Gama

What Gama does

Gama is a UK-headquartered business information and services company specializing in product innovation and international trade intelligence for the global FMCG (fast-moving consumer goods) sector. The company is built around a proprietary worldwide network of more than 100 specialist experts operating in over 46 countries, which feeds a subscription intelligence product, Gama Compass, that delivers news, research, analysis, and partnering services covering categories including Food, Alcoholic Drinks, Non-Alcoholic Drinks, Household Care, Health & Beauty, Pet Care, and Tobacco. Beyond the subscription core, Gama offers Gama Market Entry (advisory for international expansion), Gama Field Services (operational support), and runs the GICA (Gama Innovation Conference & Awards), an industry event that functions as both a community asset and a demand-generation channel. The company is privately held, founder-led (Cesar Pereira, Founder & CEO), headquartered in Manchester with a regional office in Dubai, and has expanded into Latin America (Brazil, 2019) and Africa (Angola, 2019) through partnerships with regional players such as Perfetto and Candando. Named enterprise clients include Danone, Agthia Group, Calbee UK, Sumeru, Union Coop, and Linemark, indicating a primarily enterprise B2B customer base. Pricing is sales-led with demo-based engagement via the website and is not publicly disclosed, consistent with a premium subscription intelligence go-to-market model.

Name

Gama

Legal name

Gama Information Services Ltd.

Website

https://gamaconsumer.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Gama is a UK-based business intelligence and services firm that provides FMCG companies with product innovation insights, market entry advisory, and international trade intelligence via a network of 100+ experts across 46+ countries, anchored by its Gama Compass subscription product.

Ownership category

akta.pro rank

Product category

FMCG Market Intelligence Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• FMCG market intelligence
• Product innovation insights
• Global trade intelligence
• Subscription business intelligence
• FMCG market entry services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gama Compass Subscription: Gama Compass is a premium subscription service for the FMCG sector providing news, research, analysis and partnering services. The subscription model provides recurring revenue from business customers seeking innovation intelligence.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gama is a business information and services company that delivers innovation and international trade intelligence to the FMCG sector through three integrated offerings: Gama Compass (a premium subscription intelligence platform providing news, research and analysis), Gama Market Entry (advisory services that help FMCG companies identify new market opportunities and reduce costly expansion mistakes), and Gama Field Services (in-market operational support for product innovation and trade activities). Content is generated by a proprietary network of 100+ specialists across 46+ countries.

Product overview

Gama is a business information and services company that operates as a unified platform providing three interconnected services: Gama Compass (premium subscription intelligence), Gama Market Entry (expansion advisory), and Gama Field Services (operational support). The company serves the FMCG sector with news, research, analysis, and partnering services, covering categories including Food, Alcoholic Drinks, Non-Alcoholic Drinks, Household Care, Health & Beauty, Pet Care, and Tobacco.

Differentiator

Problem solved

Functional benefit

Brands

• Gama Compass: Premium subscription service for the FMCG sector providing news, research, and analysis
• Gama Field Services
• Gama Market Entry
• GICA

Products and services

• Gama Compass A premium subscription intelligence service for the FMCG sector that provides business intelligence, innovation insights, news, research, analysis and partnering services to support product innovation strategy. It is targeted at enterprise FMCG manufacturers and brand owners and is delivered through the gamaconsumer.com platform.
• Gama Market Entry Advisory service that helps companies identify new market opportunities and reduce costly mistakes when expanding into new international markets. Targeted at FMCG companies pursuing geographic growth and supported by Gama's worldwide network of 100+ specialists.
• Gama Field Services In-market field services supporting product innovation and international trade operations for FMCG companies. Delivered through Gama's global network to assist clients with sourcing, partner introductions and execution activities outside their home markets.

Quantifiable outcome

• Gama supported Agthia Group in implementing a global innovation strategy

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered regional expansion, minor and core.

• Candandoregional expansionGTM or Marketing Partner · 20 September 2019Gama agreed a partnership with Candando, a leading grocery retailer based in Angola, to expand into Africa. Through the partnership, Gama will support Candando to optimize its product and innovation strategy. Candando will gain access to the Gama Compass platform to improve its sourcing abilities.
• Perfettoregional expansionStrategic or Co-development Partner · 8 February 2019Gama announced its debut in Brazil through a partnership with leading dairy firm Perfetto. Under the agreement, Gama provides support to Perfetto in its innovation and internationalisation strategy. Perfetto, a Brazilian ice cream and frozen dessert manufacturer founded in 1997, will use Gama's platform to support new and innovative products.
• Union CoopminorGTM or Marketing PartnerGama entered into a partnership with Union Coop, a leading UAE retailer. The partnership supports Union Coop's product and innovation strategy with Gama's intelligence services.
• Agthia GroupcoreStrategic or Co-development PartnerGama partnered with Agthia Group to support the group's global innovation strategy. Agthia Group is committed to introducing groundbreaking food and beverage innovations that disrupt the industry and meet consumer expectations.
• DanoneminorGTM or Marketing PartnerGama works with Danone as part of its client network, providing innovation intelligence and market insights to support Danone's global product innovation efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NielsenIQ (NIQ): NIQ is a global measurement and data analytics company serving FMCG retailers and manufacturers with consumer panel, retail measurement, and innovation insights. It is a larger incumbent operating across the same buyer base as Gama.
• Kantar: Kantar is a global data, insights, and consulting company with deep FMCG, retail, and consumer coverage. It overlaps with Gama's enterprise buyer base while operating at significantly larger scale across multiple service lines.
• GlobalData: GlobalData provides syndicated research, analytics, and consulting across multiple verticals including consumer goods. It competes with Gama on FMCG insights while serving a much broader industry portfolio.

Emerging players

• Tastewise: Tastewise is an AI-powered food and beverage intelligence platform providing trend, product, and consumer insights. It is an emerging data-led alternative for FMCG innovation teams also served by Gama Compass.
• Black Swan Data: Black Swan Data applies AI-driven consumer insight analytics to FMCG and consumer brands. It is comparable as an emerging player using data-led innovation intelligence for FMCG clients, competing for similar budgets.

Direct peers

• Euromonitor International: Euromonitor provides global market research and data on industries including FMCG, consumer goods, and retail. It directly overlaps with Gama's category coverage and enterprise subscription model.
• Mintel: Mintel is a leading global market research firm publishing syndicated reports on FMCG categories including food, drinks, beauty, and household. It is the most direct competitor to Gama Compass in FMCG innovation intelligence.
• Innova Market Insights: Innova specialises in food and beverage innovation tracking, trend reports, and product launch databases — a close functional overlap with Gama Compass's FMCG innovation intelligence offering.

Others

• Mason's Media (FMCG News): Just-drinks and similar FMCG-focused news and insight platforms overlap with Gama's news and category-intelligence output for drinks and adjacent FMCG categories. They are adjacent ecosystem players rather than direct competitors.

Regional players

• Spire Research and Consulting: Spire Research provides market intelligence and consulting across Asia-Pacific, including FMCG. It is comparable as a regional intelligence provider operating outside Gama's strongest geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GamaConsumer
• YouTubeyoutube.com/channel/UCqlJCP3lExZ5pH6e_vLYjlw/featured
• Facebookfacebook.com/gamaconsumer
• LinkedInlinkedin.com/company-beta/3532554

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gama