What Hitsmobile does

HitsMobile is a Spanish mobile virtual network operator (MVNO) and consumer sub-brand of Xfera Móviles S.A.U., itself part of the MasMovil Group (Grupo MASMOVIL). Operating exclusively in Spain with service exclusions only for Ceuta and Melilla, the company sells low-cost mobile, fiber broadband, and convergent bundles to cost-conscious individual consumers and SMBs. Its core product set includes a national mobile plan at €9/month for 100GB with unlimited national calls, an international plan at €11/month for 50GB with unlimited national and international calls, FTTH fiber up to 1Gb with free installation and free fixed-line, fiber+mobile convergent bundles starting at €29.80/month, and Agile TV Premium as a pay-TV add-on. The brand supports eSIM activation, 5G coverage, EU/EEA roaming at no extra cost, and US roaming at destination rates, while explicitly avoiding line fees, permanence contracts, and maintenance charges.

The technical foundation is not proprietary infrastructure but rather a leveraged MVNO architecture: HitsMobile rides the MasMovil Group's 4G/5G mobile network and FTTH fiber backbone, with all capex-bearing network assets residing at the parent level. Customer-facing technology consists of a Spanish/English bilingual website (hitsmobile.es), a customer portal (cliente.hitsmobile.es), and the Mi HitsMobile app available on iOS and Android, which supports self-service tariff management, billing, and consumption tracking. Customer service is delivered via email ([email protected]), a Spanish toll-free number (900 69 60 68), WhatsApp (+34 634 301 212), and in-person Spanish/English phone support seven days a week from 09:00 to 20:00.

Commercially, the business model is a high-volume, low-ARPU recurring subscription engine monetized through three go-to-market channels: direct online self-serve contracting via the website, inbound phone sales for assisted conversion, and a nationwide franchise-style distributor/agent program recruiting independent resellers across all 50 Spanish provinces. The brand's positioning is explicitly 'low cost, no surprises' — pricing transparency and absence of lock-in are the primary marketing message. Marketing mix emphasizes organic SEO, content marketing through the company blog, and corporate social channels (Facebook, Twitter/X, Instagram, LinkedIn). The company does not disclose revenue, subscriber count, or headcount beyond a 51-100 employee range, and operates as a private entity wholly embedded within the MasMovIL/Xfera Móviles corporate group rather than as an independent fundraise-stage company.

Name

Hitsmobile

Legal name

Xfera Móviles S.A.U.

Website

https://hitsmobile.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

HitsMobile is a Spanish MVNO and consumer sub-brand of MasMovil Group's Xfera Móviles S.A.U., offering low-cost mobile plans, FTTH fiber, and convergent bundles to individual consumers and SMBs in Spain via direct online, phone sales, and a third-party distributor network.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Telecommunications Resellers (517121)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

• Mobile virtual network operator
• Low-cost telecommunications
• Fiber internet services
• Mobile plan subscriptions
• Converged telecom bundles

Headquarters

HQ city

Albal

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Mobile SIM-only subscriptions: Monthly recurring SIM-only mobile plans sold directly to consumers. Plans are offered in two tiers: national (100GB, unlimited calls) at €9/month (IVA) and international (50GB, unlimited national + international calls) at €11/month (IVA). No line fees, no permanence. Revenue is recurring monthly.
2. Fiber + Mobile bundled packages: Convergent bundles combining FTTH fiber broadband (300Mb or 1Gb) with 2 or 3 shared mobile lines. Sold as monthly subscriptions with no permanence. Generates higher ARPU than single-line mobile plans through bundling.
3. TV services (Agile TV premium): Premium TV service bundled with fiber and mobile packages. Offered as an add-on to fiber+móvil plans. Revenue is included within the bundled subscription price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HitsMobile is a low-cost Spanish mobile virtual network operator (MVNO) operating under Xfera Móviles S.A.U. within Grupo MASMOVIL, selling mobile plans (national and international), fiber optic internet, and bundled TV services (Agile TV Premium) primarily to Spanish consumers. It offers no-permanence, transparent pricing across mobile, fixed, and converged offerings.

Product overview

Hitsmobile is a Spanish mobile virtual operator (MVNO) offering a portfolio of telecommunications services. The core offerings consist of mobile phone plans (both national and international variants with accumulable data and unlimited calls), fiber optic internet (up to 1Gb speeds with free installation and fixed line), and convergent bundles combining fiber with multiple mobile lines. The product line extends to premium TV service (Agile TV Premium) as an add-on to fiber+móvil packages, additional data bundles, eSIM activation for compatible devices, and 5G coverage. Customers access account management through the Mi Hits mobile application. The company operates as a low-cost operator under the Masmóvil group, emphasizing no permanent contracts, transparent pricing, and free services like line rental and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• HitsMobile Móvil Nacional Low-cost domestic mobile plan providing minutes, SMS, and mobile data within Spain, sold on a no-permanence monthly subscription to individual consumers.
• HitsMobile Móvil Internacional Mobile plan with international calling minutes included for consumers who make frequent cross-border calls, priced as a monthly subscription.
• HitsMobile Fibra Fiber optic home internet service with free installation and included fixed line, sold as a monthly subscription to Spanish households.
• HitsMobile Fibra + Móvil (Converged Bundle) Converged bundle combining HitsMobile mobile and fiber internet plans into a single subscription, typically at a discount versus buying the services separately.
• Agile TV Premium Premium television service sold as a subscription add-on to HitsMobile's mobile and fiber plans, delivering live and on-demand content to residential subscribers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MasMovil Group (Xfera Móviles S.A.U. parent)coreOthersHitsMobile is a consumer sub-brand and trading name operated by Xfera Móviles S.A.U., which is wholly owned by the MasMovil Group. HitsMobile leverages the MasMovil Group's mobile network infrastructure (4G/5G) and FTTH fiber network for service delivery. The relationship is a parent-subsidiary structure within the same corporate group, not a third-party partnership. The brand's Data Protection Officer (DPO) contact is [email protected] and data may be shared with other group companies for commercial purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lowi: Low-cost mobile and fiber sub-brand of Vodafone Spain offering no-frills, low-priced plans targeting cost-conscious consumers. Directly competes with HitsMobile on price-led mobile and converged propositions.
• Pepephone: Spanish low-cost MVNO also owned by Grupo MASMOVIL/Xfera Móviles, targeting price-sensitive consumers with simple mobile and convergent plans. Most directly comparable sub-brand peer within the same corporate group.
• Simyo: Orange Spain's low-cost mobile sub-brand offering modular, customizable plans at competitive prices. Comparable no-frills MVNO positioning within a major Spanish MNO parent.
• Lyca Mobile: International-focused MVNO offering low-cost mobile plans with international calling minutes across Europe. Competes with HitsMobile for diaspora and international-calling customers in Spain.
• Digi Mobil: Aggressive low-cost Spanish MVNO/MNO owned by Romanian Digi Communications, offering some of the cheapest mobile and fiber plans in Spain. Sets the price benchmark that HitsMobile must compete against.
• Lebara: European MVNO specializing in international calling and ethnic/diaspora segments with low-cost plans. Directly comparable to HitsMobile's Internacional plan targeting immigrant communities.
• Tuenti: Digital-first low-cost mobile operator from Telefónica Spain, app-managed, targeting younger and price-sensitive users. Competes directly with HitsMobile in the SIM-only digital channel.
• Finetwork: Spanish low-cost MVNO offering affordable mobile, fiber, and convergent bundles with no permanence. Direct competitor targeting the same price-sensitive Spanish consumer segment as HitsMobile.
• O2 (Spain): Telefónica's low-cost Spanish sub-brand offering mobile, fiber, and convergent bundles with no permanence. Closely overlaps HitsMobile's value proposition of transparent, affordable pricing for Spanish consumers.

Broad incumbents

• Movistar (Telefónica España): Spain's incumbent MNO offering mobile, fiber, TV, and converged services nationwide. HitsMobile directly attacks Movistar on price; Movistar is the primary incumbent whose pricing HitsMobile undercuts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hits_mobile
• Facebookfacebook.com/119064424771590
• LinkedInlinkedin.com/company/hits-telecom-spain-s-a-
• Instagraminstagram.com/hitsmobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hitsmobile