Loan Studio
Loan Studio is an Australian mortgage brokerage that matches individual and small-business borrowers to home, investment, construction, SMSF, and commercial loans across a panel of 18-plus bank and non-bank lenders, with specialist verticals for medical, legal, and nursing professionals.
- Company typePrivate
- Founded2010
- HeadquartersNarre Warren, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Loan Studio does
Loan Studio is an Australian mortgage brokering business operating as Loan Studio Pty Ltd under Australian Credit Licence 389460 held by Port Group Pty Ltd. Founded in 2010 and headquartered in Fitzroy, Victoria, the firm matches individual and small-business borrowers to home, investment, construction, commercial, SMSF, and asset finance products from a panel of more than 18 lenders across the major banks (NAB, Commonwealth Bank, ANZ, Westpac) and specialist non-bank lenders (Pepper Money, Liberty, Resimac, ING, Macquarie, ME Bank, Ubank, Bank Australia, Heritage Bank, Bankwest, AFG, Beyond Bank, FMC).
The product portfolio spans eight core brokering services - first home buyers, next home buyers, refinancing, investment loans, construction finance, commercial loans, renovation finance, and SMSF lending - supplemented by three verticalized professional niches (doctors, nurses, lawyers) with LMI waiver pathways and a suite of six web calculators for borrowing capacity and repayment planning. Operationally, the business is broker-mediated rather than self-serve: clients engage via phone, online inquiry forms, or office consultations, with brokers based in Melbourne, regional Victoria, Queensland, and Western Australia. The technical stack is industry-standard financial planning and lender comparison tooling with no disclosed proprietary technology, API surface, or digital application.
The business model is commission-based: services are free to clients, and Loan Studio is paid by the lender upon loan settlement, typically as a percentage of the loan amount. Customer segments are diversified across first home buyers (primary), refinancing clients (primary), property investors (primary), and several secondary personas including medical, legal, and nursing professionals, SMSF investors, and construction borrowers. Marketing relies on SEO through calculator and location pages, content marketing via the firm's blog and first-home-buyer guide, and a 1300 phone-based intake channel, with social proof from 5-star ProductReview.com.au ratings. No external investors, parent company, subsidiaries, or M&A activity are disclosed.
Loan Studio firmographics
Firmographics- Name
- Loan Studio
- Legal name
- Loan Studio Pty Ltd
- Website
- https://loanstudio.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loan Studio is an Australian mortgage brokerage that matches individual and small-business borrowers to home, investment, construction, SMSF, and commercial loans across a panel of 18-plus bank and non-bank lenders, with specialist verticals for medical, legal, and nursing professionals.
- Ownership category
- akta.pro rank
Loan Studio industry classification
Industry- Product category
- Mortgage Brokerage Services
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Commercial Mortgage Brokerage (FSAEAEAB)
- akta.pro secondary industries
- Wholesale Mortgage Lending (Broker Channel) (FSALACAA), Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH)
Keywords
Where Loan Studio is headquartered
LocationHeadquarters
- HQ city
- Narre Warren
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Loan Studio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Lender Commission: Loan Studio is compensated through commissions paid by lenders when loans settle. The service is free to clients - they pay nothing upfront for the broker's assistance. The commission is typically a percentage of the loan amount and is paid by the lending institution upon settlement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free mortgage brokering service for all clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Loan Studio product offering
Product offeringCore offering
Loan Studio is an Australian mortgage brokerage that matches individual borrowers with home, investment, construction, commercial, and asset finance loans from a panel of 18+ major banks and specialist non-bank lenders. The company provides end-to-end broker services including initial consultation, borrowing power assessment, lender policy matching, loan structuring, submission management, and ongoing post-settlement loan reviews, with specialized expertise in professional niches such as doctors, nurses, and lawyers.
Product overview
Loan Studio is a mortgage brokership operating as a multi-lender intermediary across Australia, with brokers based in Melbourne (Victoria), Queensland, and Western Australia. The core offering is a broker-managed home loan service that matches borrower profiles across a panel of bank and non-bank lenders including NAB, Commonwealth Bank, ANZ, Westpac, and specialist lenders such as Pepper Money, Resimac, and Liberty. The product portfolio spans eight core mortgage services (first home buyers, next home buyers, refinancing, investment loans, construction finance, commercial loans, renovation finance, and SMSF loans), supported by a suite of financial planning calculators. Specialist sub-products target professional niches including doctors, nurses, and lawyers with LMI waiver and flexible income assessment options. Government scheme guidance covering all Australian state and territory first home buyer grants and concessions is integrated into the first home buyer service. The overall architecture is a service-led, broker-mediated model rather than a self-serve digital product, with lending panel access and assessment of borrower financial position as the primary value delivery mechanism.
Differentiator
Problem solved
Functional benefit
Products and services
- First Home Buyers Mortgage Broker Service
Quantifiable outcome
- LMI savings of $15,000-$30,000+ for eligible professionals through waived LMI home loans
- +1 more outcomes
Companies that use Loan Studio
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles8 records
Loan Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Loan Studio partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- NAB (National Australia Bank)coreMajor Australian bank partner providing home loan and mortgage products through Loan Studio's broker network. NAB is one of the four major banks in Australia.
- Commonwealth BankcoreAustralia's largest bank providing home loan products distributed through Loan Studio's multi-lender panel.
- ANZcoreMajor Australian bank partner offering home loan products accessible through Loan Studio's broker network.
- WestpaccoreOne of Australia's big four banks providing mortgage products distributed through Loan Studio.
- UbankmajorDigital bank subsidiary of NAB offering competitive home loan products through broker channels.
- Bank AustraliamajorCustomer-owned bank providing home loan products through Loan Studio's lending panel.
- Heritage BankmajorMutual bank partner offering competitive mortgage products through broker distribution.
- Pepper MoneymajorNon-bank lender specializing in alternative lending solutions and specialist mortgage products.
- ME BankmajorOnline bank offering competitive home loans distributed through broker networks.
- MacquariemajorInvestment bank with retail banking operations including competitive home loan products.
- LibertymajorNon-bank lender providing specialist mortgage solutions and flexible lending products.
- INGmajorInternational digital bank with home loan products available through broker channels.
- FMCmajorSpecialist lender providing mortgage products through broker distribution networks.
- BankwestmajorSubsidiary of Commonwealth Bank providing home loans through broker channels.
- AFG (Australian Finance Group)majorAggregation group supporting mortgage brokers with access to multiple lender products.
- Beyond BankmajorMutual bank offering competitive home loan products through broker distribution.
- ResimacmajorNon-bank lender providing specialist mortgage products and alternative lending solutions.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Loan Studio competitors and assessment
Company assessmentDirect peers
- Connective Home Loans: Major Australian mortgage broker aggregator supporting independent brokers with multi-lender panel access. Directly comparable aggregator-supported brokerage model serving similar home loan customer segments as Loan Studio.
- Loan Market Group: Large Australian mortgage broker network with thousands of brokers operating across a multi-lender panel. Comparable in business model, target customer base, and lender distribution approach to Loan Studio's brokerage.
- Smartline Personal Mortgage Advisors: Australian mortgage broker franchise network (owned by REA Group) providing home loan brokerage across a multi-lender panel. Directly comparable broker model serving first home buyers, refinancers, and investors.
- Resolve Finance: Independent Australian mortgage broker with multi-lender panel access and a focus on home loans, investment loans, and asset finance. Comparable in business model, customer base, and commission-based revenue structure to Loan Studio.
- PLAN Australia: Australian mortgage broker aggregator supporting independent brokers with lender panel access. Comparable as both a competitor and an aggregator operating in the same broker channel as Loan Studio.
- Yellow Brick Road: Australian mortgage and wealth advisory broker offering home loans, investment loans, and financial planning across a multi-lender panel. Comparable multi-product brokerage serving similar consumer segments to Loan Studio.
- Aussie Home Loans (Lendi Group): Australia's largest retail mortgage broker, operating a multi-lender panel model similar to Loan Studio with both storefront and digital broker distribution. Directly comparable as a residential mortgage broker serving first home buyers, refinancers, and investors across Australia.
- AFG (Australian Finance Group): Australia's largest mortgage broker aggregator, providing broker services and lender access across a wide panel. Loan Studio is a customer of AFG's aggregation services, and AFG is comparable both as a broker competitor and as a partner/enabler in the same channel.
- Mortgage Choice: Major Australian mortgage broker franchise network (owned by REA Group) distributing home loans across a multi-lender panel. Closely comparable to Loan Studio in customer segments served (first home buyers, investors, refinancers) and commission-based revenue model.
Emerging players
- Athena Home Loans: Australian digital non-bank lender and mortgage platform targeting the same consumer segments as Loan Studio (first home buyers, refinancers, investors) with a digital-first model. Comparable as a competing origination channel that pressures traditional broker economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loan Studio social profiles
Digital presenceLoan Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loan Studio leadership team
Management profileNumber of profiles
Loan Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loan Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loan Studio
What does Loan Studio do?
Loan Studio is an Australian mortgage brokerage that matches individual borrowers with home, investment, construction, commercial, and asset finance loans from a panel of 18+ major banks and specialist non-bank lenders. The company provides end-to-end broker services including initial consultation, borrowing power assessment, lender policy matching, loan structuring, submission management, and ongoing post-settlement loan reviews, with specialized expertise in professional niches such as doctors, nurses, and lawyers.
Is Loan Studio a public or private company?
Loan Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loan Studio founded?
Loan Studio was founded in 2010. It employs 11 to 50 people.
Where is Loan Studio based?
Loan Studio is headquartered in Narre Warren, Australia, in the Oceania region.
How does Loan Studio make money?
One revenue line is on record: lender Commission.
Who are Loan Studio's main competitors?
Direct peers on record are Connective Home Loans, Loan Market Group, Smartline Personal Mortgage Advisors, Resolve Finance, PLAN Australia, Yellow Brick Road, Aussie Home Loans (Lendi Group), AFG (Australian Finance Group) and Mortgage Choice. Athena Home Loans is listed as an emerging player.
Does Loan Studio have an API?
No public API is recorded for Loan Studio.
What industry is Loan Studio in?
Loan Studio's product category is Mortgage Brokerage Services. Its primary akta.pro industry code is FSAEAEAB, Commercial Mortgage Brokerage, with a secondary code of FSALACAA, Wholesale Mortgage Lending (Broker Channel). Its NAICS code is 522310 and its SIC code is 6163.