Carbine World

What Carbine World does

Carbine World, operating under the trade name Mundo da Carabina, is a Brazilian direct-to-consumer e-commerce retailer specializing in pressure-powered firearms (carabinas de pressão), airsoft weapons, archery equipment, camping gear, and tactical clothing. Founded in 2013 as a trading brand of MDC Group Brasil SA (CNPJ 47.536.218/0001-29), the company is headquartered in Pinhais, Paraná, and serves consumers nationwide through its website mundodacarabina.com.br, supplemented by phone and WhatsApp ordering channels. Its catalog spans over 3,500 SKUs across calibers from 4.5mm to .50, covering spring, gas ram, CO2, and PCP air rifle configurations, alongside pistols, airsoft rifles, compound/recurve bows, crossbows, scopes, red dots, PCP pumps, pellets, BBs, green gas, and outdoor equipment. Authorized distribution relationships with 30+ brands — including Rossi, Hatsan, CBC, Gamo, Artemis, Crosman, Umarex, Specna Arms, and Nova Vista Airguns — form the core of its supplier base.

The business model is straightforward e-commerce retail with one-time product sales as the sole revenue stream. Pricing is unit-based across three tiers: budget spring/gas ram rifles under R$600, mid-range PCP and CO2 rifles at R$600–R$2,000, and premium PCP rifles and accessories above R$2,000, with accessories available from R$7.29 upward. The company offers Brazilian-localized payment infrastructure including installment plans up to 18x on credit cards, a 10% discount for upfront PIX or boleto payments, and free shipping on orders over R$199. Customer segments are consumer personas: shooting sports enthusiasts (primary), outdoor/camping enthusiasts, airsoft players, and archery practitioners. Marketing is multi-channel across Facebook, Instagram, YouTube, TikTok, Pinterest, email newsletter, and seasonal promotional campaigns.

The company operates within Brazil's regulated airgun and airsoft market, where pressure-powered firearms are legal for adults subject to age verification and caliber restrictions. As a private subsidiary of MDC Group Brasil SA, Carbine World discloses no revenue, funding history, headcount trend, or management team publicly. Its scale is modest (11–50 employees per firmographic estimates) and its competitive position rests on distribution rights, catalog breadth, and 13 years of accumulated e-commerce operating history in a niche category with limited specialized online retail competition.

Name

Carbine World

Legal name

MDC Group Brasil SA

Website

https://mundodacarabina.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Carbine World (Mundo da Carabina) is a Brazilian direct-to-consumer e-commerce retailer, founded in 2013 and operated by MDC Group Brasil SA, selling air rifles, airsoft guns, archery equipment, camping gear, and tactical clothing to Brazilian consumers through its website and WhatsApp/phone channels.

Ownership category

akta.pro rank

Product category

Sporting Goods E-commerce

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMAKAH

Hunting & Shooting Specialty Knife/Tool Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Air rifles online
• Airsoft equipment
• Archery supplies
• Outdoor camping gear
• Tactical clothing

Headquarters

HQ city

Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): The company generates revenue through online retail sales of firearms, airsoft equipment, archery gear, camping/outdoor supplies, fishing/nautical products, and tactical clothing. Products are sold at fixed prices with discounts, installment plans up to 18x on credit cards, and a 10% discount for PIX/boleto payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Carbine World (Mundo da Carabina) is a Brazilian direct-to-consumer e-commerce retailer operated by MDC Group Brasil SA since 2013, selling air rifles (carabinas de pressão), air pistols, airsoft guns, bows/crossbows, camping/outdoor gear, tactical clothing, and related accessories/ammunition. The company serves as an authorized distributor for over 30 brands including Hatsan, Gamo, CBC, Rossi, Artemis, Crosman, Umarex, Specna Arms, Nova Vista, FXR Army, and QGK Outdoor, shipping nationwide across Brazil.

Product overview

Carbine World (Mundo da Carabina) is a Brazilian e-commerce platform operated by MDC Group Brasil SA since 2013, specializing in air rifles, air pistols, and airsoft guns. The product portfolio centers on Carabinas de Pressão (air rifles) available in PCP, Gas Ram, Spring, and CO2 configurations across calibers 4.5mm to 9mm and .50. Supporting product lines include Pistolas de Pressão (air pistols), Armas de Airsoft (airsoft guns), Arcos e Balestras (bows and crossbows), Camping equipment, and tactical clothing. Accessories encompass scopes (Lunetas), Red Dots, cases, PCP pumps/cylinders, ammunition (pellets and BBs), and maintenance supplies. The company serves the shooting sports and outdoor recreation market in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Carabinas de Pressão (Air Rifles) Air rifles powered by compressed air, CO2, spring, or gas ram systems, available in calibers 4.5mm, 5.5mm, 6.0mm, 6.35mm, 7.62mm, 9mm, and .50, including PCP, Gas Ram, Spring, and CO2 configurations for Brazilian recreational shooters.
• Pistolas de Pressão (Air Pistols) Compact air pistols available in spring, CO2, GBB, and PCP configurations, in calibers 4.5mm to .50, sold to Brazilian consumers for sport, plinking, and target practice.
• Armas de Airsoft (Airsoft Guns) Airsoft guns including pistols, rifles, sniper rifles, and full-auto platforms using 6mm BBs, targeted at competitive airsoft players and MilSim participants in Brazil.
• Arcos e Balestras (Bows and Crossbows) Compound and recurve bows, and crossbows for archery, hunting, and recreational bow shooting in Brazil.
• Camping e Lazer (Camping & Outdoor) Camping equipment including tents, sleeping bags, backpacks, coolers, lanterns, and outdoor gear for Brazilian outdoor recreation enthusiasts.
• Vestuário Tático (Tactical Clothing) Tactical clothing including jackets, pants, shirts, gloves, socks, boots, and tactical vests for outdoor and sport use by Brazilian consumers.
• Munições / Chumbinhos (Ammunition and Pellets) Pellets for air rifles and pistols in various calibers, and BBs for airsoft guns in weights from 0.12g to 0.50g, sold as consumables to Brazilian shooting sports customers.
• Cutelaria (Cutlery) Knives, multi-tools, and pocket knives for outdoor and tactical use by Brazilian consumers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• RossicoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Rossi brand firearms and pressure rifles. Rossi is Brazil's most traditional and well-known pressure rifle brand with approximately 130 years of history and global recognition. Carbine World offers the full Rossi product line including the T-REX Big Bore series, R8, Outlander VR, and Dione lines.
• HatsancoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Hatsan firearms and pressure rifles. Hatsan is a Turkish manufacturer recognized for producing some of the most powerful and fastest pressure rifles. The brand is a record seller in the Brazilian market and distributes to over 70 countries globally.
• CBCcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of CBC pressure rifles and firearms. CBC is one of the largest manufacturers of defense, security, sports, and leisure products. The brand produces the JADE and JADE Mais pressure rifles in Brazil.
• FXR Army & TacticalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of FXR Army & Tactical brand products including premium cases, accessories, and tactical gear for pressure rifles.
• QGK OutdoorcoreChannel Partner/ Reseller/ DistributorAuthorized distributor of QGK Outdoor brand pressure rifles and accessories.
• Nova Vista AirgunscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Nova Vista Airguns brand pressure rifles, including the Behemoth Bullpup series.
• Specna ArmscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Specna Arms airsoft rifles and accessories. Specna Arms produces AEG rifles and GBB airsoft weapons.
• TAG Tactical AirgunscoreChannel Partner/ Reseller/ DistributorAuthorized distributor of TAG Tactical Airguns brand pressure rifles and accessories.
• Crosman CorporationminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Crosman Corporation airguns and air rifle products.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Airgun Depot: US online airgun retailer carrying PCP, CO2, and spring-powered rifles plus accessories. Directly comparable to Carbine World's air-rifle specialty positioning and consumables-driven repeat purchase model.
• Evike: US-based airsoft specialist retailer offering rifles, pistols, BBs, gas, tactical gear, and accessories. Highly comparable to Carbine World's airsoft subcategory and its bundled-gear and consumables strategy.
• Pyramyd Air: US-based online specialist retailer of air rifles, air pistols, airsoft, and archery equipment. Closest international analog to Carbine World's airgun-focused e-commerce model, with similar caliber breadth, brand-authorization mix, and accessory attach strategy.
• Cheaper Than Dirt: US online retailer of firearms, ammunition, and shooting-sports accessories with nationwide shipping. Comparable e-commerce-first model serving shooting-sports enthusiasts with multi-category catalogs.
• Midway USA: Large US online retailer specializing in shooting, reloading, hunting, and outdoor equipment. Comparable business model as a shooting-sports-focused e-commerce retailer with broad accessory attach and consumables.

Broad incumbents

• Bass Pro Shops: Large US outdoor and hunting/shooting retailer with stores and e-commerce across firearms, archery, camping, and fishing. Represents the scaled, multi-format incumbent that Carbine World competes with conceptually, though geographically separate.
• Decathlon: Global sporting goods retailer operating in Brazil with stores and e-commerce across outdoor, camping, archery, and tactical-adjacent categories. Broad incumbent competitor in Brazil competing for outdoor and archery share of wallet.
• Cabela's: Iconic US hunting, fishing, and outdoor retailer (now under Bass Pro) with deep catalog across firearms, archery, camping, and boating. Broad incumbent serving overlapping customer personas but with much wider scope and North American footprint.

Others

• Hatsan: Turkish airgun manufacturer distributing in 70+ countries and identified as the record seller in Brazil. Functions as a core brand partner for Carbine World while also posing a potential DTC threat.
• Umarex: German airgun and airsoft manufacturer with direct-to-consumer channels and broad international distribution. Sells through Carbine World as a partner while also operating competing DTC, making it both supplier and adjacent channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC1TZxPQJgtugL21dFeV92IQ
• Facebookfacebook.com/mundodacarabina
• Instagraminstagram.com/mundodacarabina/?hl=pt-br
• TikToktiktok.com/@mundodacarabinaoficial
• Pinterestbr.pinterest.com/mundodacarabina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carbine World