Blue Park
Blue Park (BLUE PARQUE AQUÁTICO S.A) is a private Brazilian water park in Foz do Iguaçu operating since 2018, serving families, thrill-seekers, and tourists with wave-beach technology, water slides, and NFC cashless wristband integration, distributed via DTC channels and Mabu resort partnerships.
- Company typePrivate
- Founded2018
- HeadquartersMata Verde, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Blue Park does
Blue Park (legal entity BLUE PARQUE AQUÁTICO S.A, CNPJ 26.038.751/0001-90) is a private Brazilian water park operator headquartered in Foz do Iguaçu, Paraná, founded in December 2018 and operating as a single-site facility in the tri-border tourist region (Brazil–Argentina–Paraguay). The core product is a multi-attraction day park built around proprietary wave-beach technology (Praia com Ondas / Bubble Beach) that generates nine wave types up to 1.20m high across 11,000m² containing 1,100m³ of real sand, complemented by high-adrenaline slides (Super Maverick at 18m height and 60 km/h, Fast Falls, Twist Tube), family and infant areas (Kids Area, Baby Area for guests 6 months+), Rio Lento lazy river, Mega Tirolesa zip line (30m/300m), Blue Wake wakeboard, Arvorismo tree-top course, and a 1,000m² beach tennis arena.
Underlying technology centers on an NFC-enabled electronic wristband (pulseira eletrônica) that serves as the integration point for park access, locker rentals, and cashless point-of-sale across 13+ on-site F&B outlets (Acquarela, Shark Burger, Sweet Buney, Barraca do Coco, Quiosque Chopp, Acqua Lounge, 10 Pastéis, Bam Bum Bar, Sr. Fred, Yaça'i Açaí Premium, Brasas y Fuegos, Happy Shake, Mr. Coco), with consumption settled at exit. Pricing is not publicly disclosed; the offering spans single-day tickets, multi-day Combo Diversão passes (2–7 days), discounted variants (50% off for students, seniors 60+, pregnant women, disabled persons, low-income youth, teachers, blood/bone-marrow donors, cancer patients, electoral judges, health professionals; 25% off for local residents; free for autistic individuals and birthday celebrants), and the Sempre Blue annual passport with non-expiring credits. Up to 40% of daily ticket inventory is allocated to discounted rates.
Revenue derives from ticket sales, on-site F&B transactions, ancillary services (lockers, parking), and resort partnership income, distributed through a direct-to-consumer GTM via the company website and on-site box offices, augmented by 35+ corporate convenio partners (banks, professional associations, OAB, state police, credit unions), bundled resort distribution through Mabu Thermas Grand Resort and My Mabu vacation ownership, and WhatsApp-driven group/birthday bookings. Customer segments span families with children (primary), thrill-seekers/adrenaline enthusiasts, domestic and international tourists visiting the Foz do Iguaçu destination, and resort guests — served daily from 10h to 17h.
Blue Park firmographics
Firmographics- Name
- Blue Park
- Legal name
- BLUE PARQUE AQUÁTICO S.A
- Website
- https://blueparkfoz.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blue Park (BLUE PARQUE AQUÁTICO S.A) is a private Brazilian water park in Foz do Iguaçu operating since 2018, serving families, thrill-seekers, and tourists with wave-beach technology, water slides, and NFC cashless wristband integration, distributed via DTC channels and Mabu resort partnerships.
- Ownership category
- akta.pro rank
Blue Park industry classification
Industry- Product category
- Water Park / Aquatic Theme Park
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)
- akta.pro secondary industries
- Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations) (THAAABAN), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH), Aqua Adventure Parks (Water-Based Adventure Courses, Climbing/Zip Over Water) (THAAABAG)
Keywords
Where Blue Park is headquartered
LocationHeadquarters
- HQ city
- Mata Verde
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Blue Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales (Ingressos): Primary revenue stream from selling day tickets, combo tickets (2-7 days), and special discounted tickets for residents, students, seniors, and various eligible groups.
- Food & Beverage Sales: On-site consumption through multiple restaurants and food kiosks including Acquarela, Shark Burger, Sweet Buney, Barraca do Coco, Quiosque Chopp, Acqua Lounge, Sr. Fred, Brasas y Fuegos, Bam Bum Bar, Mr. Coco, Happy Shake, and others. Purchases made via NFC wristband.
- Auxiliary Services: Additional revenue from locker rentals, parking fees, and other ancillary services, all managed through the NFC wristband system.
- Resort Partnership Revenue: Partnership revenue through affiliated hotels Mabu Thermas Grand Resort and My Mabu, where guests receive exclusive park access included in their hotel stay.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1-Day Ticket - Full day access to the water park |
| One time/ perpetual license | Pay-as-you-go | Combo Diversão - 2 to 7 days of park access |
| Unit Pricing | Pay-as-you-go | Half-Price/Discounted Tickets - Various eligible groups |
| Subscription | Annual | Passaporte Sempre Blue - Subscription passport program |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Blue Park product offering
Product offeringCore offering
Blue Park operates a water/aquatic theme park in Foz do Iguaçu, Brazil, selling single-day and multi-day admission tickets (2-7 day combo tickets), discounted tickets for eligible groups, and an annual subscription passport (Sempre Blue). The park offers a mix of family-friendly attractions (wave beach, lazy river, kids/baby areas), adrenaline rides (Super Maverick, Fast Falls, Twist Tube), auxiliary experiences (mega zip line, wakeboard, tree climbing, beach tennis), and on-site gastronomy across 13+ restaurants and kiosks, with all purchases settled via an NFC electronic wristband system.
Product overview
Blue Park is an aquatic theme park located in Foz do Iguaçu, Brazil, offering a diverse portfolio of water-based attractions and services. The core offering centers on admission tickets (single-day, multi-day, discounted, and special programs like the Sempre Blue annual passport), paired with attractions including the Blue Waves wave beach, Rio Lento lazy river, and multiple water slides (Fast Falls, Super Maverick, Twist Tube). Family-friendly amenities include Área Baby, Área Kids, and a beach tennis arena. Premium add-ons feature adrenaline attractions (Mega Tirolesa zip line, Blue Wake wakeboard, Arvorismo tree climbing). On-site gastronomy spans 13+ restaurants and kiosks. The park is integrated with Mabu Thermas Grand Resort and My Mabu vacation properties for accommodation, with resort guests receiving exclusive park access. The park operates on an electronic wristband (NFC pulseira) system for access, consumption tracking, and locker rentals.
Differentiator
Problem solved
Functional benefit
Brands
- Sempre Blue: A passport/membership program offering exclusive benefits and access to Blue Park.
- Amigo do Autista
Products and services
- Ingresso 1 Dia (Single Day Ticket) Standard one-day admission ticket allowing full access to the water park for an entire day during operating hours (10h to 17h). Pricing not publicly listed.
- Combo Diversão (Multi-Day Ticket) Multi-day ticket package allowing visitors to enjoy the park for 2 to 7 consecutive days at a discounted per-day rate.
- Meia Entrada (Half-Price Ticket) Discounted admission at 50% off for students, seniors 60+, pregnant women, people with disabilities (and companions), Paraná public school teachers, low-income youth (15-29), blood and bone marrow donors (Paraná), cancer patients, electoral judges (Paraná), and health professionals (Paraná). Maximum 40% of daily tickets available at discounted rates.
- Ingresso Morador (Resident Ticket) 25% discounted admission for residents of Foz do Iguaçu and neighboring cities, subject to limited availability and part of the maximum 40% discounted ticket cap.
- Amigo do Autista (Autism Friend Pass) Free admission for individuals with autism and 50% discount for their companion, with priority service.
- Pacote Festa de Aniversário (Birthday Party Package) Celebration packages for hosting birthday parties at the park, available through WhatsApp reservation.
- Sempre Blue (Annual Passport) Annual or multi-visit subscription passport program offering park access plus discounts on food, beverages, parking, and lockers, with prepaid consumption system whose credits never expire while titles remain active.
- Gastronomy Services On-site food court with multiple restaurants and kiosks including Acquarela (buffet by weight), Shark Burger, Sweet Buney, Barraca do Coco, Quiosque Chopp, Acqua Lounge, 10 Pastéis, Bam Bum Bar, Sr. Fred, Yaç'a'i Açaí Premium, Brasas y Fuegos, Happy Shake, and Mr. Coco. Purchases made via NFC wristband.
Quantifiable outcome
- 9 wave types available in the wave pool, reaching up to 1.20m in height
- +2 more outcomes
Companies that use Blue Park
Customer profileSegments4 records
Ideal customer profiles4 records
Blue Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Park partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Mabu Thermas Grand ResortcoreThe resort offers guests inclusive park access with their hotel stay. Guests receive electronic wristbands for park entry and can charge purchases to their hotel bill, settling upon checkout.
- My MabucoreVacation ownership property offering Blue Park access to owners through the relationship management team, based on weeks acquired and apartment typology.
- UnimedcoreMedical partnership providing first aid clinic services with fully equipped facility and trained professionals, open during park hours.
- 4 SorelleminorCorporate partner offering 30% employee discount on tickets.
- Polícia Militar do Estado do ParanáminorState police partnership offering employee discounts.
- OAB (Ordem dos Advogados do Brasil)minorLawyers association partnership offering member discounts.
- SicrediminorCredit union cooperative offering member discounts.
- CresolminorCooperative bank offering member discounts.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Blue Park competitors and assessment
Company assessmentDirect peers
- Beach Park: Brazil's most iconic destination water park in Aquiraz (Ceará), featuring a wave pool, water slides, and resort integration (Beach Park Resort). Closest direct competitor to Blue Park on attractions mix, resort bundling, and family positioning.
- Thermas dos Laranjais: One of the largest water parks in Latin America, located in Olímpia (São Paulo), with hot-spring and water-slide attractions plus resort partners. Comparable to Blue Park on resort-integrated water park model and family/adrenaline mix.
- Hot Park (Rio Quente Resorts): Water park complex in Rio Quente (Goiás) integrated with Rio Quente Resorts hotel chain. Highly comparable to Blue Park's Mabu integration model with on-site resort accommodation bundled with park access.
- Wet'n Wild (São Paulo and other locations): Brazilian water park chain operating in multiple states, with wave pools, slides, and family areas. Comparable to Blue Park on core water park offering and target customer segments.
Broad incumbents
- Hopi Hari: Large-scale Brazilian theme park in Itu (São Paulo) with mixed ride and entertainment portfolio. Comparable on theme-park tourism positioning though it lacks Blue Park's water-park focus and resort integration.
- Kalahari Resorts: US indoor water park resort chain with safari-themed properties. Comparable to Blue Park on resort-integrated water park concept and family positioning, though at significantly larger scale.
- Beto Carrero World: Largest theme park in Latin America, located in Penha (Santa Catarina), combining water rides, thrill rides, and shows. Comparable on theme-park tourism appeal in southern Brazil but operates at a much broader and larger scale than Blue Park.
- Great Wolf Lodge: US-based resort chain with indoor water parks bundled into hotel stays. Highly comparable to Blue Park's Mabu bundling model and the family entertainment + accommodation flywheel, though operating at much larger scale and in indoor format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Park social profiles
Digital presenceBlue Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Park leadership team
Management profileNumber of profiles
Blue Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Park
What does Blue Park do?
Blue Park operates a water/aquatic theme park in Foz do Iguaçu, Brazil, selling single-day and multi-day admission tickets (2-7 day combo tickets), discounted tickets for eligible groups, and an annual subscription passport (Sempre Blue). The park offers a mix of family-friendly attractions (wave beach, lazy river, kids/baby areas), adrenaline rides (Super Maverick, Fast Falls, Twist Tube), auxiliary experiences (mega zip line, wakeboard, tree climbing, beach tennis), and on-site gastronomy across 13+ restaurants and kiosks, with all purchases settled via an NFC electronic wristband system.
Is Blue Park a public or private company?
Blue Park is a private company. It is classified as unknown and is currently operating.
When was Blue Park founded?
Blue Park was founded in 2018. It employs 51 to 100 people.
Where is Blue Park based?
Blue Park is headquartered in Mata Verde, Brazil, in the Latin America region.
How does Blue Park make money?
Four revenue lines are on record. Ticket Sales (Ingressos) is the primary driver. The others are food & Beverage Sales, auxiliary Services and resort Partnership Revenue.
Who are Blue Park's main competitors?
Direct peers on record are Beach Park, Thermas dos Laranjais, Hot Park (Rio Quente Resorts) and Wet'n Wild (São Paulo and other locations). Broad incumbents are Hopi Hari, Kalahari Resorts, Beto Carrero World and Great Wolf Lodge.
Does Blue Park have an API?
No public API is recorded for Blue Park.
What industry is Blue Park in?
Blue Park's product category is Water Park / Aquatic Theme Park. Its primary akta.pro industry code is THAJAEAF, Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks), with a secondary code of THAAABAN, Water Park Ticketing, Access Control & Guest Experience Tech (POS, RFID, Reservations). Its NAICS code is 71311 and its SIC code is 7900.