health and Care Plans (EHCPs). Core products are GovMetric CX (feedback capture and analytics), CaseTracker (complaint and case management), Octavia (AI complaint automation agent), and Nexa (AI EHCP and public sector document automation).
Product overview
GovMetric offers a platform-plus-modules portfolio for public sector organizations, centered on GovMetric CX (Citizen eXperience Management) for multi-channel feedback collection and analysis, complemented by CaseTracker for complaint and case management. Octavia adds AI-powered complaint automation capabilities, while Nexa provides specialized AI automation for Education, Health and Care Plans (EHCPs). The products are designed to work together: CX captures citizen feedback across all touchpoints, CaseTracker manages the complaint lifecycle, Octavia automates routine complaint responses, and Nexa handles document automation for SEND processes. All products share AI capabilities for predictive analytics, natural language processing, and process automation, with shared infrastructure for compliance and reporting.
Differentiator
Problem solved
Functional benefit
Brands
- GovMetric CX: Citizen Experience Management platform that helps councils monitor satisfaction across every channel and pinpoint where services are failing
- CaseTracker
- Octavia
- Nexa
Products and services
- GovMetric CX Citizen eXperience Management platform that captures feedback across all channels (web, app, SMS, email, QR codes, kiosks, IVR, paper surveys), analyses it using AI, and provides actionable insights to improve public services and reduce complaints. Targets UK councils, housing providers, police forces, and national agencies.
- CaseTracker (GovMetric CT) Complaint and Case Management system that streamlines complex case handling, optimises compliance with automated workflows, reduces the cost of complaint administration, and improves resolution times. Designed for public sector organisations requiring compliant complaint handling.
- Octavia AI-driven Complaints Agent that automates the handling of routine complaints, intercepts service requests, and generates compliant responses, freeing staff time, improving resolution times, and strengthening compliance.
- Nexa AI Platform for EHCPs (Education, Health and Care Plans) and public sector automation that uses generative AI to automatically create compliant documents and plans, saving time and improving outcomes for SEND processes and other document workflows such as FOI responses.
Quantifiable outcome
- 10x more feedback collected compared to previous methods
- +7 more outcomes
Companies that use GovMetric
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
GovMetric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature8 records
GovMetric partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Klant In FocuscoreDutch specialist in citizen engagement for the public sector. Klant in Focus resells and implements GovMetric CX in the Netherlands, helping councils and public bodies capture real-time citizen feedback aligned with Dutch cultural and operational context.
- NEC SoftwarecorePartnership enables GovMetric CX integration with NEC's Citizen Access digital revenues and benefits platform. Councils can capture citizen feedback at any stage of their digital journey, understanding perceptions of digital experience and identifying successful and problematic journeys.
- JaducorePublic sector first integration with Jadu enables councils to capture feedback at different stages of the citizen experience using Jadu's accessible websites, forms, CRM, and portal solutions. Seamlessly connects citizen experience data with digital capabilities councils already use.
- Outcomes Matter ConsultingcoreEHCP+ Innovations partnership delivers a smarter approach to improving Education, Health and Care Plans for local authorities. Combines digital tools with practical support over a four-month implementation programme. Mission: give back 50,000 days of time to children with special educational needs.
- Engage ProcessminorPartnership announced at SLACS 2025 giving councils a joined-up way to connect citizen feedback with smarter service design and continuous improvement. Engage Process is a complete process management platform enabling collaboration for exploring and improving processes.
- Microsoft DynamicscoreNative integration with Microsoft Dynamics CRM enabling feedback data to flow directly into existing CRM tools used by public sector organisations.
- Power BIcoreIntegration allows organisations to pull feedback data from GovMetric into Power BI for custom reporting and visualisation alongside other organisational data.
- SalesforcecoreIntegration with Salesforce enables public sector organisations to incorporate citizen feedback directly into their CRM workflows.
- GranicuscoreIntegration with Granicus government communications platform enables seamless citizen engagement data sharing.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GovMetric competitors and assessment
Company assessmentBroad incumbents
- Civica: Major UK public-sector software vendor with broad council-facing products including complaint management, case handling, and regulatory workflows. Competes with CaseTracker and adjacent modules in the same local-authority procurement cycles.
- Medallia: Enterprise CX platform with public-sector deployments. Competes with GovMetric CX on multi-channel feedback capture, AI-driven analytics, and case management, but serves a much wider industry set and tends to focus on larger national-level accounts.
- Verint: Large enterprise CX and workforce engagement vendor with public-sector deployments. Competes on AI-powered analytics, case management, and complaint handling, particularly with larger agencies and national government customers.
- Forsta (formerly Confirmit): Enterprise feedback and experience management platform with research-grade survey tooling. Competes with GovMetric CX on multi-channel feedback collection and analytics, particularly in regulated and research-heavy environments.
- Qualtrics: One of the largest enterprise CX/experience management platforms, increasingly selling into public sector. Overlaps directly with GovMetric CX on citizen feedback, sentiment analysis, and dashboards, but at much broader scope and scale.
- Zendesk: Large customer service and engagement platform expanding into public sector with case management and CX capabilities. Competes with CaseTracker on complaint/case handling and with GovMetric CX on citizen feedback integration.
Emerging players
- Jadu: UK public-sector web forms, CRM, and portal provider integrated with GovMetric. Overlaps in citizen feedback and digital service journeys and could be seen as an adjacent competitor for engagement and form-based feedback budgets.
Direct peers
- CustomerSure: UK-based CX and customer feedback platform with comparable multi-channel survey, sentiment, and case-management functionality. Closest head-to-head competitor in the UK mid-market and public-sector segment.
- Granicus: Direct public-sector digital engagement and communications platform that GovMetric already integrates with. Granicus offers citizen engagement, forms, and feedback tooling for UK/US/AU governments, putting it in direct competition for the same council and agency budgets.
Regional players
- Netigate: Nordic-headquartered CX and employee engagement platform with comparable feedback, analytics, and case-management features. Comparable as a regional European CX competitor with public-sector exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GovMetric social profiles
Digital presenceGovMetric compliance and trust
Trust signalCompliance4 records
GovMetric financial estimates
Financial estimateRevenue estimate
Valuation estimate
GovMetric leadership team
Management profileNumber of profiles
Profiles6 records
GovMetric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GovMetric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GovMetric
What does GovMetric do?
GovMetric (trading name of ROL Solutions Ltd) sells an AI-powered citizen experience and complaint management SaaS platform to UK and European public sector organisations. The platform captures citizen feedback across web, app, SMS, email, QR codes, kiosks, IVR, and paper channels, then analyses it with AI to surface issues, automate compliant complaint responses, and create documents such as Education, Health and Care Plans (EHCPs). Core products are GovMetric CX (feedback capture and analytics), CaseTracker (complaint and case management), Octavia (AI complaint automation agent), and Nexa (AI EHCP and public sector document automation).
Is GovMetric a public or private company?
GovMetric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GovMetric founded?
GovMetric was founded in 2006. It employs 11 to 50 people.
Where is GovMetric based?
GovMetric is headquartered in Oakham, United Kingdom, in the Europe region.
How does GovMetric make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are GovMetric's main competitors?
Broad incumbents on record are Civica, Medallia, Verint, Forsta (formerly Confirmit), Qualtrics and Zendesk. Jadu is listed as an emerging player. Direct peers are CustomerSure and Granicus. Netigate is listed as a regional player.
Does GovMetric have an API?
Yes. GovMetric CX provides a free API that enables developers to: push feedback data into the reporting app, pull feedback data out into other apps like PowerBI and Tableau, start new campaigns to issue surveys, and pull available surveys to trigger. The API supports integration with Microsoft Dynamics, Power BI, Tableau, QlikView, Jadu, and Granicus. Developer documentation is at help.govmetric.com/knowledge.
What industry is GovMetric in?
GovMetric's product category is Public Sector Citizen Experience Management Software. Its primary akta.pro industry code is HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies), with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 541910.