Privacy Pros

Name

Privacy Pros

Legal name

PrivacyDuck

Website

https://privacypros.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personal Data Removal Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Secure Data Sanitization & Privacy Cleanup (Accounts/Permissions) (HSAFAGAL)

akta.pro secondary industries

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH), Privacy Governance & Consent Management (HDADAIAI)

Keywords

• Personal data removal
• Data broker opt-out
• Privacy protection services
• Identity protection
• Executive privacy

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Individual Subscription (PRO): Annual subscription covering 400+ data broker sites with continuous monitoring and removal. Includes dark web monitoring and privacy concierge support.
2. Enterprise Subscription: Custom-priced team plans with priority support, unlimited team members, custom solutions, and dedicated enterprise dashboard for employee data removal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Privacy Pros (operating as PrivacyDuck) provides subscription-based personal data removal services that combine AI-powered scanning with US-based human analysts to opt customers out of 400+ data broker sites, people search sites, and genetic databases. The service continuously monitors and re-submits removal requests on a quarterly cycle, with offerings tailored to individual consumers, families, and enterprises seeking employee/executive data protection.

Product overview

PrivacyDuck is a personal data removal platform offering AI-powered scanning combined with human expert review to remove personal information from data broker sites and people search databases. The core service covers 400+ sites and operates continuously year-round, with the platform providing a real-time privacy dashboard for tracking risk scores and removal progress. The product suite includes face search capabilities using computer vision to find photo matches across the web, detection-proof images for protection against facial recognition systems, and leak checker functionality. Family account management allows protecting multiple household members from a single dashboard. Enterprise offerings include employee data removal services for corporate spear-phishing protection and executive privacy services for high-visibility individuals. The service operates on a subscription model with AI automation plus human scrubbing.

Differentiator

Problem solved

Functional benefit

Products and services

• PRO Individual Subscription Annual individual subscription at $299.99/year that uses AI-powered scanning combined with US-based human analysts to detect and remove personal data (name, address, phone, relatives, photos) from 400+ data broker sites, people search sites, and genetic databases. Includes dark web monitoring, custom concierge support, real-time privacy dashboard, and continuous re-submission as data is re-uploaded.
• Family Plan Subscription add-on that allows account holders to add spouses, children, and parents for family-wide digital privacy management from a single dashboard. Provides exposure and removal progress tracking for each family member across 400+ data broker sites.
• Employee Data Removal (Enterprise)
• Executive Privacy Service

Quantifiable outcome

• 400+ data broker sites covered
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OneRep: OneRep is a personal data removal service that scans and removes customer information from people-search and data broker sites. It is a close competitor with similar subscription pricing and a continuous-monitoring value proposition.
• Privacy Bee: Privacy Bee is a consumer privacy service that focuses on removing personal data from data brokers and offers opt-out submissions across many sites. It competes with Privacy Pros on subscription-based personal data removal for individuals and families.
• DeleteMe: DeleteMe is a subscription-based personal data removal service operated by Abine that removes customer information from data brokers and people-search sites. It is a direct competitor with a similar continuous-removal model, comparable pricing tiers, and overlapping consumer and enterprise positioning.
• Incogni: Incogni, owned by NordVPN parent Nord Security, sends opt-out requests to data brokers on behalf of subscribers and offers a dashboard to track removal progress. It directly competes with Privacy Pros on consumer privacy subscription offerings with global marketing reach.
• Optery: Optery removes personal information from hundreds of data broker and people-search sites and offers both self-service and concierge (human-assisted) plans. It targets the same consumer and enterprise customer use cases as Privacy Pros with comparable functionality.

Emerging players

• Kanary: Kanary provides automated personal data deletion from data broker sites with a self-serve platform approach. It is an emerging peer addressing the same core problem with a more software-led model, useful as a benchmark for automation versus human-assisted approaches.
• IDX Privacy: IDX provides identity and privacy protection services including data broker opt-outs and dark web monitoring for consumers and enterprises. It is an adjacent peer in the broader identity-privacy space, frequently positioned alongside data removal services in buyer evaluations.

Others

• Hilda (Abine): Abine operates DeleteMe and previously offered Blur, providing consumer privacy and data protection tools including data removal. As the parent of the leading direct peer, Abine is an ecosystem participant shaping the competitive landscape.

Broad incumbents

• Reputation Defender: ReputationDefender, part of Gen Digital (NortonLifeLock/Avast umbrella), offers executive and enterprise privacy services including personal data removal and online reputation management. It competes for the higher-end executive privacy segment with broader identity and brand services behind it.
• Norton LifeLock (Gen Digital): Gen Digital, the parent of Norton, LifeLock, and Avast, bundles identity-theft protection, dark web monitoring, and personal data removal into broader consumer security suites. It represents a broad incumbent that can bundle privacy removal into large-scale security subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PrivacyProsWeb
• LinkedInlinkedin.com/company/privacyprosweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Privacy Pros