Nouveau Health

Name

Nouveau Health

Legal name

Nouveau Health Inc.

Website

https://nouveauhealth.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nouveau Health is a solo concierge telemedicine practice founded in 2014 by Dr. Judith F. Rubin, offering bioidentical hormone replacement therapy to women in menopause and men with andropause across California, Washington, and Florida on a self-pay, fee-for-service basis.

Ownership category

akta.pro rank

Product category

Concierge Hormone Replacement Telemedicine

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKADAM

Gender-Affirming Endocrine Care

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

SECONDARYTHAJAHAI

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Bioidentical hormone therapy
• Telemedicine consultations
• Menopause treatment
• Andropause treatment
• Concierge hormone replacement

Headquarters

HQ city

Gig Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Telemedicine Consultation Fees: Fee-for-service telemedicine consultations including initial consultations, follow-ups, brief consultations, annual visits, and getting started appointments. Patients pay out-of-pocket as insurance is not accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nouveau Health is a concierge telemedicine practice delivering personalized bioidentical hormone replacement therapy (BHRT) to adult patients in California, Washington, and Florida. Services center on customized regimens using plant-derived bioidentical hormones (progesterone, estradiol, estriol, DHEA, testosterone) prescribed transdermally or orally, plus related add-on offerings such as COVID-19 antibody testing, a partnered supplement store, and online symptom quizzes for women and men.

Product overview

Nouveau Health is a concierge telemedicine practice offering personalized bioidentical hormone replacement therapy. The core offering centers on Bioidentical Hormone Replacement Therapy for menopause in women and andropause/low testosterone in men, delivered via telemedicine consultations using Skype, Facetime, or telephone. Supporting services include a Supplement Store (partnering with Metagenics and XYMOGEN), COVID-19 antibody testing, and diagnostic tools including the Hormone Imbalance Test for Women and Low Testosterone Quiz. All services are coordinated through Kareo electronic medical records with two-way patient portal access, and lab orders are placed through Quest Labs.

Differentiator

Problem solved

Functional benefit

Products and services

• Bioidentical Hormone Replacement Therapy Personalized bioidentical hormone replacement therapy using plant-derived hormones (progesterone, estradiol, estriol, DHEA, testosterone) prescribed transdermally for estrogens and testosterone, and orally for natural micronized progesterone, for adult men and women with hormonal imbalance.
• Menopause Treatment Bioidentical hormone replacement therapy for women experiencing menopause symptoms including hot flashes, night sweats, vaginal dryness, memory loss, decreased libido, mood changes, and insomnia.
• Andropause / Low Testosterone Treatment Testosterone restoration therapy for men with andropause or low testosterone, beginning with baseline serum testosterone and related labs and offering treatment pathways including Clomid, HCG, transdermal testosterone, and intramuscular injections.
• Telemedicine Services Concierge telemedicine consultations delivered via Skype, FaceTime, Google Hangouts, or telephone, supported by the Kareo electronic medical records system with two-way patient portal access and Quest Labs integration for lab ordering and results.
• COVID-19 Antibody Testing Abbott COVID-19 IGG antibody test (100% sensitivity, 99.6% specificity) processed by Quest Labs with a $100 office and processing fee and results delivered in 24 hours.
• Supplement Store Online dispensary for professional-grade dietary supplements offered in partnership with Metagenics and XYMOGEN, covering formulas that support cognitive, neurological, hormonal, and general wellness needs.

Quantifiable outcome

• Long-term studies show no increased risk of breast cancer with transdermal estrogen and oral natural micronized progesterone
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• MetagenicsminorOthersPartnership with Metagenics for supplement recommendations and sales. Metagenics offers a comprehensive line of formulas designed to help support cognitive and neurological health. Patients can shop Metagenics products through a dedicated link.
• XYMOGENminorOthersPartnership with XYMOGEN for professional-grade dietary supplements. XYMOGEN products are specifically formulated for licensed healthcare practitioners and their clients, including mineral and multivitamins for men and women of all ages.
• Quest DiagnosticscoreTechnology or IntegrationLab testing partnership with Quest Diagnostics for electronic lab ordering and results processing. Electronic medical records system integrates with Quest for seamless lab test ordering and results delivery.
• KareocoreTechnology or IntegrationKareo patient portal and electronic medical records system for viewing patient statements, secure online payments, health information review, and two-way patient portal communication.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hone Health: Hone Health is a venture-backed men's hormone optimization telehealth platform offering at-home testing, physician consultations, and ongoing treatment. It targets the same andropause/low testosterone cash-pay patient segment as Nouveau Health and competes directly on telemedicine BHRT delivery.
• Alloy Women's Health: Alloy is a direct-to-consumer telehealth provider focused on menopause and perimenopause treatment, including hormone therapy prescriptions. It targets the same midlife women's cash-pay hormone therapy segment as Nouveau Health.
• Midi Health: Midi Health is a virtual care clinic focused on perimenopause and menopause, offering hormonal and non-hormonal treatment plans from specialists. It serves the same midlife women's hormone therapy market as Nouveau Health with a similar telemedicine delivery model.
• Marek Health: Marek Health is a men's health and hormone optimization telehealth company offering consultations and testosterone therapies. It is a direct peer to Nouveau Health's andropause/low testosterone service line via telemedicine and cash-pay delivery.
• Biote: Biote is one of the largest U.S. providers of bioidentical hormone replacement therapy, including pellet-based protocols, delivered through a national network of trained providers. It is comparable to Nouveau Health in core BHRT offerings but operates at significantly greater scale across all 50 states.
• Winona: Winona is a telemedicine menopause care provider offering bioidentical hormone replacement therapy and other treatments for menopausal symptoms. It targets the same cash-pay, direct-to-consumer women's hormone therapy market as Nouveau Health.
• Evernow: Evernow is a venture-backed telehealth platform providing menopause care, including hormone therapy, to women. It competes directly with Nouveau Health's menopause BHRT services in a cash-pay, direct-to-consumer model.
• Defy Medical: Defy Medical is a telemedicine practice specializing in bioidentical hormone replacement therapy for men and women, offering direct-to-consumer consultations and lab work. It is closely comparable to Nouveau Health in its cash-pay BHRT focus, telemedicine delivery model, and specialty clinical positioning.
• Gennev: Gennev is a women's midlife health platform offering telemedicine consultations, including menopause hormone therapy, with integrated supplements and wellness content. It directly competes with Nouveau Health's menopause and women's wellness BHRT services.

Emerging players

• Recharged Health: Recharged Health is an emerging men's hormone optimization telehealth brand offering testosterone and hormone therapy consultations. It overlaps partially with Nouveau Health's andropause/low testosterone practice but focuses more narrowly on men's hormone health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NouveauMD
• Facebookfacebook.com/nouveauhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouveau Health