What Winch does

Winch (ونش) is an Egyptian logistics technology company founded in February 2019 and headquartered in Maadi, Cairo. The company operates a mobile-first platform — iOS and Android applications plus a website at winchapp.io — that consolidates three core service lines (furniture and household moving, 24/7 car towing and roadside assistance, and commercial/personal goods transport) into a single booking experience with GPS-based distance pricing, real-time driver tracking, and digital payment. Supporting add-on modules include professional packing and packaging, furniture disassembly and reassembly by trained technicians, hydraulic and electric hoist rental for high-rise buildings, in-transit shipment insurance, and weekly/monthly/annual corporate subscription plans with invoicing.

The revenue model is primarily transactional per-trip fees calibrated by distance, duration, vehicle type, floor count and auxiliary services, augmented by usage-based equipment rental charges and recurring corporate subscriptions. Two segments are weighted roughly equally: individual consumers needing residential relocation, and corporate clients across food, ceramics, construction, and retail sectors requiring recurring logistics. Distribution is direct-to-consumer via self-serve app/website plus phone and WhatsApp channels, with an inside-sales motion layered on for enterprise accounts. Marketing relies on Arabic-language SEO content marketing (blog targeting city-specific moving keywords), social media (Facebook, Instagram, LinkedIn, Medium), and word-of-mouth referrals.

Winch claims nationwide coverage across all 27 Egyptian governorates with a fleet spanning quarter-ton to heavy-duty trucks, including refrigerated and covered variants, plus hydraulic and electric lifting equipment. The platform has no disclosed API or developer integrations, no patents, no formal strategic partnerships beyond customer-supplier corporate relationships, no disclosed funding rounds, no leadership transitions, and no AI/ML capabilities described in the source material. Employee count is stated at 11-50.

Name

Winch

Legal name

شركة ونش لخدمات النقل

Website

https://winchapp.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Winch is an Egyptian logistics technology company that operates a mobile-first platform delivering furniture moving, car towing, and goods transportation across all 27 governorates, serving both individual consumers and corporate clients through app-based booking, GPS-priced fares, and recurring corporate subscriptions.

Ownership category

akta.pro rank

Product category

Logistics and Transport Services

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884), Other Support Activities for Transportation (4889)

SIC

Services-Automotive Repair, Services & Parking (7500), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

Keywords

• Furniture moving services
• Vehicle towing services
• Goods transportation logistics
• On-demand transport platform
• Last-mile delivery

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Furniture & Household Moving Services: Winch charges per trip for furniture and household moving services. Pricing is calculated based on distance, trip duration, vehicle type required, and auxiliary services (packing, unpacking, disassemble/reassemble, loading/unloading, lifting). The company offers a 10% discount on first moves and discounts up to 30% for advance bookings.
2. Car Towing / Roadside Assistance: Revenue generated from towing and roadside assistance services. Pricing is based on distance, vehicle type, and wait time. Available 24/7 across Egypt.
3. Goods Transport & Freight: Charges for transporting commercial goods and cargo for businesses and individuals. Includes refrigerated transport, open/closed trucks, and heavy cargo. Pricing varies by cargo type, distance, and vehicle specification.
4. Corporate Subscription Plans: Business clients can purchase weekly, monthly, or annual subscription plans for ongoing transport needs, receiving tax invoices and centralized billing for budget management.
5. Equipment Rental (Hoists & Cranes): Revenue from renting hydraulic and electric hoists/cranes for lifting furniture to high floors, priced per number of floors and number of lifts/lowers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Winch is an Egyptian on-demand logistics and transport company that operates a mobile platform connecting customers with drivers and vehicles for three core service lines: household furniture moving (including packing, loading, lifting and unpacking), 24/7 car towing and roadside assistance, and commercial/personal goods transportation (including refrigerated and heavy-duty cargo). The platform enables self-serve booking via iOS/Android apps with GPS-based price calculation, real-time driver tracking, and digital payment, while corporate clients can subscribe to weekly, monthly, or annual transport plans with invoicing.

Product overview

Winch (ونش) operates as a unified logistics platform offering three interconnected core services: furniture moving (خدمة نقل العفش), car towing/roadside assistance (خدمة ونش السيارات), and goods transportation (خدمات نقل البضائع). These services are accessed through a mobile application and website, with supporting add-on modules including professional packing, disassembly/assembly, hoisting equipment, shipment insurance, and business subscription plans. The platform covers all of Egypt with a fleet of vehicles ranging from quarter-ton to heavy-duty trucks, including refrigerated and covered options, supplemented by hydraulic and electric lifting equipment for high-rise buildings.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Moving Service (خدمة نقل العفش) Door-to-door furniture and household goods moving service covering pickup, packing, loading, transport, unloading, and delivery across all 27 Egyptian governorates. Includes options for disassembly and reassembly, professional packing materials, and hydraulic lift equipment for high-rise buildings. Targeted at residential customers and corporate offices needing relocation.
• Car Towing / Roadside Assistance (خدمة ونش السيارات) 24/7 emergency roadside assistance and vehicle towing service covering breakdown recovery, accident response, and vehicle transport across Egypt using modern towing equipment and trained operators. Pricing is based on distance, vehicle type, and wait time. Targeted at drivers experiencing car breakdowns or accidents in any Egyptian governorate.
• Goods Transportation Service (خدمات نقل البضائع) Intra-city and inter-city commercial and personal goods transportation service across Egypt, with options for refrigerated transport, open or covered vehicles, and various truck sizes from quarter-ton to heavy-duty. Targeted at businesses and individuals needing to ship cargo, including food companies, ceramic showrooms, construction firms, and retail stores.

Quantifiable outcome

• Discount of 10% on first furniture move
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Corporate clients including food industries, ceramic showrooms, construction companies, and toy storesminorOthersWinch serves regular corporate clients across industries including food manufacturing, ceramics, construction, and retail. These companies use Winch's ongoing transport services for their business logistics needs. While not formal partnerships, these recurring corporate customers represent a significant B2B revenue stream. The company references that it depends on these business clients for regular transport operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Swvl: Swvl is an Egyptian-founded mass transit and mobility-tech platform operating across Egypt, Pakistan, Kenya, and other emerging markets with app-based booking. It shares Winch's Egyptian tech-enabled mobility DNA, though focused on passenger bus transit rather than goods/moving.
• Jeebly: Jeebly is a Dubai-headquartered on-demand trucking and last-mile delivery platform operating across MENA, connecting customers with drivers for furniture, parcel, and vehicle transport via an app. Directly relevant to Winch as a regional MENA peer in app-based goods/moving transport.
• Mrsool: Mrsool is a Saudi/MENA on-demand delivery platform connecting senders with drivers for parcels, food, and large-item transport via an app. It is comparable to Winch in its MENA on-demand transport and delivery model, particularly for goods rather than passenger rides.
• Halan: Halan is an Egyptian-founded on-demand mobility and delivery platform operating across Egypt and MENA, originally known for tuk-tuk ride-hailing and now expanding into logistics and last-mile delivery — directly comparable to Winch's Egyptian on-demand mobility/logistics model.

Direct peers

• Lugg: Lugg is a US on-demand moving app that lets customers book trucks and movers for small moves, furniture delivery, and junk removal through a mobile platform with transparent pricing — closely mirroring Winch's residential furniture moving and household transport offering.
• Uber Freight: Uber Freight is a digital freight brokerage platform that arranges trucking capacity for shippers via an app with transparent pricing and tracking — directly comparable to Winch's goods transport and freight arrangement services for commercial clients.
• TaskRabbit: TaskRabbit is an online and mobile marketplace connecting customers with vetted local "Taskers" for furniture moving, heavy lifting, packing, and assembly. It overlaps with Winch's furniture moving, packing, and disassembly/reassembly services through a similar digital booking model.
• Dolly: Dolly is a US-based on-demand moving and delivery app that provides furniture moving, large-item delivery, and helper-on-demand services via a mobile platform with upfront pricing. Direct comparison to Winch's furniture moving, disassembly, and on-demand helper model.
• GoShare: GoShare is an on-demand mobile platform that connects customers with vetted drivers and trucks for moving, delivery, and furniture assembly in the US. It is the closest direct peer to Winch in terms of an app-based marketplace aggregating moving labor and vehicles with transparent pricing.

Broad incumbents

• Careem: Careem (now owned by Uber) is a MENA super-app for ride-hailing, delivery, and payments, headquartered in Dubai with deep Egyptian operations. It is a broad incumbent in regional on-demand mobility, with overlapping tech and operational infrastructure relevant to Winch's platform approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winch.Official
• LinkedInlinkedin.com/company/winch-official
• Instagraminstagram.com/winch.officiall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winch