Groupe Daoust / Forget
Groupe Daoust / Forget is a Quebec-based, privately-held franchisor founded in 1980 that operates a network of 120+ franchises and 90+ branches delivering dry cleaning and proprietary wet (aquaperformant) cleaning services to roughly 800,000 residential and business customers annually across the province.
- Company typePrivate
- Founded1980
- HeadquartersLaval, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Groupe Daoust / Forget does
Groupe Daoust / Forget is a Quebec-based, privately-held franchisor of garment-care and cleaning services founded in 1980 and headquartered in Laval, Canada. The company operates a regional franchise network of approximately 120 franchise locations and 90+ branches across Quebec, serving roughly 800,000 customers annually with both residential and business/corporate clients. Its core brand, Nettoyeur Daoust/Forget, was formed on April 1, 1992 via the merger of the Daoust and Michel Forget dry-cleaning banners, and it remains the reference banner for dry cleaning in the province.
The company's product surface centers on a proprietary aquaperformant (wet cleaning) technology launched in 2015 under the Daoust Nettoyeurs Écoperformants sub-brand. The system is described as a 100% ecological, fully automated water-based cleaning process intended to phase out traditional solvent-based dry cleaning, and it underpins the company's differentiation versus conventional dry cleaners. Beyond garment care, the firm has extended into adjacent home services via the Daoust Valet sub-brand (residential and commercial cleaning) and has deployed a customer-facing online ordering and account management portal (myaccount.daousteco.com).
The business model is asset-light and franchise-driven: independent franchisees operate storefronts under the Daoust banners, generating revenue through transaction fees on cleaning services delivered to end customers (residential and SMB/professional). The corporate entity (11–50 employees) captures economics via the franchise network and centralized brand/technology stewardship, with supporting marketing conducted through social channels, an email newsletter, and a content/blog presence. Pricing is not publicly disclosed in the source material. Sub-brands include Daoust, Daoust/Forget, Daoust Nettoyeurs Écoperformants, Daoust Eco, and Daoust Valet. No institutional funding, parent company, or M&A activity beyond the 1992 merger is disclosed.
Groupe Daoust / Forget firmographics
Firmographics- Name
- Groupe Daoust / Forget
- Legal name
- Groupe Daoust / Forget
- Website
- https://daoustforget.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe Daoust / Forget is a Quebec-based, privately-held franchisor founded in 1980 that operates a network of 120+ franchises and 90+ branches delivering dry cleaning and proprietary wet (aquaperformant) cleaning services to roughly 800,000 residential and business customers annually across the province.
- Ownership category
- akta.pro rank
Groupe Daoust / Forget industry classification
Industry- Product category
- Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (except Coin-Operated) (81232), Drycleaning and Laundry Services (8123)
- akta.pro primary industry
- Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)
- akta.pro secondary industry
- Eco-Friendly / Green Dry Cleaning (HSAJADAE)
Keywords
Where Groupe Daoust / Forget is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Groupe Daoust / Forget business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Franchise Network Revenue: Revenue generated through a network of 120+ franchise locations offering dry cleaning and eco-friendly cleaning services to residential and business customers across Quebec.
- Cleaning Services: Direct revenue from providing dry cleaning and eco-friendly cleaning services to end customers (residential and business segments).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Groupe Daoust / Forget product offering
Product offeringCore offering
Groupe Daoust / Forget operates a Quebec-based franchise cleaning network providing dry cleaning and eco-friendly garment care services to residential and business customers across 90+ branches. Its core differentiator is the proprietary "aquaperformant" (wet cleaning) technology — a 100% ecological, fully automated water-based cleaning process launched in 2015 that replaces traditional solvent-based dry cleaning. The company also offers franchise opportunities to entrepreneurs as part of its 120+ franchise network.
Product overview
Groupe Daoust operates as a diversified cleaning services company with three main brands under its umbrella. Nettoyeur Daoust/Forget serves as the core dry cleaning brand, established in 1980 and merged with Michel Forget in 1992, offering both traditional and ecological cleaning services through 90+ franchise locations serving 800,000 annual clients. Daoust Nettoyeurs Écoperformants, launched in 2015, represents the innovative eco-friendly wet cleaning division using a proprietary 100% automated aquatic cleaning process. Daoust Valet provides residential cleaning services. The company also offers an online ordering system for customer convenience and operates a franchise program with 120+ franchise locations across Quebec.
Differentiator
Problem solved
Functional benefit
Products and services
- Nettoyeur Daoust/Forget Dry Cleaning Traditional and ecological dry cleaning services for garments and textiles, offered through a franchise network of 90+ locations across Quebec serving residential and business customers.
- Daoust Nettoyeurs Écoperformants (Eco Wet Cleaning) Eco-friendly wet cleaning service using the proprietary aquaperformant 100% automated and ecological water-based cleaning process that eliminates traditional solvent-based dry cleaning.
- Daoust Valet Residential Cleaning Residential cleaning services (valet/home cleaning) for households, offered through the Daoust Valet brand with separate residential and business service lines.
- Franchise Program Franchise program offering entrepreneurs the opportunity to operate a cleaning franchise under the Daoust brand using the proprietary ecological cleaning solutions.
Companies that use Groupe Daoust / Forget
Customer profileSegments2 records
Ideal customer profiles3 records
Groupe Daoust / Forget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Groupe Daoust / Forget partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Groupe Daoust / Forget competitors and assessment
Company assessmentDirect peers
- 1-800-DryClean: 1-800-DryClean is a U.S. dry cleaning franchise system focused on retail storefront dry cleaning and pickup/delivery. It is directly comparable to Daoust as a franchised dry cleaning network with a similar consumer-service orientation.
- Pressed4Time: Pressed4Time is a North American dry cleaning and laundry pickup/delivery franchise. It is directly comparable to Daoust's dry cleaning franchise model and overlaps in the convenience-driven residential and corporate segment, including B2B uniform handling.
- Tide Cleaners: Tide Cleaners is a Procter & Gamble-owned dry cleaning and laundry franchise operating across the United States, offering store-based dry cleaning, wash-and-fold, and pickup/delivery. It is a direct peer to Groupe Daoust / Forget as a multi-location retail dry cleaning franchise network with a national footprint and consumer brand backing.
- Martinizing Dry Cleaning: Martinizing is one of the oldest and most established dry cleaning franchise brands in North America, offering garment care through franchise locations. It is a direct peer to Daoust as a heritage dry cleaning franchise system targeting similar consumer and B2B garment-cleaning customers.
- ZIPS Dry Cleaners: ZIPS Dry Cleaners is a U.S.-based dry cleaning franchise with hundreds of locations offering same-day dry cleaning at a flat $2.49 per garment price point. It is directly comparable to Daoust's storefront dry cleaning franchise model and competes for the same value-conscious consumer segment.
Emerging players
- Molly Maid (ServiceMaster Brands): Molly Maid is a North American residential cleaning franchise owned by ServiceMaster Brands, providing recurring and one-time home cleaning. It overlaps with Daoust Valet and is comparable as a franchise-based residential cleaning brand, though distinct from Daoust's dry cleaning core.
- The Maids: The Maids is a major North American residential cleaning franchise offering recurring maid services, comparable to Daoust's Daoust Valet residential cleaning sub-brand. It is an emerging peer where the two companies overlap on the home-cleaning portion of Daoust's portfolio, though Daoust's core remains garment dry cleaning.
- Stanley Steemer: Stanley Steemer is a North American carpet, upholstery, and tile cleaning franchise with strong brand recognition. It is comparable to the carpet/furniture cleaning service line referenced in Daoust's short description and competes for the same in-home specialty cleaning customer, though Daoust's core remains garment care.
Broad incumbents
- ServiceMaster Clean: ServiceMaster Clean is a large, established North American commercial and residential cleaning franchise network under ServiceMaster Brands. It is a broad incumbent comparable to Daoust's franchise model across the wider cleaning services category, though it does not specialize in garment dry cleaning.
Regional players
- Coverall Health-Based Cleaning System: Coverall is a U.S.-focused commercial cleaning franchise system targeting offices, healthcare, and educational facilities with a structured cleaning program. It is a regional peer that overlaps with Daoust on the B2B cleaning services side but does not directly compete in Quebec's residential dry cleaning market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Daoust / Forget social profiles
Digital presenceGroupe Daoust / Forget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Daoust / Forget leadership team
Management profileNumber of profiles
Profiles1 record
Groupe Daoust / Forget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Daoust / Forget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Daoust / Forget
What does Groupe Daoust / Forget do?
Groupe Daoust / Forget operates a Quebec-based franchise cleaning network providing dry cleaning and eco-friendly garment care services to residential and business customers across 90+ branches. Its core differentiator is the proprietary "aquaperformant" (wet cleaning) technology — a 100% ecological, fully automated water-based cleaning process launched in 2015 that replaces traditional solvent-based dry cleaning. The company also offers franchise opportunities to entrepreneurs as part of its 120+ franchise network.
Is Groupe Daoust / Forget a public or private company?
Groupe Daoust / Forget is a private company. It is classified as family owned and is currently operating.
When was Groupe Daoust / Forget founded?
Groupe Daoust / Forget was founded in 1980. It employs 11 to 50 people.
Where is Groupe Daoust / Forget based?
Groupe Daoust / Forget is headquartered in Laval, Canada, in the North America region.
How does Groupe Daoust / Forget make money?
Two revenue lines are on record. Franchise Network Revenue is the primary driver. The others are cleaning Services.
Who are Groupe Daoust / Forget's main competitors?
Direct peers on record are 1-800-DryClean, Pressed4Time, Tide Cleaners, Martinizing Dry Cleaning and ZIPS Dry Cleaners. Emerging players are Molly Maid (ServiceMaster Brands), The Maids and Stanley Steemer. ServiceMaster Clean is listed as a broad incumbent. Coverall Health-Based Cleaning System is listed as a regional player.
Does Groupe Daoust / Forget have an API?
No public API is recorded for Groupe Daoust / Forget.
What industry is Groupe Daoust / Forget in?
Groupe Daoust / Forget's product category is Dry Cleaning Services. Its primary akta.pro industry code is HSAJADAA, Retail/Consumer Dry Cleaning (Storefront), with a secondary code of HSAJADAE, Eco-Friendly / Green Dry Cleaning. Its NAICS code is 812320.