Matrix Security Auckland
Matrix Security Group Limited is a New Zealand-owned, privately held security services provider founded in 1993, delivering integrated alarm monitoring, mobile patrols, guarding, video surveillance, access control, and AI video verification to commercial, residential, and screen sector clients across Auckland and nationwide.
- Company typePrivate
- Founded1993
- HeadquartersAuckland, New Zealand
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Matrix Security Auckland does
Matrix Security Group Limited is a New Zealand-owned, privately held security services provider founded in 1993 and headquartered in Auckland, with regional bases in Penrose, Takapuna, Avondale, and East Tamaki, plus extensions across Waikato, Taranaki, Wellington, and the South Island. The company delivers an integrated security stack spanning mobile patrol and static guarding services, 24/7 alarm monitoring from a C1-graded monitoring centre, video surveillance and CCTV, cloud-based access control, intercoms, and fog cannon deployment, all consolidated through an automation and integration platform controllable from a mobile app. Its technology backbone is built on a mix of third-party hardware (Bosch, DSC, Gallagher, Inner Range, Paradox, Tecom, ICT, Ajax, Vivotek, Dahua, Hanwha, Hikvision) and partner-supplied AI capabilities (Permaconn's Video IQ for AI video verification and remote monitoring), with Teletrac Navman TN360 used for fleet management.
The company monetizes primarily through recurring monthly subscriptions for alarm monitoring and patrol/guarding services, supplemented by multi-year commercial guarding contracts, one-time installation and system integration revenue, and hardware sales. Premium residential offerings (Green Reflector Service and Green Reflector Plus) and an add-on Holiday Hotlist service provide tiered upsell within the homeowner segment. Matrix Security's go-to-market combines dedicated field security consultants conducting free on-site appraisals for enterprise and mid-market clients, an inside sales/support team, and self-service online tools including a Service Planner and client portal, with nationwide coverage delivered through network partnerships outside Auckland.
The customer base is hybrid. Enterprise and commercial clients include New Zealand Sugar Company, Genesis Energy, Auckland Outlet Mall, Portacom, Outboard Boating Club, Holy Trinity Cathedral Auckland, and an infant formula production plant in Pokeno. A long-tail residential subscriber base and a specialized Screen Sector vertical for film and television production round out the segment mix. The company holds NZSA Accreditation, PreQual 5 star, ACC Tertiary Accreditation, and ETITO Gold Status Training Workplace recognition, and is led by founder Scott, a former police officer who serves as CEO, director, and shareholder.
Matrix Security Auckland firmographics
Firmographics- Name
- Matrix Security Auckland
- Legal name
- Matrix Security Group Limited
- Website
- https://matrixsecurity.co.nz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Short description
- Matrix Security Group Limited is a New Zealand-owned, privately held security services provider founded in 1993, delivering integrated alarm monitoring, mobile patrols, guarding, video surveillance, access control, and AI video verification to commercial, residential, and screen sector clients across Auckland and nationwide.
- Ownership category
- akta.pro rank
Matrix Security Auckland industry classification
Industry- Product category
- Security Services
- NAICS
- Security Systems Services (56162), Security Guards and Patrol Services (561612), Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security Operations Center (SOC) & Remote Video Guarding (VSOC) (BPABAMAF)
- akta.pro secondary industries
- Professional Monitoring (Burglar/Intrusion) (HSAHAAAA), CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)
Keywords
Where Matrix Security Auckland is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices6 records
Markets served
Matrix Security Auckland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Alarm Monitoring Services: Recurring monthly fees for 24/7 alarm monitoring services including Activation Only Monitoring and Time Managed Monitoring options. Monitoring is delivered via IP, mobile data networks, or copper phone lines from C1 graded monitoring centre.
- Security Patrol and Guard Services: Mobile patrol and static guard services provided across Auckland and nationwide. Includes scheduled patrols, random checks, alarm response, key-holding, and on-site guarding. Revenue generated through service contracts and per-incident call-outs.
- Security System Installation and Servicing: One-time revenue from installation, configuration, and ongoing servicing of alarm systems, CCTV cameras, access control, intercoms, and fog cannons. Includes upgrades to IP-enabled monitoring and system takeovers from other providers.
- Green Reflector Service: Premium residential security package with 24/7 monitoring, key-holding, personalized response plan, unlimited alarm response call-outs, and daily patrol drive-by. Subscription-based service available in selected Auckland suburbs.
- Holiday Hotlist Service: Property monitoring service for homeowners away on holiday including foot patrols, mail collection, and security checks. Available for both Matrix Security clients and non-clients at daily/per-service rates.
- Hardware and Equipment Sales: Sale of security equipment including alarm systems, cameras, sensors, access control hardware, intercoms, and fog cannons. Equipment sourced from leading brands including Bosch, DSC, Gallagher, Inner Range, Paradox, Tecom, Ajax, ICT, Vivotek, Dahua, Hanwha, Hikvision, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Activation Only Alarm Monitoring - Basic 24/7 monitoring with alarm-triggered response |
| Subscription | Monthly | Time Managed Alarm Monitoring - Enhanced monitoring with scheduled controls and alerts |
| Subscription | Monthly | Green Reflector Service - Premium residential package with priority patrol response |
| Subscription | Monthly | Green Reflector Plus - Enhanced protection for frequently absent homeowners |
| Subscription | Pay-as-you-go | Holiday Hotlist - Property monitoring while homeowner is away |
| Other | Multi-year contract | Commercial Security Guard Services - On-site static guards and mobile patrols |
| One time/ perpetual license | Pay-as-you-go | System Upgrades and IP Monitoring |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Matrix Security Auckland product offering
Product offeringCore offering
Matrix Security Group is a New Zealand-based provider of integrated commercial and residential security solutions, deploying alarm systems, video surveillance/CCTV, access control, and intercoms alongside human security services such as mobile patrols, static guards, and a 24/7 C1-graded Monitoring Intelligence Centre. The company sells, installs, monitors, and services security hardware and ongoing monitoring subscriptions for businesses and homeowners primarily across Auckland with nationwide coverage.
Product overview
Matrix Security is a New Zealand-owned security services provider offering an integrated portfolio of residential and commercial security solutions. The core offering combines monitored alarm systems (using brands including DSC, Bosch, Gallagher, Paradox, Inner Range, Tecom, ICT, and Ajax), video surveillance/CCTV with AI-powered video verification and remote monitoring, access control, intercoms, and fog cannons. These technology products are delivered alongside human security services including mobile patrol guards, static security guards, and a C1 graded 24/7 monitoring centre. Premium residential offerings include the Green Reflector Service (with daily patrol drive-bys and unlimited alarm response) and Holiday Hotlist. Specialized services include Screen Sector Security for film/TV productions and Video IQ for AI-powered CCTV intelligence. All systems can be integrated into a single automated platform controllable from mobile apps.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Patrol Guards Scheduled and random patrol checks for commercial areas and multiple sites, including external and internal inspections, door and window checks, and targeted surveillance of high-risk areas.
- Static Security Guards Continuous on-site protection including reception cover, gatehouse control, visitor management, and safety escorts for construction, logistics, corporate, or industrial facilities.
- Activation Only Alarm Monitoring 24-hour commercial alarm monitoring where Matrix Security acts only when the alarm activates, verifying events, dispatching mobile patrols, securing sites, and supplying clear reporting.
- Time Managed Alarm Monitoring Adds scheduled lock-up controls, Fail to Set alerts, and Entry Challenge procedures for businesses requiring strict open/close routines and accurate audit trails.
- Residential Alarm Monitoring & Response 24/7 alarm monitoring via IP, mobile data networks, or copper phone lines with professional event verification and dedicated community patrol response.
- Video Surveillance / CCTV Security camera installation including CCTV for commercial and residential setups, industrial applications, smart analytics, motion sensors, line crossing, and remote access to live and recorded footage.
- Access Control Commercial access control systems from single doors to multi-site operations, supporting cards, proximity fobs, PINs, biometrics, and cloud-based management with real-time alerts and access logs.
- Alarm Systems Wired and wireless intruder detection alarm systems for businesses and homes using leading brands including DSC, Bosch, Gallagher, Paradox, Inner Range, Tecom, ICT, and Ajax.
- Intercom Solutions Audio and video intercom systems for homes, apartments, offices, and commercial sites, supporting keypad, card, fob, and biometric entry with mobile app control and visitor management.
- Fog Cannon Security fog systems that flood rooms with dense, harmless fog to block intruder visibility, sized for commercial and retail spaces with integration to alarms and CCTV.
- Automation & Integration Integration platform connecting alarms, access control, security cameras, intercoms, and monitoring into one automated security system controllable from phone or desktop.
- Green Reflector Service Premium home protection package including 24/7 monitoring, key-holding, personalized response plan, unlimited alarm response call-outs, and daily patrol officer drive-by in selected Auckland suburbs.
- Holiday Hotlist Property monitoring service for absent homeowners including foot patrols, exterior security checks, mail collection, and newspaper removal.
- Monitoring Intelligence Centre C1 graded 24/7 monitoring centre in Penrose, Auckland that filters alerts, coordinates patrols and guards, and manages alarm signals for rapid response.
- Screen Sector Security Specialized security services for film and television productions, including risk assessments, protection for cast and crew, studios, sets, locations, support facilities, and screenings.
Quantifiable outcome
- Average alarm response time in Auckland under 10 minutes - twice as fast as national average
- +3 more outcomes
Companies that use Matrix Security Auckland
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Matrix Security Auckland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature10 records
Matrix Security Auckland partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Genesis EnergyminorPartnership focused on Living Wage Security accreditation. Matrix Security and Genesis Energy led wage initiatives to promote Living Wage employer accreditation in the security industry, ensuring fair compensation for security employees.
- Permaconn (Video IQ)corePermaconn provides Video IQ technology enabling Matrix Security to offer AI-powered video verification and remote monitoring services. Video IQ transforms existing CCTV systems into intelligent monitored security solutions with secure video delivery via ISO 27001 certified network and 99.99% uptime.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Matrix Security Auckland competitors and assessment
Company assessmentDirect peers
- First Security: One of New Zealand's largest privately owned security companies offering mobile patrols, static guards, alarm monitoring, and electronic security across NZ. Directly comparable to Matrix in service portfolio, geographic focus, and target customer mix (commercial + residential).
- Red Badge Group: NZ-based security services provider delivering guarding, patrol, crowd control, and event security nationwide. Comparable mid-sized regional competitor with overlapping commercial and event security offerings.
- Wilson Security (New Zealand): NZ operations of Wilson Security (Australian-headquartered) providing manned guarding, mobile patrols, alarm response, and electronic security. Closely comparable to Matrix across the same commercial + residential service stack.
Broad incumbents
- ADT Security (New Zealand): NZ arm of global ADT providing monitored alarm systems, CCTV, and smart home/commercial security. Overlaps with Matrix's residential and commercial alarm monitoring, video surveillance, and access control offerings but with broader geographic reach and stronger consumer brand recognition.
- ISS Security (New Zealand): NZ subsidiary of ISS A/S offering facility services including security guarding, reception, and access management. Comparable to Matrix in commercial guarding and integrated facility security, with broader corporate parent backing and international footprint.
- Chubb Security (New Zealand): NZ subsidiary of the global Chubb group offering monitored alarms, guarding, and electronic security solutions. Competes directly with Matrix across monitoring, guarding, and installations but operates as part of a much larger multinational portfolio.
- Securitas (New Zealand): NZ operations of Securitas, the world's largest security services company, providing guarding, mobile patrols, and electronic security. Competes with Matrix for enterprise multi-site accounts across NZ with substantially greater capital and global resources.
Emerging players
- Nightfall Security: Smaller NZ-based security services provider focused on mobile patrols and alarm response in the Auckland region. Comparable niche overlap with Matrix's core mobile patrol and alarm monitoring offerings, though narrower service breadth.
- Fortress Security (NZ): NZ-based provider of alarm systems, CCTV, access control, and 24/7 monitoring for residential and commercial customers. Closely comparable to Matrix on the electronic security and monitoring side, particularly for small-to-mid commercial clients.
Others
- Gallagher Security: NZ-headquartered global manufacturer of integrated access control, intruder detection, and perimeter security solutions. Matrix deploys Gallagher hardware; as an upstream technology provider rather than service competitor, it represents a supplier ecosystem peer relevant to Matrix's integration platform strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrix Security Auckland social profiles
Digital presenceMatrix Security Auckland compliance and trust
Trust signalCompliance6 records
Matrix Security Auckland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrix Security Auckland leadership team
Management profileNumber of profiles
Profiles1 record
Matrix Security Auckland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrix Security Auckland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrix Security Auckland
What does Matrix Security Auckland do?
Matrix Security Group is a New Zealand-based provider of integrated commercial and residential security solutions, deploying alarm systems, video surveillance/CCTV, access control, and intercoms alongside human security services such as mobile patrols, static guards, and a 24/7 C1-graded Monitoring Intelligence Centre. The company sells, installs, monitors, and services security hardware and ongoing monitoring subscriptions for businesses and homeowners primarily across Auckland with nationwide coverage.
Is Matrix Security Auckland a public or private company?
Matrix Security Auckland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrix Security Auckland founded?
Matrix Security Auckland was founded in 1993.
Where is Matrix Security Auckland based?
Matrix Security Auckland is headquartered in Auckland, New Zealand, in the Oceania region.
How does Matrix Security Auckland make money?
Six revenue lines are on record. Alarm Monitoring Services are the primary driver. The others are security Patrol and Guard Services, security System Installation and Servicing, green Reflector Service, holiday Hotlist Service and hardware and Equipment Sales.
Who are Matrix Security Auckland's main competitors?
Direct peers on record are First Security, Red Badge Group and Wilson Security (New Zealand). Broad incumbents are ADT Security (New Zealand), ISS Security (New Zealand), Chubb Security (New Zealand) and Securitas (New Zealand). Emerging players are Nightfall Security and Fortress Security (NZ). Gallagher Security is listed as an others.
Does Matrix Security Auckland have an API?
No public API is recorded for Matrix Security Auckland.
What industry is Matrix Security Auckland in?
Matrix Security Auckland's product category is Security Services. Its primary akta.pro industry code is BPABAMAF, Security Operations Center (SOC) & Remote Video Guarding (VSOC), with a secondary code of HSAHAAAA, Professional Monitoring (Burglar/Intrusion). Its NAICS code is 56162 and its SIC code is 7381.