Arthur Ellis
- Company typePrivate
- Founded2017
- HeadquartersMilton Keynes, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Arthur Ellis firmographics
Firmographics- Name
- Arthur Ellis
- Legal name
- The Arthur Ellis Mental Health Foundation
- Website
- https://arthurellismhs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Arthur Ellis industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where Arthur Ellis is headquartered
LocationHeadquarters
- HQ city
- Milton Keynes
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Arthur Ellis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Client Session Contributions: Individuals accessing 1:1 talking therapy sessions are asked for a contribution of £36 per session via monthly Direct Debit. 93% of this contribution goes directly towards delivering the session; 7% supports running the charity.
- Corporate Membership Programme: Three-tiered monthly membership (£100/£300/£500 per month) providing businesses with wellbeing workshops, Champion training, and Wellbeing Conversation podcasts. Funds free 1:1 sessions for those on NHS waiting lists while providing internal workplace training.
- Donations and Fundraising: Charitable donations from individuals and organisations. Regular monthly donations encouraged (e.g., £3/month). Fundraising events include skydiving, marathon running, quiz nights, Disco Bingo, and corporate team challenges.
- Corporate Sponsorship: Free sponsorship alongside fundraising pledges for B2B and B2C events. Businesses can pledge to raise sponsorship amounts (£500, £1,000, £3,000, £5,000) over a financial year. Sponsorship tiers for individual client cases (e.g., £288 for domestic violence support, £780 for SEND play therapy).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1:1 Session Contribution - £36 per session |
| Subscription | Monthly | Positive Wellbeing Sessions - £100/month Corporate Membership |
| Subscription | Monthly | Wellbeing Champion Training - £300/month Corporate Membership |
| Subscription | Monthly | Wellbeing Conversation Podcasts - £500/month Corporate Membership |
| Unit Pricing | Pay-as-you-go | Client Sponsorship Tiers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Arthur Ellis product offering
Product offeringCore offering
Arthur Ellis provides online mental health support including 1:1 talking therapy sessions delivered to individuals via video, alongside corporate workplace wellbeing workshops and clinical supervision services for practitioners. The charity operates a tiered corporate membership program for businesses and schools, and offers structured mental health training such as Mental Health First Aid and Wellbeing Champion Training.
Differentiator
Problem solved
Functional benefit
Brands
- Bananas & Doughnuts Framework: Award-winning education and training model for understanding mental health proactively through healthy behaviors (bananas) and less healthy behaviors (doughnuts).
- Down But Not Out Podcast
Products and services
- 1:1 Talking Therapy Sessions Online one-on-one talking therapy sessions delivered via video consultation to individuals self-referring for mental health support. Sessions are offered at a £36 voluntary contribution per session.
- Workplace Wellbeing Workshops Structured workshop sessions delivered to corporate and educational clients to support employee mental health and wellbeing.
- Corporate Membership Program Tiered monthly subscription membership for businesses, schools, and corporate clients. Three tiers: School (£100/month), Business (£250/month), and Corporate (£500/month), each including free therapy sessions and unlimited workshops.
- Clinical Supervision Clinical supervision services for practitioners, anchored in the Bananas & Doughnuts framework, supporting quality of therapy delivery.
- Wellbeing Champion Training Training program to equip workplace Wellbeing Champions with skills to support colleagues' mental health in organisations.
- Mental Health First Aid Instructor Training Mental Health First Aid instructor training program to certify practitioners and corporate trainers to deliver mental health first aid in workplaces and schools.
- Wellbeing Conversations Podcast Podcast series featuring conversations on mental health and wellbeing topics, hosted by the organization.
Quantifiable outcome
- 4-day average wait time for support versus 1,399-day NHS waiting list
- +9 more outcomes
Companies that use Arthur Ellis
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Arthur Ellis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arthur Ellis partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship, major and minor.
- British Quality Foundation (BQF)coreArthur Ellis is the BQF's exclusive partner for mental health training. Award-winning accredited training certified by BQF. BQF logos displayed on Arthur Ellis website as credential. This is the charity's most prominent institutional partnership.
- MKFMflagshipPrincipal Partner of MKFM radio station. Arthur Ellis co-hosts the MK Mental Health Hour and is launching an exclusive podcast series exclusively on the station in Spring 2026, then shared on social media.
- John LewismajorSponsor of the Arthur Ellis Summer Festival 2025. Major retail sponsor contributing to the annual community wellbeing festival.
- TXM GroupmajorSponsor of the Arthur Ellis Summer Festival 2025.
- Brioche PasquiermajorSponsor of the Arthur Ellis Summer Festival 2025.
- Association of Psychological TherapiescoreAll Arthur Ellis Clinical Supervisors are qualified in Providing Good Clinical Supervision by the Association of Psychological Therapies. This qualification underpins the charity's clinical supervision service.
- The Parks TrustmajorProvides the venue (Great Linford Manor Park) for Arthur Ellis's annual Summer Festival. Partner in delivering the community wellbeing event since 2024.
- easyfundraisingminorFree fundraising platform allowing shoppers to generate donations to Arthur Ellis when purchasing online from participating retailers. Zero cost to donors; corporate CSR donations.
- Milton Keynes City CouncilcoreAwarded Arthur Ellis the Milton Keynes Youth Provision Safe Practice Mark. Validates the charity's safeguarding, data protection, and HR policies as it expands across the region.
- MK GalleryminorHost venue for the annual MasterTasker LIVE fundraising event, accommodating up to 130 professionals for networking and fundraising activities.
- Zanda HealthcoreArthur Ellis migrated to Zanda clinical healthcare software in October 2025, providing built-in video-calling and personal client portals for appointment management. Website built by Zanda (framerusercontent attribution).
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
Arthur Ellis competitors and assessment
Company assessmentDirect peers
- Mind: Mind is the UK's largest mental health charity, providing information, support, and campaigning across the country. Directly comparable to Arthur Ellis as a UK mental health charity serving both individuals with mental health needs and corporate/workplace audiences, with a much larger national footprint.
- YoungMinds: YoungMinds is the UK's leading charity focused on children and young people's mental health, providing helpline, parent support, and school resources. Directly comparable to Arthur Ellis's youth-focused mental health support (ages 8+), school partnerships, and mental health mentoring offering.
- Kooth: Kooth is an online mental health platform commissioned by the NHS providing anonymous counselling and wellbeing support to children and young people. Directly comparable to Arthur Ellis as an online-delivered youth mental health platform with self-referral, NHS-aligned positioning, and outcome reporting.
- Anxiety UK: Anxiety UK is a UK charity providing support, therapy, and information for people living with anxiety, stress, and anxiety-based depression. Directly comparable to Arthur Ellis as a UK-registered mental health charity delivering 1:1 therapy services and corporate wellbeing programmes.
- Rethink Mental Illness: Rethink Mental Illness is a UK charity providing advice, services, and support groups for people severely affected by mental illness and their carers. Comparable to Arthur Ellis in its UK charity status, mental health service delivery, and corporate/employer partnership programmes.
- Place2Be: Place2Be provides mental health support in UK schools through qualified counsellors embedded in education settings. Directly comparable to Arthur Ellis's school-based mental health partnerships, 1:1 student support, and educational institution referral model.
Broad incumbents
- BetterHelp: BetterHelp is one of the world's largest online therapy platforms, connecting users with licensed therapists via video, chat, and phone. Comparable to Arthur Ellis as an online-delivered talk therapy platform, but operating at global scale as a commercial subscription service rather than a UK charity.
- Samaritans: Samaritans is the UK's largest emotional support charity, providing a 24/7 helpline and outreach services. Comparable to Arthur Ellis as a UK mental health charity, though focused on crisis listening support rather than structured 1:1 therapy.
- Headspace: Headspace is a global mental health and wellbeing platform offering app-based content, therapy, and employer EAP services. Comparable to Arthur Ellis in its workplace mental health and EAP offering, though Headspace operates as a large commercial entity serving enterprise customers.
Emerging players
- Charlie Waller Trust: Charlie Waller Trust focuses on young people's mental health through school programmes, workplace training, and parent support. Comparable to Arthur Ellis in its focus on youth mental health education and employer wellbeing training, though with a different funding and delivery model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Arthur Ellis social profiles
Digital presenceArthur Ellis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arthur Ellis leadership team
Management profileNumber of profiles
Profiles4 records
Arthur Ellis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arthur Ellis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arthur Ellis
What does Arthur Ellis do?
Arthur Ellis provides online mental health support including 1:1 talking therapy sessions delivered to individuals via video, alongside corporate workplace wellbeing workshops and clinical supervision services for practitioners. The charity operates a tiered corporate membership program for businesses and schools, and offers structured mental health training such as Mental Health First Aid and Wellbeing Champion Training.
Is Arthur Ellis a public or private company?
Arthur Ellis is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Arthur Ellis founded?
Arthur Ellis was founded in 2017. It employs 11 to 50 people.
Where is Arthur Ellis based?
Arthur Ellis is headquartered in Milton Keynes, United Kingdom, in the Europe region.
How does Arthur Ellis make money?
Four revenue lines are on record. Client Session Contributions are the primary driver. The others are corporate Membership Programme, donations and Fundraising and corporate Sponsorship.
Who are Arthur Ellis's main competitors?
Direct peers on record are Mind, YoungMinds, Kooth, Anxiety UK, Rethink Mental Illness and Place2Be. Broad incumbents are BetterHelp, Samaritans and Headspace. Charlie Waller Trust is listed as an emerging player.
Does Arthur Ellis have an API?
No public API is recorded for Arthur Ellis.
What industry is Arthur Ellis in?
Arthur Ellis's product category is Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALAEAK, Workplace Mental Health & EAP-Integrated Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8300.