Mimosa Homes

What Mimosa Homes does

Mimosa Homes Pty. Ltd. is a privately held residential home builder headquartered in Derrimut, Victoria, Australia. The company designs, markets, and constructs new homes for individual retail buyers across Melbourne's western, northern, and south-eastern suburbs, as well as the Geelong region. Its customers are first home buyers, property investors, and families, with a stated strategic emphasis on the entry-level and mid-tier price segments rather than the prestige or custom market.

The company operates two core product lines: the V Collection (entry-level homes from $199,900 on lots 8.5m to 14m wide) and the M Collection (mid-tier homes from $250,000 on lots 8.5m to 16m wide, with added-value inclusions). It also offers house-and-land packages priced approximately $607,000 to $850,000, ready-built homes, and a display home network of 20+ locations. Supporting offerings include the MPORIUM design showroom, the MyMimosa customer portal, an online Build a Quote estimator, and virtual tours. Standard inclusions include a 7-star energy rating and a 50-year structural warranty, and the company holds Housing Industry Association (HIA) awards.

The go-to-market model combines estate-based display homes, fixed-price collection offerings, and online self-service quoting tools. Revenue is generated through individual home sale contracts, with the land component typically supplied separately unless structured as a house-and-land package. The company self-describes as "Melbourne's fastest growing home builder" and partners with the North Melbourne Football Club for brand visibility, positioning itself as a volume-based, price-disciplined operator in the Melbourne growth corridor.

Name

Mimosa Homes

Legal name

Mimosa Homes Pty. Ltd.

Website

https://mimosahomes.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Mimosa Homes is a privately held residential home builder based in Derrimut, Victoria, Australia, serving first home buyers, investors, and families across Melbourne and Geelong. It offers two home collections (V entry-level and M mid-tier), house-and-land packages, and a 20+ display home network.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Housing For-Sale Builders (236117)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industry

Custom Home Building (IMAFABAC)

Keywords

• Residential home building
• New home construction
• House and land packages
• Display home builder
• Energy efficient homes

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Construction and Sales: Mimosa Homes generates revenue through the construction and sale of new residential homes. They offer two product lines: V Collection (entry-level, starting from $199,900) and M Collection (premium, starting from $250,000). The company also sells house and land packages at fixed prices across various estates in Melbourne.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Mimosa Homes designs, constructs, and sells new residential homes across Melbourne's West, North, South East, and Geelong regions in Victoria, Australia. The company's offering is structured around two distinct home design collections — the V Collection (entry-level homes starting from $199,900 on 8.5m–14m lots) and the M Collection (upgraded homes starting from $250,000 on 8.5m–16m lots) — supplemented by fixed-price house and land packages, ready-built homes, facade options, and supporting services such as a customer build-progress portal and an online quote builder.

Product overview

Mimosa Homes is a residential home builder operating in Melbourne's West, North, South East, and Geelong regions. The company offers two distinct home design collections: the V Collection (entry-level, from $199,900) on 8.5m-14m lots, and the M Collection (mid-tier, from $250,000) on 10.5m-16m lots with added-value inclusions. The portfolio is complemented by house & land packages, ready-built homes, display homes, virtual tours, facade options, the MPORIUM design showroom, and MyMimosa customer portal. The company positions itself as offering architecturally designed homes with flexible modern floorplans and luxury-looking facades at affordable prices for first home buyers, investors, and families.

Differentiator

Problem solved

Functional benefit

Brands

• V Collection: Quality homes made affordable, with essential inclusions combined with functional floorplans designed to meet everyday needs. Starting from $199,900 with 8.5m-14m lot frontages.
• M Collection
• MPORIUM
• MyMimosa

Products and services

• V Collection Entry-level home design collection with essential inclusions (engineered H1 class slab, quality floor coverings, stone benchtops, LED downlights, remote-controlled garage) on 8.5m–14m lot frontages, starting from $199,900. Targeted at first home buyers seeking quality new construction at an accessible price point.
• M Collection Mid-tier home design collection with upgraded inclusions (2550mm higher ceilings, quality floor coverings throughout, stone benchtops, stainless steel dishwasher, added-value inclusions worth up to $42,688) on 10.5m–16m lot frontages, starting from $250,000. Targeted at families and move-up buyers seeking style and comfort without paying a luxury premium.
• House & Land Packages Fixed-price combined home and land packages located across Melbourne's West, North, South East, and Geelong estates (including Woodlea, Smiths Lane, Peppercorn Hill, and others) with site costs and connections included upfront. Examples range from $607,866 to $850,309. Available for purchase online via 'No More to Pay' packages for investors.
• Ready Built Homes Homes that are ready to move into or currently under construction, purchasable with a 10% deposit and 90% payable on handover. Offers faster occupancy compared to custom builds for buyers who want a near-term move-in timeline.

Quantifiable outcome

• Up to $42,688 worth of FREE upgrades included with M Collection homes
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• North Melbourne Football ClubminorGTM or Marketing PartnerMimosa Homes is a proud partner of the North Melbourne Football Club. The partnership includes promotional activities such as giving away premium matchday experiences during AFL matches, creating brand awareness among club supporters and the broader football community.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Metricon Homes: Australia's largest home builder with a broad portfolio of home designs across multiple states. While much larger than Mimosa, Metricon directly competes in the same Melbourne growth corridors with overlapping product offerings and pricing tiers.

Direct peers

• Porter Davis Homes: Historically a major Melbourne-based volume builder operating in similar growth corridors with comparable home collections and price points. Functioned as a direct competitor to Mimosa in the Victorian market prior to entering administration in 2023.
• Simonds Homes: Long-established Victorian home builder operating in similar Melbourne growth corridors with tiered home collections and a 'house and land' package offering. Directly comparable in product positioning, customer base, and geographic footprint.
• Orbit Homes: Melbourne-based volume home builder operating in the same growth corridors as Mimosa with a comparable product tier structure and house-and-land package offering. Directly competes in the entry-level and mid-tier segments.
• Henley Properties: Melbourne-based residential home builder with a comparable tiered product portfolio and strong presence in growth corridors including the West and South East. Competes for the same first home buyer and family segments in overlapping estates.
• Boutique Homes: Melbourne-area home builder with a comparable product portfolio targeting first home buyers and families in growth corridors. Overlaps with Mimosa on price points, customer segments, and Victorian geographic footprint.
• Carlisle Homes: Major Melbourne-based volume home builder with a similar range of home designs and a comparable focus on growth corridors; offers a parallel product tier structure and direct sales-led model that competes head-to-head with Mimosa in overlapping Victorian suburbs.
• Burbank Australia: Victorian-headquartered home builder with a similar mid-market positioning, offering home designs and house-and-land packages across Melbourne's growth corridors. Comparable in scale, product range, and customer targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@mimosahomes
• Xx.com/mimosahomes
• Facebookfacebook.com/MimosaHomesAustralia
• LinkedInlinkedin.com/company/mimosa-homes-australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimosa Homes