Jutex

What Jutex does

JUTEX SLOVAKIA, s.r.o. (trading as Jutex) is a privately held Slovak e-commerce and physical retailer of floor coverings, wallpapers, and home textiles, founded in 1990 and headquartered in Bratislava (Ivánska cesta 2) with additional operational roots in Hlohovec. The company sells a broad assortment of more than 3,000 carpet types (measured, piece, runner, outdoor, children's, object-grade), parquet, laminate and wooden floors, vinyl flooring (roll and click systems), natural linoleum, floor accessories (underlays, adhesives, skirting, cleaning chemistry), wallpapers (1,000+ patterns), and home textiles including towels, curtains, bedding sets, and kitchen linens. Technology infrastructure centers on a proprietary e-commerce storefront (jutex.sk) with integrated third-party Roomvo room-visualization capability; no proprietary AI/ML systems are disclosed.

Jutex operates an omni-channel model combining direct-to-consumer e-commerce, five company-owned brick-and-mortar stores in Bratislava, Trnava, Trenčín, and Hlohovec, a partner-store reseller network across Slovakia, and a B2B wholesale channel serving more than 600 buyers in Slovakia and the Czech Republic. The company holds exclusive distribution rights from multiple international manufacturers, supports custom cutting and sewing of carpets, and offers professional cleaning services alongside its product sales. Pricing follows unit-based models measured per piece, square meter, or roll, with promotional free-delivery thresholds (over €50 for piece carpets, over €100 for other goods) and a digital customer loyalty card providing up to 20% repeat-purchase discounts.

Revenue is generated through one-time transactional sales of flooring and home textile inventory across retail, wholesale, and online channels. Customer segments are split between residential homeowners (primary) and commercial/business buyers requiring object-grade flooring, with no anchor enterprise customers disclosed. Marketing relies on owned channels including the blog, email newsletter, Facebook, Instagram, and TikTok presence. The company employs 51–100 people, has not raised external funding, and operates without disclosed M&A activity or parent-company relationships, consistent with a self-funded, founder/family-controlled regional retail business.

Name

Jutex

Legal name

JUTEX SLOVAKIA, s.r.o.

Website

https://jutex.sk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Jutex is a Slovak e-commerce and physical retailer (founded 1990) that sells floor coverings, wallpapers, and home textiles to residential and commercial customers across Slovakia and the Czech Republic through five stores, a partner network, and jutex.sk.

Ownership category

akta.pro rank

Headquarters

HQ city

Hlohovec

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Retail sales of floor coverings: Jutex generates revenue through retail and wholesale sales of floor coverings including carpets, parquet, vinyl, laminate, and related accessories. The company sells directly to over 600 buyers in Slovakia and Czech Republic through both physical stores and e-commerce.
2. E-commerce sales: Online sales through jutex.sk e-commerce platform with pricing in euros, offering products directly to consumers with delivery across Slovakia.
3. Wholesale distribution: Wholesale distribution to more than 600 buyers in Slovakia and Czech Republic, representing world manufacturers exclusively.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jutex is a Slovak omni-channel retailer that sells floor coverings, wallpapers, and home textiles to both consumers and trade buyers. Its catalog spans more than 3,000 carpet types, parquet/laminate/wood floors, vinyl and linoleum flooring, over 1,000 wallpaper patterns, plus accessories, with sales conducted through the jutex.sk e-shop, five physical stores, partner stores, and a wholesale channel.

Product overview

Jutex is a Slovak flooring and home textiles e-commerce company founded in 1990, operating both online and through five brick-and-mortar stores. The company offers a comprehensive portfolio of floor coverings including carpets (more than 3000 types), parquet, laminate floors, vinyl flooring (both in rolls and click systems), natural linoleum, and floor preparation/finishing products. The product line also extends to wallpapers and home textiles such as bedding, towels, and curtains. The offering is structured as a single unified e-commerce platform with multiple product categories rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Koberce (Carpets) Wide assortment of carpets spanning custom-sized measured carpets, piece carpets, runners, cut-pile, knot, printed, felt, outdoor, children's, and luxury variants, totaling more than 3,000 types. Sold to both residential consumers and trade buyers across Slovakia and the Czech Republic.
• Parkety, Laminát a Drevené podlahy (Parquet, Laminate and Wood Floors) Quality laminate floors, parquet, and first-class wooden floors including floating floors suitable for bathrooms and EGGER cork floors with cork+ technology. Offered to residential homeowners and trade buyers.
• Vinyl v roliach a prírodné linoleum (Vinyl in Rolls and Natural Linoleum) Vinyl flooring in rolls and natural linoleum, including residential measured vinyl in wood and tile patterns, commercial homogeneous and heterogeneous vinyl, for both home and commercial installations.
• Vinylové podlahy (Vinyl Floors - Glued and Click Systems) Glued vinyl and click vinyl flooring systems with water resistance, wear resistance, low noise, and underfloor heating compatibility. Targeted at residential and light-commercial buyers.
• Tapety a bytový textil (Wallpapers and Home Textiles) More than 1,000 types of wallpapers including washable and non-woven varieties and self-adhesive foils, alongside home textiles such as bedding sets, towels, curtains, throws, and kitchen linens. Sold to residential consumers.

Quantifiable outcome

• Free delivery for purchases over €50 for piece carpets
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Westwing Group: European e-commerce home and living retailer serving multiple Central European markets including Slovakia and Czech Republic. Comparable to Jutex through its direct-to-consumer e-commerce focus on home furnishings, décor, and textiles.
• Carpetright: UK and European specialist retailer of floor coverings including carpets, vinyl, laminate, and rugs across multiple countries. Closely comparable to Jutex through its specialist focus on floor coverings, although operating at much greater scale.
• Bonami: Czech e-commerce home furnishings and décor retailer offering furniture, textiles, and accessories to consumers in Czech Republic and Slovakia. Comparable as a Central European e-commerce home retailer operating in the same geographies as Jutex with similar DTC positioning.
• Siko nábytek: Czech home furnishings retailer with showrooms spanning furniture, flooring, and home textiles. Comparable to Jutex as a Central European omni-channel home furnishings retailer with a floor covering presence.

Broad incumbents

• Leroy Merlin: Global home improvement retailer with floor coverings, wallpapers, and home textiles across multiple European markets. Comparable as a broad retail incumbent expanding into CEE flooring, though with vastly larger scale and assortment.
• Bauhaus: Pan-European DIY and home improvement chain with floor coverings, wallpapers, and home textiles. Overlaps with Jutex in core product categories but operates at far greater scale across more countries.
• Hornbach: European DIY and home improvement chain operating large-format stores across multiple countries with significant flooring and home textile assortments. Comparable to Jutex as a broader incumbent selling floor coverings, although with much greater scale and a broader product portfolio.
• OBI: European home improvement and DIY chain with floor coverings, wallpapers, and home textiles. Comparable as a broad retailer with overlapping merchandise, though with a much wider product range and international footprint.
• JYSK: Pan-European home furnishings chain operating stores across Slovakia and Czech Republic selling rugs, curtains, bedding, and related home textiles. Directly comparable as a multi-channel retailer in Jutex's geographies, though JYSK covers broader household categories.
• XXXLutz: European furniture and home furnishings retail group with significant CEE presence, including flooring and home textile offerings. Comparable as a large-format incumbent in adjacent home categories, though much broader in product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jutexslovakia
• Instagraminstagram.com/jutex.sk
• TikToktiktok.com/@jutex.sk
• Xx.com/kobercejutex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jutex