Wake Gastroenterology

What Wake Gastroenterology does

Wake Gastroenterology is a physician-owned gastroenterology and digestive health practice founded in 1938 and headquartered in Raleigh, North Carolina. Operating as a division of Wake Internal Medicine Consultants, Inc., the practice delivers comprehensive digestive disease care including gastroenterology, hepatology, endoscopy, infusion therapy, women's GI health, and liver disease management. It serves adult patients in the greater Raleigh/Triangle NC area across two office locations (Blue Ridge Road and Durant Road) and partners with Raleigh Endoscopy Center for outpatient procedures at three Wake County locations and Rex Hospital for advanced hospital-based diagnostics.

The practice operates an integrated diagnostic and treatment platform featuring an on-site CLIA-certified laboratory, a radiology suite with CT/X-ray/ultrasound, in-house pathology, a 3D mammography suite, and Olympus HD 180 series endoscopes. Revenue is generated through professional services billed to insurance — with Tier 1 in-network status at BlueCross BlueShield of North Carolina and CIGNA — including consultation fees, endoscopic procedures, imaging, infusion therapy (Remicade, anemia, osteoporosis), and lab services. The business model is a direct-to-consumer appointment-based practice supplemented by physician referrals and primary care relationships, supported by a TrimedTech patient portal and a telemedicine platform launched in June 2020.

The clinical team comprises five board-certified gastroenterologists (Drs. Angela Hira, Julia Hughes, Brahma Natarajan, Benjamin Robey, and Dhvani Shah) supported by Molly McElroy PA-C, with Dr. Jessica Heestand serving as President since April 2024. Marketing and patient-acquisition channels include the wakegastro.com website (upgraded January 2025 in partnership with TheeDigital), patient education content, and SEO/digital marketing. The practice holds a 4.8-star Google rating across 5,693 reviews and self-identifies as the largest independent multi-specialty physician-owned practice in the Triangle region.

Name

Wake Gastroenterology

Legal name

Wake Internal Medicine Consultants, Inc.

Website

https://wakegastro.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Wake Gastroenterology is a physician-owned gastroenterology and digestive health practice founded in 1938, serving adult patients in Raleigh, NC with comprehensive GI, hepatology, endoscopy, infusion, and diagnostic imaging services across multiple Triangle-area locations.

Ownership category

akta.pro rank

Product category

Gastroenterology and Digestive Health Services

NAICS

Offices of Physicians (62111), Medical and Diagnostic Laboratories (6215), Diagnostic Imaging Centers (621512), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Medical Laboratories (8071)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Diagnostic Centers (HLAFAKAG), Endoscopy & GI Procedure Centers (HLAFAIAE), Colorectal Disease & Proctology (HLAKAEAJ), Digestive Oncology (GI Cancer Care) (HLAKAEAF)

Keywords

• Gastroenterology services
• Digestive health care
• Endoscopy procedures
• Colonoscopy screening
• Digestive cancer screening

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultation & Procedure Revenue: Revenue generated from office consultations, diagnostic procedures (endoscopy, colonoscopy, CT scans, ultrasound, mammography), and treatment services billed through insurance.
2. Diagnostic Testing Services: Revenue from on-site laboratory testing, radiology imaging, breath testing, pathology services, and imaging studies performed in-office.
3. Infusion Therapy Services: In-office infusion services for treatment of anemia, osteoporosis, and Crohn's disease including Remicade (infliximab) infusions billed through insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wake Gastroenterology is a private, physician-owned multi-specialty gastroenterology and digestive health practice providing diagnostic, screening, and treatment services for gastrointestinal and liver diseases. Core offerings include endoscopy (colonoscopy, upper endoscopy, capsule endoscopy, sigmoidoscopy), digestive cancer screening, in-house CLIA-certified laboratory, radiology and imaging (CT, X-ray, ultrasound, bone density), pathology, infusion therapy, hemorrhoid treatment, liver disease management, women's GI health, and 3D mammography, all delivered at two Raleigh offices and three Raleigh Endoscopy Center locations.

Product overview

Wake Gastroenterology is a comprehensive gastroenterology and digestive health practice offering a full diagnostic and treatment center for gastrointestinal and liver diseases. The practice operates as a multi-specialty physician-owned organization with on-site diagnostic capabilities including CLIA-certified laboratory, radiology (X-ray, CT scans, ultrasound, bone density), pathology services, endoscopy suite, infusion therapy, and 3D mammography. Core services include digestive cancer screening, endoscopy procedures (colonoscopy, upper endoscopy, capsule endoscopy, sigmoidoscopy), breath testing, liver disease management, and specialty women's GI care. The practice provides patient-facing digital services including a patient portal (TrimmedTech) and virtual visit telemedicine. Hospital-based procedures are performed at Rex Hospital including advanced endoscopy and biliary imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Endoscopy Services Comprehensive endoscopy suite including upper endoscopy (EGD), colonoscopy, capsule endoscopy, and flexible sigmoidoscopy for diagnostic examination and treatment of the digestive tract, performed with Propofol sedation at Raleigh Endoscopy Center.
• CLIA Certified Laboratory In-house CLIA-certified laboratory providing rapid biochemistry testing including Complete Blood Count (CBC), Liver Function tests, Electrolytes, Kidney Function tests, Thyroid tests, H. pylori antibodies, and Protimes; partners with Prometheus Laboratories and Myriad Genetics for advanced genetic and protein testing.
• Radiology Services Full-service radiology department offering X-ray imaging, CT scans, ultrasound scanning, and bone densitometry for diagnostic assessment of internal organs and structures.
• CT Scans Computerized tomography (CT/CAT) scans combining X-rays with computer processing to provide detailed images of soft tissue, organs, and bones for diagnosis of cancers, cardiovascular disease, infectious disease, and trauma.
• Ultrasound Imaging Ultrasound scanning (sonography) using high-frequency sound waves to obtain real-time images of internal organs including kidneys, liver, gallbladder, pancreas, spleen, and abdominal blood vessels; includes Doppler ultrasound for blood flow assessment.
• Digestive Cancer Screening Comprehensive GI cancer screening program for esophageal, stomach, small intestinal, liver, pancreatic, colorectal, and anal cancers, including colonoscopy with Olympus HD 180 series wide-view endoscopes.
• Colonoscopy Outpatient procedure using a flexible endoscope to examine the entire colon, remove polyps, and take tissue samples, performed with Propofol sedation at Raleigh Endoscopy Center.
• Upper Endoscopy Esophagogastroduodenoscopy (EGD) examining the esophagus, stomach, and duodenum using a thin flexible endoscope with video monitor visualization.
• Capsule Endoscopy Vitamin-pill sized video capsule endoscope that travels through the small intestine capturing images sent to a waist-worn data recorder for examination of the duodenum, jejunum, and ileum.
• Flexible Sigmoidoscopy Quick procedure examining the rectum and sigmoid colon using a thin flexible endoscope, typically performed without sedation.
• Breath Testing Services In-office Hydrogen Breath Testing for lactose intolerance, fructose intolerance, and small intestinal bacterial overgrowth (SIBO), plus Urea Breath Test using BreathTek kit for H. pylori diagnosis.
• Pathology Services In-house histopathology laboratory processing tissue specimens from endoscopic biopsies, examined by board-certified pathologists for microscopic diagnosis of GI diseases, infections, cancers, and to guide treatment plans.
• Infusion Therapy In-office intravenous infusion services including Remicade (infliximab) TNF inhibitor therapy for Crohn's disease and ulcerative colitis, anemia treatment, and osteoporosis management.
• Hemorrhoid Treatments Rubber band ligation using the OCRH O'Regan System for definitive treatment of internal hemorrhoids; minimally invasive procedure performed in-office with same-day return to work.
• Liver Disease Management Comprehensive chronic liver disease evaluation and management including viral hepatitis (A, B, C), toxic damage, genetic disorders, and biliary disease, with in-house lab testing, imaging, and liver biopsy capabilities.
• Hospital Procedures at Rex Hospital Hospital-based procedures including Monitored Anesthesia Care (MAC) endoscopy, small bowel enteroscopy, esophageal manometry, 24-hour pH impedance study, nuclear medicine scanning, biliary imaging (MRCP/ERCP), liver biopsy, and endoscopic ultrasound.
• 3D Mammography (Tomosynthesis) In-office 3D screening mammography suite providing annual screening mammograms as part of Well Woman exams, interpreted by board-certified radiologists with same-day convenience.
• Women's GI Health Services Specialized gastrointestinal care for women addressing unique symptoms including GERD, gastroparesis, constipation, IBS, IBD, gallbladder disease, and fecal incontinence, with female gastroenterologists Dr. Hira and Dr. Hughes.
• Virtual Visit Telemedicine Telemedicine platform enabling virtual consultations via text message link, allowing patients to connect with providers remotely for follow-up appointments and non-emergency care.

Quantifiable outcome

• Google Rating 4.8 based on 5693 reviews
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rex HospitalcoreStrategic or Co-development PartnerWake Gastroenterology's main office is located adjacent to Rex Hospital, which provides hospital-based diagnostic studies and procedures including small bowel enteroscopy, esophageal manometry, 24-hour pH impedance study, nuclear medicine scanning, biliary imaging (MRCP and ERCP), endoscopic ultrasound, and liver biopsy for Wake Gastro patients.
• Raleigh Endoscopy Center (REC)coreStrategic or Co-development PartnerRaleigh Endoscopy Center (REC) is the ambulatory setting where Wake Gastroenterology performs most outpatient endoscopic procedures. REC has three accredited locations in Wake County, certified by the State of NC and Medicare, with an active quality assurance program and Olympus HD 180 series endoscopes with Propofol sedation.
• Wake Internal Medicine Consultants (Parent Organization)coreOthersWake Gastroenterology is a division of Wake Internal Medicine Consultants, Inc., a multi-specialty physician-owned practice. Wake Internal Medicine provides corporate/administrative functions including billing, human resources, and overall practice management for Wake Gastroenterology.
• Wake Women's HealthminorOthersAffiliated women's health practice located within the Wake Internal Medicine Consultants network. Contact: (919) 719-2600. Patients can be referred for OB/GYN services.
• Wake PediatricsminorOthersAffiliated pediatric practice within the Wake Internal Medicine Consultants network. Wake Gastroenterology sees pediatric patients at the North Raleigh (Durant Road) location only.
• TheeDigitalminorGTM or Marketing PartnerAward-winning website design and digital marketing agency that designed and developed Wake Gastroenterology's upgraded website (launched January 2025), providing ongoing SEO and digital marketing services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Digestive: PE-backed GI platform operating across the Southeast US. A broad incumbent serving the same regional patient population with comparable services but deeper capital and faster M&A expansion.
• GI Alliance: One of the largest independent gastroenterology networks in the US. Comparable service portfolio across office, endoscopy, infusion, and clinical research; differs from Wake Gastroenterology in being a managed platform with national scale.
• Gastro Health: Largest US PE-backed gastroenterology platform (Sun Capital). Overlap with Wake Gastroenterology in service lines and patient base, but operates nationally with materially greater scale, capital, and payer leverage.

Direct peers

• Atlanta Gastroenterology Associates: One of the largest independent multi-specialty GI practices in the Southeast US. Closely comparable to Wake Gastroenterology in scale, independent physician-ownership model, comprehensive diagnostic and procedural services, and long-standing regional brand.
• Digestive Health Associates of Texas (DHAT): Large independent gastroenterology group in Texas with multiple ASCs and on-site diagnostic services. Similar to Wake Gastroenterology in offering integrated GI services across office, endoscopy, and pathology settings under a single physician-owned brand.
• Carolina Digestive Health Associates: Independent gastroenterology practice based in Charlotte, NC. Directly comparable regional peer offering a similar combination of office-based GI, endoscopy centers, and diagnostic services across the Carolinas.
• San Antonio Gastroenterology Associates (SAGA): Independent multi-physician GI practice in Texas offering comprehensive office-based gastroenterology, endoscopy, and infusion services. Directly comparable in operating model and service breadth to Wake Gastroenterology.

Regional players

• UNC Gastroenterology & Hepatology: Academic GI/Hepatology division at UNC Health with deep Triangle-area presence. Competes for Wake Gastroenterology's patients and physician talent from a hospital-employed model.
• Duke Gastroenterology: Academic GI division at Duke Health in Durham, NC. Competes for the same Triangle-area patients and GI referral base but operates as part of a hospital system rather than an independent practice.
• Rex Digestive Healthcare (UNC Health): Hospital-based GI service line located immediately adjacent to Wake Gastroenterology's main office at Rex Hospital. A direct local competitor offering endoscopy, hepatology, and GI oncology services under the UNC Health system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/127936810626200
• LinkedInlinkedin.com/company/wake-gastroenterology

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wake Gastroenterology