Annual Giving Network
Annual Giving Network is a membership-based professional development organization serving U.S. colleges, universities, and independent schools with training, research, benchmarking, a job board, and recruiting services focused on annual giving programs.
- Company typePrivate
- Founded2010
- HeadquartersMedfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Annual Giving Network does
Annual Giving Network (AGN), founded in 2010 by Dan Allenby, is a privately held membership-based professional development organization headquartered in Medfield, Massachusetts, that serves educational institutions in the United States — primarily four-year colleges and universities plus K-12 independent schools. The company's stated mission is to help these institutions develop sustainable sources of philanthropic support through their annual giving programs. AGN operates as a small team (1-10 employees) under Annual Giving Network LLC and runs as a primarily web-based organization with virtual events, hosted on third-party webinar infrastructure (agn.elevate.commpartners.com), supplemented by email marketing, CRM, and online payment processing.
AGN's core product is its institutional Membership Program, which bundles ongoing access to professional development, training, research, consulting services, and member-only discounts. Supporting offerings include a daily-updated Job Board reaching 40,000+ advancement professionals monthly, tiered Recruiting Services for hiring assistance, recurring Live Webinars and Events on topics such as soliciting scholarship support, renewal appeals, and benchmarking, and a proprietary research library featuring the annual Salary Report (with 500+ participating institutions in 2026), the Performance Index for program benchmarking, and the Sample Collection of curated annual giving materials. Founder Dan Allenby also publishes 'Ideas for Annual Giving,' a book used as a supplementary content and revenue asset.
The business model is a hybrid of subscription-style recurring membership, transactional job posting advertising (single postings at $360, featured at $595, multi-packs at $920+), paid training events and webinars, fee-based recruiting services, and one-time book sales. The go-to-market motion is community-led: AGN acquires members and event attendees through its own network of thousands of institutions, supported by a website, LinkedIn presence, email newsletter, webinar catalog, and the job board itself as both a product and a marketing channel. The BCG Connect sponsorship extends distribution reach into the education direct-marketing ecosystem. Revenue is not disclosed and no external funding rounds have been reported.
Annual Giving Network firmographics
Firmographics- Name
- Annual Giving Network
- Legal name
- Annual Giving Network LLC
- Website
- https://annualgivingnetwork.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Annual Giving Network is a membership-based professional development organization serving U.S. colleges, universities, and independent schools with training, research, benchmarking, a job board, and recruiting services focused on annual giving programs.
- Ownership category
- akta.pro rank
Annual Giving Network industry classification
Industry- Product category
- Educational Fundraising Professional Development
- NAICS
- Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Fundraising & Annual Giving (EDALAOAB)
- akta.pro secondary industry
- Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)
Keywords
Where Annual Giving Network is headquartered
LocationHeadquarters
- HQ city
- Medfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Annual Giving Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Program: Annual or recurring membership providing ongoing access to professional development, research, training, and consulting services for educational institutions' advancement staff and volunteers.
- Job Board Advertising: Job posting services on the AGN job board reaching thousands of advancement professionals. Pricing tiers include single postings ($360), featured postings ($595), and multi-pack bundles ($920+). Members receive 20% discount.
- Training Events and Webinars: Live interactive webinar events on annual giving topics. Free or discounted access for AGN members. Events include topics like Soliciting Scholarship Support, Salary Report releases, Teaching Students About Philanthropy, and Renewal Appeals.
- Recruiting Services: Additional hiring assistance including job description development, marketing execution, candidate research and screening, interview coordination, and expert advice for selecting candidates. Complementary to the job board.
- Book Sales: Sale of the book 'Ideas for Annual Giving' by Dan Allenby, offering practical guidance and designs for building effective annual giving programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership - access to all AGN resources and professional development |
| Subscription | Multi-year contract | Single Job Posting - 60 days visibility on AGN job board |
| Subscription | Multi-year contract | Featured Job Posting - 60 days with enhanced visibility |
| Subscription | Multi-year contract | 3-Pack Job Ad - Post three or more positions and save 15% |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Annual Giving Network product offering
Product offeringCore offering
Annual Giving Network (AGN) is a membership-based professional development organization that helps educational institutions build sustainable philanthropic support through annual giving programs. Its core offering is an institutional membership that bundles training, research, consulting, benchmarking resources, a job board, and community forums specifically tailored to advancement staff and volunteers at colleges, universities, and K-12 independent schools.
Product overview
Annual Giving Network (AGN) is a membership-based professional development and resource organization serving educational institutions, not a software platform company. The organization's product portfolio centers on its Membership Program as the core offering, which bundles access to training, research, consulting, and member discounts. Supporting this are the AGN Job Board for recruiting services, Recruiting Services for hiring assistance, and Live Webinars/Events for professional education. Research resources include the Sample Collection, Performance Index, and Salary Report. AGN also publishes the book 'Ideas for Annual Giving' by Dan Allenby, and maintains community Forums and Assessments tools. The portfolio functions as a service-and-membership model rather than a software-as-a-service platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AGN Membership Program Institutional annual membership providing ongoing access to professional development, training resources, research, consulting services, and member discounts on job postings for advancement staff and volunteers at educational institutions.
- AGN Job Board
Quantifiable outcome
- 500+ annual giving professionals from hundreds of institutions participated in 2026 Salary Report study
- +2 more outcomes
Companies that use Annual Giving Network
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Annual Giving Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Annual Giving Network partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BCG ConnectminorBCG Connect is a sponsor supporting AGN and its community of annual giving and fundraising professionals. They have over 20+ years of experience helping colleges, universities, and independent schools deliver personalized direct marketing programs that drive engagement and elevate giving.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Annual Giving Network competitors and assessment
Company assessmentBroad incumbents
- Blackbaud: Blackbaud is the leading fundraising and CRM software provider for nonprofits and higher education. While it operates at much larger scale and as a SaaS platform, it directly serves the same institutional advancement teams that buy AGN memberships, jobs, and consulting services.
- Council for Advancement and Support of Education (CASE): CASE is the global nonprofit association serving educational advancement professionals, offering conferences, training, research, and credentialing. It is a broader incumbent with significant overlap on annual giving content, salary research, and webinars—directly competing for the same institutional budget AGN targets.
Direct peers
- Lipman Hearne: Lipman Hearne is a marketing and fundraising agency serving colleges, universities, and nonprofits with annual giving campaigns and direct response programs. It is directly comparable in targeting educational fundraising teams for integrated marketing and donor engagement services.
- Ruffalo Noel Levitz: Ruffalo Noel Levitz is a direct marketing and fundraising services firm focused on higher education annual giving, phonathon, and donor engagement. It competes head-on with AGN's job board, recruiting, and consulting offerings for the same institutional advancement budgets.
- Carnegie Communications: Carnegie Communications is a higher education marketing and enrollment services agency that includes fundraising and advancement marketing offerings. It serves the same institutional buyers as AGN and overlaps on annual giving campaign execution.
- Advancement Resources: Advancement Resources provides consulting, training, and professional development for higher education advancement teams, including annual giving programs. It directly competes with AGN's training, consulting, and content positioning in the same customer segment.
Emerging players
- Gravyty: Gravyty applies AI to fundraising workflows for educational institutions, including prospect identification and donor outreach. It is an emerging adjacent player that could expand into annual giving automation and compete for the same institutional advancement budgets.
Others
- Giving USA Foundation: Giving USA Foundation publishes the authoritative annual report on charitable giving in the United States and produces research used by fundraisers. It is thematically comparable as a research and benchmarking resource serving the same fundraising professionals that consume AGN's Salary Report and Performance Index.
- WealthEngine: WealthEngine provides donor prospect research and wealth screening tools to nonprofit and educational fundraisers. It is a complementary data vendor in the annual giving stack rather than a direct competitor, but serves the same institutional advancement teams AGN targets.
- DonorSearch: DonorSearch offers donor prospect research and screening used by educational advancement teams. Like WealthEngine, it is a supporting vendor in the fundraising stack rather than a direct competitor, but reaches the same institutional buyer persona as AGN.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Annual Giving Network social profiles
Digital presenceAnnual Giving Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Annual Giving Network leadership team
Management profileNumber of profiles
Profiles1 record
Annual Giving Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Annual Giving Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Annual Giving Network
What does Annual Giving Network do?
Annual Giving Network (AGN) is a membership-based professional development organization that helps educational institutions build sustainable philanthropic support through annual giving programs. Its core offering is an institutional membership that bundles training, research, consulting, benchmarking resources, a job board, and community forums specifically tailored to advancement staff and volunteers at colleges, universities, and K-12 independent schools.
Is Annual Giving Network a public or private company?
Annual Giving Network is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Annual Giving Network founded?
Annual Giving Network was founded in 2010. It employs 1 to 10 people.
Where is Annual Giving Network based?
Annual Giving Network is headquartered in Medfield, United States, in the North America region.
How does Annual Giving Network make money?
Five revenue lines are on record. Membership Program is the primary driver. The others are job Board Advertising, training Events and Webinars, recruiting Services and book Sales.
Who are Annual Giving Network's main competitors?
Broad incumbents on record are Blackbaud and Council for Advancement and Support of Education (CASE). Direct peers are Lipman Hearne, Ruffalo Noel Levitz, Carnegie Communications and Advancement Resources. Gravyty is listed as an emerging player. Others are Giving USA Foundation, WealthEngine and DonorSearch.
Does Annual Giving Network have an API?
No public API is recorded for Annual Giving Network.
What industry is Annual Giving Network in?
Annual Giving Network's product category is Educational Fundraising Professional Development. Its primary akta.pro industry code is EDALAOAB, Fundraising & Annual Giving, with a secondary code of EDAFAMAN, Mentoring, Coaching, Alumni Networking & Peer Support Platforms. Its NAICS code is 81392 and its SIC code is 8600.