In Bloom Florist

What In Bloom Florist does

In Bloom Florist is a family-owned and operated local florist serving Central Florida from two physical retail locations — a flagship at 325 West Gore Street in Downtown Orlando and a second location at 3847 Lake Emma Road in Lake Mary/Heathrow. The company operates a FlowerManager-powered e-commerce storefront (built on the Gravity Free platform) that supports ZIP-code-based same-day delivery availability checking, account management, a rewards program with 50-point joining bonus, gift card storage, and subscription management. Products span handcrafted floral arrangements, rose collections (half-dozen to 100 luxury long-stem roses), sympathy and funeral tributes (casket sprays, standing sprays, wreaths, cremation arrangements), live plants, and a curated gift portfolio incorporating wine, champagne, and chocolates from Butler's, Sweet Shop USA, Sugarfina, and Floriography/Inversa.

The business generates revenue through five streams: one-time floral and plant sales ($30 to $860+ price points), recurring floral subscriptions (Standard $80, Deluxe $120, Premium $200 per month with 3-month minimums), wedding and event design services accessed via a dedicated eventsbyinbloom.com microsite, corporate floral programs (recurring office plants and corporate gifting) accessed via businessbyinbloom.com, and ticketed floral design workshops. Same-day delivery covers 20+ Central Florida communities and 80+ zip codes including Orlando metro, Lake Mary, Heathrow, Disney World resorts, and major hospital systems; nationwide delivery is fulfilled through a partner-florist network including branded FTD sympathy and funeral product lines.

Customer acquisition is driven by local SEO, an extensive content marketing library (flower dictionary, occasion guides, funeral etiquette, plant care), and an organic social presence across Facebook, Instagram, Pinterest, and TikTok. Institutional delivery relationships include Arnold Palmer Hospital, MD Anderson Cancer Center (Orlando), Advent Health, Winnie Palmer Hospital, Orlando Regional Medical Center, and Walt Disney World area resorts. The company has been recognized as the Best Florist in Central Florida.

Name

In Bloom Florist

Legal name

In Bloom Florist

Website

https://inbloomflorist.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

In Bloom Florist is a family-owned Central Florida florist operating two retail locations in Orlando and Lake Mary, offering same-day delivery, subscriptions, weddings, corporate floral programs, and workshops via a FlowerManager-powered e-commerce platform.

Ownership category

akta.pro rank

Product category

Retail Florist and Flower Delivery Services

NAICS

Florists (45931), Florists (4593)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail florist services
• Flower delivery
• Sympathy arrangements
• Wedding floral design
• Floral subscriptions

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Floral and Plant Product Sales: One-time purchase of individual floral arrangements, plants, and gift items sold directly to consumers via e-commerce website and in-store. Products range from $30 to $450+ for standard arrangements, with premium rose collections (100 roses) reaching $860.
2. Floral Subscriptions: Recurring subscription service offering weekly, bi-weekly, or monthly floral deliveries. Three tiers available: Standard ($80/month, $100 value), Deluxe ($120/month, $150 value), and Premium ($200/month, $250 value). Requires 3-month minimum commitment. 20% savings vs. one-time purchases. Deliveries on Tuesdays or Wednesdays only.
3. Wedding and Event Services: Dedicated wedding and event floral design and coordination services, promoted via eventsbyinbloom.com. Includes bridal, ceremony, reception, and corporate event floral needs.
4. Corporate Floral Services: Business-focused floral programs for corporate clients including recurring office plant services and corporate gift programs, promoted via businessbyinbloom.com.
5. Floral Design Workshops: Ticketed floral design classes and workshops offered as an additional service line.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

In Bloom Florist designs, sources, and delivers fresh floral arrangements, roses, plants, sympathy tributes, gift baskets, and gourmet gifts from two Central Florida retail stores in Orlando and Lake Mary, supported by same-day local delivery and nationwide fulfillment. Beyond retail, the company offers recurring floral subscriptions, wedding and event floral design services (via eventsbyinbloom.com), corporate floral programs (via businessbyinbloom.com), and ticketed floral design workshops.

Product overview

In Bloom Florist operates as a local retail florist with two Central Florida locations (Orlando and Lake Mary/Heathrow) offering same-day flower and gift delivery across the Orlando metro area and nationwide. The core product portfolio centers on fresh handcrafted floral arrangements organized by occasion (birthday, anniversary, sympathy, Valentine’s Day, Just Because) and type (roses, tropical, plants). Key product lines include the Rose Collections (ranging from half-dozen to 100 luxury roses), Sympathy & Funeral Flowers (casket sprays, standing sprays, wreaths, crosses, cremation arrangements), and the Valentine’s Day Collection (romantic bouquets, gift sets with chocolates and plush animals, balloon bouquets). Supplementary offerings include Floral Subscriptions (weekly/bi-weekly/monthly recurring deliveries with 20% savings), Gift Baskets & Gourmet Items (wine, champagne, chocolates), Live Plants (orchids, peace lilies, succulents), and services such as Weddings & Events, Corporate Services, and Floral Design Workshops. The business also maintains a Rewards Program for customer loyalty.

Differentiator

Problem solved

Functional benefit

Brands

• Events by In Bloom: Specialized service for weddings and events floral arrangements
• Business by In Bloom

Products and services

• Fresh Flower Arrangements Handcrafted floral arrangements for occasions including birthdays, anniversaries, sympathy, get-well, just because, new baby, and celebrations, offered in entry-level ($30-$50), standard ($65-$110), and premium ($115-$205+) tiers. Sold to individual consumers via the e-commerce site and two Central Florida retail stores, with same-day local delivery and nationwide fulfillment.
• Rose Collections Specialized rose arrangements ranging from half-dozen to 100 luxury long stem roses, including Designer's Choice, Wrapped In Love, Cherish You, Luxe (36 Roses $450), Lavish (75 Roses $860), and Breathless (100 Roses premium pricing). Targeted at Valentine's Day, anniversaries, and luxury gifting; some collections are pickup-only items.
• Sympathy & Funeral Flowers Floral tributes for funeral and memorial services including casket sprays ($180-$365), standing sprays ($100-$380), wreaths ($265-$400), cremation arrangements ($235-$350), standing hearts ($300-$480), and crosses. Includes FTD-branded lines such as Forever Beloved Casket Spray, Angel Wings Casket Spray, Eternal Rest Standing Heart, and Splendor Wreath. Delivered to funeral homes, churches, and residences.
• Valentine's Day Collection Seasonal romantic arrangements for Valentine's Day including rose bouquets, luxury arrangements, gift sets with chocolates and teddy bears, balloon bouquets, and floral subscription options. Pricing spans $15 (candy truffles) to $860 (Lavish 75 Roses).
• Floral Subscriptions Recurring flower delivery service offering weekly, bi-weekly, or monthly arrangements at 20% savings with free standard delivery. Three tiers: Standard ($80/month, $100 value), Deluxe ($120/month, $150 value), and Premium ($200/month, $250 value). 3-month minimum commitment, with deliveries on Tuesdays or Wednesdays only. Apple Pay and PayPal not accepted for recurring payments.
• Gift Baskets & Gourmet Items Curated gift combinations pairing flowers with wine, champagne, prosecco, gourmet chocolates (Butler's Platinum Collection, Sweet Shop USA truffles), Sugarfina candies, candles, plush bears, and balloons. Includes the Floral Vines basket collection in multiple variants (including Floral Vines Inversa Basket with coral, peach, and yellow roses).
• Plants Live plants including Spathiphyllum (from $30), Peaceful Succulents ($45), Divine Orchid ($70), dish gardens, and other indoor varieties. Available for local delivery or in-store pickup at both Orlando and Lake Mary locations.
• Flower & Plant Delivery Service Same-day and scheduled local delivery to Orlando, Lake Mary, Heathrow, Longwood, Altamonte Springs, Casselberry, Celebration, Debary, Deltona, Disney World, Kissimmee, Geneva, Gotha, Lake Buena Vista, Maitland, Ocoee, Sanford, Windermere, Winter Garden, Winter Park, Winter Springs, and 80+ Central Florida zip codes. Nationwide delivery also available through the partner florist network.
• Weddings & Events Floral Design Custom wedding and event floral design and coordination services for brides, grooms, and event planners. Covers bridal bouquets, ceremony arrangements, reception decor, bridesmaid flowers, boutonnieres, and corsages. Accessed via the dedicated microsite eventsbyinbloom.com.
• Corporate Floral Services Business-focused floral programs including recurring office plant services, corporate gift programs, employee recognition florals, client gifts, and event decor. Accessed via the dedicated microsite businessbyinbloom.com. Serves healthcare institutions and Disney-area hospitality.
• Floral Design Workshops Ticketed floral design classes and workshops teaching arrangement techniques and design skills. Promoted through the main website and a dedicated classes page; serves as both an ancillary revenue stream and a customer acquisition touchpoint.
• Rewards Program Customer loyalty program offering 50 bonus points on signup and points on every purchase through the FlowerManager-powered account dashboard. Points redeemable for discounts on future orders, with a companion Reminder Rewards program for upcoming occasions.

Quantifiable outcome

• Voted Best Florist in Central Florida — regional market leadership designation

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FTD (Florists' Transnational Delivery Association)coreTechnology or IntegrationIn Bloom Florist offers FTD-branded sympathy and funeral products including the Forever Beloved Casket Spray, Angel Wings Casket Spray, Eternal Rest Standing Heart, and Splendor Wreath. FTD provides the brand, product standards, and network infrastructure for inter-florist delivery and branded product lines.
• FlowerManager (Gravity Free)coreTechnology or IntegrationThe company's e-commerce platform and website are powered by FlowerManager from Gravity Free, providing the technology infrastructure for online ordering, inventory management, delivery scheduling, and customer accounts.
• Sweet Shop USAminorGTM or Marketing PartnerIn Bloom Florist offers Sweet Shop USA chocolate truffles and cake bites as gift add-ons and standalone products, including Valentine's Day and occasion-specific chocolate gift sets.
• Butler's ChocolateminorGTM or Marketing PartnerButler's Platinum Collection gourmet chocolates are offered as premium gift add-ons with floral arrangements, available in multiple sizes.
• SugarfinaminorGTM or Marketing PartnerSugarfina gourmet candies and chocolates are included as gift additions in the Floral Vines wine and champagne gift baskets, enhancing the gift product portfolio.
• Floriography (Wine Brand)minorGTM or Marketing PartnerFloriography branded wines (white, red, rosé, and Inversa canned wines) are paired with floral arrangements in gift baskets, creating a combined food-and-floral gifting experience.
• Inversa (Canned Wine Brand)minorGTM or Marketing PartnerInversa canned wines are featured in the Floral Vines Inversa Basket alongside coral, peach, and yellow roses, as a premium canned wine and floral gifting combination.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FTD: Long-established inter-florist delivery network; In Bloom Florist already partners with FTD for sympathy and funeral products. Comparable as both a partner and indirect competitor via shared FTD-branded product lines.
• ProFlowers: National online florist offering fresh flowers, plants, and gift bundles for occasions. Comparable to In Bloom for online flower gifting and event-driven purchases, with longer shipping windows rather than local same-day fulfillment.
• Teleflora: Network of local florists under a national brand, fulfilling orders through partner shops. Directly comparable to In Bloom's local-florist-with-network positioning, with sympathy and same-day delivery at the center of the offering.
• 1-800-Flowers.com: Large national online gift retailer offering flowers, plants, and gift baskets with same-day delivery across the U.S. Comparable to In Bloom Florist as a competitor for the same consumer gifting occasions, but operating at national scale with a much broader product portfolio.
• Edible Arrangements: National gift retailer with storefront delivery network offering fruit arrangements, flowers, and gift bundles. Comparable to In Bloom for the local retail+delivery+gifting occasion model and as a competitor for the same gift-purchase occasions.

Direct peers

• UrbanStems: Online florist with same-day delivery in major U.S. metros, designer-curated arrangements, and a subscription product. Comparable to In Bloom as a same-day urban florist competitor, though UrbanStems targets multiple cities rather than a single regional footprint.
• BloomsyBox: Subscription-focused online florist centered on farm-fresh recurring deliveries. Comparable to In Bloom for the subscription revenue stream, competing on nationwide shipping rather than local same-day delivery.
• Farmgirl Flowers: Direct-to-consumer florist known for burlap-wrapped bouquets, California-grown sourcing, and a strong visual brand. Comparable to In Bloom for online flower gifting and occasion-based purchases, with a national shipping model rather than local walk-in retail.
• From You Flowers: Online florist aggregating a network of local florists for same-day delivery and nationwide shipping. Comparable to In Bloom as both a competitor for the same consumer occasions and a model of the network-based local florist playbook.
• The Bouqs Co. Direct-to-consumer online florist with farm-to-doorstep sourcing, subscription options, and a curated-design aesthetic. Comparable to In Bloom for online order capture and subscription revenue, though it competes on nationally-shipped bouquets rather than hyperlocal same-day delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/inbloomflorist
• Facebookfacebook.com/InBloomFlorist
• Instagraminstagram.com/inbloomflorist
• Pinterestpinterest.com/inbloomflorist
• TikToktiktok.com/@inbloomflorist

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about In Bloom Florist