Spendino
Spendino is a German SaaS online fundraising platform, offered as a sub-brand of GRÜN Software Group, providing GDPR-compliant donation forms, recurring giving, and back-office integrations to associations, humanitarian NGOs, and donor-funded publishers across the DACH region.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Spendino does
Spendino is a German SaaS-based online fundraising platform that enables nonprofits, charitable associations, humanitarian organizations, and donor-funded publishers to collect, manage, and report on online donations through customizable embeddable web forms. The product is operated as a sub-brand of GRÜN Software Group GmbH, a privately held German software conglomerate headquartered in Aachen, and is hosted on the GRÜN App Cloud infrastructure in German data centers under GDPR-compliant data handling with ISO 27001 and ISO 9001 certifications. The platform supports multiple payment methods — SEPA direct debit, PayPal, credit card, online bank transfer, and SMS donations (via a BurdaDirekt integration) — along with a real-time "Spendencockpit" dashboard, recurring giving programs, campaign-specific fundraising, gift donations, QR-code mobile donations, and a mobile application. Its technical surface integrates natively with the broader GRÜN ecosystem (VEWA membership management, IMB campaign management, IMB Lassie, SAP-certified MFplus), giving mid-market and humanitarian-tier customers a unified back-office for member and donation administration.
Spendino monetizes primarily through monthly SaaS subscriptions priced at €25/month for the Starter tier and €139/month for the Enterprise tier, with a 30-day free trial driving self-serve conversion. Go-to-market is a hybrid of direct website self-serve sign-up, field sales at industry events (Deutscher Fundraising Kongress, Österreichischer Fundraising Kongress), and ecosystem cross-sell into the parent group's 4,000+ existing nonprofit software installations, supplemented by advisory channels within the GRÜN Fundraising Agency and GRÜN Digitalagentur. Customer segments center on German-speaking Vereine und Verbände and Spendenorganisationen, with secondary segments in Bildungsanbieter and Verlage/Medienunternehmen adopting donor-funded business models; named reference customers include Johanniter Unfallhilfe, Berliner Stadtmission, Aktion Deutschland Hilft, Cap Anamur, Kartei der Not, and SCM Bundes-Verlag. As a product brand rather than a standalone company, Spendino does not disclose its own financials, headcount, or management team, and operates without external venture funding within the privately held GRÜN corporate group.
Spendino firmographics
Firmographics- Name
- Spendino
- Legal name
- GRÜN Software Group GmbH
- Website
- https://spendino.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spendino is a German SaaS online fundraising platform, offered as a sub-brand of GRÜN Software Group, providing GDPR-compliant donation forms, recurring giving, and back-office integrations to associations, humanitarian NGOs, and donor-funded publishers across the DACH region.
- Ownership category
- akta.pro rank
Spendino industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)
- akta.pro secondary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
Keywords
Where Spendino is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Spendino business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription (Starter Package): Monthly subscription tier at €25/month, including newsletter integration (CleverReach) and recurring PayPal donations. Targets SMB nonprofits and associations.
- SaaS Subscription (Enterprise Package): Monthly subscription tier at €139/month, including all starter features plus recurring credit card donations, custom templates, and full ecosystem integrations (VEWA, IMB, IMB Lassie). Targets larger nonprofits and humanitarian organizations.
- Free Trial / Freemium: 30-day free trial with all basic features included (4 payment methods, unlimited donors, unlimited forms, donor management, and statistics). No credit card required to start.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free 30-day trial with all basic features |
| Subscription | Monthly | Starter Package at €25/month |
| Subscription | Monthly | Enterprise Package at €139/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Spendino product offering
Product offeringCore offering
Spendino (marketed as GRÜN spendino) provides cloud-based online fundraising software for nonprofits, associations, charities, and humanitarian organizations. The platform offers embeddable online donation forms with integrated payment processing (SEPA, PayPal, credit card, online bank transfer, SMS), real-time donation tracking dashboards (Spendencockpit), campaign-based fundraising tools, gift donation features, and a mobile app, all hosted in German data centers under GDPR compliance.
Product overview
Spendino is a modular online fundraising platform under the GRÜN Software Group portfolio. The core offering is the GRÜN spendino donation form system, which provides customizable web-based donation collection with integrated payment processing (SEPA, PayPal, credit card, online transfer). Additional modules include the Fundraising Cockpit for real-time donor management, Aktionsspenden for campaign-specific donations, SMS donation capabilities for disaster relief, and a mobile app for on-the-go giving. The platform is offered in three tiers: a free 30-day trial with basic features, a Starter Paket (25€/month) with newsletter integration and recurring PayPal donations, and an Enterprise solution (139€/month) with full payment integration, custom templates, and connections to SAP, GRÜN VEWA, and GRÜN IMB systems.
Differentiator
Problem solved
Functional benefit
Brands
- GRÜN spendino: Online fundraising software tool offering donation forms, action donations, gift donations, mobile app, and real-time donation management cockpit for charities and non-profit organizations.
Products and services
- GRÜN spendino Online Fundraising Platform Modular online fundraising software enabling non-profits, associations, and charitable organizations to collect donations through customizable web forms, manage donor relationships, and process payments in real-time.
- Spendenformular (Donation Form) Customizable online donation form that allows donors to give without being redirected to external websites; supports multiple payment methods and GDPR-compliant data handling.
- SMS-Spenden SMS-based donation capability allowing donors to contribute via text message, particularly popular for disaster relief campaigns.
Quantifiable outcome
- Average online donation of €49.25 per transaction
- +2 more outcomes
Companies that use Spendino
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Spendino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
Spendino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BurdaDirektcoreBurdaDirekt is a technology integration partner enabling SMS-based donations on the spendino platform. This partnership allows nonprofits such as Aktion Deutschland Hilft to accept donations via SMS, expanding the payment channel beyond online forms to mobile donors. The integration is co-implemented with GRÜN spendino, with BurdaDirekt providing the SMS infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Spendino competitors and assessment
Company assessmentDirect peers
- Donorbox: Online donation and fundraising SaaS for nonprofits offering embeddable forms, recurring giving, and donor management. Closely mirrors Spendino's product surface; differs in serving primarily US/global English-speaking customers rather than DACH.
- RaiseNow: DACH-headquartered digital fundraising platform providing donation checkout, peer-to-peer fundraising, and recurring giving for European charities and NGOs. Comparable product scope and target buyers as Spendino, with strong focus on payment-method coverage and compliance.
- Altruja: German provider of online donation forms, fundraising tools, and donor management specifically for Vereine and gemeinnützige Organisationen. Directly competes in the same SMB nonprofit segment in DACH with comparable form-based donation workflows.
- FundraisingBox: Berlin-based SaaS platform offering online donation forms, recurring giving, and event registration for European nonprofits. Directly competes with Spendino in the DACH market on the same product category — embeddable donation forms with multi-payment support and CRM.
Regional players
- Handry (Spendenwerk / betterplace): German online donation platform (betterplace.org) connecting donors to nonprofits with project-based fundraising flows. Comparable DACH focus and donor-facing brand, though its emphasis is on consumer discovery rather than white-label donation forms embedded on nonprofit websites.
Broad incumbents
- Stripe (with nonprofit donation tools): Global payments infrastructure provider offering donation checkout, recurring billing, and Tax ID validation APIs that can replicate core Spendino functionality. Competes indirectly as a low-friction, developer-led alternative for nonprofits comfortable building their own forms.
- PayPal Giving Fund: PayPal's charitable giving program that routes donations to verified nonprofits with embedded checkout. Competes as a free, brand-trusted alternative for nonprofits already using PayPal — and PayPal is one of Spendino's accepted payment methods.
- Blackbaud: Global incumbent providing comprehensive nonprofit software including fundraising, CRM, and financial management (Raiser's Edge, Luminate). Overlaps Spendino in donation processing and donor management but at the enterprise end of the market with a much broader portfolio.
Emerging players
- Funraise: Cloud-based nonprofit fundraising platform with donation forms, CRM, and event management. Comparable product category and SaaS delivery model; competes for mid-market nonprofits primarily in the US market.
- GiveButter: Online fundraising platform offering donation forms, auctions, and peer-to-peer campaigns for nonprofits. Adjacent in product (donation forms, multi-payment support) but with stronger consumer/P2P event orientation than Spendino.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spendino social profiles
Digital presenceSpendino compliance and trust
Trust signalCompliance1 record
Spendino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spendino leadership team
Management profileNumber of profiles
Spendino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spendino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spendino
What does Spendino do?
Spendino (marketed as GRÜN spendino) provides cloud-based online fundraising software for nonprofits, associations, charities, and humanitarian organizations. The platform offers embeddable online donation forms with integrated payment processing (SEPA, PayPal, credit card, online bank transfer, SMS), real-time donation tracking dashboards (Spendencockpit), campaign-based fundraising tools, gift donation features, and a mobile app, all hosted in German data centers under GDPR compliance.
Is Spendino a public or private company?
Spendino is a private company. It is classified as corporate owned and is currently operating.
When was Spendino founded?
Spendino was founded in 2008. It employs 11 to 50 people.
Where is Spendino based?
Spendino is headquartered in Berlin, Germany, in the Europe region.
How does Spendino make money?
Three revenue lines are on record. SaaS Subscription (Starter Package) is the primary driver. The others are saaS Subscription (Enterprise Package) and free Trial / Freemium.
Who are Spendino's main competitors?
Direct peers on record are Donorbox, RaiseNow, Altruja and FundraisingBox. Handry (Spendenwerk / betterplace) is listed as a regional player. Broad incumbents are Stripe (with nonprofit donation tools), PayPal Giving Fund and Blackbaud. Emerging players are Funraise and GiveButter.
Does Spendino have an API?
No public API is recorded for Spendino.
What industry is Spendino in?
Spendino's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P), with a secondary code of FSAGADAB, Expense Tracking & Financial Dashboards. Its NAICS code is 81321 and its SIC code is 7372.