Entire Podiatry

What Entire Podiatry does

Entire Podiatry is a private, founder-owned podiatry practice operating nine owner-operated clinics across South East Queensland, Australia — Brisbane CBD, Toowong, Chermside, Morayfield, North Lakes, Strathpine, Kippa Ring, Logan Central, and Robina. Founded by principal podiatrist Chris Hope and practice manager Anike Hope around 2000 (with podiatry operations dating to 1998), the practice employs 12 podiatrists and 11 administrative staff. It serves a broad consumer base spanning children, athletes, pregnant women, diabetes patients, seniors, occupational clients, and the general public, with dedicated mobile podiatry (home, hospital, and nursing home visits) and telehealth video consultations extending reach beyond physical clinics.

The service portfolio is structured across four pillars: clinical treatments (ingrown toenail surgery, wart treatment, biomechanical gait analysis, orthotics, medical pedicures, diabetic foot assessments, KeryFlex nail reconstruction); advanced technology-led services including the Cutera GenesisPlus ND:YAG 1064nm laser (Queensland's first podiatry installation in 2015) and the Zebris Running Room treadmill with 6,000 sensors (the world's first installation in 2021); specialist population programs for NDIS, MyAgedCare, sports/athletic performance, diabetes, pregnancy, occupational, and aged care; and a retail product catalogue covering therapeutic footwear (Dr Comfort, Drew Shoes, Wide Load, Archies, Revere), mobility aids (Darco, Aircast, DonJoy, Bauerfeind), and consumable foot care products.

Name

Entire Podiatry

Legal name

Entire Podiatry

Website

https://entirepodiatry.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Entire Podiatry is a founder-owned private podiatry practice operating nine clinics across South East Queensland, delivering clinical foot care, laser and gait-analysis services, custom orthotics, and retail footwear to consumers of all ages via in-clinic, mobile, and telehealth channels.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Podiatry services
• Foot care clinic
• Custom orthotics
• Gait analysis
• Laser podiatry

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Consultations: In-person consultations at 9 clinic locations plus mobile podiatry visits. Includes initial assessments, follow-up treatments, and specialist consultations.
2. Laser Treatments: GenesisPlus laser treatments for fungal nail (3-session course) and plantar warts. Treatment protocols with pre- and post-care instructions.
3. Orthotics and Custom Footwear: 3D laser custom orthotics, cast foot-adjusted orthotics, AFOs, bracing and custom footwear. Includes orthotic adjustments and modifications.
4. Medical Products and Footwear: E-commerce sales of foot care products, diabetic shoes, compression wear, orthotic-friendly footwear, Darco medical shoes, foot accessories and consumables.
5. Surgical Procedures: Ingrown toenail surgery (permanent and non-permanent), wart surgical needling, nail reconstruction using KeryFlex.
6. Medical Pedicures: Medi Pedi medical pedicures and foot assessments for diabetic and general foot care patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Entire Podiatry operates a network of nine podiatry clinics across South East Queensland, Australia, delivering foot and lower-limb care including biomechanical assessments, custom orthotics, podiatric surgery, laser and shockwave therapies, medical pedicures, and diabetic foot assessments. The practice supplements in-clinic services with telehealth consultations, a mobile podiatry service, and an online retail range for foot care products, therapeutic footwear, mobility aids, and gift vouchers.

Product overview

Entire Podiatry is a multi-location podiatric medicine practice offering a unified clinical service platform across 9 clinics in south-east Queensland plus mobile and telehealth delivery. The core offering is in-clinic podiatric treatment spanning foot and lower limb conditions, supported by specialist technology (laser, shockwave, gait analysis) and supplemented by retail product lines. The service portfolio is organised around four pillars: (1) clinical treatments including laser podiatry (Cutera GenesisPlus for fungal nail, warts, and psoriasis, plus MLS laser for musculoskeletal healing), shockwave therapy, ingrown toenail treatment/surgery, wart treatment (laser, needling, Cantharone), surgery, medical pedicures (Medi Pedi with KeryFlex nail restoration), and diabetic foot assessments; (2) biomechanical solutions including custom orthotics (3D laser and cast & foot-adjusted types), AFOs, bracing and custom footwear, and Zebris gait analysis using the world-first custom-built running room treadmill; (3) specialist population programs for children, pregnancy, seniors, occupational, sports/athletic performance, NDIS, and diabetes; and (4) a retail product catalogue spanning therapeutic footwear (Dr Comfort, Drew Shoes, Wide Load, Archies, Revere brands), orthopaedic/mobility aids (Darco medical shoes, moon boots, AFO braces, fracture boots, ankle supports), foot care products (Dr Remedy nail polish, Thursday Plantation and Daktarin antifungal products, Neat Feat bunion/gel/toe/spary/heel care range, Scholl products), compression wear and socks, exercise equipment (Iron Edge, RumbleRoller), and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Podiatry Consultation and Treatment In-clinic podiatric assessment and treatment covering foot, ankle, and lower-limb conditions for general patients, seniors, children, athletes, and people with diabetes.
• Laser Podiatry (Cutera GenesisPlus and MLS Laser Therapy) Medical laser treatment for fungal nails, warts, and other podiatric conditions using Cutera GenesisPlus and MLS Laser Therapy systems.
• Shockwave Therapy Non-invasive shockwave treatment for musculoskeletal foot and lower-limb conditions such as plantar fasciitis and tendinopathies.
• Custom Orthotics Prescription custom-made orthotic devices designed from biomechanical assessment to correct foot posture and relieve lower-limb pain.
• Biomechanical Gait Analysis Computerised gait and biomechanical assessment using the Zebris Running Room treadmill to diagnose walking and running abnormalities.
• Podiatric Surgery Surgical treatment of foot conditions such as ingrown toenails and other structural foot problems performed by qualified podiatrists.
• Medical Pedicure (Medi Pedi) Clinical-grade pedicure performed by podiatrists for safe nail and skin care, suitable for at-risk patients including diabetics.
• Diabetic Foot Assessment Specialised foot health assessments for diabetic patients to monitor circulation, nerve function, and ulcer risk.
• Ingrown Toenail Treatment Treatment of ingrown toenails, including conservative care and surgical correction where required.
• Wart Treatment Treatment of plantar and foot warts using laser and other clinical modalities.
• Mobile Podiatry Service At-home podiatry service bringing routine foot care to patients who cannot easily attend a clinic.
• Telehealth Podiatry Appointment Remote video consultation with a podiatrist for advice, assessment triage, and follow-up when an in-person visit is not required.
• Foot Care Products and Therapeutic Footwear Retail range of podiatrist-recommended foot care products and therapeutic footwear sold online.
• Fracture and Mobility Aids Retail range of fracture braces, walking aids, and related mobility equipment.
• Podiatry Gift Vouchers Gift vouchers redeemable against podiatry services and retail products at any Entire Podiatry clinic.

Quantifiable outcome

• 80-85% of patients show significant nail improvement after GenesisPlus laser treatment
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• BUPAcoreChannel Partner/ Reseller/ DistributorBUPA Members First provider offering health fund rebates and no-gap programs for members. HICAPS terminal on-site for instant claims processing.
• HCFcoreChannel Partner/ Reseller/ DistributorHCF More for Feet No-Gap Program participant providing subsidized foot care services for HCF members.
• NDIScoreChannel Partner/ Reseller/ DistributorApproved National Disability Insurance Scheme provider delivering podiatry services and orthotics to people with disabilities.
• MyAgedCarecoreChannel Partner/ Reseller/ DistributorApproved MyAgedCare provider helping seniors with podiatry services in-clinic and through mobile services.
• MedicarecoreChannel Partner/ Reseller/ DistributorBulk-billed podiatry available for eligible Medicare patients through Chronic Disease Management plans.
• CuteracoreTechnology or IntegrationProvider of GenesisPlus laser system - ND:YAG 1064nm laser technology for fungal nail and wart treatment. Queensland's first podiatry clinic to introduce this technology.
• ZebriscoreTechnology or IntegrationProvider of the custom-built Running Room treadmill with 6,000 sensors for biomechanical gait analysis. First clinic in the world to install this technology.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Dr. Comfort: Major US-based orthopedic and diabetic footwear brand that Entire Podiatry retails in-clinic. Comparable as a supplier ecosystem participant in the medical footwear category, not a direct competitor.
• Foot Levelers: US-based manufacturer of custom orthotics. Comparable as a competitor/supplier in the orthotics category; not a clinical practice but a key adjacent business serving podiatry clinics.

Emerging players

• Sole Therapy Podiatry: Multi-clinic Australian podiatry group with focus on biomechanics and foot care. Smaller footprint than Entire Podiatry but directly comparable service model.

Direct peers

• Pro Feet Podiatry: Australian multi-clinic podiatry group offering custom orthotics, sports podiatry, diabetic foot care, and footwear retail. Comparable in scale, geographic focus, and integrated clinical-plus-retail model to Entire Podiatry.
• Performance Podiatry: Multi-location Australian podiatry practice focused on biomechanics, sports injuries, and orthotic therapy. Comparable in service mix (gait analysis, orthotics, sports podiatry) and target segments (athletes, families).
• Allsports Podiatry: Part of the Allsports Physiotherapy & Sports Medicine network offering podiatry across multiple Queensland and broader Australian locations. Closely comparable in clinical breadth and regional Australian footprint.
• The Foot Hub: Australian podiatry clinic group combining clinical treatment, custom orthotics, and footwear retail. Comparable multi-service, multi-location podiatry model in Australia.
• My FootDr (Healthia Limited): My FootDr is Australia's largest multi-location podiatry network, now part of Healthia Limited (ASX: HLS). It is the most directly comparable peer: multi-clinic podiatry model, Australian geography, similar range of orthotics, gait analysis, and surgical services.

Regional players

• Aspire Podiatry (formerly Walk This Way): Australian podiatry group with state-specific footprint outside Queensland. Comparable service offering but non-overlapping geography.

Broad incumbents

• Healthia Limited (ASX: HLS): ASX-listed allied health platform that owns My FootDr and other physiotherapy/optometry businesses. Provides the listed public-market comparable for what a scaled multi-modality podiatry group looks like in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/entire-podiatry-117830501600159
• LinkedInlinkedin.com/company/entire-podiatry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entire Podiatry