First Line Education

What First Line Education does

First Line Education is a Toronto-based, founder-led online continuing education platform serving Canadian kinesiologists and kinesiology students. Founded in 2007 by Angela Pereira, a Registered Kinesiologist and Certified Nutritional Practitioner with over 30 years of clinical experience, the company addresses the gap between undergraduate kinesiology education and professional practice, which founder content states leaves only about 25% of the Registered Kinesiologist (RKin) exam material covered by formal schooling. Its core product portfolio includes the Malik The Kin RKin Exam Prep Course (launched 2019), Functional Testing for the Upper & Lower Body ($397 CAD, including the proprietary First Line 5 testing protocol), Kin School (a 12-week cohort program launched in 2021 with partners WillKin Health, Metriks Education, eXpand Courses by Respiplus, and the Alberta Kinesiology Association), the Jump Start Your Clinical Practice Masterclass, and the free '10 Essentials You Need To Set Up Your Movement Practice' lead magnet.

The platform is built on Kajabi for course delivery, with video lessons, downloadable workbooks, assessment templates, quizzes, and supplemental live virtual meetups accessible on desktop, laptop, and mobile. Courses are sold on a one-time purchase basis with certificates of completion carrying continuing education credits recognized by Canadian professional bodies. The go-to-market motion is community-led and product-led: the 'Connected Kinesiologists' Facebook group, a guest blogger program, an email newsletter, free resource downloads, and course waitlists drive organic acquisition and word-of-mouth among a small but targeted audience of Canadian kinesiology students, new graduates, and early-career practitioners. No external funding has been disclosed, the firm operates with 1-10 employees, and it has directly mentored over 2,500 professionals since inception.

Name

First Line Education

Legal name

First Line Education Inc.

Website

https://firstlineeducation.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

First Line Education is a Toronto-based online continuing education platform founded in 2007 that serves Canadian kinesiologists and kinesiology students with exam prep, clinical skills, and practice management courses delivered via the Kajabi platform and a community-led growth model.

Ownership category

akta.pro rank

Product category

Kinesiology Continuing Education

NAICS

Professional and Management Development Training (611430), Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

akta.pro secondary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Kinesiology continuing education
• Online kinesiology courses
• RKin exam preparation
• Clinical practice training
• Movement therapy education

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: One-time purchase of online courses delivered via Kajabi. Courses include video lessons, workbooks, assessment templates, quizzes, and certificate of completion with continuing education credits. Examples include Functional Testing for the Upper & Lower Body at $397 CAD.
2. Program/Membership Access: Programs like Kin School (12-week cohort-based) and RKin Exam Prep Course provide structured curriculum with ongoing support, virtual meetups, and community access as part of the enrollment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

First Line Education sells online continuing education courses and cohort programs for kinesiology students and practicing kinesiologists in Canada. Offerings include RKin exam preparation, functional movement assessment training, and clinical business/practice startup courses, delivered via the Kajabi platform with video lessons, workbooks, quizzes, and live virtual meetups. Courses award continuing education credits recognized by kinesiology professional bodies.

Product overview

First Line Education is an online continuing education platform for kinesiology students and practicing kinesiologists. The company offers a portfolio of courses including the RKin Exam Prep Course (Malik The Kin), Functional Testing for Upper & Lower Body, Jump Start Your Clinical Practice, Kin School (a collaborative 12-week program with partner organizations), and free guides. The offerings are delivered via the Kajabi platform with video content, workbooks, quizzes, and virtual meetups. Products serve the kinesiology profession in Canada, particularly Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Malik The Kin RKin Exam Prep Course Online exam preparation course for kinesiology graduates preparing for the College of Kinesiologists of Ontario RKin entry-to-practice certification exam. Includes a week-by-week study schedule, Kin Knowledge Packages, workbooks, video lectures, practice quizzes and exams, and bi-weekly Zoom meetups.
• Functional Testing for the Upper & Lower Body Online course teaching functional movement assessment skills, including the proprietary First Line 5 simplified functional testing protocol, therapeutic exercises, and assessment techniques. Priced at $397 CAD with video lessons, workbooks, live virtual meetups, and a certificate of completion with continuing education credits.
• Kin School 12-week collaborative continuing education program delivered in partnership with WillKin, eXpand Courses by Respiplus, Metriks Education, and the Alberta Kinesiology Association. Covers various areas of kinesiology practice including ergonomics, respiratory health, chronic conditions, and clinical business skills, with certificates of completion and continuing education credits.
• Jump Start Your Clinical Practice Masterclass Business and practice development masterclass for kinesiologists transitioning from education to professional practice. Includes business templates, checklists, and full support for clinical practice startup. Sold via a course sales page with a waitlist and email opt-in enrollment.
• 10 Essentials You Need to Set Up Your Movement Practice Free downloadable guide covering foundational steps for launching a movement practice, including accounting, networking, and record keeping resources. Used as a lead magnet to grow the email list and drive course enrollment.

Quantifiable outcome

• Over 2,500 kin students and professional kinesiologists mentored since 2007
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WillKin Health (Santé WillKin)coreStrategic or Co-development PartnerWillKin Health is a network of specialist chronic disease programs for conditions such as COPD and Pulmonary Fibrosis. First Line Education partnered with WillKin to develop the Kin School curriculum module on chronic respiratory health, taught by WillKin team member Lauren Tracey. The partnership enabled 100 patients to receive COPD and PF programs at no cost through funding from Lung Health Foundation, BC Lung Association, and industry partners.
• Metriks Education Inc.coreStrategic or Co-development PartnerMetriks Education (led by Kevin Cairns) provides certification courses in Job Demands Analysis and functional capacity evaluations. First Line Education partners with Metriks to provide preparation for RKin exam content related to job demands analysis, impairment measurement using goniometers and inclinometers, and related competencies required by the College of Kinesiologists of Ontario.
• eXpand Courses by RespiplusminorStrategic or Co-development PartnereXpand Courses by Respiplus contributed to the Kin School collaborative program delivered by First Line Education, expanding curriculum content for kinesiology students and practitioners.
• Alberta Kinesiology AssociationminorStrategic or Co-development PartnerThe Alberta Kinesiology Association collaborated with First Line Education on the Kin School program, bringing a regional Canadian kinesiology association perspective to the curriculum and extending reach to kinesiologists across Canada.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MedBridge: Online continuing education platform for physical therapists, occupational therapists, and other allied health professionals. Closely comparable subscription-based CE model serving similar healthcare practitioner segments with on-demand video courses and certification tracks.
• PhysicalTherapy.com: Online continuing education provider specifically for physical therapists and rehabilitation professionals. Comparable model of approved self-paced CE courses with certificates, targeting a closely adjacent allied health profession.
• Physioplus: Subscription-based online CE platform for physical therapists worldwide. Comparable in offering unlimited access to video courses, quizzes, and certificates for practicing rehabilitation professionals.
• Anatomy Trains: Movement therapy and functional anatomy education company offering courses and certifications for manual and movement therapists. Highly comparable in delivering practitioner-focused continuing education on functional assessment and movement interventions.
• Wild Iris Medical Education: Online continuing education provider for healthcare professionals across multiple disciplines. Comparable in offering accredited self-paced CE courses with certificate completion for licensed practitioners.
• Allied Health Education: Continuing education provider specifically for allied health professionals including kinesiologists and movement therapists. Directly comparable in target audience and CE delivery model.

Emerging players

• Functional Range Conditioning: Specialized movement assessment and training education company offering certifications for fitness and rehab professionals. Comparable in teaching functional movement assessment methodologies to healthcare and movement practitioners.

Regional players

• Body Harmonics: Toronto-based movement and Pilates education company offering teacher training and continuing education for movement professionals. Comparable as a Canadian movement-focused CE provider, though with a pilates-centric specialty.

Broad incumbents

• Human Kinetics: Established publisher and educational content provider for kinesiology, exercise science, and physical education. Comparable in covering kinesiology curriculum at scale, though broader in scope and primarily a textbook publisher rather than a course platform.
• Oakstone: Large healthcare continuing education publisher offering accredited courses, board reviews, and certifications across multiple medical specialties. Comparable in CE delivery but operates at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Line Education