What City Acupuncture Circle does

City Acupuncture Circle is a privately held, founder-owned acupuncture and holistic healthcare practice established in 2012 by JoseLo Gutierrez. The company operates from a single storefront at 1627 Connecticut Avenue NW in the Dupont neighborhood of Washington D.C., delivering services Monday through Friday. Its clinical team consists of two licensed acupuncturists: founder JoseLo Gutierrez (M.Ac, L.Ac, with 25+ years of practice and graduate of the Swedish Institute) and Dr. Grady Cortez Barbee (D.Ac, L.Ac, with degrees from Jung Tao School of Classical Chinese Medicine and Pacific College of Health and Science).

The core product is personalized acupuncture treatment addressing respiratory, gastrointestinal, neurological, musculoskeletal, reproductive/gynecological, and mental/emotional conditions, delivered in 35-60 minute sessions. Manual therapies (cupping, Guasha, moxibustion) and movement modalities (Tai Chi, Chi Kong) are bundled as complementary offerings. Two differentiated add-on product lines broaden the service surface: (((BE SONIC))) Sound Bath & Acupuncture, which combines acupuncture with ceremonial gong and quartz singing bowls in small groups of up to five at $150 per 75-minute session; and Family Constellation Circles, monthly five-hour group workshops led by JoseLo and Anjuli George priced at $66-$132 per seat.

The business model blends transactional self-pay (standard session at $125 out-of-pocket), sliding-scale subscription packages ($75 or $50 per session on 4- or 10-session bundles billed monthly), in-network insurance billing across seven major carriers (Aetna, Anthem, BCBS, CareFirst, Cigna, United Healthcare, VA), and pay-per-event pricing on group workshops. Patient acquisition is largely organic via Google, Yelp, Facebook, and Groupon review platforms, supplemented by an Acuity Scheduling self-serve booking flow. The company is independently operated with no disclosed external funding, no parent entity, and no subsidiaries.

Name

City Acupuncture Circle

Legal name

City Acupuncture Circle

Website

https://cityacupuncturecircle.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

City Acupuncture Circle is a single-location, founder-owned acupuncture and holistic healthcare practice in Washington D.C.'s Dupont neighborhood, founded in 2012 and serving individual patients with acupuncture, manual therapies, movement modalities, sound healing, and family constellation workshops via insurance billing and self-pay packages.

Ownership category

akta.pro rank

Product category

Acupuncture and Holistic Healthcare Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Acupuncture treatment
• Holistic healthcare
• Traditional Chinese medicine
• Manual therapy services
• Wellness clinic

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Acupuncture Treatment Services: Direct patient payments for acupuncture services including initial consultation, standard treatments, and specialized therapies. Offers sliding scale packages for affordability: $75 for weekly treatments (4-session package) or $50 for multiple weekly treatments (10-session package).
2. Insurance Billing: In-network billing with major insurance providers including Aetna, Anthem, BlueCross BlueShield, CareFirst, Cigna, United Healthcare, and Veteran Affairs. Patient responsibility includes deductibles, copayments, and coinsurance.
3. Sound Bath & Acupuncture Events: Specialized combined sessions at $150 per 75-minute session, offered twice monthly on Saturday mornings. Limited to 5 participants per session.
4. Family Constellation Circles: Monthly group workshops priced at $66 for representing/witnessing participants and $132 for focus clients. 5-hour events held one Saturday per month from 1PM-6PM.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

City Acupuncture Circle is a single-location holistic healthcare practice in Washington D.C. offering personalized acupuncture treatments for a wide range of conditions (respiratory, gastrointestinal, neurological, musculoskeletal, reproductive, gynecological, and mental/emotional). The practice complements its core acupuncture services with manual therapies (cupping, Guasha, moxibustion), movement modalities (Tai Chi, Chi Kong), and specialized group experiences (sound bath & acupuncture, family constellation circles). It accepts insurance from major providers and offers sliding-scale self-pay options.

Product overview

City Acupuncture Circle is a single-location holistic healthcare practice offering a unified suite of services centered on acupuncture. The core offering is acupuncture treatment, complemented by three specialized programs: BE SONIC Sound Bath & Acupuncture (combining acupuncture with sound healing via ceremonial gong and quartz singing bowls), Family Constellation Circle (monthly group constellation work), and manual therapies (cupping, Guasha, moxibustion) plus movement modalities (Tai Chi, Chi Gong). All services are delivered at their Washington D.C. location.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Treatment Personalized acupuncture treatment sessions lasting 35-60 minutes, available at $125 for out-of-pocket patients or covered through in-network insurance (Aetna, Anthem, BCBS, CareFirst, Cigna, United Healthcare, VA). Sliding-scale package options available at $75 per session for weekly treatments (4-session package) or $50 per session for more frequent treatments (10-session package).
• Manual Therapies Complementary manual therapy services including cupping, Guasha, and moxibustion, offered alongside acupuncture treatments to enhance therapeutic outcomes for patients seeking holistic healing.
• Movement Modalities Movement-based wellness services incorporating Tai Chi and Chi Gong to support holistic health and complement acupuncture treatment outcomes.
• BE SONIC Sound Bath & Acupuncture Combined acupuncture and sound healing experience in intimate group settings of up to 5 participants. Features ceremonial gong and quartz singing bowls paired with personalized acupuncture. Sessions are 75 minutes at $150 per session, offered twice monthly on Saturday mornings.
• Family Constellation Circle Group session exploring Family Constellation work, an embodied, relational process revealing hidden family dynamics and loyalties influencing lives. Monthly 5-hour Saturday workshops (1PM-6PM). $66 for representing/witnessing participants and $132 for focus clients.

Quantifiable outcome

• 4.9 stars on Google with 44 reviews
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Acupuncturists Without BordersminorOthersDr. Grady Cortez Barbee is a member of Acupuncturists Without Borders, an organization supporting acupuncture care in disaster relief and underserved communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modern Acupuncture: Multi-location franchise offering acupuncture as a standardized, insurance-friendly wellness treatment. Directly comparable as a competing acupuncture clinic format, though operating at a much larger scale.
• WTHN: Boutique acupuncture and wellness brand offering acupuncture, sound healing, and curated wellness experiences. Closely comparable in service mix (acupuncture + premium sound-bath style offerings) and DTC positioning.

Broad incumbents

• The Joint Chiropractic: Largest U.S. chain of outpatient alternative-medicine clinics (chiropractic). Comparable as a scaled, retail-style alternative-medicine outpatient provider, though specializing in chiropractic rather than acupuncture.
• Parsley Health: Membership-based integrative medicine practice combining holistic and conventional care. Comparable in alternative/integrative care positioning and membership pricing, though with a broader clinical scope.
• One Medical: Membership-based primary care provider (now Amazon-owned) that increasingly incorporates holistic and integrative approaches. Comparable as a tech-enabled, insurance-friendly outpatient wellness brand competing for the same wellness-oriented patient demographic.

Others

• Headspace: Digital mental wellness platform offering meditation, sleep, and therapy services. Adjacent competitor for the same wellness-seeking demographic, with a stronger digital subscription model.
• Calm: Digital mental wellness and meditation platform. Adjacent competitor for the same stress, anxiety, and mental-wellness patient segment that City Acupuncture Circle's acupuncture and Family Constellation services address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100045363736467
• Xx.com/cityacucircle
• LinkedInlinkedin.com/company/city-acupuncture-circle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Acupuncture Circle