Perfetto
Perfetto is a Vietnam-based exclusive distributor of 8 premium international coffee and kitchen appliance brands (De'Longhi, LaCimbali, Eversys, Dr.Coffee, Nutribullet, Kenwood, Tea Drop, Cafetto), serving B2B HoReCa and office customers plus B2C consumers across 4 cities.
- Company typePrivate
- Founded2011
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Perfetto does
Perfetto, legally Công Ty TNHH Perfetto Việt Nam, is a Vietnam-incorporated (2011) exclusive distributor of premium European and international coffee and kitchen appliance brands, operating from its Ho Chi Minh City headquarters with regional showrooms in Hanoi and Da Nang and a service center in Can Tho. The company holds exclusive Vietnamese distribution rights for eight brands spanning professional and home coffee equipment (De'Longhi, LaCimbali, Eversys, Dr.Coffee), kitchen and nutrition appliances (Kenwood, Nutribullet), specialty tea (Tea Drop), and coffee machine cleaning products (Cafetto), and also operates its own Perfetto Coffee sub-brand of roasted whole bean, ground, and capsule coffee.
The business operates a multi-channel go-to-market model combining direct-to-consumer sales (owned eStore, four showrooms, and a branded De'Longhi kiosk at Estella Place), a B2B sales motion targeting hotels, restaurants, cafes, offices, and convenience stores with turnkey equipment-plus-supply-plus-maintenance solutions, and a broad authorized reseller network spanning major Vietnamese electronics retailers (Nguyen Kim, Dien May Xanh) and e-commerce marketplaces (Shopee, Lazada, Tiki). Its core technology stack is distribution and specialty coffee roasting rather than software, anchored by ISO- and HACCP-certified quality systems for Perfetto Coffee and after-sales service infrastructure across four cities. Revenue is generated through one-time hardware sales of coffee machines and kitchen appliances, recurring consumables (beans, tea, capsules, cleaning products), and professional service/maintenance contracts, with pricing kept opaque and quoted on application.
Perfetto firmographics
Firmographics- Name
- Perfetto
- Legal name
- Công Ty TNHH Perfetto Việt Nam
- Website
- https://perfetto.com.vn
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Perfetto is a Vietnam-based exclusive distributor of 8 premium international coffee and kitchen appliance brands (De'Longhi, LaCimbali, Eversys, Dr.Coffee, Nutribullet, Kenwood, Tea Drop, Cafetto), serving B2B HoReCa and office customers plus B2C consumers across 4 cities.
- Ownership category
- akta.pro rank
Perfetto industry classification
Industry- Product category
- Coffee and Kitchen Appliances Distribution
- NAICS
- Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee, Espresso & Tea Appliances Retail (CRACADAC)
- akta.pro secondary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Perfetto is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
Perfetto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Coffee Equipment Sales: Sales of coffee brewing equipment including espresso machines, automatic coffee makers, grinders from brands like De'Longhi, LaCimbali, Eversys, Dr.Coffee. Revenue generated through one-time hardware sales to both B2B (hotels, restaurants, offices) and B2C (home users) customers.
- Specialty Coffee Beans & Products: Sales of Perfetto branded coffee (whole beans, ground coffee, capsules), Tea Drop tea products, Nutribullet blenders and accessories, Kenwood kitchen appliances, and Cafetto cleaning products.
- After-Sales Service & Maintenance: Technical services including warranty repairs, maintenance, and on-site services for all distributed brands. Service centers in Ho Chi Minh City, Hanoi, Da Nang, and Can Tho provide comprehensive support.
- B2B Coffee Solutions: Comprehensive coffee solutions for businesses including equipment leasing/sales, ongoing coffee supply, and maintenance contracts. Targets hotels, restaurants, cafes, offices, and convenience stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level home coffee machines (DeLonghi Dedica, Stilosa) |
| One time/ perpetual license | Pay-as-you-go | Mid-range automatic coffee machines (DeLonghi Magnifica, Eletta) |
| One time/ perpetual license | Pay-as-you-go | Premium commercial coffee equipment (LaCimbali, Eversys, Dr.Coffee) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Perfetto product offering
Product offeringCore offering
Perfetto is an exclusive distributor in Vietnam of European and international premium coffee machines, kitchen appliances, and related products. The company carries brands such as De'Longhi, LaCimbali, Eversys, Dr.Coffee, Nutribullet, Kenwood, Tea Drop, and Cafetto, alongside its own Perfetto Coffee brand. Perfetto offers segment-specific coffee solutions for hotels, restaurants, cafes, offices, convenience stores, and home consumers, combining equipment supply, training, and after-sales technical service.
Product overview
Perfetto is an exclusive distributor of European and international brands in Vietnam, operating primarily as a coffee and kitchen appliance distributor and retailer. Its portfolio consists of its own Perfetto Coffee sub-brand (whole bean, ground, and capsule coffee sourced and roasted in Vietnam), plus eight exclusive distributed brands spanning coffee machines (De'Longhi, LaCimbali, Eversys, Dr.Coffee), kitchen appliances (Kenwood, Nutribullet), tea (Tea Drop), and cleaning products (Cafetto). These brands together cover the full coffee value chain from bean to cup, as well as broader kitchen and home appliance needs, with dedicated solutions for hotels, restaurants, cafés, convenience stores, offices, and homes.
Differentiator
Problem solved
Functional benefit
Brands
- Perfetto Coffee: The company's own brand of premium roasted coffee, available in whole bean, ground, and capsule formats, sourced and roasted to suit Vietnamese taste preferences.
Products and services
- Perfetto Coffee Perfetto's own brand of coffee products, sold to B2B customers (hotels, cafes, offices) and home consumers in Vietnam as a complement to its equipment portfolio.
- De'Longhi coffee machines De'Longhi home and small-office automatic coffee machines distributed exclusively by Perfetto in Vietnam, sold to consumers and small businesses.
- LaCimbali espresso machines LaCimbali traditional and professional espresso machines distributed in Vietnam by Perfetto, primarily targeted at cafes, restaurants, and hotels.
- Eversys super-automatic espresso machines Eversys super-automatic espresso machines distributed in Vietnam by Perfetto, targeted at high-volume commercial venues such as cafes, hotels, and convenience stores.
- Dr.Coffee coffee machines Dr.Coffee smart, IoT-enabled coffee machines distributed in Vietnam by Perfetto for offices, convenience stores, and commercial venues.
- Nutribullet blenders Nutribullet personal and countertop blenders distributed in Vietnam by Perfetto, sold primarily to home consumers.
- Kenwood kitchen appliances Kenwood kitchen machines and small appliances distributed in Vietnam by Perfetto for home and small commercial use.
- Tea Drop tea products Tea Drop tea products distributed in Vietnam by Perfetto, sold to cafes, hotels, offices, and home consumers.
- Cafetto cleaning products Cafetto professional coffee machine cleaning products distributed in Vietnam by Perfetto, sold to B2B coffee operators and home consumers as consumables.
- After-sales service and technical support Installation, maintenance, repair, and barista training services provided by Perfetto to support its distributed coffee equipment in Vietnam.
Quantifiable outcome
- LaCimbali M23UP DT2: 300-500 cups/day capacity for hotel operations
- +2 more outcomes
Companies that use Perfetto
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Perfetto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Perfetto partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- MILKLABminorMILKLAB is an Australian brand specializing in barista-quality milk products for coffee making. Partnership at Cafe Show 2026 as official sponsor, featuring their full cream milk, oat milk, and coconut milk product lines to complement Perfetto's coffee offerings.
- De'LonghicorePerfetto is the exclusive distributor of De'Longhi products in Vietnam, including coffee machines, kitchen appliances, and home appliances. De'Longhi is a premium Italian brand with nearly 50 years of heritage present in over 46 countries worldwide, known for outstanding technology in home cleaning, household, and kitchen appliances.
- LaCimbalicorePerfetto holds exclusive distribution rights for LaCimbali professional coffee machines in Vietnam. LaCimbali is an Italian brand with over 100 years of experience specializing in supplying machinery and equipment for restaurant and hotel chains globally.
- EversyscoreExclusive distributor of Eversys super automatic coffee machines in Vietnam. Eversys is a Swiss brand with mission to become the world's leading manufacturer of professional, ultra-traditional espresso brewing equipment, combining cutting-edge technology with traditional brewing methods.
- Dr.CoffeecoreExclusive distributor of Dr.Coffee commercial coffee machines in Vietnam. Dr.Coffee advances cutting-edge coffee brewing technologies with turnkey solutions serving a wide range of customers, featuring intelligent IoT systems for business management.
- NutribulletcoreExclusive distributor of Nutribullet blenders and nutrition extraction products in Vietnam. Nutribullet from Capital Brands is a premium nutrient extraction blender serving over 80 million customers globally, especially in the US, Australia, and Europe.
- KenwoodcoreExclusive distributor of Kenwood kitchen appliances in Vietnam. Kenwood is a UK-based global manufacturer of high-quality home appliances, trusted by many families for innovative, durable, and thoughtfully designed solutions.
- Tea DropcoreExclusive distributor of Tea Drop specialty teas in Vietnam. Tea Drop is a tea expert brand creating memorable blends with hand-picked, legally sourced leaves processed carefully, with each batch approved by master brewers bringing decades of family tradition.
- CafettocoreExclusive distributor of Cafetto cleaning and sanitation products for coffee machines in Vietnam. Cafetto is an industry leader in effective organic and eco-friendly cleaning solutions for both commercial and domestic markets.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Perfetto competitors and assessment
Company assessmentDirect peers
- Seattle Coffee Gear: US specialty espresso equipment retailer distributing premium home and prosumer brands (Breville, Rancilio, Rocket, Lelit) through e-commerce and showrooms. Comparable to Perfetto in combining multi-brand premium equipment curation with strong e-commerce and service capabilities.
- Clive Coffee: US specialty coffee equipment retailer that curates multiple premium brands (La Marzocco, Rocket, Breville, etc.) via e-commerce and showroom, with technical support and education. Closely matches Perfetto's model of multi-brand premium coffee equipment retail with value-added service and content.
- Prima Coffee Equipment: US specialty coffee equipment distributor and retailer offering premium commercial and prosumer brands (La Marzocco, Mahlkonig, Marco) with strong B2B service capabilities. Comparable to Perfetto in serving both home enthusiasts and B2B hospitality customers with full equipment ecosystems.
- Trung Nguyen Coffee: Vietnam's largest homegrown coffee brand and operator with own roasting, retail chains, and B2B coffee shop solutions. Comparable to Perfetto in operating a vertically integrated Vietnamese coffee platform with both branded products and equipment/service offerings, though Trung Nguyen is more retail-chain led while Perfetto is distribution-led.
- Whole Latte Love: US online specialty espresso retailer distributing premium brands (Breville, Gaggia, Rancilio) with strong content and service operations. Comparable in operating a multi-brand coffee equipment e-commerce plus showroom model targeting prosumer and home segments.
Broad incumbents
- De'Longhi: Italian global premium home appliance and coffee equipment manufacturer (nearly 50 years of heritage, 46+ countries). Perfetto holds exclusive distribution of De'Longhi in Vietnam, making De'Longhi the most direct upstream relationship; relevant for understanding supplier concentration and pricing dynamics.
- Lavazza: Italian global coffee company with own branded products, professional equipment (Lavazza Professional), and direct distribution across multiple markets. Comparable to Perfetto's overall coffee value-chain positioning though at vastly larger scale, representing both a competitor for premium coffee contracts and a potential alternative supplier.
Regional players
- The Coffee House: Major Vietnamese specialty coffee chain with branded retail locations and packaged products. Operates within Perfetto's target Vietnamese F&B customer base as a buyer of commercial equipment, illustrating the demand pool Perfetto's B2B solutions address.
- Highlands Coffee: Vietnam's largest domestic coffee chain with 500+ locations and branded packaged coffee products. Operates in the same Vietnamese market and customer base as Perfetto's B2B solutions, though it is a coffee retailer/operator rather than an equipment distributor.
- Phuc Long Coffee & Tea: Vietnamese coffee and tea chain with own retail, branded packaged products, and bakery offerings. Competes for Vietnamese consumer coffee occasions and represents the type of retail/wholesale buyer that purchases Perfetto's B2B equipment solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Perfetto social profiles
Digital presencePerfetto compliance and trust
Trust signalCompliance2 records
Perfetto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perfetto leadership team
Management profileNumber of profiles
Perfetto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perfetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perfetto
What does Perfetto do?
Perfetto is an exclusive distributor in Vietnam of European and international premium coffee machines, kitchen appliances, and related products. The company carries brands such as De'Longhi, LaCimbali, Eversys, Dr.Coffee, Nutribullet, Kenwood, Tea Drop, and Cafetto, alongside its own Perfetto Coffee brand. Perfetto offers segment-specific coffee solutions for hotels, restaurants, cafes, offices, convenience stores, and home consumers, combining equipment supply, training, and after-sales technical service.
Is Perfetto a public or private company?
Perfetto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Perfetto founded?
Perfetto was founded in 2011. It employs 101 to 250 people.
Where is Perfetto based?
Perfetto is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Perfetto make money?
Four revenue lines are on record. Coffee Equipment Sales are the primary driver. The others are specialty Coffee Beans & Products, after-Sales Service & Maintenance and B2B Coffee Solutions.
Who are Perfetto's main competitors?
Direct peers on record are Seattle Coffee Gear, Clive Coffee, Prima Coffee Equipment, Trung Nguyen Coffee and Whole Latte Love. Broad incumbents are De'Longhi and Lavazza. Regional players are The Coffee House, Highlands Coffee and Phuc Long Coffee & Tea.
Does Perfetto have an API?
No public API is recorded for Perfetto.
What industry is Perfetto in?
Perfetto's product category is Coffee and Kitchen Appliances Distribution. Its primary akta.pro industry code is CRACADAC, Coffee, Espresso & Tea Appliances Retail, with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 31192 and its SIC code is 2080.