Sole Therapy
Sole Therapy is a Jacksonville, Florida-based solo massage therapy and reflexology practice founded in 2010 by Dawn Crosby, offering Swedish, deep tissue, neuromuscular, hot stone, cupping, and chair massage plus foot reflexology to individual consumers and corporate clients across Northeast Florida via storefront, in-home, and on-site corporate channels.
- Company typePrivate
- Founded2010
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sole Therapy does
Sole Therapy, legally Sole Therapy Reflexology & Massage Inc, is a privately held, single-practitioner massage therapy and reflexology service founded in 2010 by Dawn Crosby and operating from 8833 Perimeter Park Blvd., Suite 102 in Jacksonville, Florida. The business delivers therapeutic bodywork including Swedish, deep tissue, neuromuscular, hot stone, cupping, chair, and combination massage-reflexology sessions, offered in 60-, 75-, 90-, and 120-minute durations, plus standalone foot reflexology targeting plantar fasciitis and circulation concerns. Underlying operations rely entirely on manual therapeutic delivery by the founder, with no proprietary technology platform beyond a Squarespace website, Square payment links for bookings, and Constant Contact for email marketing.
The business operates a direct-to-consumer service model with appointment-based bookings via the website, phone, or contact form, supplemented by mobile in-home service within a 20-mile radius ($20 surcharge) and on-site corporate chair massage at workplaces and events. Customer segments include general wellness seekers, chronic pain sufferers, athletes, corporate clients, and foot-pain sufferers across the Jacksonville, St. Augustine, Yulee, and Orange Park markets in Northeast Florida. Revenue derives from per-session unit pricing ($50–$180) plus prepaid multi-session packages ($250–$960), with strategic referral partnerships with ChiroCure Health Center (co-located) and Holistic Bodyworks Massage enabling cross-referral and integrated wellness offerings.
Sole Therapy firmographics
Firmographics- Name
- Sole Therapy
- Legal name
- Sole Therapy Reflexology & Massage Inc
- Website
- https://soletherapymassage.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sole Therapy is a Jacksonville, Florida-based solo massage therapy and reflexology practice founded in 2010 by Dawn Crosby, offering Swedish, deep tissue, neuromuscular, hot stone, cupping, and chair massage plus foot reflexology to individual consumers and corporate clients across Northeast Florida via storefront, in-home, and on-site corporate channels.
- Ownership category
- akta.pro rank
Sole Therapy industry classification
Industry- Product category
- Massage Therapy and Reflexology Services
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro industry
- Deep Tissue MassageTrigger Point Therapy & Neuromuscular MassageReflexologyReflexologyMobile Massage Therapy
Keywords
Where Sole Therapy is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sole Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Massage Sessions: Per-session pricing for massage therapy services ranging from 60 to 120 minutes. Includes Swedish massage, deep tissue massage, and combination treatments. Additional add-ons like cupping and hot stones included upon request.
- Individual Reflexology Sessions: Per-session pricing for foot reflexology treatments, including 60-minute sessions at $90. Soaking feet in warm water with Epsom salts included.
- Package Deals: Prepaid multi-session packages offering discounted rates. Includes massage packages (3-8 sessions), reflexology packages (3-8 sessions), and combination packages. First session must be redeemed within 6 months, all sessions within one year of purchase.
- Corporate Chair Massage: Short 5-30 minute chair massage sessions provided at corporate offices, events, and workplaces. In-office pricing at $50 for 30 minutes, with custom pricing for off-site corporate events and parties.
- In-Home Massage: Mobile massage service within 20 miles of office, with additional $20 surcharge added to individual service pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 60 Minute Swedish/Deep Tissue Massage |
| Unit Pricing | Pay-as-you-go | 75 Minute Massage and Reflexology Combo |
| Unit Pricing | Pay-as-you-go | 90 Minute Massage and Reflexology Combo |
| Unit Pricing | Pay-as-you-go | 2 Hour Session |
| Unit Pricing | Pay-as-you-go | 60 Minute Foot Reflexology |
| Unit Pricing | Pay-as-you-go | Chair Massage (Office) |
| Unit Pricing | Pay-as-you-go | Chair Massage (Corporate/Events) |
| Unit Pricing | Pay-as-you-go | In-Home Massage |
| Unit Pricing | Multi-year contract | Ultimate Care Body Treatment Package |
| Unit Pricing | Multi-year contract | 3-Session 2-Hour Package |
| Unit Pricing | Multi-year contract | 8-Session 90-Minute Combo Package |
| Unit Pricing | Multi-year contract | 5-Session 90-Minute Combo Package |
| Unit Pricing | Pay-as-you-go | 2-Hour Single Session |
| Unit Pricing | Multi-year contract | 3-Session 90-Minute Combo Package |
| Unit Pricing | Multi-year contract | 8-Session 75-Minute Package |
| Unit Pricing | Multi-year contract | 5-Session 75-Minute Package |
| Unit Pricing | Multi-year contract | 3-Session 75-Minute Package |
| Unit Pricing | Multi-year contract | 5-Session 90-Minute Package |
| Unit Pricing | Multi-year contract | 3-Session 90-Minute Package |
| Unit Pricing | Multi-year contract | 6-Session 60-Minute Reflexology Package |
| Unit Pricing | Multi-year contract | 3-Session 60-Minute Reflexology Package |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Sole Therapy product offering
Product offeringCore offering
Sole Therapy is a sole-practitioner massage therapy and reflexology business that delivers licensed therapeutic bodywork services to individual consumers and corporate clients in the Jacksonville, Florida area. Its core service is personalized massage and reflexology sessions in 60 to 120-minute durations, sold individually or as prepaid multi-session packages, with optional therapeutic add-ons such as cupping and hot stones. The practice also provides on-site corporate chair massage and in-home mobile massage within a 20-mile radius.
Product overview
Sole Therapy is a service-based massage therapy and reflexology business offering a portfolio of therapeutic treatments. The core offerings include Swedish Massage, Deep Tissue Massage, Neuromuscular Massage, Chair Massage, Back Pain Therapy, and Foot Reflexology. Add-on services include Hot Stone Massage and Cupping Therapy. The company also offers combination packages pairing massage with reflexology, in-home massage services, and prepaid session packages. All sessions are available in 60, 75, 90, or 120-minute durations and can be customized with therapeutic add-ons like cupping and hot stones.
Differentiator
Problem solved
Functional benefit
Products and services
- Swedish Massage Therapeutic massage that relaxes muscles and eases aches and pains by improving oxygen flow in the blood, releasing toxins, and increasing flexibility in ligaments and tendons; available in 60 to 120-minute sessions for individual consumers.
- Deep Tissue Massage Targeted massage focusing on deeper connective tissue structures and fascia with more intense pressure than Swedish massage to release chronic muscle tension or adhesions (muscle knots).
- Neuromuscular Massage Specialized technique that releases tension in muscles and connective tissue by targeting trigger points to relieve pain, improve flexibility, and restore muscle function; ideal for chronic pain, sports injuries, or muscle imbalances.
- Chair Massage Short 5- to 30-minute massage performed fully clothed in an ergonomic chair focusing on the back, neck, shoulders, arms, and hands; available at the Jacksonville office (~$50 per 30 minutes) and on-site at corporate offices, events, and parties.
- Back Pain Therapy Targeted massage therapy incorporating deep tissue and trigger point techniques to reduce muscle tension, improve circulation, alleviate back discomfort, increase range of motion, and accelerate recovery from back injuries.
- Hot Stone Massage Massage therapy combined with heated stones placed on the body to penetrate deep into tissues, promoting relaxation and aiding in the release of muscle tension; offered as an add-on to massage sessions upon request.
- Cupping Therapy Add-on therapy that places cups on the skin to create suction, increasing blood flow, reducing muscle tension, providing deep tissue release, and addressing areas of chronic tension or pain.
- Foot Reflexology Therapeutic practice applying medium-to-firm thumb pressure to specific reflex points on the feet corresponding to organs, glands, and body systems to promote healing, balance, relaxation, improved circulation, and pain relief; includes relief for plantar fasciitis.
- Massage and Reflexology Combination Combined treatment pairing foot reflexology with Swedish or deep tissue massage to stimulate internal systems (nervous, circulatory, lymphatic) while releasing toxins from the muscular system; available in 75- and 90-minute formats.
- In-Home Massage Mobile massage therapy delivered at the client's home within a 20-mile radius of the Sole Therapy office, with a $20 surcharge added to the standard service price.
- Ultimate Care Body Treatment Package Prepaid value package of 5 two-hour massage sessions for $745 total ($149/session), representing the best per-session rate for comprehensive body treatment.
- Massage and Reflexology Combination Packages Prepaid packages of massage and reflexology combination sessions available in 60-, 75-, and 90-minute durations, with 3-, 5-, and 8-session options at discounted per-session rates.
- Foot Reflexology Packages Prepaid packages for foot reflexology sessions available in 60-minute durations with 3- and 6-session bundles at discounted rates per session.
Quantifiable outcome
- Reduces cortisol and norepinephrine levels after massage sessions
- +3 more outcomes
Companies that use Sole Therapy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Sole Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sole Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ChiroCure Health CentercoreWellness spa partnership offering combined massage therapy and chiropractic services. Located at the same office location as Sole Therapy. ChiroCure offers chiropractic exams, adjustments, therapeutic ultrasounds, myofascial release therapy, nutritional counseling, and DOT physical exams. The partnership enables combination sessions where clients can receive both massage therapy and chiropractic adjustments in one visit.
- Holistic Bodyworks MassagecoreWellness spa partnership specializing in neuromuscular re-education for pain management and post-surgical lymphatic treatment. Located in Jacksonville with contact information provided (904-874-8413). Works in conjunction with Sole Therapy and ChiroCure Health Center to provide comprehensive wellness services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sole Therapy competitors and assessment
Company assessmentEmerging players
- The NOW Massage: Modern boutique massage concept offering Swedish, deep tissue, and prenatal massage with a contemporary retail-spa aesthetic. Comparable service menu and premium positioning to Sole Therapy's combination packages.
Regional players
- Woodhouse Spa: Luxury day-spa franchise offering massage, body treatments, and wellness services across multiple U.S. markets. Comparable day-spa massage menu but with a higher price point and broader spa footprint.
Direct peers
- Elements Massage: Specialty massage franchise focused on therapeutic, customized sessions (Swedish, deep tissue, prenatal, sports) sold via single sessions and wellness memberships. Closely aligned with Sole Therapy's therapeutic positioning and package-based pricing approach.
- Urban Kneads Therapeutic Massage (independent local practice example): Independent local therapeutic massage practice specializing in neuromuscular, deep tissue, and clinical bodywork. Most structurally similar to Sole Therapy as a single-location, therapist-led therapeutic practice with comparable modalities.
- Soothe: On-demand mobile massage platform delivering in-home and in-office Swedish, deep tissue, sports, and prenatal massage. Directly comparable to Sole Therapy's in-home mobile massage offering within its 20-mile radius.
- Zeel: Tech-enabled platform connecting consumers to vetted massage therapists for in-home and in-office sessions. Matches the mobile, appointment-based delivery model Sole Therapy uses for its in-home service.
- Hand & Stone Massage and Facial Spa: National franchise chain delivering Swedish, deep tissue, and hot stone massage, plus facials, with walk-in availability and membership-based pricing. Directly comparable service menu, structure, and pricing model to Sole Therapy's massage and package offerings.
- Massage Heights: Membership-based massage and skincare franchise offering Swedish, deep tissue, hot stone, and prenatal massage with a recurring revenue model. Comparable to Sole Therapy's combination packages and prepaid session bundles.
Broad incumbents
- Burke Williams Spa: Established day-spa chain offering massage, facials, and body treatments in a full-service spa environment. Broader in scope than Sole Therapy but overlapping on Swedish, deep tissue, and therapeutic modalities.
- Massage Envy: Largest U.S. massage and skincare franchise operating subscription-based wellness centers. Directly comparable offering (Swedish, deep tissue, trigger point) with a recurring membership model that mirrors Sole Therapy's prepaid package economics, but at vastly greater scale and brand reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sole Therapy social profiles
Digital presenceSole Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sole Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Sole Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sole Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sole Therapy
What does Sole Therapy do?
Sole Therapy is a sole-practitioner massage therapy and reflexology business that delivers licensed therapeutic bodywork services to individual consumers and corporate clients in the Jacksonville, Florida area. Its core service is personalized massage and reflexology sessions in 60 to 120-minute durations, sold individually or as prepaid multi-session packages, with optional therapeutic add-ons such as cupping and hot stones. The practice also provides on-site corporate chair massage and in-home mobile massage within a 20-mile radius.
Is Sole Therapy a public or private company?
Sole Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sole Therapy founded?
Sole Therapy was founded in 2010. It employs 1 to 10 people.
Where is Sole Therapy based?
Sole Therapy is headquartered in Jacksonville, United States, in the North America region.
How does Sole Therapy make money?
Five revenue lines are on record. Individual Massage Sessions are the primary driver. The others are individual Reflexology Sessions, package Deals, corporate Chair Massage and in-Home Massage.
Who are Sole Therapy's main competitors?
The NOW Massage is listed as an emerging player. Woodhouse Spa is listed as a regional player. Direct peers are Elements Massage, Urban Kneads Therapeutic Massage (independent local practice example), Soothe, Zeel, Hand & Stone Massage and Facial Spa and Massage Heights. Broad incumbents are Burke Williams Spa and Massage Envy.
Does Sole Therapy have an API?
No public API is recorded for Sole Therapy.
What industry is Sole Therapy in?
Sole Therapy's product category is Massage Therapy and Reflexology Services. Its primary akta.pro industry code is HSALAEAB, Deep Tissue Massage, with a secondary code of HSADAHAF, Trigger Point Therapy & Neuromuscular Massage. Its NAICS code is 6213 and its SIC code is 8000.