Koncept VR
Koncept VR is a New York-based 360° video and VR production studio founded in 2013, delivering end-to-end immersive content for nonprofits, museums, cultural institutions, and global brands. The company leverages proprietary Freedom360 camera technology and a story-first methodology to produce hundreds of projects worldwide.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Koncept VR does
Koncept VR is a New York-based professional production studio specializing in 360° video and immersive VR content, founded in 2013 by Jörgen Geerds, the inventor of the fully spherical 360° camera system. The company operates a project-based service model, delivering end-to-end immersive media production — from creative development and filming through post-production and distribution — for nonprofits, museums, cultural institutions, global brands, and historical organizations. Its core technical foundation is the proprietary Freedom360 camera rig ecosystem (including 15- and 6-camera spherical arrays rated for extreme environments) and a proprietary Four Distances evaluation framework (physical, temporal, emotional, conceptual) that guides project suitability assessment. The company has delivered hundreds of projects across verticals including World Vision (humanitarian fundraising), MoMA and The Met (museum documentation), Condé Nast Traveler (travel marketing), the WWII Foundation (historical documentaries), Disney Theatrical, Kroger, and the New York Times, with measurable outcomes including 300% lifts in donor response and 25M+ video views on flagship campaigns.
The business model is professional services revenue from custom client engagements, with quote-based project pricing rather than productized SaaS or platform fees. Koncept VR monetizes through direct client relationships, referrals, and event-driven visibility (film festivals, awards). Distribution of finished content is multi-platform — YouTube 360, Facebook 360, Meta Quest, cardboard viewers, domes, and projection installations — but content distribution generates no recurring revenue; revenue is locked to production contracts. The company maintains ongoing multi-year collaborations with key clients (World Vision, Condé Nast Traveler since 2016, The Met, WWII Foundation), and the leadership team includes multiple Emmy Award-winning filmmakers. The company is founder-owned, privately held, and has no disclosed external funding. Recent 2024 award wins (MM&M Gold, Pharma Choice Gold, Best Social Justice Film at NYIFF) signal an active vertical expansion into healthcare and pharma alongside its established nonprofit, cultural, and brand verticals.
Koncept VR firmographics
Firmographics- Name
- Koncept VR
- Legal name
- KonceptVR LLC
- Website
- https://konceptvr.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koncept VR is a New York-based 360° video and VR production studio founded in 2013, delivering end-to-end immersive content for nonprofits, museums, cultural institutions, and global brands. The company leverages proprietary Freedom360 camera technology and a story-first methodology to produce hundreds of projects worldwide.
- Ownership category
- akta.pro rank
Koncept VR industry classification
Industry- Product category
- Immersive Media Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)
- akta.pro secondary industry
- AR/VR & Immersive Learning Content Development (EDAGAKAI)
Keywords
Where Koncept VR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Koncept VR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Immersive Media Production Services: Koncept VR generates revenue through project-based production engagements, creating custom 360° video and VR experiences for clients across nonprofit, cultural, brand, and historical sectors. They handle full-service production from concept through deployment, including scripting, filming, post-production, and distribution. Revenue is derived from client contracts for specific immersive media projects rather than a recurring SaaS model.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Koncept VR product offering
Product offeringCore offering
Koncept VR is a 360° video and VR production studio that creates immersive media experiences for nonprofits, cultural institutions, global brands, and historical organizations. The company handles full-service production from concept and scripting through filming, post-production, stitching, and worldwide deployment across headsets, mobile, browsers, projection walls, and domes. They specialize in projects that require extreme-environment capture (underwater, high-altitude, rocket launches) and immersive storytelling for fundraising, advocacy, cultural preservation, and brand marketing.
Product overview
Koncept VR is a specialized 360° video and VR production company offering a unified suite of immersive media services. Their core offerings center on 360-degree video production, custom VR experience development, and live 360 streaming, serving nonprofits, cultural institutions, global brands, and historical organizations. The company handles the complete production pipeline from concept through deployment worldwide, with particular expertise in historical documentaries (such as the WWII Foundation series featuring Omaha Beach, Tuskegee Airmen, and The Siege of Bastogne), cultural institution work (MoMA Reconstructions, The Met's Temple of Dendur), and branded content for major entertainment and consumer brands. They differentiate through technical innovation including underwater 360 capture, high-altitude balloon filming, rocket launch documentation, and dome/projection installations.
Differentiator
Problem solved
Functional benefit
Products and services
- 360° Video Production Full-service 360-degree video production from concept through deployment, handling creative development, filming, post-production, stitching, and worldwide distribution for immersive experiences. Targeted at nonprofits, cultural institutions, global brands, and historical organizations.
- VR Experience Development Custom virtual reality experiences including interactive VR applications, 360° documentaries, and headset-based storytelling for clients across nonprofits, cultural institutions, and brands.
- Live 360 Streaming Real-time 360-degree video streaming capabilities for live events, concerts, and broadcasts, including live stitching, multi-camera setups, and custom mobile app distribution.
- Historical Documentary VR Production Immersive 360° VR documentaries on historical subjects, including WWII content for the WWII Foundation featuring veteran testimonies and archival augmentation (Omaha Beach, Tuskegee Airmen, Siege of Bastogne).
Quantifiable outcome
- 300% lift in donor response at in-person fundraising events for World Vision's Cheru's Story VR
- +6 more outcomes
Companies that use Koncept VR
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
Koncept VR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Koncept VR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Freedom360coreFreedom360 is the camera technology company co-founded and invented by Koncept VR CEO Jörgen Geerds. It developed the original fully spherical 360° camera system and produces custom multi-camera spherical rigs used in Koncept VR productions. The relationship is deeply integrated — Freedom360 is effectively the hardware foundation of Koncept VR's production capabilities.
- DEEP Inc.flagshipDEEP Inc. developed the 'Edge of Space' VR documentary with Koncept VR. DEEP's proprietary VR/360 platform called Liquid Cinema provided the basis for ARTE360, and their 'Forced Perspective' technique was applied to solve VR storytelling focus challenges. Multi-Emmy Award-winning filmmaker Thomas Wallner led DEEP's artistic contribution. This partnership produced record-breaking 40km altitude 360° footage.
- Canadian Space Agency (CSA)flagshipPartnered with Koncept VR and DEEP Inc. on the 'Edge of Space' VR documentary, which captured the first record-breaking 360° video images from the upper stratosphere at 40km altitude. CSA's involvement provided institutional credibility and technical collaboration for the stratospheric balloon camera mission.
- ARTEflagshipARTE, the European public broadcaster (France-Germany), served as the broadcaster for the 'Edge of Space' VR documentary. ARTE360 distributed the resulting immersive content to European audiences, providing broadcast reach and institutional credibility.
- Projection ArtworksminorKoncept VR collaborated with Projection Artworks on the 'Discovering USA' VR project for British Airways, creating a virtual reality journey showcasing American destinations for European customers via Oculus Rift.
- Condé Nast TravelercoreKoncept VR has maintained an ongoing collaboration with Condé Nast Traveler since 2016 for the creative planning, production, and distribution of 360° content. Multiple campaigns including Virtually Cayman, Travel Aruba, The Joy Index (Bank of America), and Aruba Tourism have been produced together, collectively reaching over 25 million video views.
- The New York TimesflagshipKoncept VR provided post-production for multiple New York Times VR experiences including 'The Fight for Falluja' (war zone journalism), 'Man on Spire' (WTC spire climb with Jimmy Chin), and 'Laughter Yoga' (with Alec Soth), extending NYT's immersive journalism capabilities.
- The Museum of Modern Art (MoMA)flagshipKoncept VR produced the official 360° documentation of MoMA's landmark 'Reconstructions: Architecture and Blackness in America' exhibition, the first time works by Black architects were exhibited at MoMA. The video serves as an archival record of the exhibition.
- The Metropolitan Museum of Art (The Met)flagshipKoncept VR produced the Temple of Dendur 360° experience for The Met, which became the museum's most-watched video content on Facebook with over 1.4 million views. Part of the broader Met 360 Project reaching 11.5 million views.
- World VisioncoreOngoing partnership producing 360° fundraising and advocacy films for World Vision, including Cheru's Story, Defying the Beast, and Beatrice's Freedom. These projects have driven measurable fundraising results including 300% lifts in donor response and millions raised from major donors.
- World War II FoundationcoreProduced multiple 360° historical documentaries for the WWII Foundation including Omaha Beach (D-Day), The Siege of Bastogne, and The Tuskegee Airmen. Tim Gray, founder of the Foundation, described the collaboration as 'effortless and rewarding' with 'top-quality production, creative insight, and technical expertise.'
- British AirwaysminorPartnered on the 'Discovering USA' VR project showcasing British Airways destinations to European customers via Oculus Rift at events in Milan, Frankfurt, and Paris.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Koncept VR competitors and assessment
Company assessmentDirect peers
- FutureDeluxe: FutureDeluxe combines design, computer-generated imagery, real-time technology, and immersive installation work for brand and entertainment clients. It is comparable to Koncept VR in creating high-end immersive visual experiences, although its capabilities are broader.
- Felix & Paul Studios: Felix & Paul Studios is a high-end immersive entertainment studio known for cinematic VR and AR productions. It is comparable through premium immersive storytelling, technical capture, and distribution to major entertainment and media partners.
- Within: Within is an immersive entertainment company that creates and distributes VR, AR, and mixed-reality experiences. It is comparable through immersive storytelling and multi-platform content, while operating at a larger owned-content scale.
- Atlas V: Atlas V produces virtual-reality, animation, and immersive narrative experiences in partnership with cultural and entertainment organizations. Its focus on premium immersive media makes it a relevant production-model peer.
- Magnopus: Magnopus develops VR, AR, real-time 3D, and location-based immersive experiences. It compares through technically sophisticated storytelling, spatial content creation, and delivery across headsets and physical installations.
- Tactic Studios: Tactic Studios specializes in immersive 360-degree, VR, and AR content for brands, agencies, entertainment companies, and cultural organizations. It is directly comparable through its custom production, post-production, and deployment services.
- Emblematic Group: Emblematic Group produces immersive virtual-reality experiences across journalism, documentary, branded, and educational subjects. Its focus on narrative VR productions for prominent partners directly overlaps with Koncept VR's 360-degree documentary and advocacy work.
- Groove Jones: Groove Jones is a full-service immersive creative technology agency producing VR, AR, MR, and interactive branded experiences. Its project-based work for major brands closely matches Koncept VR's custom immersive-content model.
- M7 Innovations: M7 Innovations is an immersive creative studio that develops VR, AR, and interactive experiences for global brands and agencies. Its end-to-end experiential production and branded-content focus closely overlap with Koncept VR.
Emerging players
- Flight School Studio: Flight School Studio creates interactive and VR animation, entertainment, and branded immersive experiences. It overlaps with Koncept VR in headset-based storytelling, although its portfolio is more concentrated in animation and entertainment properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Koncept VR social profiles
Digital presenceKoncept VR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koncept VR leadership team
Management profileNumber of profiles
Profiles3 records
Koncept VR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koncept VR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koncept VR
What does Koncept VR do?
Koncept VR is a 360° video and VR production studio that creates immersive media experiences for nonprofits, cultural institutions, global brands, and historical organizations. The company handles full-service production from concept and scripting through filming, post-production, stitching, and worldwide deployment across headsets, mobile, browsers, projection walls, and domes. They specialize in projects that require extreme-environment capture (underwater, high-altitude, rocket launches) and immersive storytelling for fundraising, advocacy, cultural preservation, and brand marketing.
Is Koncept VR a public or private company?
Koncept VR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Koncept VR founded?
Koncept VR was founded in 2013. It employs 11 to 50 people.
Where is Koncept VR based?
Koncept VR is headquartered in New York, United States, in the North America region.
How does Koncept VR make money?
One revenue line is on record: immersive Media Production Services.
Who are Koncept VR's main competitors?
Direct peers on record are FutureDeluxe, Felix & Paul Studios, Within, Atlas V, Magnopus, Tactic Studios, Emblematic Group, Groove Jones and M7 Innovations. Flight School Studio is listed as an emerging player.
Does Koncept VR have an API?
No public API is recorded for Koncept VR.
What industry is Koncept VR in?
Koncept VR's product category is Immersive Media Production Services. Its primary akta.pro industry code is BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D), with a secondary code of EDAGAKAI, AR/VR & Immersive Learning Content Development. Its NAICS code is 512 and its SIC code is 7812.