Annual Giving Network

What Annual Giving Network does

Annual Giving Network (AGN), founded in 2010 by Dan Allenby, is a privately held membership-based professional development organization headquartered in Medfield, Massachusetts, that serves educational institutions in the United States — primarily four-year colleges and universities plus K-12 independent schools. The company's stated mission is to help these institutions develop sustainable sources of philanthropic support through their annual giving programs. AGN operates as a small team (1-10 employees) under Annual Giving Network LLC and runs as a primarily web-based organization with virtual events, hosted on third-party webinar infrastructure (agn.elevate.commpartners.com), supplemented by email marketing, CRM, and online payment processing.

AGN's core product is its institutional Membership Program, which bundles ongoing access to professional development, training, research, consulting services, and member-only discounts. Supporting offerings include a daily-updated Job Board reaching 40,000+ advancement professionals monthly, tiered Recruiting Services for hiring assistance, recurring Live Webinars and Events on topics such as soliciting scholarship support, renewal appeals, and benchmarking, and a proprietary research library featuring the annual Salary Report (with 500+ participating institutions in 2026), the Performance Index for program benchmarking, and the Sample Collection of curated annual giving materials. Founder Dan Allenby also publishes 'Ideas for Annual Giving,' a book used as a supplementary content and revenue asset.

The business model is a hybrid of subscription-style recurring membership, transactional job posting advertising (single postings at $360, featured at $595, multi-packs at $920+), paid training events and webinars, fee-based recruiting services, and one-time book sales. The go-to-market motion is community-led: AGN acquires members and event attendees through its own network of thousands of institutions, supported by a website, LinkedIn presence, email newsletter, webinar catalog, and the job board itself as both a product and a marketing channel. The BCG Connect sponsorship extends distribution reach into the education direct-marketing ecosystem. Revenue is not disclosed and no external funding rounds have been reported.

Name

Annual Giving Network

Legal name

Annual Giving Network LLC

Website

https://annualgivingnetwork.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Annual Giving Network is a membership-based professional development organization serving U.S. colleges, universities, and independent schools with training, research, benchmarking, a job board, and recruiting services focused on annual giving programs.

Ownership category

akta.pro rank

Product category

Educational Fundraising Professional Development

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Fundraising & Annual Giving (EDALAOAB)

akta.pro secondary industry

Mentoring, Coaching, Alumni Networking & Peer Support Platforms (EDAFAMAN)

Keywords

• Annual giving programs
• Educational fundraising
• Philanthropy consulting
• Membership professional development
• Advancement services

Headquarters

HQ city

Medfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Program: Annual or recurring membership providing ongoing access to professional development, research, training, and consulting services for educational institutions' advancement staff and volunteers.
2. Job Board Advertising: Job posting services on the AGN job board reaching thousands of advancement professionals. Pricing tiers include single postings ($360), featured postings ($595), and multi-pack bundles ($920+). Members receive 20% discount.
3. Training Events and Webinars: Live interactive webinar events on annual giving topics. Free or discounted access for AGN members. Events include topics like Soliciting Scholarship Support, Salary Report releases, Teaching Students About Philanthropy, and Renewal Appeals.
4. Recruiting Services: Additional hiring assistance including job description development, marketing execution, candidate research and screening, interview coordination, and expert advice for selecting candidates. Complementary to the job board.
5. Book Sales: Sale of the book 'Ideas for Annual Giving' by Dan Allenby, offering practical guidance and designs for building effective annual giving programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Annual Giving Network (AGN) is a membership-based professional development organization that helps educational institutions build sustainable philanthropic support through annual giving programs. Its core offering is an institutional membership that bundles training, research, consulting, benchmarking resources, a job board, and community forums specifically tailored to advancement staff and volunteers at colleges, universities, and K-12 independent schools.

Product overview

Annual Giving Network (AGN) is a membership-based professional development and resource organization serving educational institutions, not a software platform company. The organization's product portfolio centers on its Membership Program as the core offering, which bundles access to training, research, consulting, and member discounts. Supporting this are the AGN Job Board for recruiting services, Recruiting Services for hiring assistance, and Live Webinars/Events for professional education. Research resources include the Sample Collection, Performance Index, and Salary Report. AGN also publishes the book 'Ideas for Annual Giving' by Dan Allenby, and maintains community Forums and Assessments tools. The portfolio functions as a service-and-membership model rather than a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Products and services

• AGN Membership Program Institutional annual membership providing ongoing access to professional development, training resources, research, consulting services, and member discounts on job postings for advancement staff and volunteers at educational institutions.
• AGN Job Board

Quantifiable outcome

• 500+ annual giving professionals from hundreds of institutions participated in 2026 Salary Report study
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BCG ConnectminorGTM or Marketing PartnerBCG Connect is a sponsor supporting AGN and its community of annual giving and fundraising professionals. They have over 20+ years of experience helping colleges, universities, and independent schools deliver personalized direct marketing programs that drive engagement and elevate giving.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackbaud: Blackbaud is the leading fundraising and CRM software provider for nonprofits and higher education. While it operates at much larger scale and as a SaaS platform, it directly serves the same institutional advancement teams that buy AGN memberships, jobs, and consulting services.
• Council for Advancement and Support of Education (CASE): CASE is the global nonprofit association serving educational advancement professionals, offering conferences, training, research, and credentialing. It is a broader incumbent with significant overlap on annual giving content, salary research, and webinars—directly competing for the same institutional budget AGN targets.

Direct peers

• Lipman Hearne: Lipman Hearne is a marketing and fundraising agency serving colleges, universities, and nonprofits with annual giving campaigns and direct response programs. It is directly comparable in targeting educational fundraising teams for integrated marketing and donor engagement services.
• Ruffalo Noel Levitz: Ruffalo Noel Levitz is a direct marketing and fundraising services firm focused on higher education annual giving, phonathon, and donor engagement. It competes head-on with AGN's job board, recruiting, and consulting offerings for the same institutional advancement budgets.
• Carnegie Communications: Carnegie Communications is a higher education marketing and enrollment services agency that includes fundraising and advancement marketing offerings. It serves the same institutional buyers as AGN and overlaps on annual giving campaign execution.
• Advancement Resources: Advancement Resources provides consulting, training, and professional development for higher education advancement teams, including annual giving programs. It directly competes with AGN's training, consulting, and content positioning in the same customer segment.

Emerging players

• Gravyty: Gravyty applies AI to fundraising workflows for educational institutions, including prospect identification and donor outreach. It is an emerging adjacent player that could expand into annual giving automation and compete for the same institutional advancement budgets.

Others

• Giving USA Foundation: Giving USA Foundation publishes the authoritative annual report on charitable giving in the United States and produces research used by fundraisers. It is thematically comparable as a research and benchmarking resource serving the same fundraising professionals that consume AGN's Salary Report and Performance Index.
• WealthEngine: WealthEngine provides donor prospect research and wealth screening tools to nonprofit and educational fundraisers. It is a complementary data vendor in the annual giving stack rather than a direct competitor, but serves the same institutional advancement teams AGN targets.
• DonorSearch: DonorSearch offers donor prospect research and screening used by educational advancement teams. Like WealthEngine, it is a supporting vendor in the fundraising stack rather than a direct competitor, but reaches the same institutional buyer persona as AGN.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/annualgivingnetwork
• Facebookfacebook.com/annualgiving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Annual Giving Network