What JYTAKS does

JYTAKSI (legal entity Jyväskylän Aluetaksi Oy) is a Finnish regional taxi dispatch and service company founded in 1992, headquartered in Jyväskylä with a secondary operations support office in Vaasa. The company operates a 24/7 taxi service across Jyväskylä and Muurame through three primary channels: the JYTAKSI APP (iOS/Android with real-time tracking and now in-app payment), phone ordering via the 0100 6900 number handled by its own dispatch centre, and physical taxi stands at key locations including Kirkkopuisto, Asema-aukio, and Lutakonaukio. A network of 160+ affiliated driver-entrepreneurs is coordinated through the company's own Tourula-based dispatch centre, which handled 878,587 calls in 2017.

The product portfolio includes core taxi service plus three specialized tiers — Eko-taksit (eco-taxis capped at 50 g CO2/km), JYTAKSI Premium V.I.P. (luxury black/white/grey vehicles with a €15 surcharge), and JYTAKSI Akatemia (driver training academy with scheduled courses in basic taxi driving, JYTAKSI quality training, and special group transport). Supporting tools include a Taksalaskuri fare calculator and a web store for training course purchases, integrated with Paytrail for Finnish banking/card payments. The technology stack combines a mobile-booker app (digital.dispatch), DDS Wireless dispatch technology, Leaddesk customer service software, Telia Inmics Nebula and Elisa connectivity, and Crisp Chat for web-based customer service.

Revenue is generated through multiple streams: metered taxi fares (transaction fees paid to drivers), fixed-price route fees for tourist destinations, in-app card payments for fixed rides, per-minute phone ordering surcharges (€2.37/call + €1.52/min), Premium VIP surcharges, corporate contract fees, and training course sales via the e-commerce platform. Customer segments span individual consumers (primary), corporate/business accounts, public-sector medical transport via PRO-Keskus Oy for Kela-subsidized rides, and tourism through a Visit Jyväskylä Region marketing partnership. The company holds ISO 9001 and ISO 14001 certifications from DNV and the Avainlippu (Finnish Key Flag) mark, reflecting a quality, environmentally conscious, and domestically rooted operating posture.

Name

JYTAKS

Legal name

Jyväskylän Aluetaksi Oy

Website

https://jytaksi.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

JYTAKSI (Jyväskylän Aluetaksi Oy) operates a 24/7 taxi dispatch and service business across Jyväskylä and Muurame in Finland, coordinating 160+ affiliated drivers through its own dispatch centre, JYTAKSI APP, and phone ordering, serving individual consumers, corporate clients, tourism, and Kela-subsidized medical transport.

Ownership category

akta.pro rank

Product category

Local Taxi Services

NAICS

Taxi and Ridesharing Services (485310), Special Needs Transportation (485991)

SIC

Transportation Services (4700)

akta.pro primary industry

Licensed Private Hire Vehicle (PHV) / Minicab Operators (TLAFAHAC)

akta.pro secondary industries

On-Demand Private Ride-Hailing (Solo Rides) (THADADAA), Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH)

Keywords

• Local taxi services
• Taxi dispatch operations
• Corporate transportation
• Driver training programs
• Eco-taxi services

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Taxi Fares (Metered): Standard metered taxi rides where prices are calculated based on distance and time using the taxi meter. Customers can pay by card or cash directly to the driver at the end of the journey.
2. Fixed-Price Taxi Services: Fixed-price taxi rides to designated destinations such as Juurikkasaari and tourist attractions in the Jyväskylä region. Prices are predetermined and quoted at time of booking.
3. JYTAKSI APP In-App Payment: Payment processing through the mobile application for fixed-price rides. Katevaraus (authorization hold) is made at order confirmation and actual charge occurs when the ride ends.
4. Phone Order Booking Fee: Revenue from phone call ordering service at 2,37 €/answered call + 1,52 €/min + network charges.
5. Corporate/Business Services: Contracted transportation services for businesses, groups, and organizations with negotiated terms and dedicated account management.
6. Training Courses (JYTAKSI AKATEMIA): Revenue from taxi driver training programs including basic training, quality training, and special group driver training offered through the online shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

JYTAKS is a regional taxi dispatch and passenger transportation company operating 24/7 in the Jyväskylä and Muurame region of Finland. Customers can order rides via the JYTAKSI APP mobile application (iOS/Android) or by phone through a dedicated dispatch center, with metered or fixed-price fares available. The portfolio spans standard taxi rides, eco-taxis (low-emission vehicles), a Premium V.I.P. tier, corporate contract transport, government-subsidized Kela medical transport, and JYTAKSI Akatemia driver training sold through an online shop.

Product overview

JYTAKSI (Jyväskylän Aluetaksi Oy) operates as a local taxi company with a portfolio of interconnected services centered on passenger transportation. The core offering is the 24/7 taxi service in Jyväskylä and Muurame, accessible via the JYTAKSI APP mobile application (iOS/Android) or phone. Supporting tools include the Taksalaskuri fare calculator and fixed-price route options to tourist destinations. The company differentiates through specialized tiers (Eko-taksit eco-friendly vehicles, JYTAKSI Premium V.I.P. luxury service) and training programs (JYTAKSI Akatemia). An e-commerce platform sells training courses. The ecosystem is tied together through dispatch operations and customer service channels.

Differentiator

Problem solved

Functional benefit

Brands

• JYTAKSI APP: Mobile application for ordering taxis, available on iOS and Android, allowing fixed-price booking and in-app payment.
• Ekotaksi
• JYTAKSI Premium V.I.P.

Products and services

• JYTAKSI APP Mobile Application Mobile application for ordering taxis in the Jyväskylä and Muurame areas. Enables quick booking with fixed or meter-based pricing, real-time tracking, customer support, and in-app card payment for fixed-price rides. Available on iOS App Store and Google Play. Free to download; rides are paid separately.
• JYTAKSI 24/7 Taxi Service Local metered and fixed-price taxi service operating 24 hours, 7 days a week across the Jyväskylä and Muurame region in Finland. Vehicles are branded with distinctive pink JYTAKSI markings and Napoleon hat-shaped taxi domes. Orders can be placed by phone via 0100 6900 or through the JYTAKSI APP, with payment by card, cash, or in-app.
• Eko-taksit (Eco-taxi Service) Environmentally friendly taxi service featuring low-emission vehicles (max 50 g CO2/km NEDC). Identified by green eco-taxi markings on the vehicles. Available upon request when ordering via phone or through the JYTAKSI APP.
• JYTAKSI Premium V.I.P. Premium taxi service featuring luxury vehicles (black, white, gray), drivers selected via application, additional amenities, and a base fare plus a 15.00€ surcharge on top of standard consumer rates. Designed for corporate clients and special occasions; requires 48-hour advance booking.
• Corporate Taxi Services Tailored transportation solutions for businesses, including employee transportation, event transport, group bookings, JYTAKSI Premium V.I.P. service, and fixed-price corporate accounts. Sold through a dedicated corporate sales channel ([email protected]) and includes Kela-subsidized medical transport contracts such as PRO-Keskus Oy in Central Finland since July 2018.
• JYTAKSI APP In-App Payment Feature In-app card payment capability added to the JYTAKSI APP, enabling riders to pay fixed-price taxi rides directly through the app using a stored payment card with pre-authorization at booking and final capture at trip end.
• JYTAKSI Akatemia (Training Academy) Training programs for taxi drivers covering basic taxi driver training, JYTAKSI quality training, and special group driver training. Courses are sold to both private consumers and corporate clients through the JYTAKSI online shop, with payments processed via Paytrail.
• Verkkokauppa (JYTAKSI Web Store) Online store for purchasing JYTAKSI Akatemia training courses and educational programs. Integrated with Paytrail payment processing supporting Finnish bank payments, credit and debit cards, MobilePay, and Siirto.
• Fixed-Price Taxi Routes Pre-negotiated fixed-price taxi rides to popular destinations, including Juurikkasaari (60€ for 1–4 passengers, 75€ for 5–8 passengers) and tourist destinations promoted with Visit Jyväskylä Region, such as Lutakon satama, Scandic Laajavuori, and Spa Resort Peurunka. Prices are quoted at the time of booking.

Quantifiable outcome

• NPS Score 89 - extremely high customer satisfaction based on customer survey
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• DDS WirelesscoreTechnology or IntegrationTechnology partner providing dispatch and ordering system technology for taxi operations. Logo displayed on Yhteistyökumppanit (Partners) page.
• Telia Inmics NebulacoreTechnology or IntegrationIT infrastructure and cloud services provider supporting JYTAKSI's digital operations and systems.
• Elisa OyjcoreTechnology or IntegrationTelecommunications and IT services partner providing connectivity and technology solutions.
• Leaddesk OyjcoreTechnology or IntegrationCustomer service and lead management software provider supporting dispatch and customer service operations.
• JAMK (Jyväskylä University of Applied Sciences)minorStrategic or Co-development PartnerEducational institution partnership for potential student recruitment, internships, and industry collaboration.
• Visit Jyväskylä RegioncoreGTM or Marketing PartnerMarketing partnership for tourist transportation. Joint promotion of fixed-price taxi services to regional attractions including Laajavuori, Peurunka, and cultural venues. Part of regional tourism ecosystem.
• Heimo (Car Sharing)minorGTM or Marketing PartnerCar sharing service partnership. JYTAKSI promotes Heimo app as alternative for longer rentals. Heimo vehicles are plug-in hybrid or full electric with carbon-compensated kilometers.
• Adecco FinlandcoreChannel Partner/ Reseller/ DistributorStaffing and recruitment partner handling initial hiring for customer service positions. Job openings published through Adecco with potential to transition to JYTAKSI employment after 6 months.
• Paytrail OyjcoreTechnology or IntegrationPayment service provider for online shop transactions. Handles payment processing for training courses and digital products. Supports all major Finnish banks and card payments.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bolt (Finland): Bolt is a European ride-hailing and mobility platform operating in Finland since deregulation. It is a broad incumbent competing with JYTAKSI in Jyväskylä on app-based booking, driver acquisition and dynamic pricing.
• Uber (Finland): Uber operates a global ride-hailing platform that entered Finland following the 2018 taxi deregulation. It is a broad incumbent competing with JYTAKSI in Jyväskylä for app-based riders, though with a fundamentally different asset-light model.

Direct peers

• Menevä: Menevä is Finland's main national taxi-ordering cooperative app, aggregating regional taxi operators under one platform. It competes directly with JYTAKSI by offering cross-region dispatch and a unified app — the closest direct comparable in business model and customer experience.
• Lähitaksi (02 Taksi): Lähitaksi operates licensed taxi dispatch and ordering services across multiple Finnish regions under the 02 Taksi brand. It is directly comparable as a multi-region licensed taxi cooperative with its own dispatch infrastructure and app.

Regional players

• Taksi Helsinki: Taksi Helsinki is a Helsinki-area licensed taxi cooperative running its own dispatch center and affiliated driver network. It is comparable to JYTAKSI as a similarly structured regional licensed operator serving a specific Finnish metropolitan market.
• Oulun Taksi: Oulun Taksi is a regional taxi dispatch operator serving the Oulu area in northern Finland. It is a regional peer with a comparable cooperative/dispatch structure serving a distinct Finnish urban market.
• Lahden Taksi: Lahden Taksi is a Lahti-area regional taxi company offering local dispatch and licensed taxi services. It is comparable to JYTAKSI as a regional Finnish licensed operator with similar service structure in a different geographic market.
• Tampereen Aluetaksi: Tampereen Aluetaksi is a Tampere-area regional taxi cooperative running dispatch and affiliated driver operations. It is comparable to JYTAKSI as a peer regional licensed operator with analogous business model in a different Finnish city.

Others

• Visit Jyväskylä Region: Visit Jyväskylä Region is the regional tourism authority that partners with JYTAKSI on fixed-price tourist routes. It is an ecosystem participant / channel partner that connects JYTAKSI to the inbound visitor demand it serves with taxi services.
• Heimo (car sharing): Heimo is a Finnish plug-in hybrid and electric car-sharing service explicitly partnered with JYTAKSI as a complementary mobility offering. It is comparable as a Finnish local-mobility ecosystem partner serving similar end customers in the Jyväskylä region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jytaksi
• Xx.com/jytaksi
• LinkedInlinkedin.com/company/jytaksi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JYTAKS